Der Markt Für Lebensmittel in China

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Der Markt Für Lebensmittel in China Der Markt für Lebensmittel in China Marktstudie im Rahmen der Exportangebote für die Agrar- und Ernährungswirtschaft / Oktober und November 2017 agrarexportfoerderung.de Inhalt Tabellenverzeichnis .................................................................................................................. 5 Verzeichnis der Abbildungen .................................................................................................. 5 1 Zusammenfassung ................................................................................................................. 6 2 Einleitung ............................................................................................................................... 7 3 Gesamtwirtschaftlicher Überblick China ........................................................................... 8 3.1 Politisches System ........................................................................................................... 9 3.2 Wirtschaftliche Entwicklung und Außenwirtschaft ...................................................... 10 3.3 Bevölkerung und Verbrauchergruppen ......................................................................... 11 3.4 Nahrungsmittelmarkt in China ...................................................................................... 12 3.5 Die Handelsbeziehungen von China zu Deutschland .................................................... 13 4 Die chinesische Nahrungsmittelindustrie .......................................................................... 14 4.1 Händler .......................................................................................................................... 14 4.1.1 Einzelhandel ........................................................................................................ 14 4.1.2 Spezialitäten und Gourmetprodukte .................................................................... 15 4.2 Biologisches und natürliches Essen ............................................................................... 15 4.2.1 Vegetarisches und veganes Essen ....................................................................... 18 4.2.2 Frisches Essen ..................................................................................................... 18 4.3 Convenience Food ......................................................................................................... 19 4.3.1 Fast-Food ............................................................................................................. 21 4.3.2 Verarbeitetes Essen ............................................................................................. 21 4.3.3 Tiefgekühltes und Fertiggerichte ......................................................................... 21 4.3.4 Snacks und Süßigkeiten ....................................................................................... 22 4.4 Tierische Produkte ......................................................................................................... 24 4.4.1 Milchprodukte ..................................................................................................... 25 4.4.2 Fleisch.................................................................................................................. 31 4.5 Getränke......................................................................................................................... 34 4.5.1 Wasser ................................................................................................................. 36 4.5.2 Soft Drinks, Energy Drinks und Säfte ................................................................. 36 4.5.3 Heißgetränke........................................................................................................ 37 4.5.4 Alkoholische Getränke ........................................................................................ 37 4.6 Private Label Produkte .................................................................................................. 39 4.7 Dienstleistungen / HoReCa ........................................................................................... 39 4.7.1 Restaurants, Cafés und Bars ................................................................................ 39 4.7.2 Online-Bestellung und Lieferdienste ................................................................... 40 5 Distribution & Vertriebskanäle ......................................................................................... 41 5.1 Transport & Logistik ..................................................................................................... 41 5.2 Einzel- & Großhandel .................................................................................................... 42 5.2.1 Trends .................................................................................................................. 44 SEITE 3 VON 107 DER MARKT FÜR LEBENSMITTEL IN CHINA 5.2.2 Delikatessensupermärkte ..................................................................................... 45 5.2.3 Großhandel .......................................................................................................... 45 5.3 Onlinehandel .................................................................................................................. 45 5.4 HoReCa ......................................................................................................................... 46 5.4.1 Allgemein ............................................................................................................ 46 5.4.2 Trends .................................................................................................................. 48 6 Markteintritt in China ........................................................................................................ 48 6.1 Formen des Markteintritts ............................................................................................. 50 6.2 Politische und rechtliche Regulierungen ....................................................................... 60 6.3 Stärken und Schwächen des Marktes ............................................................................ 73 6.4 Interkulturelle Betrachtung ............................................................................................ 77 7 Recht ..................................................................................................................................... 80 7.1 Allgemein ...................................................................................................................... 80 7.2 Gewährleistung .............................................................................................................. 81 7.3 Produkthaftung .............................................................................................................. 81 7.4 Gewerblicher Rechtsschutz ........................................................................................... 82 7.5 Vertriebsrecht ................................................................................................................ 83 7.6 Lebensmittelrecht .......................................................................................................... 83 7.7 Etikettierung und Verpackung ....................................................................................... 84 7.8 Steuerrechtliche Aspekte ............................................................................................... 85 7.9 Visa ................................................................................................................................ 87 7.10 Geschäftspraxis ............................................................................................................ 88 8 Wichtige Adressen, Anlaufstellen, Weiteres ..................................................................... 88 8.1 Chinesische Ministerien, Aufsichtsbehörden, Anlaufstellen ......................................... 88 8.2 Deutsche Einrichtungen und Anlaufstellen ................................................................... 92 8.3 Messen und Kongresse .................................................................................................. 96 9 Literaturverzeichnis .......................................................................................................... 100 SEITE 4 VON 107 DER MARKT FÜR LEBENSMITTEL IN CHINA Tabellenverzeichnis Tabelle 1: Produktion verschiedener großer landwirtschaftlicher Produktgruppe (in 10.000 Tonnen) .................................................................................................. 25 Tabelle 2: Ungefährer Vollmilchpulver-Konsum in China im Jahr 2016 ................................ 28 Tabelle 3: Inländische Produktion und Verbrauch von Rindfleisch in ausgewählten Ländern ......................................................................................... 32 Tabelle 4: Chinesische Weinexporte 2017 (Januar - Juni) ....................................................... 38 Tabelle 5: Equity-Investment-Ratio ......................................................................................... 55 Verzeichnis der Abbildungen Abbildung 1: Die Volksrepublik China ..................................................................................... 8 Abbildung 2: Pro-Kop-Einkommen der städtischen Bevölkerung .......................................... 11 Abbildung 3: Kaufkraft pro Einwohner (in Kg) ......................................................................
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