PAGE S3 Fergie’S Rebel Yell by MOLLY PRIOR
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FULL-COURT PRESS: Khloé and Lamar don’t know the meaning of the word “no.” WWDSTYLE PAGE S3 Fergie’s Rebel Yell By MOLLY PRIOR FOR POP ICON FERGIE, 2011 is all about out with the old, in with the new. The Black Eyed Peas front woman and Avon spokeswoman is gearing up to introduce her second fragrance, Outspoken Intense, a scent blended to cap- ture the adrenaline she feels before stepping out on stage. “It’s about owning that moment,” said Fergie. Just how does Fergie, a fireball of energy, amp up for the stage? “Green tea,” she told WWD. “When I’m getting ready for a performance, it’s very calm.… I like to exude everything that I have on the stage.” Referring to her fragrance, she said, “It’s really right before I go on [stage] that my heart starts beating faster. The adrenaline kicks in. That’s the feeling.” Her first scent, Outspoken, shattered Avon re- cords. “It was the single largest fragrance [launch] we’ve had in the company’s history,” said Andrea Jung, Avon Products Inc.’s chairman and chief execu- tive officer. And the company expects the upcoming scent to unseat Outspoken as a bestseller. After all, Fergie is accustomed to breaking records, having shattered several on the Billboard charts. “I love this scent,” said Fergie. “I’m actually starting to like it more than Outspoken. My mom does as well.” Outspoken Intense, described as a fruity floral, was developed by International Flavors & Fragrances and is comprised, in part, of star fruit and kumquat. “My dad used to grow kumquats and peel them for me,” said Fergie. She also developed an affinity for star fruit while hotel-hopping on tour in Asia, where she was welcomed with a plate of freshly sliced star fruit. “I love the fruity notes,” she said. The fragrance will be available beginning in July for $30. A TV spot — featuring a cut from “Beautiful Dangerous,” Fergie’s collaboration {Continued on page S6} PHOTO BY THOMAS IANNACCONE S2 WWDSTYLE friday, april 8, 2011 For snippets, see beauty WWD.com/ beauty-industry-news. L’Eau de Toilette de Lolita Lempicka ID Beauty Links With Fusion cautioned that even if the company one day signed By PeTe BOrn a license with another designer, the nature of the business would be so different that there would be iD BeAUTY, holder of the Diane von furstenberg no conflict or competition with von furstenberg. fragrance license, has entered into an alliance iD Beauty both manufacturers and markets with new York-based fusion Brands inc. to pro- high-tech skin care brands — namely rexaline, vide a base in the U.S. market and furnish a pos- which is based on a powerful hydration concept; sible support for a larger, multibrand company. a yogurt-inspired 02D-Biotic, and fruit forever According to Alexandre Cukier, chief executive with natural active ingredients. Cukier said the officer and founder of Paris-based iD Beauty, he in- treatment brands are targeted for different retail tends to appoint a ceo for the American market with- channels to avoid internal competition and canni- in the next few months, as a prelude to the launch balization. Another antiaging brand, Wonder Skin, of the first von furstenberg fragrance this October is slated for launch within the next year. in europe, north America and the Middle east. Cukier noted that rexaline ranks in the top 10 Caroline Pieper-Vogt, ceo of fusion Brands, said the at Sephora in europe. in addition, iD Beauty dis- Lempicka Launches two companies are working together. The partner- tributes fragrances like Paul Smith. ship now consists of providing sales and training fusion Beauty has already taken over distribu- Women’s Fragrance expertise in the U.S. market for iD Beauty’s existing tion chores of rexaline in the U.S. stores of Sephora brand portfolio, through the fusion Brands luxury and is presenting fruit forever to department fragrance Division. That unit was started a year ago stores. Kline said the new Paul Smith men’s fra- By Jennifer Weil by Dana Kline, president and executive vice presi- grance, called Optimism, will go into Bloomingdale’s dent of fusion Brands inc. in the fall. The fusion team will also work on the PAriS — fourteen years after launching le Premier Cukier and his partner, Chantal roos, the for- new von furstenberg scent in the fall. Parfum de lolita lempicka, the lolita lempicka brand mer president of YSl Beauté, who is oversee- Cukier appeared optimistic. “We have all the in- will introduce — starting in mid-April — a signature eau ing product development and marketing, both gredients for success; Diane is an icon,” he said, later de toilette targeting a more mature woman. said there is