Raffaella Abbenante Matteo Galieni Antonella Iembo Sofia Lashchuk Francesca Sassi Giada Stazi OUTILINE

Area/Territory Analyzed

The case (Participants and economic contribution)

Objectives

Activities

Results Accomplished

Lesson Learned

Conclusion and suggestions

Websites used TRAIL KILKENNY Ireland AREA/TERRITORY ANALYZED: IRELAND AREA/TERRITORY ANALYZED: COUNTY KILKENNY

• Part of the South East Region • Population: about 95,000 people THE CASE

Leader + Rural Development Kilkenny Leader Partnership Trail Kilkenny 2007

MAIN GOAL: To identify a need to redefine walking developments in terms of the many attractions the region can offer PARTICIPANTS AND ECONOMIC CONTRIBUTION

Non-farm or non-forest enterprises Public and local authorities Local action groups Non-governmental organizations REASONS

Has an environmental-friendly direction Brings economic benefits to local artisans Promotes Irish nature, culture and national heritage OBJECTIVES

Management, development and promotion of trails to cover all potential visitors Achieve an image as the one-spot-shop for all trails in the country ACTIVITIES

Walking trails and cycle trails for walkers and cyclists of all level of fitness

Non-physical trails such as the “Taste of Kilkenny” food trail and “Made in Kilkenny” craft trail Heritage trails

Themed trails Kilkenny Walking Festival RESULTS ACCOMPLISHED

Creation of 14 different trails Development of Kilkenny’s first canoe and ghost trail Release of the “Kilkenny Walking Trail” APP Using This Map The food producers who are open to visitors and the restaurants and cafés of the TASTE Food Trail are all signposted throughout the County. Keep a lookout for the !ngerpost signs directing you to them. To Athy Food Producers Food Destinations Castlecomer Walk Restaurants Trailhead: Castlecomer To Dublin Open to Visitors & Experiences Discovery Park Cafés MADE in Kilkenny North Kilkenny Speciality Shops Crafts People Cycle Trail Dublin. Country A Scenic Walks Cycling Trails River Walks Market Kilkenny North Kilkenny 25 Jarrow Café To Abbeyleix Cycle Trail Castlecomer N77 North Kilkenny Castlecomer Cycle Trail Discovery Park CRAFT HUB R i v at Castlecomer Discovery Park e

r

START

N Ballyragget Aileen-Anne Branningan o

r e Andrew Ludick Derek Blanche N78 FINISH North Kilkenny Rosemarie Durr Pottery Cycle Trail North Kilkenny Carl Parker R693 Cycle Trail

N77 Freshford North Kilkenny Jenkinstown Walk Aghaviller Church Cycle Trail Trailhead: Jenkinstown Walk The Islands Walk, Urlingford & Round Tower R693 R 3 Freshford Loop 6 9 Trailhead: Village Green, Freshford To Carlow Urlingford North Kilkenny To Dublin R693 Cycle Trail

M9 F North Kilkenny Cycle Trail R448 Tullaroan

3 Hebron Road A Slice of Heaven Campagne Cramers Grove Kilkenny City Nore Valley Walk B – Bespoke Dessert 17 Ice Cream Cillin Hill 7 6 R712 D eet ublin tr Foodworks 1616 S R East Kilkenny To Goresbridge ohn oad Glasraí 21 K J 5 Kilkenny Cycle Trail ie & Goodies R702 r Free Range 15 Lavistown 4 an 18 Foods S Langtons Poultry t Gowran Marble City Bar High reet Ken Foley

& Tea Rooms N10 S East Kilkenny t r Cycle Trail R448 eet Kilkenny Farmers Market

1 re Bennettsbridge The River No P Café Sol ar Kilkenny Castle O’Gorman’s Lane Loop 8 ade Nore E Ryeland Trailhead: Primary School, Bennetsbridge 2 P Ristorante Cookery 26 Valley Walk 2 a tr Rinuccini CITY CENTRE School Cuffesgrange East Kilkenny ic k Cycle Trail Zuni St R713 re 19 M9 et Kilkenny Design Nicholas Mosse Pottery Duiske N76 14 The Bridge Pottery Moth to a Flame Abbey CRAFT HUB in Kilkenny City Centre Highbank and Rudolf Heltzel Goldsmith Callan Organic Orchards Caroline Dolan Ceramics Knockdrinna Rebekah Patterson 24 Farmhouse Cheese Nore Valley Walk Castle Arch Pottery 13 Keogh’s Graiguenamanagh Castlemorris Model Bakery Stoneyford East Kilkenny Kells Priory Cushendale Woollen Mills Cycle Trail 27 Cafe L’Arche Thomastown Wood Loop Itineraries and Tours Mount Juliet 20 East Kilkenny N76 Cycle Trail If you would like a suggested itinerary Jerpoint Brandon Hill Loop C Glass Trailhead: Graiguenamanagh or to join a TASTE food trail tour of 22

