Case Study THE LIMONEIRA COMPANY Case Study by Imani Lee, Inc. The Limoneira Company Limoneira is a publicly traded, global company whose mission is to preserve and promote its tradi- tion, heritage and legacy in agriculture, community development and stewardship to maximize value for its shareholders. Prepare date 03/10/2015 Contact us 11297 Send Luna Llena, Bldg B San Diego, CA 92130 www.imanilee.com 858-523-9733 Imani Lee, Inc. proprietary and confidential information copyright © 2015 || www.imanilee.com |
[email protected] | 858-523-9733 Case Study Project Summary: One Campaign, Four Countries n early 2013, Imani Lee Language Services entered Korea, China, Brazil, and more. Director of Marketing into a multi-year agreement with The Limoneira Com- John Chamberlain was responsible for spearheading Ipany (NASDAQ: LMNR), one of the largest agricultural the company’s “Unleash the Power of Lemons” cam- producers of lemons, avocados, and other specialty paign, designed to promote the five major uses for citrus fruits based in Santa Paula, CA. The agreement lemons: cooking, health, lifestyle, beauty, and green included Imani Lee’s full suite of language services in- cleaning. cluding translation, interpretation, social media market- ing, and expansion services and cultural advisement for the company’s launch into multiple foreign coun- tries such as Peru, Australia, the Philippines, Japan, 2 Imani Lee, Inc.| || www.imanilee.com |
[email protected] | 858-523-9733 Client situation/objectives The project was primarily concerned with social media, establishing Limoneira’s brand and promoting the Unleash campaign, with an initial focus on Japan, Korea, Peru, and America. Imani Lee was responsible for managing the international campaigns, while a separate marketing team managed the English-only American campaign.