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Entrepreneur Creates Charming Success Story Heather Moore’S Cleveland-Based Jewelry Company Has National Following and CIA Roots

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Entrepreneur Creates Charming Success Story Heather Moore’S Cleveland-Based Jewelry Company Has National Following and CIA Roots Founded in 1882, the Cleveland Institute of Art is an independent college of art and design committed to leadership and vision in all forms of visual arts education. The Institute makes enduring contributions to art and education and connects to the community through gallery exhibitions, lectures, a continuing education pro- Link gram and the Cleveland Institute of Art Cinematheque. WINTER 2014 NEWS FOR ALUMNI AND FRIENDS OF THE CLEVELAND INSTITUTE OF ART ENTREPRENEUR CREATES CHARMING SUCCESS STORY Heather Moore’s Cleveland-based jewelry company has national following and CIA roots. You’re tempted to think that Heather Moore “My Pop—my mom’s dad—he always Pfaff was giving her a way to keep explor- ABOVE: TAKING A BREAK IN THE COOLEST went to charm school. said, ‘You are as good as your tools’ and, ing new disciplines and developing new LUNCH ROOM EVER ARE Heather MOORE And, in a way, she did: by studying at every Christmas, I got a new tool from him, skills. “That’s where you get the opportunity JEWELRY staff MEMBERS, FROM LEFT, the Cleveland Institute of Art, the designer including a welder and a casting machine, you didn’t see coming,” Moore observes. SARAH PIERCE ’10, RACHEL Shelton ’11, with the big, disarming smile gained the Moore says. “The day I graduated from the Cleveland ALEXANDER HAINES ’09, ADRIENNE DISalvo ’10, diverse skills she needed to create the She actually started out at a different Institute of Art, I went to New York.” line of charm and bridal jewelry she sells college, foreshadowing her own profes- The decision proved life-changing. COLLEEN TERRY ’10, ANJELLICA TRACE ’13, through her thriving, nationally-known sional versatility and entrepreneurial bent Moore met many people and developed SARAH KRISHER ’02, CARLA FONTECCHIO ’09, company, Heather Moore Jewelry. by studying business and psychology. her own work, and gradually built the store Heather MOORE ’93, AARON DRAKE ’10 AND ’11, Along the way, Moore ’93 developed But her passion for craftsmanship won, of equipment she would need someday AND Heather (TERRORE) AIRGOOD ’05. such an appreciation for her alma mater’s and after she transferred to CIA, her talent, for her own business. atmosphere of artistic exploration and good instincts, and hard work soon turned Then came her second big chance, a cross-disciplinary study that she has turned chances into success. chance so unlikely as to be invisible at first. working on her fine jewelry line. She had her Cleveland-based company into a kind At school, “I found what I loved. She was watching Olympic ski racing at the become a major-league success. of CIA 2.0, with design studios, fabrica- Polish National Hall across the street from But the fast pace of the accessories tion facilities, marketing space, and 14 CIA And it wasn’t just one medium; her New York apartment while cutting silver market was exhausting, with the seasons grads among her staff of 65. In fact the to make chains. An elderly man there asked changing and new trends coming and very first person she hired was a CIA grad. it was all of the above. It was if he could help while they watched racing. going. It was time for a change. Other At school, “I found what I loved,” she In short, he ended up working in her studio people might have aimed for a Manhattan recalls. “And it wasn’t just one medium; it the process of exploring that and he brought a metal-tempering kiln with penthouse life. Heather Moore moved was all of the above. It was the process of opened up so many venues him, which allowed Moore to hone her home to Cleveland. She had a growing exploring that opened up so many venues enameling skills. The enamel work led the family. Returning to Cleveland was going for me. It was so exciting. You come to for me. It was so exciting.” young artist to create her first collection, a to let her be the kind of successful that appreciate all those opportunities.” line of silver-and-enamel jewelry that won her really mattered to her. A Glass major with a minor in Metals, The first big chance came when Moore the Rising Star Award at the 2000 Jeweler’s “One of the big draws of coming back Moore not only had studios in those two was still at CIA: she got a summer job Choice Award trade show in Las Vegas. to Cleveland was, instead of putting my CIA departments, but also in sculpture and at Pilchuck Glass School in Stanwood, Moore stayed in New York and her dollars into rent, I was able to put them industrial