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Bo Pulito Strategic Partner Manager Google 5 Questions You Always Wanted Google to Answer 5 QUESTIONS YOU ALWAYS WANTED GOOGLE to ANSWER

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Bo Pulito

Strategic Partner Manager Google

5 Questions You Always Wanted Google to Answer

5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER

Agenda

Lead Sources

1234

SERP Page Adwords Auction Google My Business Trends

5

1

Lead Sources

“What are the best Google Channels to drive leads?”

5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER

Lead Sources

1

2B

2

SERP Page

“What should I focus on SEO or SEM?”

5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER

SERP Page

2

Google Search Ads (SEM)

Info Cards:

Local map

listings
No More Right Hand Rail

Organic Listings (SEO)

3

Adwords Auction

“How do I get to the top of the page?”

5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER

Adwords Auction

3

4

Google My Business

“How do I get my service area business listed in multiple cities?”

5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER

Google My Business

4

5

Trends

“What are the top trends Google is thinking about?”

5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER

Mobile

5

50% of searches from mobile users

2014

  • 2011
  • 2012
  • 2013
  • 2014
  • 2015
  • 2016

Thank You!

Learn More About ReachLocal’s Digital Marketing Solutions:

www.reachlocal.com

Ebooks
ReachLocal Blog

reachlocal.com/social
Follow Us:

5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER

RESOURCES

GENERAL TOPICS
●●

ReachLocal Blog: Articles about a variety of topics in digital marketing ReachLocal Resource Center: Ebooks, videos, webinar replays, infographics and other content on digital marketing

●●

ReachLocal Webinar: 25 Digital Marketing Tips

Think With Google: Information on latest trends and best practices

○○○

Topic: Creative – Ideas that blend creativity and technology Topic: YouTube – Stay up to date with what’s trending on YouTube Planning Tools: Shopping insights, Google trends and more

●●●

Google Blogs and Social Media Directory

Search Engine Journal: Articles on digital marketing and social media Search Engine Land: Articles on digital marketing and social media

5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER

RESOURCES

TOOLS
●

ReachLocal 2 Minute Digital Health Check: See how your

business is doing online

●●

Google Keyword Planner Google Search Console (webmaster tools)

○○

Search Analytics Report

Fetch: Test if Google can crawl your webpage

TRENDS
●●

ReachLocal Infographic: 2016 Local Marketing Trends ReachLocal Infographic: 2016 Marketing Trends You Can’t Ignore

5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER

RESOURCES

SEARCH ENGINE OPTIMIZATION
●●●

ReachLocal Webinar: 5 New Things to Know About Keywords & SEO ReachLocal Webinar: 5 Ways to Boost Your Website’s Local SEO ReachSEO Search Engine Optimization: How It Works (video)

SEARCH ENGINE MARKETING
●●●●●

ReachSearch: How Search Engine Advertising Works (video) ReachLocal Ebook: The Essential Guide to Local Search Advertising ReachLocal Webinar: 5 Google My Business Basics that Get You Found ReachLocal Ebook: Your Guide to Google My Business ReachLocal Blog: 3 Ways Combining Search Advertising & SEO Enhances Your Digital Marketing

5 QUESTIONS YOU ALWAYS WANTED GOOGLE TO ANSWER

RESOURCES

OTHER TOPICS
●●●●●

ReachLocal Ebook: 10 Website Mistakes & How to Avoid Them ReachLocal Ebook: Navigating Your Online Reputation: Your Complete Guide ReachLocal Webinar: 5 Ways Bad Listings Can Cost You Business ReachRetargeting: How It Works ReachDisplay InApp In App Mobile Advertising: How It Works

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