the possibility of ultimately signing adding, “we have no right to make any mistakes.” “The first fragrance’s story was about the awakening of de- other licenses in the future, in addition to von neither Cukier nor anyone else was talking sire and, here, it’s about the taste of desire, the taste of sin,” furstenberg. But they both underscored the fact numbers, but industry sources estimate iD Beauty explained Catherine Dauphin, president of Pacific Creation that the DVf deal is the current focus and basis does a volume turnover of roughly 180 million Parfum et Beauté, lolita lempicka’s beauty licensee. for the company. euros at wholesale, or $257.4 million at current ex- To illustrate the idea, l’eau de Toilette de lolita “DVf is our locomotive for the future,” Cukier change, with the company’s own brands generat- lempicka’s flacon, made with Sylvie de france, was created said. roos added, “She is the reason we are here.” ing about 35 million euros, or $50.1 million, to 40 to seem like a heart-shaped bite was taken out of its side. As has been previously noted, plans call for cre- million euros, or $57.2 million, of the total. if the “The temptation is already assumed,” said lempicka ating an entire beauty house of von furstenberg, company was enlarged in the future with the addi- the designer. including other fragrances and skin care. looking tion of other brands, volume could rise to 200 mil- The same team, including lempicka and her three daugh- farther down the road, however, roos noted that lion euros, or $286 million, to 250 million euros, or ters, conceived both the edt project and the original lolita “we can envisage having other brands.” But she $357.5 million, according to estimates by sources. lempicka edp, whose core consumers are aged from 15 to 18. The fruity woody floral edt juice was created by firmenich’s Annick Ménardo. “We accentuated all the floral notes, like the jasmine and iris, and also developed a bit more the citrus note — the lemon zest — and then tempered somewhat the praline side of the fragrance, Dress for Success Gala Raises $1.75M the more oriental aspect to develop the fresh side,” said lempicka. She explained the edt has an element that’s “more mature, womanly and less sugary.” Other notes in- By JUlie nAUghTOn clude black cherry, violet wood, frankincense and musk. Both the edp and edt share the note of licorice flower. BOBBi BrOWn AnD Maureen Case “We wanted above all to do something for women who turned Manhattan’s Chelsea Piers into a really adore the lolita universe and who wish to find that Caribbean hideaway this week for Dress in a fragrance of today which isn’t the perfume of their for Success’ Worldwide gala. adolescence,” said Dauphin, adding it’s possible the core “The beach is my happy place,” said consumers’ age range for the edt could be broader. Brown of the theme for the sold-out The scent’s streamlined outer packaging features the event, held at Pier 60 on Tuesday. it drew name of the designer written large. more than 1,000 attendees, raised more The fragrance will be sold starting April 19 exclusively than $1.75 million for the organization in Sephora in france. its country-wide and international and celebrated 16 recipients of the phi- rollout will then take place beginning about two weeks af- lanthropy’s services. terward, with neiman Marcus getting the scent at the end “We’re celebrating our 20th anniver- of April, nordstrom between late April and mid-May and sary as a company,” said Brown, turning Sephora in May in the U.S. At full rollout in the U.S., the to her “partner in crime,” Case, who is scent will be in about 600 doors, said Kathy St. Clair, gen- the president of Specialty Brands for the eral manager of Parfums lolita lempicka U.S. estée lauder Cos. inc. Both are longtime The edt’s campaign was photographed by Christian Moser supporters of Dress for Success. Brown is and is to include 10- and 20-second TV spots plus single- and also on the charity’s board. “What better double-page print ads in france. The brand will not run the way to do it than to help other women?” campaign in the U.S., but will use the visuals in retailer cata- Brown also designed an ikat scarf in logues and will have a sampling strategy that will include vials shades of Mediterranean blue, manufac- on card, dramming (at nordstrom only) and deluxe miniatures. tured with echo and priced at $42, with eichner There will be 1-oz., 1.7-oz. and 2.7-oz. edt sprays that are all proceeds benefiting Dress for Success. to retail in france for 46.60 euros, 60 euros and 77 euros, The evening honored Dress Barn, steve or $66.50, $85.60 and $109.85 at current exchange, respec- by whose co-founder roslyn Jaffe accept- tively.