design—a prelude to the different Washington, integrating glass into the accomplishments increased. She contin- back into my company. It gives you that areas of her current professional studios. installations of British-born artist Judy Pfaff. ued to work on her enamel line, which she comfort zone, that you know you’re going She grew up making things with tools. “Working with Judy was instrumental,” enjoyed because it reconnected her with to be able to grow faster.” The daughter of an inventor/industrialist, Moore notes. glass. Fashion magazines began to notice Which brings the tale to Big Chance she found it fun to work on her dad’s Pfaff ended up offering her young assis- her. Her company expanded. Larger chains No. 3—something her CIA experience assembly line and bought her very first tant a free studio in Manhattan. But not to recognized her designs and asked her to prepared Moore for without her even real- set of metal stamps —a set she and her make glass. “She liked where I was going create additional lines for their summer izing it. Real Simple magazine did an article employees still use today—at a garage with my photography and integrating differ- collections. She was working with Banana sale when she was 13. ent materials into my drawings,” says Moore. Republic and J.C. Penney, along with CONTINUED ON PAGE 2 1400268_8sc-02.indd 1 1/13/14 7:09 PM CHARMED CONTINUED FROM PAGE 1 A couple of months later, Moore was reproduce signatures and other handwritten Since 2010, she has also served on wearing that necklace while attending the words on the metal shapes. CIA’s board of directors, bringing her life as New York International Gift Fair and people This sensitivity to the important moments full circle as one of her own disc-shaped there kept asking her about the charms in the lives of others led Moore to establish pendants. She supports the place that sup- around her neck. “It occurred to me that the a whole new body of work this year. With ported her, she says, by seeing that the value of personalization is higher than the 14 of her young staff members planning school’s important lessons continue to be material that it’s on.” It wasn’t the gold and weddings, she launched a bridal line. provided to new generations of artists. silver, but the memories and sentiments that “All we were talking about was weddings “I think one of the values CIA holds is had made her piece interesting to others. and beauty and the excitement of new to always look at what you could have The funny thing, said Moore, was that family and a new beginning,” she said. Her done better, and critique yourself,” to be “I wanted to create something that was rings certainly reflect that excitement and aware of the process and the end product, about me and in doing so, I created my first optimism with a sophistication that has Moore notes. “Evaluating the entire picture timeless piece. That’s when I realized that I captured national attention. is something I do every day, still. And you about why an NY designer would move actually had a great project that would hold In May 2013, the new line won first place constantly have to push the envelope. back to her home town. The writer asked more value to me” than anything she might in the bridal category at the 2013 Couture When I was at CIA, they would present you questions such as what hair products she make for the chain stores. “How could I Design Awards. That stunning accolade with something... and they gave you the used and what she carried around in her capture people’s moments? That was what came in addition to the company win- expectations that of course you were going wallet. “And one of the things I do have in I wanted to work on.” ning two 2013 Jeweler’s Choice Awards to get it done, and the quality’s going to my wallet is a little plaque that I made in The line Moore created has proved fulfill- (first place for personalized jewelry over be perfect. That kind of independence, the art school and I’ve had it in my wallet for ing, indeed. “When you see someone show- $1,000 and third place for gold jewelry expectations of perfection, were so impor- 20 years,” Moore recounts. The plaque ing off or explaining their charms, they’re over $2,500), and a 2013 Centurion Award tant. It gave me confidence.” features a hand-stamped quote from telling you their life story and they’re telling (first place for gold). Said Moore, “2013 Moore knows she contributes marketing her late sister, Wendy: “I said to my sister you about their achievements and their chil- has been huge for us.” The previous year and general business expertise that the and she said to me, ‘Come, let’s play dren or their favorite quote, and I want that wasn’t bad either, with an American Gem board appreciates.
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