(12) Patent Application Publication (10) Pub. No.: US 2014/0067516 A1 Price Et Al
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US 20140067516A1 (19) United States (12) Patent Application Publication (10) Pub. No.: US 2014/0067516 A1 Price et al. (43) Pub. Date: Mar. 6, 2014 (54) SYSTEMAND METHOD OF INCENTIVIZED (52) U.S. Cl. ADVERTISING CPC ............ G06O 30/0239 (2013.01); G06O 50/01 (2013.01) (71) Applicants: Timothy James Price, Manhattan USPC ....................................................... 705/1439 Beach, CA (US); Antonina Armato, Manhattan Beach, CA (US); Jason Yang, Hacienda Heights, CA (US) (57) ABSTRACT (72) Inventors: Timothy James Price, Manhattan Beach, CA (US); Antonina Armato, Manhattan Beach, CA (US); Jason Exemplary embodiments of methods and systems of incen Yang, Hacienda Heights, CA (US) tivized advertising are presented. A content identifier identi fying a digital content item, Such as a song, is displayed on a (21) Appl. No.: 14/076,103 user computing device. The digital contentitem is typically of (22) Filed: Nov. 8, 2013 the type available for a purchase price by the general public. A selection icon is provided in visual association with the Related U.S. Application Data content identifier. If the icon is selected by the user, an adver tisement media item, Such as a video advertisement, is pre (60) Provisional application No. 61/843,265, filed on Jul. 5, sented on the user computing device. If the advertisement 2013, provisional application No. 61/723,915, filed on media item is presented for at least a requisite ad impression Nov. 8, 2012. period, the digital content item is imparted to the user for free. Publication Classification Follow-up adengagement views are typically presented to the user with a button to redeem the earned digital content item. (51) Int. C. Administrator and server elements are configured to facilitate G06O 30/02 (2006.01) performance of the method, and to optimize efficient use of G06O 50/00 (2006.01) advertiser's budget. 1OO Ya Receive cargaign data of Averise 102-1 {e.g., assertise; logo, ad reda its URL, as 2nding page is avertiser socia: networkig pages, ad message graphic, aucsesi, ask target fossie ataseters) Acire (e.g. pitchase 3acks earmark) 3 wentory of federatic1 cotes 104-1 redeenable for digital (intet:tems (e.g. songs, W shows. 'ovies, axillofapps this: wise ava:iatics fo: :rchase 3xt cowroad ytte 328ial ski: 106 - wide Soft:88 a :ation to is frostakakors in usef corpcins evics 108-y Clair seriesistatio data of serie.g., set aire, escore access, socis: reca ace:ntrio aid secondary infonia: 110-r Y 12- . (e.g.Disgiziyons as a listing), or more the content contier: identifies identifiers (in achitentifying the set computing a legactive device 114- Provide a respective seisctio: Sco is visua: associatio) with oss of more of is contencesters, whese: the selection icons are selectsey he ser sons of 88 selectic icos is $83cted, assert at east a port of si3 is set: ... a wiztecs: one (se capig kawice, wear ?: ?exia extats to a sixtic, service and fis: arterises and is presertable for at eas: an ad pressix iteriod ---is s: 3d freiaiei Y :::: ; 2d on the user computing.w (Ens)--- --- devicepressio? of at eastead pegg - No - 122- at a sittaress yisrai associatix with various secsesia at: wiews e.g aga, 3d essag: graphs in 2n 8:38, 3civists&f social 1883 age inks, sic. Patent Application Publication Mar. 6, 2014 Sheet 1 of 5 US 2014/OO67516 A1 100 Ya 102-1 &eceive targaig3 daia of Adyerises (e.g., at:verise; tog:3, 3d 88d.: it8. 3Ri, 3d iaidig page jiri, 38xetis: $88:a: 8tysix king pages, 388&ssage gap::ic. &ciget, arti targe: {rcié pata:8te:8 Acquire (e.g., guitch&se axior exark: 3 iw8tory {fiedesigtio xxies asciaenable of cigtai contieri items {e.g., songs, visiows, 8avies, assic: 3px;ps citiewise 8waiiabies for {}}{{chase anciciost 3:33d yixegetata puistic oxide so:w88 apicatio to usef for instaiia:38; 3 uses oftig device 108-1S C8tain is s: {egistratic cata (3; sister e.g., use; 3:18, 8:::$rofit airess. socia: recia acco:fit isfeatic secondary isformatic: 110-1 Gingose: ; ;-38 of {xk:Yassistieg : exte&rabie digitat (x:::::::::$838s 12- lisplaya.g., as onea Bisig, of more the content centent identifiers icientifiers on 83; these i38:tifying computing & respective: device digita: conteit its 114- -r Provixie a resp88w& seieck: $08: it visua: associati& with one or note of $88 votent certifiers, whats: t88 &88&tio cars are selectaixie 3y the user if 388 of 88 se&cict icos is S&ectext, grassist at east a gotist of 3 espective ax:yeriiseriest Exia i38 it.g., 38 wide:o 38t:38 isse: x8::::ig tiewice, wi{2}eir each axiwertiseriest exia iter get:ns to a grotist, sestwice {}} refiti of tie 3:yerise: 338 