Wine-Grower-News #283 8-30-14
Midwest Grape & Wine Industry Institute: http://www.extension.iastate.edu/Wine
Information in this issue includes:
Results of the 6th Annual Cold Climate Competition 8-31, Upper Mississippi Valley Grape Growers Field Day-Baldwin, IA Book Review - THE POWER OF VISUAL STORYTELLING Which States Sell Wine in Grocery Stores - infographic 9-10, Evening Vineyard Walk - Verona, WI 9-(13-14), Principles of Wine Sensory Evaluation – Brainerd, MN 9-27, 5th Annual Loess Hills Wine Festival – Council Bluffs Good Agricultural Practices: Workshops Set for Fall 2014, Spring 2015 10-30 to 11-1, American Wine Society National Conference – Concord, NC Neeto Keeno Show n Tell Videos of Interest Marketing Tidbits Notable Quotables Articles of Interest Calendar of Events
th Results of the 6 Annual Cold Climate Competition
The 2014 Annual Cold Climate Competition that was held in Minneapolis, MN. The judging involved 284 wines from 59 commercial wineries in 11 states. The 21 expert wine judges awarded 10 Double Gold, 23 Gold, 67 Silver and 80 Bronze medals at this year’s event. Check out the winners here: http://mgga.publishpath.com/Websites/mgga/images/Competition%20Images/2014ICCW CPressRelease_National.pdf
Grape Harvest has started in Iowa. Remember to use the Iowa Wine Growers Association “Classifieds” to buy or sell grapes: http://iowawinegrowers.org/category/classifieds/
1 8-31, Upper Mississippi Valley Grape Growers Field Day - Baldwin, IA
When: 1 p.m. - 2:30 pm, Sunday, August 31, 2014
Where: Tabor Home Vineyards & Winery 3570 67th, Street Baldwin, IA 52207
Agenda: This field day covers a vineyard tour, a comparison and evaluation of the NE 2010 cultivars from the University of Minnesota & Cornell University and a chance to sample fresh grapes of the new cultivars and selections. There will also be an opportunity to sample wine made from these new cultivars.
3 – 6 p.m. There will be live music in the vineyard.
Who: Dr. Paul Domoto, Dr. Gail Nonneke and Dr. Diana Cochran (New) of Iowa State University will be involved with the presentation. . Registration: Contact Paul Tabor at [email protected] so we can plan for the wine tasting.
Cost: No charge. “FREE”
Book Review - THE POWER OF VISUAL STORYTELLING
THE POWER OF VISUAL STORYTELLING – How to use Visuals, Videos, and Social Media to Market Your Brand. Here is a book anyone wanting to market on the Internet needs to read, bookmark and then read again. It consists of 221 pages of up-to-date, relevant and easy to use information on how to get the most out of your marketing time and budget.
This book is co-authored by Ekaterina Walter and Jessica Gioglio with a 2014 copyright. Ekaterina is a cofounder and
CMO of Branderati and a former global media leader at Intel. Jessica Gioglio is the social media manager for Dunkin’ Donuts. Suggested retail price is $29 as a paperback.
The main theme of this book revolves around using multiple methods of visual storytelling to catch and hold the attention of your intended audience in a real-time marketing format. The book consists of 5 chapters:
1. The Rise of Visual Storytelling 2. Types, Tips, and Tactics of Visual Marketing 3. The Power of the Platform: Visual Storytelling on Social Networks 4. Developing a Visual Storytelling Road Map: From Strategy to Implementation 5. Real-Time Marketing in a Visual World
2 You will quickly learn the Seven Elements of Visual Storytelling and learn the best tips and tactics of using Facebook, Youtube, Pinterest, Twitter, Instagram, Vine, Tumblr and Google +. You will also learn which of these social media sites would work best for your marketing. You will find great tips on using videos, photos, infographics, word pictures, web design and memes and great WWW sites you can use to develop these marketing tools. Many of these sites are FREE.
