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Decathlon India Retail

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Decathlon India Retail 2 WE MAKE SPORTS ACCESSIBLE FOR THE MANY 3 OUR TEAMS 70,000 dedicated team mates passionate about sport 80 nationalities 350 activities 4 A SHARED CULTURE Throughout the world, Decathlon team mates share a common culture rooted in their passion for sport. FIGURES 5 1,095 STORES 30 COUNTRIES > 100 stores Between 15 and 45 stores <15 stores E-commerce only PRESENTATION 6 FRANCE 303 CHINA (TAIWAN : 8) 177 SPAIN 144 ITALY 108 POLAND 45 RUSSIA 41 INDIA 40 GERMANY 33 PORTUGAL 28 BELGIUM 26 UNITED KINGDOM 25 BRAZIL 19 TURKEY 19 HUNGARY 18 Turnover: ROMANIA 17 CZECH REPUBLIC 11 €9.1 billion NETHERLANDS 8 THAILAND 7 Figures as of 31/12/2015 BULGARIA 4 MOROCCO 4 CROATIA 4 SLOVAKIA 3 UNITED ARAB 2 EMIRATES 2 SWEDEN 2 SINGAPORE 1 LEBANON 1 KUWAIT 1 SLOVENIA 1 MALAYSIA 1 MEXICO 1,095 TOTAL HISTORY 8 FIRST STORE 1976: The Decathlon adventure begins with its first store opening in Englos (France). HISTORY 9 DECATHLON PRODUCTION 1986: Launch of Decathlon Production, designing and manufacturing our products. HISTORY 10 DORTMUND 1986: First store opens outside France, in Dortmund, Germany. HISTORY 11 PASSION BRAND LAUNCH 1996: Launch of Quechua, the mountain sports brand, and Tribord, the watersports brand, creating and designing products attuned to consumers’ needs. HISTORY 12 SAO PAULO 2001: First store opens on the American continent, in Sao Paulo, Brazil. HISTORY 13 SHANGHAI 2003: First store in China opens in Shanghai. HISTORY 14 2-SECOND TENT 2005: Launch of Quechua’s 2-second tent. HISTORY 15 DECATHLON INDIA RETAIL FIRST STORE IN BANGALORE HISTORY 16 40 YEARS OF SPORT 2016: Decathlon celebrates its 40th anniversary. DESIGNER & RETAILER 18 OUR BUSINESS Designing products for sportspeople, making them available wherever they are needed, in our stores and online, at the lowest prices. DESIGNER & RETAILER 19 LOW PRICES Mastering design and distribution is all about making savings right across the product life chain, and reflecting these in our prices in store and online. DESIGNER & RETAILER 20 OUR PASSION BRANDS In 2011, Decathlon Launched 1st Brand Outside France FLX for Cricket In India DESIGNER & RETAILER 21 IN STEP WITH USER NEEDS By basing themselves where the action is, our Passion Brand teams are able to develop products designed to meet the needs of all their users. DESIGNER & RETAILER 22 User observation Distribution in our stores Product design and development by our and online engineers, designers and product managers OUR DESIGN PROCESS Product trials in laboratories designed to assess Manufacturing by our user safety and comfort production teams Trials in real life conditions by sports users DESIGNER & RETAILER 23 RESEARCH & DEVELOPMENT 50 researchers participate in the product innovation and design process, contributing their understanding of the human body in its environment. DESIGNER & RETAILER 24 OUR INNOVATIONS DESIGNER & RETAILER 26 EVERY SPORT UNDER ONE ROOF Spaces for trying out and playing different sports Up to 70 sports per store, on areas ranging from 1,000m2 to 12,000m2. DESIGNER & RETAILER 27 “SATISFIED OR SATISFIED” Help choosing products, tips and advice, services, low prices: we do our utmost to keep our users happy. If our users aren’t satisfied with our products, we refund the price of the item. Products scoring less than 3/5 are withdrawn from our stores to be improved. DESIGNER & RETAILER 28 OMNICHANNEL BUSINESS Giving our sports users the opportunity to buy what they’re looking for, where and whenever they want it, whether in store or online. PRODUCTION 30 OUR PRODUCTION SITES Production areas In 1999, Decathlon begins Production in India. In 2016, We have 180 team mates in production across 6 locations : Bangalore, Coimbatore, Chennai, Surat, Ludhiana, Kanpur LOGISTICS 31 LOGISTICS We operate a global Team Mate network in the interests of product availability and keeping our Users happy. LOGISTICS 32 INDIA LOGISTICS 3 Warehouses in India: Bangalore & Gurgaon India is the base camp for West Asia Exports (India, Bangladesh, Sri Lanka & Pakistan) 150 team Mates in India DECATHLON INDIA 34 COMMITMENTS 38 CORPORATE AND SOCIAL RESPONSIBILITY Sustainable preservation of our environment, a playing field for sportspeople everywhere, and a commitment to controlling our environmental impact. ENGAGEMENTS 37 THE DECATHLON FOUNDATION: INTEGRATION THROUGH SPORT It’s a small step from sport to employment. Career @ Decathlon 39 Career in Sports At Decathlon, We do not offer Job, We offer Career PASSION FOR SPORT at: mailto: [email protected] / [email protected] [email protected] .
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