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Global Automotive 2020 Color Popularity Report

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Global Automotive 2020 Color Popularity Report Global Automotive 2020 Color Popularity Report Global Automotive 2020 Color Popularity Report WORLD For 10 Years Running, White Remains the Top Global Vehicle Color 38% Axalta’s 68th Global Automotive Color Popularity Report reveals the top three automotive 27% Solid White colors of 2020 to be White (38%), Black (19%), and Gray (15%). Gray increased 2% worldwide 11% Pearl White and is at a 10-year high as it continues to strengthen to a total 15% of the market. For a decade now, White has been the most popular automotive color around the world. White vehicles have been holding at 38% for the past three years. Similarly, Black holds steady year over year and remains a favorite in luxury and luxury SUV vehicles. 19% 5% Solid Black Meanwhile, there is movement in other color areas as Silver continues to drop, now in the 14% Effect Black single digits at 9%. Silver showed declines in major regions. Gray increased 1% to a total of 25% and remains the top color in Europe for the second year in a row. The Compact/Sport category in particular followed this gray trend, showing an increase by 5% to a full 29%. Black is more popular here than in any other region with 21% in total. 15% Gray Although Red showed a 2% decrease in North America (7%), historically it is most popular in this region. Blue, at 10% of the market, is trending on all types of vehicles, with the highest usage on compact and sport vehicles. Asia continues to see the highest number of White vehicles on the road at 48%. The second 9% Silver region to trail is Africa with 46% popularity of White vehicles. China’s overall most popular colors are White and Black, representing modern and luxurious trends. Whites are shifting towards more pearlescent versions and Blacks are shifting towards more solid versions. Gray increased 3% in China, in tune with global trends. 7% Blue Japan’s color popularity showed both Blue and Red increased 1% this year. Increasing trends in green-shade Blues and green-shade Yellows are on the future outlook. South Korea shows popularity shifts in a 1% decrease in Red (6%) and a 2% increase in Blue 5% Red (11%). Blue is higher here than in any other country. India’s preference for lighter shades is evident with the most Silver vehicles of any country at 32% and the lowest number of 3% Brown/ Black vehicles at 2%. Beige South America found a 2% increase in Blue vehicles, totaling 5%. Like other regions, Silver 2% dropped in popularity and gray increased. Yellow/ Gold Axalta celebrated its 2020 Global Automotive Color of the Year, Sea Glass, around the world. The green-shade blue was inspired 1% Green by nature’s waterways and oceans, and shimmers in the light. Based in science, research and consumer desire, Sea Glass 1% infuses a tranquil yet confident Others style, with a premium look that meets the trends of today. Color Popularity at a Glance World Europe • There was a worldwide shift toward neutrals. Gray • Gray saw further growth of 1% and is now, for the second increased in all regions, totaling 2% worldwide. time, Europe’s most popular color. At 25%, Europe has the highest popularity worldwide. The Compact/Sport category • Silver declined in all regions, falling 1% worldwide. increased by 5% to a full 29%. • Black and White held steady. • Solid White gained 2%. This unexpected growth is due to • Pearl White gained 2%, while Solid White decreased 2%, the Intermediate/MPV and Truck sector, where White is totaling 38% to continue as the most popular color. still the favorite for fleet vehicles. Asia North America • Overall, White decreased 1%, with preferences shifting • Gray vehicles total 19% in all of North America with the away from solid whites. highest use on Compact and Sport vehicles (21%). • Yellow/Gold colors are most popular in Asia at 4% of vehicles. Mexico totals 22% Gray vehicles. • Shifts from Solid White to Pearl White are found in all China segments. Black shifts from metallic version to more • Neutrals grew 3%. Gray increased 3% and now totals 6% solid versions overall. of China’s vehicles. Black increased 1% with an increasing shift towards more solid blacks. Silver decreased 1%. Russia • Warm shades such as Red and