This is an easy to read book that reads like a good marketing story. Learn how to embrace visual imagery to market your brand. I highly recommend this book to anyone wanting to improve their market share through effective storytelling techniques. mlw
From: Here are the rules for buying alcohol in each state’s grocery stores, 8-29-14 Huffington Post Business
Midwest Grape & Wine Industry Institute Updates: http://www.extension.iastate.edu/wine/content/institute-updates
3 9-10, Evening Vineyard Walk - Verona, WI
What: Evening vineyard walk focusing on the grape varieties currently being trialed at the West Madison Agricultural Research Station. The station maintains an acre of cold- hardy grape varieties, half of which are fruit-bearing vines; the balance were planted in 2012 and are in the establishment growth phase.
Table Grape Varieties: Canadice, Einset, Himrod, Interlaken, Jupiter, Lakemont, Marquis, Mars, Montreal Blue, Reliance, Somerset Seedless, Suffolk Red, Thomcord, Trollhaughen, Vanessa and Venus
Wine Grape Varieties: Baltica, Brianna, Foch, Frontenac, LaCrescent, LaCrosse Leon Millot, Marquette, MN1189, MN1200, MN1220, MN1235, NY76, Petite Pearl, Valvin Muscat and Vignoles
When: 6:30 p.m. Wednesday, September 10, 2014
Where: University of Wisconsin West Madison Ag Research Station, 8502 Mineral Point Road – Verona, WI 53593
Who: Join Judith Reith-Rozelle, Brian Emerson, and other fruit crop enthusiasts
Cost: No Charge.
There is a right and wrong way to hold a wine glass. Wine glasses should always be held by the stem and not the bowl because the heat of the hand will raise the temperature of the wine.
9 -(13-14), Principles of Wine Sensory Evaluation – Brainerd, MN
What: VESTA sensory instructor Zoran Ljepovic, Winemaking QC at Constellation Brands, Oakville, CA, will be leading up to 30 students through the principles of sensory evaluation used in commercial wine making. Learn wine judging, standard benchmarks with sensory kits, faults and flaws, and sensory evaluation tips from a pro in the wine industry. See his impressive bio on www.vest-usa.org in the faculty and staff slide show/read more.
The first day will focus on white wine, and the second on red wine. VIN 266 students must attend both days, but others may chose to attend just one.
When: 9 a.m. to 5 p.m. Saturday & Sunday, September 13-14, 2014 Where: Room 208 (B&I), Central Lakes College, 501 West College Drive, Brainerd, MN 56401 Cost: $250 for both, $150 for one day, includes lunch and organoleptic samples of wine 4 Make check out with VESTA 933105 in the memo to; CLC Cashier, 501 West College Drive, Brainerd, MN 56401 If doing one day, please note which in the memo as well!
More info: Deb Breneman [email protected] (218)894-5141 or Dennis Emslie Drummond [email protected] (218)894-5133
9-27, 5th Annual Loess Hills Wine Festival – Council Bluffs
Western Iowa Grape Growers Association (WeIGGA) is sponsoring the 2014 Loess Hills Wine Festival. The festival will be held on Saturday September 27th, 2014 from 12pm to 8pm at Tom Hanafan Rivers Edge Park (Iowa side of the Bob Kerrey walking bridge), Council Bluffs, Iowa.
This event continues to grow in popularity and is becoming the annual must attend event. The grapes have been harvested, the wine is fermenting and it is time to celebrate! This year will feature 8 Western Iowa Wineries including, Prairie Crossing, Sugar Clay, Vine Street Cellars, Prairie Hawk, Wabash Wine Company, Breezy Hills Vineyard, Kings Crossing Vineyard and Winery and Danish Countryside Vines and Wine. There will be 3 great bands providing live music during the festival including, VooDoo Vinly (12pm to 2pm), The Sharks (3pm to 5pm) and Out of the Fire (6pm to close). The Loess Hills Wine Festival is a fun event for the entire family. Activities will include craft and local food vendors, a grape stomp, food, live music, children’s activities and wine tasting for the adults. Adult admissions receive a souvenir wine glass and 10 tasting tickets. Advance tickets for ages 21 and over (normally $30) are $20 per person if purchased before September 1st. VIP Tickets are $60 and Under 21 tickets (ages 10 to 20 years old) are $15. Children under 10 are free when accompanied by an adult.
