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Color Tvpicture You Can Buy

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Color Tvpicture You Can Buy May 24, 1971:Our40thYear:$1.00 MEMORIAL LIBRARY SQ141 ESi'eRN COLLEGI J4Ifd 1 1971 Tl z roadcastmg icráNsos THE BUSINESSWEEKLY OF TELEVISION AND RADIO N FCC, cable industry absorb impact of St. Louis decision, keep moving on New advertising code -the industry's own -around the corner Faster acceleration in the FM auto radio business Special report: exclusive accounting of congressional radio -TV ownership Now Houston's leading television station proves it: KPRC -TV has tbrightest, color TVpicture You can buy. The brightest color. The most vivid color. A sharper, Pepsaially CoaFied Spots more successful sales picture. Plus solid- status dependability. Yours in every Hi- Audience '71 I(PRC-TU model commercial - only from KPRC -TV, Houston. National Representatives Edward Petry Éo. Courtesy: RCA . If kids turn eN each other on we` figured they can turn each other off. Most kids are introduced to drugs by their friends. That was one of the facts revealed in a study commissioned by KNXT, our CBS Owned television station in Los Angeles, in preparation for a broadcast dealing with the problems of teen drug abuse. The program, titled "If You Turn On," allowed young people themselves to tell in their own words what they found out about the dangers in drugs. And it proved so telling that the first broadcast, on KNXT, generated some 170,000 phone calls and an avalanche of mail from concerned officials, parents and youngsters alike. But the impact of "If You Turn On" was felt far beyond the Los Angeles area. When one CBS Owned station produces a broadcast applicable to problems shared by other communities, it's our practice to adapt it for broadcast by the other four CBS Owned stations. In this case, we figured the grim experiences of the Los Angeles youths could help turn off youngsters in New York, Chicago, Philadelphia and St. Louis as well. So "If You Turn On" went on wcBS -Tv, WBBM -TV, WCAU -TV and KMOX-TV, with special local orientation. It also went on to garner one of the most coveted awards in broadcasting. The program was singled out by the National Academy of Television Arts and Sciences, which presented its annual Station Award (likened to journalism's Pulitzer Prize) to KNXT for the year's "outstanding program... dealing with a significant issue in the community." Being so honored is not a new experience for the CBS Owned stations, as the annals of the Station Award attest. Of the ten finalists in this year's judging, three were CBS Owned stations. More significant, in the nine -year history of these Emmys, four* of the nine have been awarded to CBS Owned television stations. Which would seem to indicate that we are better than most at our business: the business of knowing our communities. And being able to do something about their needs. * NATAS STATION AWARDS TO CBS OWNED STATIONS: 1962 -63: WCBS -TV New York for "Superfluous People" 1965 -66: WBBM -TV Chicago for "Revolution in Religion" 1967 -68: WCAU -TV Philadelphia for "Now Is the Time" 1970 -71: KNXT Los Angeles for "If You Turn On" The *CBS Owned Television Stations WCBS -TV New York, KNXT Los Angeles, WBBM -TV Chicago, WCAU -TV Philadelphia, KMOX -TV St. Louis OBLEM WHICH MAY OBSOLETE. Néw Yorkers ride to work in subway IT, trains built 35 years ago. Boston's transportation system is tottering on the brink of collapse. Los Angeles officials are considering double- decking the freeways to handle all the cars. The fact is, the public transportation systems in our cities are such a mess that in a few short years they may actually prevent people from coming to the cities to live and work. In a one hour special, "The Battle for Urban Mobility," Group W illustrates the struggle to find workable systems of transportation in urban areas. Is the answer more highways? Modernized forms of public transportation? Or both? "The Battle for Urban Mobility," arrated by Rod MacLeish and produced .y Group W's Urban America Unit,makes one thing painfully clear: If we don't do something to make it easier for people to get in and out of our cities, someday it will all just stop. First the people. Then the cities. GROUP WESTINGHOUSE BROAOCASTING COMPANY WeekIßrie1 What are the implications and validity of that court deci- 'Many of us see . a grand conspiracy to destroy the sion setting aside mandatory cable origination? FCC will credibility of the press,' says Walter Cronkite. And who is ask Supreme Court to decide; meanwhile, it won't enforce ultimately responsible? Nixon's the one, he says, in ac- the rule -and will proceed with its rulemaking. See . cepting IRTS award as 'Broadcaster of the Year.' See .. FCC defends its turf on cable ... 20 Cronkite indicts the administration ... 