Beige/Brown decreased • With an increase of 2% each, White now reached 33% 3% in total. and Gray 16%, shifting Russia’s color palette more to the achromatic side. India • Despite a decrease of 1%, Beige/Brown is most popular • Increase of Gray vehicles at 1% now totaling 13%. in Russia at 11%. • Silver is by far the most popular on vehicles in this Africa country at 32%. • With 16% in total, Gray increased another 2%. Japan • In the achromatic area, Black and Silver balance with • A 3% drop in Black colors included -2% solid black and a loss of 1% each. -1% metallic black. South America • Color is on the rise as Red and Blue vehicles each increased 1%. • Color shifts show a 2% drop in Red and a 2% increase in Blue. Blue now totals 5%. South Korea • Silver dropped 3% but is still strong at 20%. • With a 2% increase, Blue is now more popular in S. Korea Gray increased 1%, and now totals 15%. than any other country at 11%. • Silver decreased 4% — the largest drop of any country. Color Popularity by Region White Gray Black Red 48% 25% 21% 7% Asia Europe Europe N. America 46% Africa 19% N. America 19% N. America 6% S. America 41% S. America 16% Russia, Africa 18% Asia 5% Europe, Russia North 30% 19% 19% 10% 10% 7% 2% 1% <1% 2% America White Black Gray Sliver Blue Red Brown/Beige Green Yellow/Gold Others 14% Solid White 7% Solid Black 16% Pearl White 12% Effect Black Global Color 41% 20% 15% 10% 6% 5% 3% <1% <1% <1% Popularity South America White Silver Gray Black Red Blue Brown/Beige Green Yellow/Gold Others 36% Solid White 8% Solid Black 2020 5% Pearl White 2% Effect Black World Color 25% 25% 21% 10% 9% 5% 2% 1% 1% 1% White Europe Gray White Black Blue Silver Red Brown/Beige Green Yellow/Gold Others 38% 27% Solid White 22% Solid White 4% Solid Black 11% Pearl White 3% Pearl White 17% Effect Black Black 33% 16% 13% 12% 11% 6% 5% 2% <1% 2% 19% 5% Solid Black Russia 14% Effect Black White Gray Silver Black Brown/Beige Blue Red Green Yellow/Gold Others 32% Solid White 4% Solid Black 1% Pearl White 8% Effect Black 15% Gray 46% 16% 12% 11% 7% 3% 2% 1% <1% 2% Africa White Gray Black Sliver Blue Red Brown/Beige Yellow/Gold Green Others 46% Solid White 2% Solid Black 0% Pearl White 10% Effect Black 9% Silver 48% 18% 8% 8% 5% 4% 4% 3% 1% 1% Asia White Black Silver Gray Blue Red Yellow/Gold Brown/Beige Green Others 7% Blue 34% Solid White 3% Solid Black 14% Pearl White 15% Effect Black 35% 19% 11% 10% 7% 5% 5% 3% 2% 3% 5% Red Japan White Black Sliver Blue Red Gray Brown/Beige Green Yellow/Gold Others 10% Solid White 2% Solid Black 25% Pearl White 17% Effect Black Brown/ 3% Beige 57% 22% 6% 5% 3% 3% 2% 2% <1% <1% China White Black Gray Yellow/Gold Silver Blue Red Brown/Beige Green Others 46% Solid White 5% Solid Black 11% Pearl White 17% Effect Black Yellow/ 2% Gold South 33% 22% 17% 11% 6% 6% 2% 1% 1% 1% Korea White Gray Black Blue Silver Red Brown/Beige Yellow/Gold Green Others Green 16% Solid White 2% Solid Black 1% 17% Pearl White 15% Effect Black 33% 32% 13% 7% 6% 3% 2% 2% 1% 1% 1% Others India White Silver Gray Brown/Beige Red Blue Black Yellow/Gold Green Others 24% Solid White <1% Solid Black 9% Pearl White 2% Effect Black North America Europe 15% 18% 16% 23% 21% 21% 21% 16% 15% 10% 13% 11% Compact/Sport 9% Truck/SUV Compact/Sport Truck/SUV 10% 10% 29% 10% 31% 26% 28% 7% 9% 2% 8% 5% 4% 1% 2% 2% 2% 1% 1% <1% 1% <1% 1% <1%<1% 1% <1% 19% 24% 17% 18% 25% 24% 24% 16% 11% 8% Intermediate/CUV 7% Luxury/Luxury SUV 9% Intermediate/MPV Luxury/Luxury SUV 10% 38% 10% 34% 7% 27% 8% 27% 5% 6% 4% 4% 3% 2% 3% 2% 1% 2% 1% 1% <1%<1% 1% <1% 1% <1% 1% <1% Contact Us Regional & National Global North America Axalta Coating Systems, LLC Axalta Coating Systems, LLC Jessica Iben Nancy Lockhart [email protected] [email protected] axalta.com/color Asia-Pacific (excl. China) Axalta Coating Systems Korea Inc. Andy Ban [email protected] China Axalta Coating Systems Shanghai Holding Co., Ltd. Annie You [email protected] Europe, Middle East, Africa Axalta Coating Systems Germany GmbH & Co. KG Elke Dirks [email protected] Latin America (excl. Brazil) Axalta Coating Systems Mexico S de RL de CV Karen Perez [email protected] Brazil Axalta Coating Systems Brazil LTDA Elmer Jurado [email protected] Call Center [email protected] Copyright ©2020 Axalta Coating Systems, LLC and all affiliates. All rights reserved..
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