Information and tickets for this event may be found at: http://www.lhwinevestival.org/. If you have questions or need additional information, please email [email protected].
WeIGGA is a non-profit organization and this is WeIGGA’s largest fundraising event with the proceeds helping us to continue to support our growing grape industry and Western Iowa tourism.
Good Agricultural Practices: Workshops Set for Fall 2014, Spring 2015
Article | Mon, 08/18/2014 - 15:32 | By Angela Laury Shaw, Laura Sternweis
AMES, Iowa -- Iowa State University Extension and Outreach will conduct Level 1 and Level 2 workshops covering Good Agricultural Practices for fruit and vegetable producers beginning in October. The one-day workshops are important for growers who want to better
5 understand how GAPs can be used to meet buyers’ food safety requirements.
The one-day workshops are offered as Level 1: KNOW and Level 2: SHOW. Level 1 is training for growers who provide food to consumers through community-supported agriculture or farmers’ markets, or are considering retail foodservice sales. Training covers good agriculture best practices and market considerations.
Level 2 workshops guide farmers in the development of a written farm food safety plan. Farmers considering sales to wholesale foodservices such as grocers, restaurants, hospitals and other institutions, and those interested in adding value to fresh produce and selling products in a convenience form will have the tools to demonstrate GAPs are in place after attending the workshop. Farmers then can offer food safety assurances to buyers.
ISU Extension and Outreach faculty and specialists instructing the workshops include Angela Shaw, food safety; Catherine Strohbehn, food safety and local foods systems; and Linda Naeve, value added agriculure. The workshops are funded through a grant from the USDA Agricultural Marketing Services Specialty Crop Block Grant Program.
2014/2015 GAP workshop schedule
Warren County Extension Office, 909 E 2nd Ave # E, Indianola Level 1: Oct. 4 Level 2: Oct. 18
Woodbury County Extension Office, 4301 Sergeant Rd, Sioux City Level 1: Nov. 19 Level 2: Nov. 25
ISU Armstrong Research Farm/Wallace Foundation, 53020 Hitchcock Ave, Lewis Level 1: Feb. 12 Level 2: Feb.20
Spencer, Iowa (location to be determined) Level 1: Feb. 17 Level 2: Feb: 24
Linn County Extension Office, 383 Collins Road NE, Suite 201, Cedar Rapids Level 1: March 10 Level 2: March 24
The fee is $25 per workshop with discounts for farms and multiple level participation. Attendees will receive a certificate of completion following the program. Registration can be made directly online at http://bit.ly/12sLsxE. For more information, please contact Angela Shaw at 515-294-0868 or email at [email protected].
6 10-30 to 11-1, American Wine Society National Conference – Concord, NC
What: American Wine Society National Conference
When: Thurs. – Sat. Oct. 30 to Nov. 1, 2014
Where: Embassy Suites – Concord, NC
Details: http://www.americanwinesociety.org/?page=B1
Show n Tell
(Left) Frontenac Gris netted and waiting for harvest. Mark & Kathy Behrens vineyard – Carroll, IA 8-25-14 mlw
(Right) Meeting of the grasshoppers on fencepost. Discussing tactics to attack the Brianna at Mark & Kathy Behrens vineyard – Carroll, IA. 8-25-14 mlw
(Left) The Santa Maria vineyard owned by John & Rose Guinan overlooks a large valley of Iowa alfalfa, corn, soybeans, hogs and cattle. 8-25-14. mlw
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(Right) Sure am glad we don’t have 6.0 earthquakes here in the Iowa!
