Quarterly Report January 1 – March 31, 2018
Total Page:16
File Type:pdf, Size:1020Kb
QUARTERLY REPORT JANUARY 1 – MARCH 31, 2018 Moldova Competitiveness Project 1 QUARTERLY REPORT YEAR 3 QUARTER 2 (FY2018 Q2) JANUARY 1 – MARCH 31, 2018 APRIL 17, 2018 Prime Contractor: Chemonics International Inc. www.chemonics.com/ Partners: J. E. Austin Associates, Inc. www.jeaustin.com Bhavana World Project www.bhavanaworldproject.com Contract No.: AID-117-C-15-00001 PHOTO CAPTION: Wine of Moldova country “handcrafted” stand at one of the most renowned international specialized exhibition Prowein 2018, made possible with MCP support. The canvas for the stand was entirely hand-embroidered on over 130 meters of canvas, decorated with traditional ornaments inspired from Moldovan carpets, part of UNESCO world heritage. Over 50 Kg of wool, 500 needles and hundreds of thousands of strokes and stitches, 12 artists involved delivering over 2500 man/hours of hand labor Wine of Moldova. COVER PAGE PHOTO CREDIT: Ming Cho DISCLAIMER This report was prepared by the Moldova Competitiveness Project. The contents are the responsibility of the creator, and do not necessarily reflect the views of USAID, the United States Government or Sida and the Government of Sweden 2 TABLE OF CONTENTS ACRONYM LIST ................................................................................................................................................ 7 EXECUTIVE SUMMARY ..................................................................................................................................... 9 SECTION I ....................................................................................................................................................... 13 PROJECT TECHNICAL INTERVENTIONS DURING FY18 Q2 ............................................................. 13 WINEGROWING INDUSTRY ...................................................................................................................... 13 Objective 1: Increased Productivity and Quality (Better Workforce and Adopted Innovation) ................... 13 Program 1. Wine quality upgrade ............................................................................................................... 13 Activity 1. ASW Mentorship Program. Support for emergence and development of small wine producers. .................................................................................................................................................................... 13 Activity 2. ‘PQUP’ Program (Product Quality Upgrading Program): enlarging Wine of Moldova quality portfolio. ...................................................................................................................................................... 13 Program 2. Wine of Moldova Academy: building knowledge for future growth ........................................ 15 Objective 2. Expanded Market Linkages ..................................................................................................... 15 Program 1. Wine of Moldova international promotion and export growth ............................................... 15 Activity 1. Build Wine of Moldova Brand Equity and Increase Awareness .................................................. 15 Activity 2: Foster Business Linkages and Expand Wine of Moldova Exports ............................................... 16 Program 2. Stronger domestic wine market and enhanced wine culture ................................................... 18 Activity 1. Expand number of sommelier and Wine-Friendly restaurants ................................................... 18 Activity 2. Grow wine culture events ........................................................................................................... 19 Objective 3: Improved Sector-Enabling Environment and Increased Capacity ............................................ 20 Program 1. Policy upgrading and legal regulatory reforms in the wine industry ....................................... 20 Activity 1. Wine of Moldova – 2030. Keeping the legend alive with continued policy and regulatory reform .................................................................................................................................................................... 20 Activity 2: Strengthen the role of ONVV as the main professional organization of the wine industry ........ 21 Activity 3: Develop and strengthen the PGI wine associations ................................................................... 21 TOURISM INDUSTRY .................................................................................................................................. 22 Objective 1: Increased Productivity and Quality (Better Workforce and Adopted Innovation) ................... 22 Program 1. Start-up Tourism Moldova: product development, service quality upgrading and tourism offer diversification .............................................................................................................................................. 22 Activity 1. Wine-Up: Wine Tourism Accelerator Program ........................................................................... 22 Activity 2. Hospitality+ Moldova program: improving tourism hospitality infrastructure .......................... 22 Activity 3. Inbound tour operators’ start-up program................................................................................. 23 Activity 4. Go-Regional Tourism Start-Up: unveiling the tourism potential of Orheiul Vechi reservation and Purcari region .............................................................................................................................................. 23 Activity 5. ‘Tree of Life’ events agenda ....................................................................................................... 23 Objective 2: Expanded Market Linkages ..................................................................................................... 25 Program 2. Tree of Life Marketing Program: unveiling the hidden gems of Moldova to the world ........... 25 Activity 1. Placing Moldova on the map of world tourism: building brand equity and international awareness of Moldova as a tourism destination ........................................................................................ 25 Activity 2. Foster business linkages and expand target markets................................................................. 26 Activity 3. Enhance domestic tourism and improved access to tourism information.................................. 27 Objective 3: Improved Sector-Enabling Environment and Increased Capacity ............................................ 28 Program 3: Re-Think Tourism Moldova. Building a sustainable public-private partnership ....................... 28 Activity 1. Reformed Tourism Sector Policies and Regulation ..................................................................... 28 Activity 2. Strengthen private sector voice to balance public-private dialogue .......................................... 28 3 LIGHT INDUSTRY ........................................................................................................................................ 30 Objective 1: Increased Productivity and Quality (Better Workforce and Adopted Innovation) ................... 30 Program 1. Strengthening ZIPhouse as the flagship institution in workforce development and fashion startup acceleration .................................................................................................................................... 30 Activity 1. Enhance ZIPhouse institutional capacity .................................................................................... 30 Activity 2. Boost fashion creativity, startups and community building ....................................................... 31 Activity 3. Develop industry skills through quality advanced technical education and training ................. 33 Program 2. SMART (Streamline Manufacturing, Accountability, Resource efficiency, and Transparency) Factory program ......................................................................................................................................... 33 Activity 1. Implement complex innovative methods to streamline manufacturing and productivity growth .................................................................................................................................................................... 33 Activity 2. Create brands and products aligned with fashion trends ........................................................... 35 Objective 2: Expanded Market Linkages ..................................................................................................... 37 Program 3. Expanding Market Opportunities ............................................................................................. 37 Activity 1. Reposition Moldova as a full-product manufacturing partner and support internationalization of Moldovan fashion brands on regional markets ...................................................................................... 37 Activity 2. Consolidate the Din Inima Umbrella Brand and Expand Domestic Market ................................ 39 Objective 3: Improved Sector-Enabling Environment and Increased Capacity ............................................ 40 Activity 1. Assist APIUS to Advocate for Policy and Regulatory Changes .................................................... 40 INFORMATION TECHNOLOGY, ENGINEERING AND CREATIVE SERVICES ................................ 41 Objective