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Warm Outreach to Spanish-Speakers A OPINION Info Activism n NEWSMAKER Prince Claus Fund n BUDGETS Academic & Public DECEMBER 2009 THE MAGAZINE OF THE AMERICAN LIBRARY ASSOCIATION SERVICE WITH SINCERITY Warm Outreach to Spanish-Speakers A Bridge between Students and Instructors Leadership Learned in Iraq as a Soldier Untitled-1 1 08/12/2009 10:37:23 AM CONTENTS AMERICAN LIBRARIES | December 2009 Features BE THE BRIDGE 38 Librarians can span the gap between students and their instructors BY MONTY L. MCADOO BUENA CASA, BUENA BRASA 41 A program of rhymes and songs draws Spanish-speaking families to the library BY BETSY DIAMANT-COHEN AND ANNE CALDERÓN 44 41 BEYOND BOOKS AND BULLETS 44 One librarian’s personal account of learning new leadership skills during a deployment in Iraq with the Army National Guard BY GEORGE J. FOWLER Cover design by Taína Lagodzinski CONTENTS AMERICAN LIBRARIES | DECEMBER 2009 | VOLUME 40 #12 | ISSN 0002-9769 Departments 5 ALA.ORG INFORMATION TECHNOLOGY 30 TECH NEWS 33 DISPATCHES FROM THE FIELD Opening Up Library Systems BY MARSHALL BREEDING 34 INTERNET LIBRARIAN To Boldly Go BY JOSEPH JANES 35 IN PRACTICE Governing Social Media BY MEREDITH FARKAS 23 PEOPLE 52 CURRENTS News PROFESSIONAL DEVELOPMENT 53 YOUTH MATTERS 10 ALA Patterns of Best Practice 18 U.S. AND INTERNATIONAL BY JENNIFER BUREK PIERCE 29 NEWSMAKER: Els van der Plas 54 Librarian’s LIBRARY Bibliomania BY MARY ELLEN QUINN Special News Reports 55 ROUSING READS Singing the Midlist Blues BY BILL OTT 48 ALA TEEN READ WEEK 56 SOLUTIONS AND SERVICES 49 AASL CONFERENCE WRAPUP New Products 50 ALA EXECUTIVE BOARD REPORT OPINION AND COMMENTARY 4 FROM THE EDITOR Service with a Personal Touch BY LEONARD KNIFFEL 6 President’s MESSAGE Gaming and Literacy BY CAMILA ALIRE 8 READER FORUM Letters and Comments 36 PUBLIC PERCEPTION 36 How the World Sees Us 37 ON MY MIND Who’s an Info Activist? BY ANTHONY MOLARO 64 WILL’s WORLD The Buck Stops There BY WILL MANLEY JOBS 58 CAREER LEADS FROM JOBLIST Your #1 Source for Job Openings 48 31 New 16th Edition Fiction Core Collection Fiction Catalog is now Fiction Core Collection. iction Core Collection features classic and contemporary works of fiction recommended for a general adult audience, written Fiction Core Collection, in or translated into English. The best authors and their most 16th Edition F • 16th Edition widely read works in literary and popular fiction, old and new, are listed, • ISBN (13) 978-0-8242-1103-5 including mysteries, science fiction, fantasy, Westerns, and romance. • $265 ($300 outside U.S. & Canada) • Main volume: 2010 • 1,317 pages This is an essential, powerful tool for collection • Supplements 2011-2013 • 170 pages each development, curriculum support, purchasing, and reader’s advisory, helping you choose the best in adult fiction, saving you time and unnecessary expense. “Has served n New and emerging authors are featured public n New translations and new editions of classic fiction librarians n More than 11,300 titles in the main hardcover volume admirably n Over 2,600 new titles in three annual paperbound supplements for over 60 n Essential purchases identified by a rosette years....This work is an essential purchase.” Serving Libraries Since 1941 — American Reference Books Annual (2008) Less Searching, More Finding FROM THE EDITOR | Masthead Service with a Personal Touch by Leonard Kniffel THE MAGAZINE OF THE AMERICAN LIBRARY ASSOCIATION 50 E. Huron St., Chicago, IL 60611 www.ala.org/alonline/ • e-mail [email protected] he largest portion of the budget for most organizations is toll free 800-545-2433 plus extension spent on human resources, or as we were once known, per- local 312-944-6780 • fax 312-440-0901 online career classified ads: JobLIST.ala.org sonnel. I miss that word; it brings to mind people—unlike T editor in chief resources, which makes me think of minerals, oil, and natural gas. Leonard Kniffel • [email protected] • x4215 The feature articles in this issue of American Libraries are largely about senior editors Gordon Flagg • [email protected] • x4213 people, written by people who work in libraries and who bring a librarian’s Beverly Goldberg • [email protected] • x4217 perspective to public service as it relates to serious social issues including George M. Eberhart • [email protected] • x4212 war, immigration, and education. associate editors Pamela A. Goodes • [email protected] • x4218 In “Be the Bridge,” Monty L. McAdoo, instructional services librarian at Greg Landgraf • [email protected] • x4216 the University of Pennsylvania in Edinboro, previews his forthcoming title Sean Fitzpatrick • [email protected] • x4219 design and production from ALA Editions (p. 38). When working with students, he observes, production director Benjamin Segedin librarians can bridge the gap between student and instructor expectations, production editors Jennifer Brinson Taína Lagodzinski but addressing a student’s expressed needs while interpreting the instruc- Carlos Orellana tor’s