From: Jenga Barrels! How Clever Napans Untangle The Quake Jumble & Avoid More Disaster, 8-27-14 – Wine Industry Insight
Neeto Keeno
1. New wine pouch: http://www.thedrinksbusiness.com/2014/08/milan-agency-reinvents-the-wine-pouch/
2. Results of the 2014 Finger Lakes Grapes Price List Survey: http://nygpadmin.cce.cornell.edu/pdf/submission/pdf76_pdf.pdf
3. Wine & Table Grape Yield / Brix Research Summaries from West Madison Ag Research Station: http://universitydisplaygardens.com/2014/03/17/table-and-wine-grape-summary-from-west-madison-ars/
4. TTB.gov’s “How to started in the wine industry information page: http://www.ttb.gov/industry-startup/wine/wine-startup.shtml
5. Cornell University’s Grape & Wine Classifieds: http://flgclassifieds.cce.cornell.edu/
Videos of Interest
1. Steam weeding in a vineyard, 10-12-12 – Weed Technics, 1:51 min. https://www.youtube.com/watch?v=vsdx32GsMs0
2. July 2014 Cork Harvest in Portugal, 1:27 min.: http://zesterdaily.com/agriculture/how-artisans-harvest-wine-corks-in-portugal/
3. Drone View of Napa Valley Quake Damage, 8-24-14, 6.50 min.: https://www.youtube.com/watch?v=LQhYbfIz0n4#t=28
FREE Midwest Wide CLASSIFIEDS for vineyards and wineries at Midwest Wine Press here: http://midwestwinepress.com/classifieds/
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pH 101
pH is the negative log of hydrogen ion concentration in a water-based solution. The term "pH" was first described by Danish biochemist Søren Peter Lauritz Sørensen in 1909. pH is an abbreviation for "power of hydrogen" where "p" is short for the German word for power, potenz and H is the element symbol for hydrogen. The H is capitalized because it is standard to capitalize element symbols.
The pH scale is a logarithmic scale that usually runs from 1 to 14. Each whole pH value below 7 (the pH of pure water) is ten times more acidic than the higher value and each whole pH value above 7 is ten times less acidic than the one below it. A pH of 7.0 is considered neutral.
Learn more about pH here: http://chemistry.about.com/od/ph/f/What-Does-Ph-Stand-For.htm
Marketing Tidbits
1. Emotion is Key to Wine Marketing, 8-28-14 – the Drinks Business: http://www.thedrinksbusiness.com/2014/08/emotion-is-the-key-to-wine-marketing/
2. 19 presentations from the 4-(8-10)-14 License to Steal Wine Marketing Conference can be downloaded +/or viewed here for FREE: http://www.nationalwinemarketing.com/documents.htm
Notable Quotables
“Premium wine drinkers in the USA, who drink wine at least once a week and typically spend over $15 a bottle for wine to drink at home, account for 26% of the wine drinking population and a staggering 56% of the total spend……. these Premium drinkers buy four in every 10 wine bottles sold in the US market”
From: U.S. Market for Wine Sees Exponential Growth, 8-28-14 - Somelier India Wine
“August 31 is the last day for spraying broadleaf weeds with high volatile ester forms of 2,4- D (commonly retailed with Ester 800 as part of the brand name). High volatile ester forms of 2,4-D are not able to be used between 1 September 2014 and 30 April 2015.”
