Bo Pulito Strategic Partner Manager Google 5 Questions You Always Wanted Google to Answer 5 QUESTIONS YOU ALWAYS WANTED GOOGLE to ANSWER

Bo Pulito Strategic Partner Manager Google 5 Questions You Always Wanted Google to Answer 5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER

Agenda 1 Lead Sources 2 SERP Page 3 Adwords Auction 4 Google My Business 5 Trends 1

Lead Sources “What are the best Google Channels to drive leads?” 5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER 1 Lead Sources 2B 2

SERP Page “What should I focus on SEO or SEM?” 5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER 2 SERP Page

Google Search Ads (SEM)

Info Cards: Local map No More Right Hand listings Rail

Organic Listings (SEO) 3

Adwords Auction “How do I get to the top of the page?” 5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER 3 Adwords Auction 4

Google My Business “How do I get my service area business listed in multiple cities?” 5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER 4 Google My Business 5

Trends “What are the top trends Google is thinking about?” 5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER Mobile 5 2014 50% of searches from mobile users

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GENERAL TOPICS

● ReachLocal Blog: Articles about a variety of topics in digital marketing ● ReachLocal Resource Center: Ebooks, videos, webinar replays, infographics and other content on digital marketing ● ReachLocal Webinar: 25 Digital Marketing Tips ● Think With Google: Information on latest trends and best practices ○ Topic: Creative – Ideas that blend creativity and technology ○ Topic: YouTube – Stay up to date with what’s trending on YouTube ○ Planning Tools: Shopping insights, Google trends and more ● Google Blogs and Social Media Directory ● Search Engine Journal: Articles on digital marketing and social media ● Search Engine Land: Articles on digital marketing and social media 5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER RESOURCES TOOLS

● ReachLocal 2 Minute Digital Health Check: See how your business is doing online ● Google Keyword Planner ● Google Search Console (webmaster tools) ○ Search Analytics Report ○ Fetch: Test if Google can crawl your webpage

TRENDS

● ReachLocal Infographic: 2016 Local Marketing Trends

● ReachLocal Infographic: 2016 Marketing Trends You Can’t Ignore 5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER RESOURCES SEARCH ENGINE OPTIMIZATION

● ReachLocal Webinar: 5 New Things to Know About Keywords & SEO ● ReachLocal Webinar: 5 Ways to Boost Your Website’s Local SEO ● ReachSEO Search Engine Optimization: How It Works (video)

SEARCH ENGINE MARKETING

● ReachSearch: How Search Engine Advertising Works (video) ● ReachLocal Ebook: The Essential Guide to Local Search Advertising ● ReachLocal Webinar: 5 Google My Business Basics that Get You Found ● ReachLocal Ebook: Your Guide to Google My Business ● ReachLocal Blog: 3 Ways Combining Search Advertising & SEO Enhances Your Digital Marketing 5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER RESOURCES OTHER TOPICS

● ReachLocal Ebook: 10 Website Mistakes & How to Avoid Them ● ReachLocal Ebook: Navigating Your Online Reputation: Your Complete Guide ● ReachLocal Webinar: 5 Ways Bad Listings Can Cost You Business ● ReachRetargeting: How It Works ● ReachDisplay InApp In App Mobile Advertising: How It Works