Kilkenny visit www.trailkilkenny.ie R713 Goatsbridge Jerpoint R700 Trout Farm Abbey East Kilkenny Cycle Trail Suggested Places to Stay R697 Ballyhale The Watergarden Watch out for the red hotel symbol M The Truffle Fairy Nore Valley Walk a R699 u East Kilkenny along the trail to !nd a place to stay 11 d Inistioge L l Cycle Trail a i 23 n where they have a particular passion for d y S ’ t s . Castlemorris local produce. W e ll St. Lo Country ga t. n Wood Loop Market S ’s e S Events ip t. P East Kilkenny M Cycle Trail R448 a From time to time TASTE members run t. r M9 S k t. s et S Mount Julieth’ special events – a riverbank barbecue, ow < to ars S L Kilmaganny M 10 t. 12 a dawn bakery tour, an orchard picnic R Church iv To New Ross e e perhaps. Visit www.trailkilkenny.ie for The Blackberry r Sol Bistro r N Kilmacoliver Loop Walk ore latest news. Café er No Trailhead: Tullahought iv R Markets THOMASTOWN CENTRE Trailhead CRAFT HUB Castlemorris Wood Walk Kilkenny Farmers Market is on the Parade in Thomastown Centre Trailhead: Grand Gates, starting point Jackie & Ed Keilthy Jewellery every Thursday 9.30am till 2.30pm and Castlemorris Wood, Aghaviller there are Country Markets in Thomastown Clay Creations Karen Morgan Porcelain in the Concert Hall on Saturday 11.00am till D 1.30pm and in Castlecomer Community Mountain Grove Loop Hall on Friday 9.30am till 12noon. N24 Trailhead: Mountain Grove Woods N25 Piltown Tory Hill Walk Stockists Trailhead: Car park at Tory Hill, Mullinavat There are a number of very attractive shops around the City and County – well worth a visit and stockists of TASTE of Kilkenny Produce. Many are on the food trail – Watch out for the orange basket symbol beside their The Thatch Pub 9 Grannagh Castle entry in this guide. Speciality Shops: Shortis Wong, 74 To Waterford John Street, Kilkenny; The Gourmet Store, 56 High Street, Kilkenny; The Good Earth, Kieran Street and Newpark To Kilmacow, Ferrybank & Waterford Shopping Centre. Supermarkets: Eurospar, Newpark 5 0 5 10 Shopping Centre; Caul!eld’s Supervalu, Loughboy. Kilometers LESSON LEARNED

Trail Kilkenny has the potential of being a key driver for rural tourism within the County The success of all trails suites has brought a greater awareness of the County Kilkenny This awareness in return creates more opportunities within the tourism sector (Kilkenny Walking Festival) CONCLUSION AND SUGGESTIONS

Project still ongoing and enduring results (recently updated website and facebook page) Keep up the good work that has been done so far! Trail Kilkenny Official Website: http://www.trailkilkenny.ie/ Trail Kilkenny Facebook Page: https://www.facebook.com/TrailKilkenny?ref=ts&fref=ts POLISH AND SWEDISH TRAIL OF LOCAL PRODUCTS Poland and Sweden AREA/TERRITORY ANALYZED: SWEDEN

• Highly developed economy with industrial sector, motor vehicles parts and paper products • The Southern part of the country is chiefly agricultural AREA/TERRITORY ANALYZED: POLAND

• Growing economy centered on industry and the service sector •Large agricultural sector

ACTIVITIES

Identification of the products that better represent the regions Preparation of specific promotional material, such as signs and informative boards Preparation of packets for tourists proposing activities RESULTS ACCOMPLISHED

5 products related to each area

8 sets of informative board 1000 copies of brochures 1000 copies of trail maps

Specific packet for tourists LESSON LEARNED

Cooperation, if well done, could be the solution! CONCLUSION AND SUGGESTIONS

Website only in Polish + No answer from the responsible = LACK OF PROFESSIONALISM WEBSITES USED http://goo.gl/GqpYfs http://goo.gl/OKKbAf http://goo.gl/GDfDqy http://goo.gl/XDYHyi http://goo.gl/mhvWkm http://www.trailkilkenny.ie/ http://www.lgdpodbabiogorze.pl/ https://www.facebook.com/TrailKilkenny?ref=ts&fref=ts THANK YOU FOR YOUR ATTENTION!