From: South Australia: End of winter signals stop of ester hormone herbicide use, 8-26-14 - Daily Wine News
9 Articles of Interest
1. USDA clarifies use of ‘organic’ in brand, company names, 8-22-14 – The Packer: http://www.thepacker.com/fruit-vegetable-news/fresh-produce-retail/USDA-clarifies-use- of-organic-in-brand-company-names-272338071.html
2. Untimely cold, hail combine to ravage Nebraska and Iowa vineyards, 8-26-14 – Omaha World Herald:
3. MN: Harsh Winter Grapes Yield Sweet Wines at the State Fair, 8-27-14 – CBS MN: http://minnesota.cbslocal.com/2014/08/27/hardy-winter-grapes-yield-sweet-mn-wines-at-state-fair/
4. MO: Local winery continues annual event to support ag education, 8-27-14 ABC 3: http://www.heartlandconnection.com/news/story.aspx?id=1088756#.U_5qvGNeIRc
5. Prions can trigger “stuck” wine fermentations, researchers say, 8-28-14 – UCDavis: http://www.news.ucdavis.edu/search/news_detail.lasso?id=11008
6. South Africa: Vintner plays classical music to his grapevines to improve quality, 8-28-14 – South China Morning Post
7. 1840 to 1938 World Wine Statistics – Consumption – Production – Trade, Aug. 2014 Working Paper #167 American Association of Wine Economists by Vante Pinilla http://www.wine-economics.org/aawe/wp-content/uploads/2014/08/AAWE_WP167.pdf
Calendar of Events
8-(29-31), 77th Annual Nauvoo, IL Grape Festival: http://www.nauvoograpefestival.com/
8-31, 1 – 2:30 p.m. Upper Mississippi Valley Grape Growers Field Day Tabor Home Vineyards & Winery 3570 67th, Street Baldwin, IA 52207
9-10, Evening Vineyard Walk – West Madison Ag Research Station, Verona, WI: http://universitydisplaygardens.com/
9-(13-14), Principles of Wine Sensory Evaluation – Brainerd, MN VESTA Contact: Dennis Emslie Drummond [email protected] (218)894-5133
9-27, 5th Annual Loess Hills Wine Festival – Council Bluffs, IA. Details: http://weigga.org/html/wine_festival.html
10-30 to 11-1, American Wine Society National Conference – Concord, NC: http://americanwinesociety.site-ym.com/?page=B1
11-8, 2nd Annual Wine Tourism Day: http://www.winetourismday.org/
10 11-(9-14), Hands-on Brandy Distilling Master Class. American Distilling Institute. McMenamin’s Cornelius Pass Roadhouse Distillery, Hillsboro, OR Details: http://distilling.com/events/distilling-workshops/brandy-workshop/ ______
2-(5-7), 2015 Minnesota Grape Growers Association’s Cold Climate Conference – Minneapolis, MN: http://mgga.publishpath.com/conference
2-(6-7), North Dakota Grape & Wine Association Annual Conference – Bismarck, ND: http://www.ndgwa.org/annual-meeting-and-conference/
2-(27-28), 2015, Iowa Wine Grower Association Conference – The Hotel at Kirkwood – Cedar Rapids. Detail later: http://www.iowawinegrowers.org
3-(5-7),18th Annual Nebraska Winery and Grape Growers Forum and Trade Show. Omaha Marriott hotel, Omaha Nebraska. Details later here: http://agronomy.unl.edu/viticulture
Vineyard IPM Scouting Reports by Dr. Dean Volenberg – Door County Extension & Peninsular Agricultural Research Station are archived HERE: Excellent photos and management info!
Past issues archived as html and/or pdf here: http://www.extension.iastate.edu/wine/news You can search within the Wine Grower News Archive by placing “Wine Grower News” within quotes followed by your search term.
http://eviticulture. org
http://northerngrapesproject.org/
11 Michael L. White - CCA, CPAg, CSW To Subscribe to this FREE e- ISU Extension Viticulture Specialist mail newsletter, just include the 909 East 2nd Ave. Suite E, Indianola, IA 50125-2892 word “subscribe” in the Subject ph: 515-961-6237, fax: 6017, cell: 515-681-7286 Line. To Unsubscribe Please [email protected] reply with the word "unsubscribe" in the Subject Line.
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…and justice for all The U.S. Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of race, color, national origin, age, disability, and where applicable, sex, marital status, familial status, parental status, religion, sexual orientation, genetic information, political beliefs, reprisal, or because all or part of an individual’s income is derived from any public assistance program. (Not all prohibited bases apply to all programs.) Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact USDA's TARGET Center at 202-720-2600 (voice and TDD). To file a complaint of discrimination, write to USDA, Director, Office of Civil Rights, 1400 Independence Avenue SW, Washington, DC 20250-9410, or call 800-795-3272 (voice) or 202-720-6382 (TDD). USDA is an equal opportunity provider and employer.
Issued in furtherance of Cooperative Extension work, Acts of May 8 and June 30, 1914, in cooperation with the U.S. Department of Agriculture. Cathann A. Kress, director, Cooperative Extension Service, Iowa State University of Science and Technology, Ames, Iowa.
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