expectations is often a difficult balanc- publishing department associate executive director Donald Chatham What really attracts people ing act. This role of bridging the gap marketing and sales director Mary Mackay between students and teachers should be publishing technology director Troy Linker to the library? Caring and joblist classified advertising/ad traffic Katie Bane one of the primary goals of every librarian rights, permissions, reprints Mary Jo Bolduc, 800-545-2433 x5416 compassionate service. working in the field of education. columnists George J. Fowler, head of the Systems Meredith Farkas, Joseph Janes, Will Manley, Bill Ott, Department at the University of Arkansas in Fayetteville, offers a personal Jennifer Burek Pierce, Mary Ellen Quinn membership development account of learning new leadership skills during a deployment in Iraq with director John Chrastka • [email protected] the Army National Guard (p. 44). More than military discipline or hard- advisory committee nosed directives, his approach to leadership involves listening and “stick- chair John Sandstrom, Susan Franklin, Jill Grogg, Andrew K. Pace, Amber A. Prentiss, Paul Signorelli, ing up for my soldiers” on a very human level. Jim Teliha; interns Cynthia Bischoff, Lori Reed And Betsy Diamant-Cohen and Anne CalderÓn’s “Buena Casa, Buena Editorial policy: ALA Policy Manual, section 10.2 advertising representatives Brasa” feature (p. 41) is a paean to the value of the human touch in pro- advertising sales manager Brian Searles gramming for a special group of Spanish-speaking patrons at a Baltimore U.S. (except Eastern) and International Dave Adrian • [email protected] • 818-888-5288 branch. “These days the public library is widely touted as a place where de- Eastern U.S. (except Pennsylvania) mocracy is strengthened by giving people equal access to technology Doug Lewis • [email protected] • 770-333-1281 through free computer use and training,” they observe, but, “We believe Acceptance of advertising does not constitute endorse- that the library also shows its strengths through personal relationships and ment. ALA reserves the right to refuse advertising. indexed programming.” Their efforts, which involved getting people to talk to one 1996–2009 index at www.ala.org/alonline/. Available full another, to interact with the library staff, and to have fun at the library, re- text from ProQuest, EBSCO Publishing, H. W. Wilson, LexisNexis, and Information Access. Full-text searchable sulted in a new core of Spanish-speaking users: “A new generation is database of 2003–2009 issues available online free. growing up with the public library as an integral part of their lives.” subscribe Libraries and other institutions: $70/year, 10 issues, One of the things I learned to do during the development of the @ your U.S., Canada, and Mexico; foreign: $80. Subscription library public awareness website (www.atyourlibrary.org) is to question price for individuals included in ALA membership dues. 800-545-2433 x5108, e-mail [email protected], or what it is that really attracts people to the library as place. Sure, it’s the fa- visit www.ala.org. Claim missing issues: ALA Member and ­Customer Service. Allow six weeks. Single issues $7.50, cility, the resources, the books, access to the internet, and so forth. But it’s with 40% discount for five or more; contact Charisse december 2009 also the interaction with other people, especially library personnel. Perkins, 800-545-2433 x4286. | An equally difficult pill to swallow is the recognition that a negative in- published American Libraries (ISSN 0002-9769) is published 10 teraction with the library staff is the thing that is most likely to turn people times yearly by the American Library Association (ALA). Printed in U.S.A. Periodicals postage paid at Chicago, off to the library. They can forgive a book being out or waiting in line for a Illinois, and additional mailing offices. POSTMASTER: Personal members: Send address changes to American computer but not a crabby, unhelpful human resource. It’s easy to blame Libraries, c/o Membership Records, ALA, 50 E. Huron library administrators for bad service, but ultimately the responsibility for St., Chicago, IL 60611. ©2009 American Library Asso- ciation. Materials in this journal may be reproduced for z noncommercial educational purposes. american libraries caring and compassionate professionalism belongs to each of us. 4 ala.org MEMBERS | BLOGS | CONFERENCES | JOBS | TOOLS | NEWS AMERIC A N L I B R A R I E S O N L I N E | A L A S T O R E | >>> READ Design Studio Genres and Subjects, the latest addition to the do-it-yourself line, allows for more posters, bookmarks, and type treatments. <<< Reporting library-related news stories online, with photos and video. >>> Books Offering free, full-text, searchable access to the complete print issue. Let Two creative American Libraries do the work; you do the reading. Visit www.ala.org/ marketers, alonline or click on the “U.S.
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