August 2017.Pub
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
Branding of Business
Updated 8th July 2004 Geoff Stuart The Branding of Business Tracing the extraordinary history of the World’s Greatest Entrepreneurs, Companies, Corporations and Brands. INTRODUCTION Michael, my son started pointing out the window as we were driving and saying “ ee ai, ee ai”, and repeating the sounds. He was less than a year old. At first I couldn’t work it out. “ Ee ai”, what was that? There he was sitting in the back seat of the car in his baby seat, saying “ ee ai”, not “Dad”, “Daddy”, “Da, Da ”, or even “Mummy”! It wasn’t just a gurgle, it was a definite word and he was pointing! And then I got it! There was a McDonalds sign, and he was pointing right at it! He had connected the Nursery Rhyme “Old McDonald had a Farm, ee ai, ee ai, oh “ to McDonalds Restaurants! His very first word was McDonalds, all be it said in Baby talk! Luckily his vocabulary has expanded a lot since then, but his very first word was a brand! As a father I felt cheated that he was saying “McDonalds” before I got a mention, but as a Marketing person, I took it as a sign that brands could have enormous cut through, not just as words but as images as well. So, what was it that made him connect to “McDonalds”? Was it the ads on TV, the Golden Arches, Ronald McDonald or McDonalds colours or combinations of all of these or simply the connection with the word McDonalds from the Nursery Rhyme? Whatever it was, the brand image was very powerful. -
THE SUMMER CLASSIC SALE Collectors’ Motorcycles, Motor Cars and Automobilia in Association with the VMCC Banbury Run Saturday 20 June 2015 Bonhams Oxford
THE SUMMER CLASSIC SALE Collectors’ Motorcycles, Motor Cars and Automobilia In association with the VMCC Banbury Run Saturday 20 June 2015 Bonhams Oxford THE SUMMER CLASSIC SALE Collectors’ Motorcycles, Motor Cars and Memorabilia In Association with The VMCC Banbury Run Saturday 20 June 2015 at 10:00, 13:30 and 15:00 Bonhams Oxford, Woodstock, Oxfordshire, OX5 1JH VIEWING Please note that bids should be ENQUIRIES CUSTOMER SERVICES submitted no later than 16:00 on Monday to Friday 08:30 - 18:00 Friday 19 June 09:00 to 17:00 Automobilia Friday 19 June. Thereafter bids +44 (0) 20 7447 7447 Saturday 7 June from 08:30 +44 (0) 8700 273 618 should be sent directly to the +44 (0) 8700 273 625 fax Bonhams ofce at the sale venue. Please see page 2 for bidder [email protected] SALE TIMES +44 (0) 1865 372 722 fax or information including after-sale [email protected] collection and shipment Automobilia 10:00 Motorcycles Motorcycles 13:30 +44 (0) 20 8963 2817 We regret that we are unable to Motor Cars 15:00 +44 (0) 20 8963 2801 fax Please see back of catalogue accept telephone bids for lots with [email protected] for important notice to bidders SALE NUMBER a low estimate below £500. Absentee bids will be accepted. Motor Cars ILLUSTRATIONS 22685 New bidders must also provide +44 (0) 20 7468 5801 Front cover: Lot 315 and 423 proof of identity when submitting +44 (0) 20 7468 5802 fax Back cover: Lot 428 CATALOGUE bids. Failure to do so may result £20.00 + p&p [email protected] in your bids not being processed. -
Vol. 11 ISSUE 4 APRIL 2011 Mig-21MF 1/48
INFO EDUARD Vol. 11 ISSUE 4 APRIL 2011 BUILT: MiG-21MF 1/48 EVENTS: Prosek 2011 BUILT: Albatros D.III Oeffag 153 1/48 HISTORY: Trabant HISTORY: Large tailed Doras and their colors www.eduard.cz eduard INFO EDUARD ROČNÍK 11 ISSUE 4 APRIL 2011 2011 CONTENT 4 EDITORIAL 6 KITS 6 Fw 190D-9 LATE 1/48 ProfiPACK 7 B-24D 1/72 LIMITED EDITION 8 Albatros D.III Oeffag 253 1/48 Weekend April release Fw 190D-9 LATE ProfiPACK 9 BIG ED 10 Photo-etched 12 Brassin MiG-21 seat, Bf 109E MG mount, F-4 exhaust nozzles USAF late 53050 Admiral Graf Spee 13 in scale 1/350 from Academy RELEASES April 2011 14 HISTORY 14 Large tailed Doras and their colors 16 Trabant 20 EVENTS Panther Cup, Prosek Trabant... 24 BUILT 24 MiG-21MF 1/48 26 Albatros D.III Oeffag 153 1/48 28 ON APPROACH May releases 2011 Prosek and the first built MiG-21. eduard Eduard Model-Accessories, Spol. s.r.o. Mírová 170, Obrnice 435 21 [email protected] www.eduard.com EDITORIAL stock yet, causing a lot of angst and frustration. The epitome of this practice is Lucky Models, that has gone so far as to offer our Subscriber Edition for ten dollars less than us. In spite of that, I am sure that we sent none of these kits to this distributor, although a list of retailers purchased the kit during the offer (at full price). The purpose of this conduct escapes me, but I’m tempted to think it is a diversion of some sort. -
On Your Back Some Articles from the Periodicals of European Eu HPV-Unions
On your back Some articles from the periodicals of European Eu HPV-unions. 2020-3 Supino 2020-3 1 Contents 38 3 Editorial 40 Solar velomobile from Alve by Roel van Dijk, NVHPV, the Netherlands by Honza Galla, www.recumbent.news 4 EHPVA meeting April 25, 2020 42 e Dijker, a novel concept by Andreas Hertting, HPV Germany by Kees Jan Heijboer from the Netherlands 5 WHPVA Championships 2021 46 Soup Dragon 16–19 July by Mike Burrows in Laidback Cyclist, summer 2020 6 Carl Georg Rasmussen, 48 ings they are a-changing the father of the Leitra and it’s not the UCI by Wilfred Brahm, the Netherlands by Jan Trenson 11 Velomobile Seminar 9 50 e ‘Coronapistes’ in France September 1, 2, 2021 Brussels by Marc Lesourd from AFV, France 12 On the road with the Alpha 7 52 e Val Veni trip by Willem Jan Coster, NVHPV, the Netherlands by Giovanni Eupani from Italy 18 Velomobile accident with the Alpha 7 56 A single track recumbent bike by Werner Klomp, recumbent bike club Vorarlberg, Austria by Jan Kranczoch, HPV Germany 19 Building my dream 61 e Oliebollentocht 24 40 by Pete Watson in Laidback Cyclist 140, summer 2020 by Maarten Sneep, the Netherlands 6 22 Autumn Tour Northern Italy 2020 32 19 61 by Michael Ammann, Future Bike Switzerland 31 5 12 56 46 42 26 Velomobile Challenge 202020 11 54 interview with Alve Hendrikson, Sweden 48 50 4 38 31 e Case for Long-Distance Greenways by Brian Robertson, Cyclox, UK 18 52 22 32 e Virketis, inspired by 1900’s race cars by Evaldas Virketis, Telšiai, Lithuania 38 e Paddlewheeler by Peter Brown, Vancouver, Canada 2 2020-3 in corona times In the third year of this magazine, the corona crisis is the talk of the town.