CULTURE / RECEPTION / CONSUMPTION “IT IS HAPPENING AGAIN”: PARATEXTUALITY, ‘QUALITY’ AND NOSTALGIA IN TWIN PEAKS’S DISPERSED ANNIVERSARY ROSS GARNER Name Ross Garner discussed centrally-controlled and brand-managed Academic centre School of Journalism, Media and Cultural occasions (Holdsworth, 2011; Gray and Bell, 2013; Hills, Studies – University of Cardiff 2013, 2015a), this article considers Twin Peaks’s silver E-mail address
[email protected] jubilee as a dispersed anniversary which originated from a range of nebulously-connected statements originating KEYWORDS in journalistic discourse before becoming appropriated Twin Peaks; anniversary; authorship; paratextuality; nostalgia, by official marketing strategies. By examining the ‘quality’ television. serialised development of paratextual statements concerning the dispersed anniversary, I demonstrate ABSTRACT that this progressed through three phases (1. paratextual This article contributes to academic discussions regarding speculation; 2. confirmation and verification; and, 3. tele-anniversaries, ‘quality’ television, and nostalgia by calendrical establishment) and centred around establishing examining an atypical example concerning how and why ‘meta-paratexts’ (Hills, 2015a) and discursive wills to Twin Peaks (1990-91) underwent its 25th anniversary ‘commemorate’ and ‘cohere’ around which meanings in 2014. Contrasting to previous studies, which have concerning nostalgia, art and commerce became negotiated. 41 SERIES VOLUME II, Nº 2, WINTER 2016: 41-54 DOI 10.6092/issn.2421-454X/6590