2
WE MAKE SPORTS ACCESSIBLE FOR THE MANY 3
OUR TEAMS
70,000 dedicated team mates passionate about sport 80 nationalities 350 activities
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A SHARED CULTURE
Throughout the world, Decathlon team mates share a common culture rooted in their passion for sport.
FIGURES 5
1,095 STORES 30 COUNTRIES
> 100 stores
Between 15 and 45 stores
<15 stores
E-commerce only PRESENTATION 6
FRANCE 303 CHINA (TAIWAN : 8) 177 SPAIN 144 ITALY 108 POLAND 45 RUSSIA 41 INDIA 40 GERMANY 33 PORTUGAL 28 BELGIUM 26 UNITED KINGDOM 25 BRAZIL 19 TURKEY 19 HUNGARY 18 Turnover: ROMANIA 17 CZECH REPUBLIC 11 €9.1 billion NETHERLANDS 8 THAILAND 7 Figures as of 31/12/2015 BULGARIA 4 MOROCCO 4 CROATIA 4 SLOVAKIA 3 UNITED ARAB 2 EMIRATES 2 SWEDEN 2 SINGAPORE 1 LEBANON 1 KUWAIT 1 SLOVENIA 1 MALAYSIA 1 MEXICO 1,095 TOTAL
HISTORY 8
FIRST STORE
1976: The Decathlon adventure begins with its first store opening in Englos (France). HISTORY 9
DECATHLON PRODUCTION
1986: Launch of Decathlon Production, designing and manufacturing our products. HISTORY 10
DORTMUND
1986: First store opens outside France, in Dortmund, Germany. HISTORY 11
PASSION BRAND LAUNCH
1996: Launch of Quechua, the mountain sports brand, and Tribord, the watersports brand, creating and designing products attuned to consumers’ needs. HISTORY 12
SAO PAULO
2001: First store opens on the American continent, in Sao Paulo, Brazil. HISTORY 13
SHANGHAI
2003: First store in China opens in Shanghai. HISTORY 14
2-SECOND TENT
2005: Launch of Quechua’s 2-second tent.
HISTORY 15
DECATHLON INDIA RETAIL
FIRST STORE IN BANGALORE
HISTORY 16
40 YEARS OF SPORT
2016: Decathlon celebrates its 40th anniversary.
DESIGNER & RETAILER 18
OUR BUSINESS
Designing products for sportspeople, making them available wherever they are needed, in our stores and online, at the lowest prices. DESIGNER & RETAILER 19
LOW PRICES
Mastering design and distribution is all about making savings right across the product life chain, and reflecting these in our prices in store and online.
DESIGNER & RETAILER 20
OUR PASSION BRANDS In 2011, Decathlon Launched 1st Brand Outside France FLX for Cricket In India DESIGNER & RETAILER 21
IN STEP WITH USER NEEDS
By basing themselves where the action is, our Passion Brand teams are able to develop products designed to meet the needs of all their users.
DESIGNER & RETAILER 22
User observation
Distribution in our stores Product design and development by our and online engineers, designers and product managers
OUR DESIGN PROCESS
Product trials in laboratories designed to assess Manufacturing by our user safety and comfort production teams
Trials in real life conditions by sports users DESIGNER & RETAILER 23
RESEARCH & DEVELOPMENT
50 researchers participate in the product innovation and design process, contributing their understanding of the human body in its environment. DESIGNER & RETAILER 24
OUR INNOVATIONS
DESIGNER & RETAILER 26
EVERY SPORT UNDER ONE ROOF
Spaces for trying out and playing different sports Up to 70 sports per store, on areas ranging from 1,000m2 to 12,000m2.
DESIGNER & RETAILER 27
“SATISFIED OR SATISFIED” Help choosing products, tips and advice, services, low prices: we do our utmost to keep our users happy. If our users aren’t satisfied with our products, we refund the price of the item. Products scoring less than 3/5 are withdrawn from our stores to be improved.
DESIGNER & RETAILER 28
OMNICHANNEL BUSINESS
Giving our sports users the opportunity to buy what they’re looking for, where and whenever they want it, whether in store or online.
PRODUCTION 30
OUR PRODUCTION SITES
Production areas
In 1999, Decathlon begins Production in India. In 2016, We have 180 team mates in production across 6 locations : Bangalore, Coimbatore, Chennai, Surat, Ludhiana, Kanpur LOGISTICS 31
LOGISTICS
We operate a global Team Mate network in the interests of product availability and keeping our Users happy.
LOGISTICS 32
INDIA LOGISTICS
3 Warehouses in India: Bangalore & Gurgaon India is the base camp for West Asia Exports (India, Bangladesh, Sri Lanka & Pakistan) 150 team Mates in India
DECATHLON INDIA 34
COMMITMENTS 38
CORPORATE AND SOCIAL RESPONSIBILITY
Sustainable preservation of our environment, a playing field for sportspeople everywhere, and a commitment to controlling our environmental impact. ENGAGEMENTS 37
THE DECATHLON FOUNDATION: INTEGRATION THROUGH SPORT
It’s a small step from sport to employment.
Career @ Decathlon 39
Career in Sports
At Decathlon, We do not offer Job, We offer Career
PASSION FOR SPORT
at: mailto: [email protected] /