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Orbis Tertius Junior OrbisTertius junior Selección de monografías del IB OrbisTertius Sumario junior Revista de Pensamiento de 6 ANÁLISIS DE LA CADENA DE VALOR DEL TOMATE: ¿EN la Institución Educativa SEK QUÉ MEDIDA SON LOS SUPERMERCADOS ABUSIVOS CON Número 9 Noviembre 2019 LOS PRECIOS DE COMPRA AL SECTOR PRIMARIO? Estudio comparativo atendiendo a la cadena de valor del PRESIDENTA tomate, siendo el tomate uno de los productos de referencia Nieves Segovia Bonet del sector hortofrutícola almeriense. CONSEJO EDITORIAL Dirección General de Colegios Directores de SEK International Schools 16 ROLES DE GÉNERO EN LA PUBLICIDAD Director de la Fundación Felipe Segovia ¿En qué medida están presentes los roles de género en la EDITA publicidad televisiva actual? © Fundación Felipe Segovia DEPÓSITO LEGAL: M-21220-2008 28 TREATMENT OF “THE TROUBLES” CONFLICT IN MUSIC IMPRESO EN ESPAÑA POR: How did some Indie and Post-Punk lyrics approach the Albatros Comunicación, S.L. subject of “The Troubles” in Northern Ireland and Great Britain? 42 IS PHILOSOPHY ESSENTIAL IN THE DEVELOPMENT OF THE POSITIVE LAW? A study of John Locke and the English Law. 52 EL USO DEL COLOR EN EL CINE ¿Cómo influye el color en la narrativa cinematográfica en las películas 2001: Una odisea del espacio y El Resplandor de Stanley Kubrick? Sumario Página 3 66 REVOLUTION AND ART How do two artists’ transitions into Russian Constructivism differ? 79 THE IMPACT OF WALL THICKNESS ON A MAGNET FALLING THROUGH A CONDUCTING TUBE The purpose of this essay is to study the effect of eddy currents on magnets as they fall through a non-magnetic metallic tube. Página 4 Sumario Mejores monografías de Bachillerato Internacional OrTj9 Editorial La monografía del IB es el trabajo que culmina el Programa del Diploma realizado por nuestros alumnos en su último año escolar. Es una oportunidad para que los estudiantes de último curso muestren el aprendizaje adquirido a través de una tarea rigurosa que exige los más altos estándares académicos de investigación, comunicación y atención al detalle. Los alumnos realizan un viaje intelectual que comienza con el desarrollo de un tema de investigación elegido por ellos, investigan en profundidad -a menudo incluyen experimentos prácticos-, interpretan y terminan con la presentación de los resultados. Todo ello con el objetivo de completar un análisis académico final ecuánime con la conclusión de su trabajo. Además, nos gustaría agradecer al profesorado que ha trabajado como supervisores de todas las monografías y que ha ayudado a los alumnos en este viaje. Esta publicación reúne los ejemplos más destacados de las monografías, que reflejan la pasión y el compromiso de nuestros alumnos con sus temas de interés elegidos. Creemos que los encontrará originales, estimulantes y desafiantes. Chris T. Charleson Director de SEK International Schools OrTj9 Mejores monografías de Bachillerato Internacional Editorial Página 5 Mejores monografías de Bachillerato Internacional Análisis de la cadena de valor del tomate: ¿En qué medida son los supermercados abusivos con los precios de compra al sector primario? ◗ José Juan Gómez Cantón SEK-Alborán Página 6 Análisis de la cadena de valor del tomate: ¿En qué medida... Mejores monografías de Bachillerato Internacional OrTj9 Mejores monografías de Bachillerato Internacional 1. Planteamiento qué medida son los supermercados abusi- Tierras de Almería (El Ejido) es la zona en la que vos con los precios de compra al sector pri- el sector hortofrutícola está más presente de toda mario? Europa. Familia, amigos, vecinos, conocidos, … todos ellos dependen directa o indirectamente Para poder llevar a cabo el análisis es necesario del este sector, un sector, que puede estar ame- disponer de una serie de datos y conocimientos nazado por las grandes empresas de supermer- previos, por lo que se investigará siguiendo la si- cados. El año que hay una cosecha exitosa se guiente línea: puede vivir de muy buena manera, pero cuan- do hay exceso de producción o falta de esta, los Primero, se investigará sobre los precios de venta precios son demasiado bajos o no dispones del del sector primario en las 30 primeras semanas suficiente género como para generar rentabili- del año 2018, además de los costes que este sec- dad, en cambio, aparentemente los precios en tor tiene para producir, utilizando estos datos, 1 los supermercados no varían de igual manera. nos apoyaremos en la estructura de costes para Yo, he crecido escuchando a mi abuelo o a mi pa- establecer cual es el precio aproximado al que el dre hablar de esto, y quería saber, en que medida producto debería haberse vendido. A continua- esto era cierto, por eso escogí este tema para mi ción, obtendremos los datos reales a los que se monografía. ha vendido el producto y podremos establecer cual es el beneficio real