Developing Partnerships with Family Offices
Total Page:16
File Type:pdf, Size:1020Kb
Developing partnerships with family offices Rotterdam-Delft, August 2020 Introductory words to this report on approaching family offices. This report details a strategy for developing partnerships between Cardano Development (CD) and family offices (FOs). It provides an answer to the question: What is the best strategy for Cardano Development to develop partnerships with family offices in the United States and Europe? To this end, it includes a market overview, a selection of family offices whose interests are aligned with CD’s mission and a route to market. The market overview is largely based on a review of existing literature and reporting. Amongst others, it educates the reader on FO market size, segments and trends. Of interest is the observation that impact investing is on the rise, especially amongst the newer family offices and younger generations. The selection of FOs functions as a focus group for CD to proactivelyreach out to if they indeed choose to pursue this market. An initial long list has been selected from the Prequin database on FOs and supplemented with other sources. It has subsequently been narrowed down to the final selection, containing only those FOs whose online profile points toward an interest in impact investing. The route to market is a synthesisof twenty interviews conducted by Young Advisory Group (YAG). Although it is a very private market, family offices and those in the extended ecosystem appeared very willing to share their expertise. A degree of luck and a substantial amount of networking are key to eventually obtain an investment. Moreover, it is important for CD to be an understandable concept to investors, which is a challenge given the current structure. YAG has developed two alternative brand images and has created a comprehensible pitch deck for CD in its current form. We would like to express our gratitude to Maria-Pia, Matthijs, Fleur and Joost for the challenge in this interesting field and their useful insights along the way. We look forward to similar fruitful cooperation in the future. It has been our pleasure to tackle this challenge for CD and we would like to stay in touch. OLIVIA KORTE SACHA MARTINI COMMUNICATION Project manager • MA Global Political YAG has worked on this project • MSc Financial Economics Economy with much enthusiasm. If there • LLB Dutch Law • MSc Public Affairs are any additional questions or • BSc Tax Economics • BA International Relations if there is curiosity as to what • BSc Economics & Business else YAG could do for your economics organization, please do not hesitate to contact us: Sacha Martini JASPER GROENEWOUD MARJOLEIN KERSTJENS [email protected] • MSc Biochemical • MSc Complex Systems +31 6 20 71 16 38 Engineering Engineering & Management • BSc Life Science & • BSc Systems Engineering, Technology Policy Analysis & Management PROJECT TEAM 3/48 Table of contents The executive summary first lays out the strategy YAG advises, after which the detailed analyses follow. TABLE OF CONTENTS INTRODUCTION TABLE OF CONTENTS PROJECT METHODS CH 1 – FAMILY CH 2 – CH 3 – ROUTE TRIGGER OFFICE IDENTIFYING TO MARKET MARKET POTENTIAL PARTNERS TABLE OF CONTENTS 5/48 Project trigger This issue tree elaborates on the questions and sets the scope for the project. HOW TO PARTNER WITH FAMILY OFFICES? ROUTE TO MARKET MARKET What would be a Which players are What are the market characteristics? suitable route to interesting partners? market? Which type(s) of How should Are there What are the What size is the financial support do relationships be subsitutes to CD? market dynamics? market? they provide? built? What size What are CD’s Are there In terms of Are there gatekeepers investments are characteristicsand newcomers? capital? to the process? USPs? common to them? What is their “track- Which are other Is the market In terms of Which fora may be record” in CD- parties’ USPs? growing? players? used? comparable investments? Have there been/are there strategic shifts? ISSUE TREE 7/48 Methods The market analysis draws upon desk research, the shortlist on databases and market entry on interviews. METHOD CORE SOURCES CHAPTER 1: Industry reports, complemented Main sources were UBS & FAMILY OFFICE MARKET with insights from interviews Campden Wealth and Rockefeller & Campden Wealth CHAPTER 2: Shortlistingbased on database Preqin is a prominent investor database POSSIBLE PARTNERS and networking via interviews and includes a large family office database. CHAPTER 3: Findings from interviews form 20 interviews were conducted with people ROUTE TO MARKET the advise on the route to market. working in the field of family offices. These were mostly obtained from YAG’s and CD’s network, as well as from web searches. METHODS 9/48 For a representative image of the FO world, knowledge was gathered from twenty diverse FO experts (1/2). Interviewee 1 Interviewee 2 Interviewee 3 Interviewee 4 Interviewee 5 VP and Head of Business Senior Manager, family Managing Partner/ Head Former