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REDEFINING RETAIL Mall of America Continuously Seeks to Improve the Visitor Experience

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REDEFINING RETAIL Mall of America Continuously Seeks to Improve the Visitor Experience FEATURE INTERNATIONAL SUPERSTAR TAYLOR SWIFT PERFORMED AT MOA IN 2007. REDEFINING RETAIL Mall of America continuously seeks to improve the visitor experience. This past February, all eyes were on Minneapo- lodging at JW Marriott and Radisson Blu, and technology. CMX offers moviegoers an upscale, Adventure Golf, and The Escape Game. Matrix uses multiple data feeds over different customer WHAT’S NEXT? lis, the host city of the National Football League’s convenience to Minneapolis/St. Paul Interna- relaxing experience with gourmet dining op- Technology will open its first U.S. 5D virtual re- touch-points, to answer customers’ questions MOA’s parent company, Triple Five®, is sched- (NFL) Super Bowl LII. And Mall of America® (MOA) tional Airport (MSP). That’s just a few examples tions, and cocktails. Earth Burger is a plant-based ality experience at MOA this summer with two in real time based on a user’s specific location. uled to open another major shopping and enter- was the epicenter of sports biggest showdown. of how the destination, which has played host to vegetarian fast food restaurant; Wahlburgers is different adventures for guests: Mysterious Un- The chatbot lives on MOA’s website, mobile app, tainment destination called American Dream in MOA’s two luxury hotels rolled out the welcome nearly one billion guests from around the world a full-service restaurant founded by the famous derground and Shark Attack. and Facebook page, as an Amazon Alexa skill. March 2019. Located just five miles west of Times mat to the two teams battling it out for football’s since 1992, continues to lead U.S. brick-and- Wahlberg brothers; and Minnesota’s firstSugar Square in Bergen County, New Jersey, American biggest trophy, as well as thousands of fans and mortar shopping by offering a valuable overall Factory, known for its photogenic upscale sweets, LODGING AND CONVENIENCE Dream will be home to the DreamWorks Water media from around the world. To be close to all experience, including a variety of first to market are all set to open this year. With two on-site hotels, JW Marriott and Radis- MOA has over 715,000 Park and Nickelodeon Universe Theme Park— the action, but out of each other’s way, the New concepts, for every guest. INDOCHINO, a provider of premium made-to- son Blu, guests have easy access to lodging while North America’s largest fully-enclosed parks, the England Patriots stayed at JW Marriott and the While many international travelers often visit measure menswear joins MOA’s designer shops visiting. Both hotels offer complimentary guest followers on all social Big Snow America™ Indoor Ski & Snowboard Philadelphia Eagles at the Radisson Blu. New York City, Los Angeles, and Miami, MOA including Coach, Burberry, Nordstrom, BOSS package pick-up service, where they can call the Park, a 1,350 seat live-performance Cirque Du MOA hosted a number of Super Bowl activities, consistently draws visitors to the Minneapolis/ Hugo Boss, Zara, and others. Guests enjoy the hotels’ concierge desk from anywhere in the mall. platforms. Soleil® theater, an Observation Wheel, luxury including a Media Party, with over 6,000 journal- St. Paul area, said Jill Renslow, MOA’s senior vice added benefit of no sales tax on clothing or shoes. Packages will be picked-up and brought back to movie theatres by Cinemex, Sea Life Aquari- ists from around the world; the Media Center; Fan president of business development and market- their rooms so they can continue to shop or dine. As part of a larger digital transformation, MOA um, Legoland® Discovery Center, Kidzania, an Gallery, also known as Radio Row, with over 120 ing. “International markets are very important ATTRACTIONS Over 50 hotels within a 10-minute radius of also introduced SoftBank’s Humanoid robot, 18-hole miniature golf course, and a National radio stations that broadcasted live Monday-Friday as evidenced by the four million people from One of the most well-known and well-loved MOA offer guests free shuttle service to and from Pepper®. Aside from turning heads and being the Hockey League (NHL)-size ice rink. The project during Super Bowl week; private parties for the abroad who visit Mall of America annually. Our attractions at MOA is Nickelodeon Universe®. MOA and MSP. The METRO Blue Line Light Rail star attraction, Pepper can provide food, gift, and will also feature world-class retailers Saks Fifth two teams with family and friends; and more. tourism team will continue to work closely with Celebrating its tenth birthday this year, the train service also links MOA to downtown Min- event recommendations, directions, and connect Avenue and Hermès, along with an extraordi- Altogether, MOA accommodated over one mil- Brand USA and international travel trade and largest indoor theme park in North America, neapolis and St. Paul. the user with a digital guest service representa- nary assortment of renowned restaurants and lion visitors during the Super Bowl period and media to offer attractive travel packages and is home to seven acres of unique attractions tive if more information is required. specialty shops. generated 1.4 billion social media impressions media services.” and entertainment. STAYING CONNECTED As online shopping grows in popularity, and 7.8 billion media impressions, more than the With 27 thrilling rides, meet and greets with pop- Mall of America is a leader among retail and MOA utilizes social media and digital con- world’s population. WORLD-CLASS SHOPPING AND DINING ular characters like SpongeBob Squarepants and entertainment centers in offering services that cierge services to show that brick-and-mortar In addition to the 520 stores that make up MOA, the pups from Paw Patrol, and other events, Nick- enhance the experience for guests from around shopping malls can be just as successful. In AN INTERNATIONAL DESTINATION more than 25 new retailers typically open each elodeon Universe offers something fun for every- the world, Renlow said. For example, MOA’s ESP 2017, social media results showed the major At MOA, a trip to the mall not only includes year, so guests are continuously offered new one. Thrill-seekers are sure to get a rush on Rock social media center communicates with guests benefit of MOA’s digital communications. With world-class shopping and a chance to see sports products and gift selections. Some of the most Bottom Plunge, Shredder’s Mutant Masher, and in real time to help them plan upcoming trips to over 715,000 followers on all social platforms, heroes, but also family attractions, over 50 recent additions include: Peloton, Lush, the Ev- Avatar Airbender, while younger guests enjoy Di- MOA, and to find stores, products, promotions 153.2 million Facebook impressions, and over restaurants ranging from elegant dining to fun ereve, Dough Dough, and Eyebobs. ego’s Rescue Rider, Big Rigs, and Guppy Bubbler. and special events when they’re at the mall. 50,000 interactions with Pepper, the proof is in family eateries, more than 400 free yearly events CMX Cinemas opened this spring, com- Other attractions at MOA include the Rock Last December, MOA, in collaboration with the numbers. that include celebrities and concerts, on-site plete with 14 screens and cutting-edge audio of Ages Blacklight Mini Golf, Moose Mountain MALL OF AMERICA (4) Satisfi Labs, launched a chatbot program that 20 IPW DAILY / FINALE go digital ipw.com/ipw-daily @ustravelipw #ipw18 FINALE / IPW DAILY 21.
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