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Bossa Studios Player Profile Player ID: Roberta Lucca Classification: Marketer-In-Chief and Co-Founder

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Bossa Studios Player Profile Player ID: Roberta Lucca Classification: Marketer-In-Chief and Co-Founder AWS IS HOW GAME TECH EDITION Volume 2 Bossa Studios Player profile Player Player ID: Roberta Lucca Classification: Marketer-in-Chief and Co-founder Player history Roberta Lucca, one of the original founders of Bossa Studios, is a computer scientist turned marketing expert turned entrepreneur. An experienced keynote speaker and angel investor, Roberta’s many accolades include; the Forbes Top 50 Women in Tech, the Top 30 Women in Games and Inspiring Fifty UK. Player ID: Sylvain Cornillon Classification: Chief Technology Officer Player history Sylvain Cornillon is the Chief Technology Officer at Bossa Studios, where he’s been working closely with the founders to build highly original, off-the-wall games. With a background in programming and developing, an eye for creative and a flair for the unusual, Sylvain brings a steady hand to this successful indie studio. Studio London Founded Employees 51°52′N 0°08′E 2010 78 AWS IS HOW GAME TECH EDITION Volume 2 Bossa Studios Surgery shenanigans. Bread and fish. Game creativity redefined. It started with the birth of social media. These platforms thrived as they enticed and enthralled millions and, as they evolved, they also introduced tech savvy users to the world of gaming. These early games populated throughout social media channels used gambling mechanics to keep people hooked, but lacked the depth of true gaming experiences. When Bossa Studios entered the fray, this creatively-driven indie studio saw an opportunity to make games that offered something different. Founded in 2010 by Roberta Lucca, Bread, a game that follows a slice of bread’s Henrique Olifiers, Imre Jele and Ric Moore, journey to become toast, Bossa Studios this British video game developer set out has stuck to its vision of offering gamers to redefine the genre. And they succeeded, unique and unusual experiences. And those releasing innovative and hugely enjoyable games can now be enjoyed across a range titles that have not only won awards, but of platforms, from Android and iOS to cult followings. Xbox, PlayStation and PC. Today, the studio runs exclusively off AWS, having recently From Monstermind—which earned Bossa migrated the last of its technology stack Studios a BAFTA in 2012—to Surgeon to the AWS Cloud for increased stability Simulator, a surprise hit that evolved out and flexibility. of a 48-hour Global Game Jam session and went on to sell millions of copies, to I Am AWS IS HOW GAME TECH EDITION Volume 2 Bossa Studios Roberta: “The name Bossa was rules around game creation and genre and feedback, so we can evolve our games inspired by the Bossa Nova” allocation. Our work is genre-defining. One to match what players want. of our biggest titles is I Am Bread, where We believe community is incredibly I’m from Brazil originally, and the word you undertake this slice of bread’s mission important. We have a strong community of ‘bossa’ in Portuguese refers to something to become toast—it has to avoid the jam, superfans who play all our games because that has a special flair or charm. That’s the water and other obstacles to get to the they’re different and fun. We’ve become “One of our biggest titles what defines our culture at Bossa toaster and win. Studios—a quirkiness and charm that we a company that embraces weirdness and is I Am Bread, where embed into all our games. We don’t come up with ideas from the humor, and brings new experiences to you undertake this slice top down, with the founders defining the gamers. Today, we have thousands of Bossa was created ten years ago when of bread’s mission to games that are made. Instead, we do game YouTubers and influencers playing our my co-founders and I saw an opportunity jams; we stop the company for a few days, games because they love the experiences become toast.” – to make games that were different from everybody goes into different teams and they get and because we value their role Roberta what people were playing at the time. We over two days they come up with a new in our community. It’s a really positive started with social games on Facebook game. Often we’d get anything from five to relationship, as they always get new games and have since launched more than 30 ten games out of a session. This creativity to play for their audiences and we have titles across mobile, VR, PC and console. has become part of our culture, and has them on side to share these experiences. As we’ve evolved, our games have evolved also shaped the way we engage with our This is what happened with Surgeon as well, but we’ve stayed true to our ethos community. We send these ideas on to Simulator seven years ago. of humor and not following the traditional influencers and their audiences for input AWS IS HOW GAME TECH EDITION Volume 2 Bossa Studios Sylvain: “Everything comes from with influencers, streamers and YouTubers. improve on our processes and how we creativity” People would stream themselves playing build our games. Creativity defines the the game on platforms like Twitch, and core of our business, our games and our We held a game jam and out came the idea others would enjoy watching it, so they overall strategy. of Surgeon Simulator. A game that puts would then go and buy it. It’s still one of Surgeon Simulator really defined our patients into the operating room from a our most popular titles and it came as a brand and underscored the value we find first-person perspective and asks them complete surprise. The entire premise was in being creative. It’s driven us forward to figure out how to save the life of the still a prototype when it became a success. person lying on the table. It’s not as easy into developing games like I Am Bread, as it sounds, arms and legs have a tendency Creating games that aren’t derivative and and continuing to experiment with to fall off. The game was developed in are original and exciting is important to us. different ideas. only a few hours, but it started to trend We want to challenge ourselves and the on YouTube and we had to pivot quickly status quo. We want creativity to define to support it. Surgeon Simulator was a hit how we approach problems, how we AWS IS HOW GAME TECH EDITION Volume 2 Bossa Studios Sylvain: “It’s taken us seven years to there was real potential. This happened at You can approach your surgery in Surgeon make a sequel” about the same time we decided to move Simulator 2 as if it’s going to be done the gameplay from a static hand above a properly, but things will always go wrong. We couldn’t find anything that made body, to a full body, first-person view. Then you just have to let go and do what it worth doing a sequel to Surgeon needs to be done to save the patient. The The new version of Surgeon Simulator Simulator—there had to be something moment I let go of my control freak allows you to create a co-operative more to the new game or it wasn’t going nature—that’s the moment in the game experience with your friends. We’ve to work. We thought of different ideas, that I love. Then, I’m just doing whatever extended the game from just being inside but they all felt derivative and it was really I can to keep the patient alive after the surgery, to moving around the whole of important to us that the new game be another player has pulled his arm off, or the hospital. There’s also an entire backend original. We wanted multiplayer, but we cut something important in half. All of where players can create more surgeries struggled to find a way of embedding the these elements have created a game that’s and levels for other players to enjoy. The physics and managing the complexities of different enough, where players can see game takes the physical comedy factor and multiplayer, so we didn’t move forward the value of having a sequel. with it for a while. Then, we started talking enhances it, with richer gameplay that’s to partners who were doing physics in more co-operative and exciting. multiplayer, did a prototype and realized AWS IS HOW GAME TECH EDITION Volume 2 Bossa Studios Sylvain: “We don’t want a player’s and give us feedback. We use this feedback We have a strong moral stance around enjoyment to be interrupted by to determine which games we’re going to what we think is important in the gaming monetization” take into further development. With this space, so want to make sure we don’t take more in-depth process, we go through advantage of our players. We’re passionate The success of Surgeon Simulator really idea selection and balance ideas against about gaming and the excitement and confirmed the validity of our approach to risk. If we like what we see and recognize entertainment we provide to people, but design and creativity, and to games that its possibility, then we go through we believe fairness is important. It’s a big are very different in terms of storyline the prototype phase and put it onto thing for us. We don’t want monetization and gameplay. To really embed this into Bossa Presents. Based on feedback and mechanics to impede a person’s enjoyment our values and strategy, we’ve created responses, we narrow the ideas down and of the game—we want them to reinforce a website called Bossa Presents where identify which games will be the it.
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