CEO of an F amily office advisor & Development at a family office and Governance at of a family office impact fund & CEO of a director at a family office office a consultancy firm public growth enabling community organization Interviewee 6 Interviewee 7 Interviewee 8 Interviewee 9 Interviewee 10 Impact Investing Partner & Founder of a Former CEO/employee CEO/Founder emerging Former manager family Managing Director at a family office of three family offices & market platform & office, founder family family office private investor founder impact office advisory firm investment consultancy firm INTERVIEWEES (I/II) 10/48 For a representative image of the FO world, knowledge was gathered from twenty diverse FO experts (2/2). Interviewee 11 Interviewee 12 Interviewee 13 Interviewee 14 Interviewee 15 Prof. PhD at a university Investor Relations & Managing Partner at a Founder impact Founder & CEO at a with main focus on Business Development at family office community global family office family businesses impact investing community community Interviewee 16 Interviewee 17 Interviewee 18 Interviewee 19 Interviewee 20 Chairman of a family Co-founder and CEO/Co-founder of an Co-founder & Partner Director family office office President Director of an impact crowdfunding impact investing firm impact focused company platform INTERVIEWEES (II/II) 11/48 Chapter 1: Family office market This chapter presents conclusions on market size, market dynamics, impact investing and substitutes. WHAT DOES THE MARKET FOR FAMILY OFFICES LOOK LIKE? MARKET SIZE MARKET DYNAMICS IMPACT INVESTING SUBSTITUTES TO CD 25%of FOs is engaged in The most important substitutes 5.9 trillion AUM in total Most FO assets are in equity impact investing to CD are impact funds Of which 1.5bn in MFO and The real estate asset class is Most investments are done Returns realized by impact 802m in SFO growing the most rapidly through direct private equity funds differ from 7 to 17%. FOs have grown 38% in the past Because of COVID-19 the focus One concern regards the lack of 85% of fund investments are two years. has shifted to preserving wealth knowledge in the field market rate returns seeking Average self-reported return of In recent years impact Another barrier is confusion 11% of impact funds around 5.4% investing has been on a rise around these investments investments are in Fin services. *N.B. The market is very diverse and not one family office is alike. Office size, structure and investment strategy and criteria are the main differentiating factors. Therefore the uniqueness of the market should always be taken into account when acting upon these generalizations. FAMLIY OFFICE MARKET CONCLUSION 13/48 CH 1 – FAMILY OFFICE MARKET 1.1 MARKET OVERVIEW 1.2 MARKET DYNAMICS 1.3 FO UNIQUENESS 1.4 IMPACT INVESTING VS. PHILANTHROPY 1.5 SUBSTITUTES TO CD INHOUDSOPGAVE 14/48 A family office serves the generations of a wealthy family by managing key areas of family assets. WHAT IS A FAMILY OFFICE? TYPES OF FAMILY OFFICES A family office (FO) is the private office for a family of significant wealth. The number of A single family office (SFO) is a family office serving staff working in the office can vary from one (multiple) generations of one single wealthy family. or two employees to 100 or more staff, The SFO is designed to fit the specific needs and depending on the type and number of services beliefs of the family. it provides. For families with private wealth in excess of USD 150 million, establishing a FO could be an attractive move. A private multi-family office (MFO) is a family Generally, FOs manage key areas of family office serving multiple families with often same assets, including real estate holdings and common values or goals, with the benefit of direct or indirect investments, tax economies of scale. consolidation and estate management. They can serve as the central hub for a family’s legacy, governance and succession. They can A public multi-family office (MFO) is a family office furthermore support the education and looking after interests of multiple families with less development of family members, coordinate wealth. Unlike private MFOs, they are owned by communication and resolve issues within the commercial third parties. family enterprise. UBS/Campden Wealth MARKET SIZE (I/IV) 15/48 Working with FOs has four general benefits, one of them is being more flexible than traditional investment firms. THESE ARE THE RESULTS OF THE MARKET REVIEW, INTERVIEWS OFFER A MORE NUANCED VISION BENEFITS OF WORKING WITH FOs 2. OPERATIONAL FLEXIBILITY The market for family offices has been increasing and Family offices operate with much more speed and flexibility than other more and more businesses and companies are looking investment firms. Unlike institutionalfunds, many family offices do not for family offices as an investment partner. In general, have a formal mandate or an investment committee. Principals of the there are four major benefits of working with family family office determine general goals, and as such, investments can be made offices.