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Wine-Grower-News #283 8-30-14

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Wine-Grower-News #283 8-30-14 Wine-Grower-News #283 8-30-14 Midwest Grape & Wine Industry Institute: http://www.extension.iastate.edu/Wine Information in this issue includes: Results of the 6th Annual Cold Climate Competition 8-31, Upper Mississippi Valley Grape Growers Field Day-Baldwin, IA Book Review - THE POWER OF VISUAL STORYTELLING Which States Sell Wine in Grocery Stores - infographic 9-10, Evening Vineyard Walk - Verona, WI 9-(13-14), Principles of Wine Sensory Evaluation – Brainerd, MN 9-27, 5th Annual Loess Hills Wine Festival – Council Bluffs Good Agricultural Practices: Workshops Set for Fall 2014, Spring 2015 10-30 to 11-1, American Wine Society National Conference – Concord, NC Neeto Keeno Show n Tell Videos of Interest Marketing Tidbits Notable Quotables Articles of Interest Calendar of Events th Results of the 6 Annual Cold Climate Competition The 2014 Annual Cold Climate Competition that was held in Minneapolis, MN. The judging involved 284 wines from 59 commercial wineries in 11 states. The 21 expert wine judges awarded 10 Double Gold, 23 Gold, 67 Silver and 80 Bronze medals at this year’s event. Check out the winners here: http://mgga.publishpath.com/Websites/mgga/images/Competition%20Images/2014ICCW CPressRelease_National.pdf Grape Harvest has started in Iowa. Remember to use the Iowa Wine Growers Association “Classifieds” to buy or sell grapes: http://iowawinegrowers.org/category/classifieds/ 1 8-31, Upper Mississippi Valley Grape Growers Field Day - Baldwin, IA When: 1 p.m. - 2:30 pm, Sunday, August 31, 2014 Where: Tabor Home Vineyards & Winery 3570 67th, Street Baldwin, IA 52207 Agenda: This field day covers a vineyard tour, a comparison and evaluation of the NE 2010 cultivars from the University of Minnesota & Cornell University and a chance to sample fresh grapes of the new cultivars and selections. There will also be an opportunity to sample wine made from these new cultivars. 3 – 6 p.m. There will be live music in the vineyard. Who: Dr. Paul Domoto, Dr. Gail Nonneke and Dr. Diana Cochran (New) of Iowa State University will be involved with the presentation. Registration: Contact Paul Tabor at [email protected] so we can plan for the wine tasting. Cost: No charge. “FREE” Book Review - THE POWER OF VISUAL STORYTELLING THE POWER OF VISUAL STORYTELLING – How to use Visuals, Videos, and Social Media to Market Your Brand. Here is a book anyone wanting to market on the Internet needs to read, bookmark and then read again. It consists of 221 pages of up-to-date, relevant and easy to use information on how to get the most out of your marketing time and budget. This book is co-authored by Ekaterina Walter and Jessica Gioglio with a 2014 copyright. Ekaterina is a cofounder and CMO of Branderati and a former global media leader at Intel. Jessica Gioglio is the social media manager for Dunkin’ Donuts. Suggested retail price is $29 as a paperback. The main theme of this book revolves around using multiple methods of visual storytelling to catch and hold the attention of your intended audience in a real-time marketing format. The book consists of 5 chapters: 1. The Rise of Visual Storytelling 2. Types, Tips, and Tactics of Visual Marketing 3. The Power of the Platform: Visual Storytelling on Social Networks 4. Developing a Visual Storytelling Road Map: From Strategy to Implementation 5. Real-Time Marketing in a Visual World 2 You will quickly learn the Seven Elements of Visual Storytelling and learn the best tips and tactics of using Facebook, Youtube, Pinterest, Twitter, Instagram, Vine, Tumblr and Google +. You will also learn which of these social media sites would work best for your marketing. You will find great tips on using videos, photos, infographics, word pictures, web design and memes and great WWW sites you can use to develop these marketing tools. Many of these sites are FREE. This is an easy to read book that reads like a good marketing story. Learn how to embrace visual imagery to market your brand. I highly recommend this book to anyone wanting to improve their market share through effective storytelling techniques. mlw From: Here are the rules for buying alcohol in each state’s grocery stores, 8-29-14 Huffington Post Business Midwest Grape & Wine Industry Institute Updates: http://www.extension.iastate.edu/wine/content/institute-updates 3 9-10, Evening Vineyard Walk - Verona, WI What: Evening vineyard walk focusing on the grape varieties currently being trialed at the West Madison Agricultural Research Station. The station maintains an acre of cold- hardy grape varieties, half of which are fruit-bearing vines; the balance were planted in 2012 and are in the establishment growth phase. Table Grape Varieties: Canadice, Einset, Himrod, Interlaken, Jupiter, Lakemont, Marquis, Mars, Montreal Blue, Reliance, Somerset Seedless, Suffolk Red, Thomcord, Trollhaughen, Vanessa and Venus Wine Grape Varieties: Baltica, Brianna, Foch, Frontenac, LaCrescent, LaCrosse Leon Millot, Marquette, MN1189, MN1200, MN1220, MN1235, NY76, Petite Pearl, Valvin Muscat and Vignoles When: 6:30 p.m. Wednesday, September 10, 2014 Where: University of Wisconsin West Madison Ag Research Station, 8502 Mineral Point Road – Verona, WI 53593 Who: Join Judith Reith-Rozelle, Brian Emerson, and other fruit crop enthusiasts Cost: No Charge. There is a right and wrong way to hold a wine glass. Wine glasses should always be held by the stem and not the bowl because the heat of the hand will raise the temperature of the wine. 9 -(13-14), Principles of Wine Sensory Evaluation – Brainerd, MN What: VESTA sensory instructor Zoran Ljepovic, Winemaking QC at Constellation Brands, Oakville, CA, will be leading up to 30 students through the principles of sensory evaluation used in commercial wine making. Learn wine judging, standard benchmarks with sensory kits, faults and flaws, and sensory evaluation tips from a pro in the wine industry. See his impressive bio on www.vest-usa.org in the faculty and staff slide show/read more. The first day will focus on white wine, and the second on red wine. VIN 266 students must attend both days, but others may chose to attend just one. When: 9 a.m. to 5 p.m. Saturday & Sunday, September 13-14, 2014 Where: Room 208 (B&I), Central Lakes College, 501 West College Drive, Brainerd, MN 56401 Cost: $250 for both, $150 for one day, includes lunch and organoleptic samples of wine 4 Make check out with VESTA 933105 in the memo to; CLC Cashier, 501 West College Drive, Brainerd, MN 56401 If doing one day, please note which in the memo as well! More info: Deb Breneman [email protected] (218)894-5141 or Dennis Emslie Drummond [email protected] (218)894-5133 9-27, 5th Annual Loess Hills Wine Festival – Council Bluffs Western Iowa Grape Growers Association (WeIGGA) is sponsoring the 2014 Loess Hills Wine Festival. The festival will be held on Saturday September 27th, 2014 from 12pm to 8pm at Tom Hanafan Rivers Edge Park (Iowa side of the Bob Kerrey walking bridge), Council Bluffs, Iowa. This event continues to grow in popularity and is becoming the annual must attend event. The grapes have been harvested, the wine is fermenting and it is time to celebrate! This year will feature 8 Western Iowa Wineries including, Prairie Crossing, Sugar Clay, Vine Street Cellars, Prairie Hawk, Wabash Wine Company, Breezy Hills Vineyard, Kings Crossing Vineyard and Winery and Danish Countryside Vines and Wine. There will be 3 great bands providing live music during the festival including, VooDoo Vinly (12pm to 2pm), The Sharks (3pm to 5pm) and Out of the Fire (6pm to close). The Loess Hills Wine Festival is a fun event for the entire family. Activities will include craft and local food vendors, a grape stomp, food, live music, children’s activities and wine tasting for the adults. Adult admissions receive a souvenir wine glass and 10 tasting tickets. Advance tickets for ages 21 and over (normally $30) are $20 per person if purchased before September 1st. VIP Tickets are $60 and Under 21 tickets (ages 10 to 20 years old) are $15. Children under 10 are free when accompanied by an adult. Information and tickets for this event may be found at: http://www.lhwinevestival.org/. If you have questions or need additional information, please email [email protected]. WeIGGA is a non-profit organization and this is WeIGGA’s largest fundraising event with the proceeds helping us to continue to support our growing grape industry and Western Iowa tourism. Good Agricultural Practices: Workshops Set for Fall 2014, Spring 2015 Article | Mon, 08/18/2014 - 15:32 | By Angela Laury Shaw, Laura Sternweis AMES, Iowa -- Iowa State University Extension and Outreach will conduct Level 1 and Level 2 workshops covering Good Agricultural Practices for fruit and vegetable producers beginning in October. The one-day workshops are important for growers who want to better 5 understand how GAPs can be used to meet buyers’ food safety requirements. The one-day workshops are offered as Level 1: KNOW and Level 2: SHOW. Level 1 is training for growers who provide food to consumers through community-supported agriculture or farmers’ markets, or are considering retail foodservice sales. Training covers good agriculture best practices and market considerations. Level 2 workshops guide farmers in the development of a written farm food safety plan. Farmers considering sales to wholesale foodservices such as grocers, restaurants, hospitals and other institutions, and those interested in adding value to fresh produce and selling products in a convenience form will have the tools to demonstrate GAPs are in place after attending the workshop. Farmers then can offer food safety assurances to buyers. ISU Extension and Outreach faculty and specialists instructing the workshops include Angela Shaw, food safety; Catherine Strohbehn, food safety and local foods systems; and Linda Naeve, value added agriculure.
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