que obtuvo durante este En esta monografía, se va a realizar un estudio periodo el sector primario. Haremos esto con la 2 comparativo atendiendo a la cadena de valor del cadena de valor completa, obteniendo los pre- tomate, siendo el tomate uno de los productos de cios de compra de cada uno de los estratos de referencia del sector hortofrutícola almeriense, la cadena de valor durante las 30 primeras se- además de un producto cuyo precio no varía en manas del año 2018, estableceremos sus gastos gran medida dependiendo de la campaña, o de aproximados, el precio de venta adecuado según la estación del año en la que se encuentre. Más la estructura de costes y cogeremos los precios a adelante en el análisis, cuando se saquen conclu- los que se ha vendido el producto en la realidad siones alrededor del tomate, se podrán comparar para poder ver el margen de beneficio de cada estas con otros productos en los que los precios de una de las fases de la cadena de valor, para así venta entre el productor y el supermercado sean poder después llegar a conclusiones con respec- más distantes. Pero, al ser el tomate uno de los to a la pregunta de investigación. productos que más se exportan desde la provin- 2 cia de Almería, lugar en el que se enfocará esta La cadena de valor , tiene dos configuraciones investigación, he decidido que es el producto más distintas, la tradicional y la moderna. La tradi- adecuado para realizar este estudio de la cade- cional está más enfocada a la venta del producto na de valor, ya que habiéndose exportado 485,79 a pequeñas tiendas, y en esta, la figura de la cen- millones de kilos desde Almería en la campaña tral distribuidora/mayorista, está muy presente. 2016/2017, y siendo este número mayor cada A diferencia de la configuración tradicional, la año, pienso que la obtención de información será configuración moderna está más basada en la más sencilla y fiable, debido a la amplia cuota de venta a las grandes superficies y la central distri- mercado que este producto abarca. buidora/mayorista, no tiene un papel tan impor- tante, ya que, en muchas ocasiones, el supermer- Por todo esto, decidí plantearme la siguiente pre- cado y la central distribuidora, pertenecen a la gunta en la que apoyaré mi investigación: ¿En misma empresa. Dado que, en la última década, OrTj9 Mejores monografías de Bachillerato Internacional José Juan Gómez Cantón Página 7 se ha podido ver un parcial abandono de la con- 1.1 Fundamentos teóricos figuración tradicional, siendo la moderna la más Para poder llevar a cabo esta investigación hay presente ahora en el mercado, debido al cambio que dejar claro previamente varios términos que en la tendencia de compra de las personas, quie- serán clave para poder entender el procedimien- nes ya no van tanto a comprar a pequeñas super- to realizado, estos son: 1 ficies que estén especializadas en un producto, . Estructura de costes si no que suelen ir más a grandes superficies en (Caballero, 2017): Es la las que se encuentre todo a su disposición, esta construcción teórica de última configuración ha sido la que he decidido un precio y se realiza de utilizar para enfocar mi investigación, además, la siguiente manera; cuando yo escuchaba a mi abuelo quejarse de - En primer lugar, se los precios excesivamente altos, hablaba de su- calculan los costes di- permercados como Mercadona, Aldi o Edeka y rectos del producto o no sobre pequeñas tiendas en las que los precios, servicio, que serán la son de hecho más baratos a pesar de tener una base del precio. variedad de productos para vender mucho más - En segundo lugar, pequeña. se calculan los costes indirectos del producto o servicio. Este es el Los datos de esta investigación se tomarán de di- proceso más complejo ya que puede variar en versas fuentes, aunque en la que más basaremos gran medida dependiendo del supermercado nuestros resultados será en los informes y datos o de la localización. del Observatorio de Precios de la Junta de Anda- - Y, por último, a la suma de estos costes direc- lucía, ya que además de ser una fuente oficial del tos e indirectos se le añade el beneficio que se gobierno, está basada en datos directos que reci- quiera obtener del producto, que sería el últi- be de empresas colaboradoras, entre las cuales mo ladrillo a la hora de construir el precio y se encuentran las empresas más importantes en en lo que se enfocará nuestro análisis. 2 el ámbito de la comercialización del tomate en la . Canal de distribución : “El canal de distribu- provincia de Almería, como Casi, Alhóndiga la ción está constituido por la trayectoria que ha Unión o Unica Group, por ello, al ser una fuente de seguir un bien o servicio desde su punto de que obtiene sus datos de una gran diversidad de origen o producción hasta su consumo.” (Mi- fuentes primarias, es una fuente bastante fiable.
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