is p£esertaisie iof aikast at 3: it'gressic)3 peo: -1.:asit: 388x3 ::ff 118-1 3een presentec QE3 tie taser costigating device for 3: 33s: the: 88 -- hio pressior pegge 120 issues a respective txe of tie: redemption codes to the user {eive: {c} the Rise 8te aixišity to redeen their issued rederati: {xxie ay way of 122 as activat:88 federgtics icongres&tes; tigieties to the 883 sš3.iii.28&{3:8 wist3ai ass3{iatio with Ya:33.8 ses. 3ria aci w8ws &.g., at airg page, ac; essage ge:phic i? at ena:3, 3dweiser six:ia: Enexia gage šiks, etc.: Fig. 1 Patent Application Publication Mar. 6, 2014 Sheet 2 of 5 US 2014/OO67516 A1 124 App Seryers CopstingFirst ser evice 128 is8: 388:statics &tas Swww.www.www.www.www.www. 144 1 &raphica: ;s&r 3igits: πt&nt &m: ...isits tie face: 138 Selection if {igitat laxies: item 146 pigtai content ass8 &ta&ss Adi exis itsi R. Corgiatiots of &c. inefassic Perki; Advertisement Actiie App 148- Rataioasse ickstics: Notice artist .338 age 3. 136 - Axiweise: logg \-A8 a dig Page 8 ississiscis "Castie - Ax:Ad Sorial88ssage Page 3 aptic3Rs &c &giai ixis Bridig age with earred Redensition: {ease First ser 150 is essage assera Access its Redemption with Kederiptiots &oce at:83ase {igitat lie: :::ities iser . * * * • {citeit Ratasets Regists Engager 8nts, - As a& ar8 A3 kiègia Recising:tion 38:a: 8ederingian Caciesow weatory 8: isis Cofie arigs said 3ts: cistratof 8 Widey-Saig 130 essite is is is f: ixia 8 J: 8; 3atsas Pitcase invertow &f 82destioŠof Cocte:8 3igita: Content Stre 3xer:yg; Regies::::::::::::ies 132 M 152 Centerit Yatasets ities. Aftists, Atkin &rt, Etc.) tigiša Co:8: itérix &tast&s& Fig. 2 Patent Application Publication Mar. 6, 2014 Sheet 3 of 5 US 2014/OO67516 A1 178 sCarrier 85 II C3vier , sers the A 1 72 Asia, 2. Santa 8 1 72 S. Sts.gite : Ars: Astorek. 2xcvs. 8. X 184 affe s 156 198- enas E. 72 leaded a8:38. g A Pe. Ly-196 Sogfith:3 ..i. Songtie 4 8. A 3ring Sisks Sergiie A. Akikes awe S$3: ....y AA R38s. i. 2. 32 Sisingie 8 Asses: 182- . Sg 184 Patent Application Publication Mar. 6, 2014 Sheet 4 of 5 US 2014/OO67516 A1 56 8: Son of sing: SA8&A Fixxii. 3 Sogo; - {A: FX 388. (curity ssassic, c. 38,233 Daariser, Tajiks for letting Advertiser treat you to a fre's song. Keative to A:verties actis age; Aertiser nsored-content UR ors IE as a carice to 180-y with tickets to Specia: Event. Crank it up afic: Eijoy. Advertiser Logo Yis 3::cawl; this 8:a::::::::3y2 say: ests: Series: 3; gates:s: Eas: sixties: ix of Scasca networkiri Av3rtis&r ancigags 18O Patent Application Publication Mar. 6, 2014 Sheet 5 of 5 US 2014/OO67516 A1 88: 56 issic 3.9 Fiss t3.pgrade to Fre Email {}scr's E:rna: Actress X like is or Feketak its. Rie A Skor: are: Advertiser F free 88: Fig. 12A US 2014/OO67516 A1 Mar. 6, 2014 SYSTEMAND METHOD OF INCENTIVIZED users would be able to either buy or redeem their music for ADVERTISING free, giving Such an existing media/library application a new channel of sales. RELATED APPLICATIONS BRIEF DESCRIPTION OF THE DRAWINGS 0001. This application claims the benefit of U.S. Provi sional Application No. 61/723.915, filed on Nov. 8, 2012, and 0008 Further advantages of the present invention may U.S. Provisional Application No. 61/843,265, filed on Jul. 5, become apparent to those skilled in the art with the benefit of 2013, the contents of each of which are incorporated by this the following detailed description of the preferred embodi reference in their entirety for all purposes as if fully set forth ments and upon reference to the accompanying drawings in herein. which: 0009 FIG. 1 illustrates a flow diagram generally depicting TECHNICAL FIELD the steps of one or more non-limiting examples of a method in accordance with the present invention; 0002 The present invention relates generally to electronic 0010 FIG. 2 illustrates a block diagram of one or more advertising in which the user's attention or interaction with non-limiting examples of a system and associated workflow the advertisement is rewarded. in accordance with the present invention; (0011 FIG. 3 illustrates an example of a top 50 list view BACKGROUND presented in accordance with one embodiment of the present 0003) While mobile advertising has been the booming invention, whereby the list may be navigated and the respec epicenter of advertising, record sales have been slow to tive digital content items previewed; recover from the digital revolution. What is needed are sys 0012 FIG. 4 illustrates an example of a search view in tems, methods and Software applications which bridge the accordance with one embodiment of the present invention, gap between and mutually benefit advertisers, record labels, whereby the search view enables a user to search a digital record retailers and users.