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WINTER 2009 BTHE MAGAZINEU OFSI T HE LUNDQUISNT C OEll EGE SOF BUSINESSS M.B.A. Curriculum Dean Knowledge TABLE OF CON T EN T S The new Oregon M.B.A. attracts motivated, focused students, page 10. Message from the Dean 1 A “Hot Brand” in Uncertain Times Features People and Places 6 A Passionate Leader 16 On Point Through an interesting series of unanticipated outcomes, Dennis John Chalmers and the study of the decade Howard became Dean of the Lundquist College of Business. Today, he embodies the spirit and identity of the college. 17 Best of Class Dave Dusseau’s infectious enthusiasm for business 10 Focused, Experiential, Personal and teaching The college rolled out a completely new M.B.A. curriculum this fall designed to build its reputation in four niche areas, attract 18 Student Stories motivated students, and provide the hands-on learning the Chinese Dispatches business world demands. Microlending in Uganda 20 Profile in Success Greg Quesnel: “The formula for success is constantly in motion.” 32 Face of the Future Kristin Vanderburgh is a voice for her generation. College-Wide News 2 Start-Up 22 Center Spotlight 25 Outside In 26 Faculty Focus 30 Alumni Notes Students blog from China, page 18. Dave Dusseau is U O B U SINESS a student favorite, Editor: Jim Engelhardt | Designer: Katherine Getta page 17. Contributing Writers: Ronald Bond, Lewis Taylor, Michael Tevlin, Derek Ventling Photographers: Jack Liu, David Loveall, Michael McDermott UO Business is a publication for alumni and friends of the Lundquist College of Business at the University of Oregon. This magazine is published biannually by the college’s Office of External Affairs, 1208 University of Oregon, Eugene, OR 97403-1208. (541) 346-3370, fax (541) 346-3338, www.lcb.uoregon.edu. The University of Oregon is an equal-opportunity, affirmative-action institution committed to cultural diversity and compliance with the Americans with Disabilities Act. This publication will be made available in accessible formats upon request. © 2009 University of Oregon 9EX032 Printed on recycled paper generated with 100 percent wind power. MESSAGE FROM th E D E A N C H A R L E S H . Lu NDQ ui S T COLLEGE OF Bu S I NESS Dennis Howard, Dean Jeanne Coe, John Chalmers, Assistant Dean (Interim) Associate Dean Gary Cordova, Assistant Dean Wendy Mitchell, Andrew Verner, Associate Dean Assistant Dean A “HOT BRanD” in Stephanie Bosnyk, Randy Swangard, Special Assistant Dean Assistant to the Dean D E P AR T MEN T H E A D S UNCERTain TiMes Dave Boush, Marketing Sergio Koreisha, John Chalmers, Finance Decision Sciences David Guenther, Accounting Michael V. Russo, Management On the way to a meeting the other day, I happened across an P R O G R A M Di RE ct ORS intriguing conversation between a student and professor. They Ron Bramhall, Honors Program Ron Severson, Minor Program were actively discussing the advantages and risks of corporate James Chang, Career Services Julianna Sowash, Robin Clement, MAcc Program Oregon Executive M.B.A. merger and acquisition strategies with stocks at historic lows, Beth Hjelm, Center for Sustainable Paul Swangard, whether companies could even garner enough capital to Business Practices James H. Warsaw Sports pursue such tactics, and what ethical considerations might be Lynn Kahle, Doctoral Program Marketing Center Chuck Kalnbach, Leadership Randy Swangard, Lundquist at play. It was clear from the collegial conversation that the Center for Entrepreneurship and Communication Center current economic situation had provided an extraordinary Ben J. Salm, Securities Analysis Center teachable moment—and that both teacher and student were deeply concerned about the ongoing state of affairs. B O A R D O F A DV I SERS Carolyn S. Chambers* Edward L. Maletis Certainly, the financial climate is on everyone’s mind, and the Ray Davis Sandra McDonough Lundquist College of Business is not immune. The State of Rocky Dixon Steve Reynolds Gregory J. Houser Ronald A. Sauer Oregon is feeling the impacts of the downturn, and although Mandy Jones Robert F. Turner* the governor’s proposed budget is supportive of higher Ross Kari Donald E. Tykeson* education, we will have to make strategic decisions about William Larsson Thomas V. Van Dawark Gwendolyn H. Lillis* Donna P. Woolley* how to most effectively deploy our finite resources. Luis Machuca One very encouraging development is the university’s surging enrollment. This fall, total Bu S I N E S S A DV I S O R Y C O U N ci L enrollment hit an all-time high of 21,544—with a record-breaking freshman class of 4,229 Jameel A. R. Al Sane George W. Hosfield (30 percent higher than anticipated). Nearly one-third of these new students identified Morris A. Arntson, Jr. H. Lawrence Hull, Jr.