42 Origination is coming, regardless of what the government Is the FCC statement on drug lyrics a reiteration of past does. That much was clear after a survey of cablemen last pblicy or something new? Even now, after two months, week. However, some are reluctant to originate now -and nobody is certain -and Tracy Westen of the Stern Commu- all welcome freedom from forced origination. See .. nity Law Firm is still trying to find out. See .. Spirit of St. Louis cheers CATV ... 21 Flogging a horse that tried to die ... 44 Advertising's plan for self -regulation was officially launched FCC is disinclined to question format changes. D.C. Court last week at Council of Better Business Bureaus convention, of Appeals sees it differently. Result: sale of classical sta- where related proposal by Senator Frank Moss (D -Utah) tion WONO(FM) is remanded to FCC for hearing in record was also drawing intense interest. See .. time -seven days. Action may kill the sale. See .. New code in sight for advertising ... 22 WONO(FM) sale bounces back to FCC ... 48 Found: much of the cigarette- advertising money that was The notion that many congressmen have broadcast inter- banished from broadcast media this year. Location: print ests is a myth, as BROADCASTING survey again shows. media, of course -especially magazines. It was all shown But some do-six senators and nine representatives have . dramatically in two studies made public last week. See .. either direct or family -related interests. See .. The nonsurprise of the year ... 28 Station- ownership ties in 92d Congress ... 58 The FCC's proposal to break up multimedia holdings within The dearth of AM -FM car radios has been a brick wall in the markets is 'discriminatory, arbitrary and capricious,' and path of FM's attempts to score in drive time. Now Philco- beyond the commission's authority, broadcasters and pub- Ford has moved into AM -FM car sets, bringing hope -but lishers agreed in comments filed last week. See .. so far, its FM is the high- priced, stereo -only version. See ... Crossownership proposal attacked ... 32 Upbeat market for FM in cars ... 60 Departments Broadcasting May 24, 1971 ;Vo1.80,No.21 AT DEADLINE 9 SPECIAL REPORT 58 BROADCAST ADVERTISING 22 WEEK'S HEADLINERS 10 Published 51 Mondays a year (com- bined issue at year end), by Broadcast- FORMATS 53 WEEK'S PROFILE 75 CHANGING ing Publications lnc., 1735 DeSales CHANGING HANDS 35 Street, N.W., Washington 20036. Sec- CLOSED CIRCUIT 7 ond -class postage paid at Washington. DATEBOOK 12 Subscription prices: one year $14, two years $27, three years $35. Add $4 EDITORIALS 76 a year for Canada and $6 a year for EQUIPMENT AND ENGINEERING 60 all other countries. Subscriber's occupa- FATES AND FORTUNES 64 tion required. Regular issues $1 a copy. BROADCASTING YEARBOOK published FOCUS ON FINANCE 53 each January, $13.50 a copy; CATV FOR THE RECORD 65 SOURCEBOOK annually, $8.50 a copy. LEAD STORY 20 Subscription orders and address THE MEDIA 32 changes: Send to BROADCASTING Circu- lation Department. On changes include MONDAY MEMO 18 both old and new address plus address PROGRAMING 42 label from front cover of magazine. BROADCASTING, May 24, 1971 5 First telecast in the "At Issue" series - left to right - Dick Bolduc, WTEV -6 News; Governor Francis Sargent of Massachusetts; Governor Frank Licht of Rhode Island; and Governor Thomas Meskill of Connecticut. Three area Governors inaugurate new WTEV public affairs series Representative: As part of its active and continuing commit- j°^+. °. .c The ment to community service programming, .. ;e«i.:i MEEKER WTEV, Channel 6, launched a new L.... Company, Inc. recently S.6qO.ld ,.1.4. ,. Sunday evening series titled "At Issue." NASS. CONN. Indicative of the stature and scope of the programs, the initial telecast featured the CAPE <TD.) yiNutam Governors of three area states in a frank discussion of their most pressing problems. "At Issue" is a challenging addition to the WTEV ,....Ai::iä" growing roster of public service programs. GRADE A GRADE A Channel GRADE B Providence -New Bedford -Fall River Rhode Island - Massachusetts Vance L. Eckersley, Sta. Mgr. f ehVin9 the gtea ex cAtoUidenceAtte,a STEINMAN TELEVISION STATIONS Clair MoCollough, Pres. WTEV Providence, R. I. /New Bedford -Fall River, Mass. WGAL -TV Lancaster- Harrisburg -York- Lebanon, Pa. Closeilßircuit. Situation report Meanwhile, on opposite coast, sale Stark outtake of NBC's Los Angeles radio affiliate, Nothing has transpired in recent weeks Man behind scene in almost- parlay KFI, is being talked up anew as likely to alter FCC personnel outlook. Chair- which would have made VHF ch. 11 before year end. E. C. Anthony trust man Dean Burch in firmer Los Angeles, facility for noncommercial control but is operating stations for two Southern KcET(rv) (see probably will leave before year end if California universities.
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