* Cordell O. Berge Michael L. Humphreys* business administration as their intended major. We’re grateful we have become the 1 Ruby L. Brockett* Robert J. Jesenik most popular major on campus; however, we currently don’t have the physical capacity Larry A. Bunyard Atsushi Kageyama* or faculty resources to accommodate this growing student demand. To address this Kim A. Caldwell Thomas Kelly Charles E. Carlbom Edward J. King III dilemma, we intend to manage growth with several goals in mind: Terrance L. Cook Anne Marie Levis Robert A. DeKoning John J. Luger • Develop more selective admissions standards to attract the best-qualified and most John B. Dimmer Johan Mehlum promising undergraduates Richard C. Easton Mary B. Merriman-Smith Elon Ellis III Robert I. Mesher • Endow a $25-million faculty excellence fund that will help us attract as many as Wayne L. Embree Gilbert N. Miller twenty-eight new faculty members during the next five to six years so we can continue Larry P. Engelgau Brian B. Obie* Roger Engemann* Maryanne L. Powell to provide students with smaller classes, immediate access to faculty, and the ability to Ronald T. Gietter Richard G. Rosen engage in individual or small-group experiential learning opportunities Dan Giustina* Vinton H. Sommerville* Robert E. Granger Jeff Stewart • Secure $7 million to renovate our historic and deteriorating Gilbert Hall in order to Dave G. Grano Thomas C. Stewart* accommodate the influx of faculty and students. John C. Gregor Daniel A. Sullivan, Jr. Allen L. Gummer* Fay L. Thompson Thus, despite the financial uncertainty that surrounds us, we are on the brink of some John R. Harrison Gayle L. Veber Robert G. Harrison Norman R. Walker* very exciting developments. In addition to being the most popular major on our campus, Gary W. Hibler James H. Warsaw* we’ve revamped our M.B.A. curriculum (page 10) around core strengths, and last year Frank H. Hoell III David C. E. Williams was our most successful ever for faculty recruitment (page 26). Greg D. Hogensen Richard C. Williams* Kathy Long Holland Carlton Woodard* We have a lot of positive momentum, and I am confident our college can thrive, even in such Danny W. Hollingshead* difficult times. While I am optimistic, I am not naïve. The only way we can fully achieve E MERG I N G L EADERS our goal to become the finest business college we can possibly be is with your continued Marilyn Andrews T.E. Mullane investment. Your generous support of our students and faculty is greatly appreciated. Eliza Bailey Kimberly Thale Nelson Allen Bond Erin Jones Nicholson As always, I welcome your thoughts and insights. Kevin Cadman Amalia Nita Claudia Ciobanu Jordan Papé Sadie Dressekie Derek Pennel Steve Fein Jason Polansky John Fillmore Chris Prindiville Dennis Gannon David Reiter Phillip Kelloff Sue Richmond Dennis Howard Jeffrey Loftus Jeff Roche Dean Jeff Martens Steve Schreck Charles H. Lundquist College of Business Steve McKeon Paul Tiger [email protected] Patrick Meunier Shaun Fennessey Wilde Jody Mortimore Steve Zogas * Current or former UO Foundation Board of Trustees member START-UP news & notes P I ONEER I N G F A cu L T Y Jennifer Howard-Grenville, professor of management at Lundquist College of Business, was named a finalist for the Aspen Institute’s Center for Business Education 2008 Faculty Pioneer Award. According to the Aspen Institute, this annual recognition celebrates M.B.A. faculty who have demonstrated leadership and risk taking in integrating social and environmental issues into academic research, educational programs, and business practice. Howard-Grenville’s research uses ethnography to explore factors that shape organizational responses to natural environment issues. Her book, Corporate Culture and Environmental Practice: Making Change at a High-Technology Manufacturer, was published in 2007. The Aspen Institute Center for Business Education offers educators resources to incorporate issues of social and environmental stewardship into their teaching, research, and curriculum and to share cutting-edge practices among peers. Jennifer Howard-Grenville For more, visit www.facultypioneers.org. TO P Y O U N G Sch OLAR 2 Tucked away on the shelves of the nation’s universities are the technologies of tomorrow. These are the ideas and research for new products, but they lack the funding and engagement with industry needed to get them into mainstream use. Enter Andrew Nelson, assistant professor of management at the Lundquist College of Business. The Ewing Marion Kauffman Foundation named Nelson one of the five most promising young scholars in the United States in the field of entrepreneurship, making him a Kauffman Junior Faculty Fellow and providing $50,000 towards research. Nelson will leverage the prestigious honor to gain a better understanding of the technologies created at universities that have been produced on a commercial level. “How do we get university technology into the ‘real world’?” asked Nelson, who plans to study commercial digital audio products, including how they are created, used, patented, and distributed.