FTSE COMPANY REPORT Share price analysis relative to sector and index performance

Bidstack Group BIDS Media — GBP 0.042 at close 14 May 2021

Absolute Relative to FTSE UK All-Share Sector Relative to FTSE UK All-Share Index PERFORMANCE 14-May-2021 14-May-2021 14-May-2021

0.14 200 200 1D WTD MTD YTD 0.13 Absolute 7.7 2.3 -20.9 -44.7 180 180 0.12 Rel.Sector 5.8 4.1 -21.1 -49.0 Rel.Market 6.5 3.7 -21.5 -49.4 160 160 0.11

0.1 140 140 VALUATION 0.09 120 120

0.08 Trailing

Relative Price Relative Price Relative 100 100 0.07 PE -ve

Absolute Price (local (local currency) AbsolutePrice 0.06 80 80 EV/EBITDA -ve 0.05 PB 6.5 60 60 0.04 PCF -ve 0.03 40 40 Div Yield 0.0 May-2020 Aug-2020 Nov-2020 Feb-2021 May-2021 May-2020 Aug-2020 Nov-2020 Feb-2021 May-2021 May-2020 Aug-2020 Nov-2020 Feb-2021 May-2021 Price/Sales 12.1 Absolute Price 4-wk mov.avg. 13-wk mov.avg. Relative Price 4-wk mov.avg. 13-wk mov.avg. Relative Price 4-wk mov.avg. 13-wk mov.avg. Net Debt/Equity 0.0

100 90 90 Div Payout 0.0 90 80 80 ROE -ve

80 70 70

70 Index) Share

Share Sector) Share

- - 60 60 60 DESCRIPTION 50 50 50 The principal activity of the Group is the development 40 40 40 RSI RSI (Absolute) and sale of products and services in the leisure, 30 health and fitness and wellness sectors. 30 30 20

10 20 20

RSI (Relative to FTSE UKFTSE All to RSI (Relative RSI (Relative to FTSE UKFTSE All to RSI (Relative 0 10 10 May-2020 Aug-2020 Nov-2020 Feb-2021 May-2021 May-2020 Aug-2020 Nov-2020 Feb-2021 May-2021 May-2020 Aug-2020 Nov-2020 Feb-2021 May-2021

Past performance is no guarantee of future results. Please see the final page for important legal disclosures. 1 of 4 FTSE COMPANY REPORT: Bidstack Group 14 May 2021

Valuation Metrics

Price to Earnings (PE) EV to EBITDA Price to Book (PB)

30-Apr-2021 30-Apr-2021 30-Apr-2021 1 20 25 ‖ ‖ 0.9 0.8 20 15 0.7 +1SD 0.6 15 0.5 10 +1SD 0.4 10 Avg 0.3 5 0.2 5 Avg 0.1 -1SD 0 ‖ ‖ 0 ‖ ‖ ‖ ‖ 0 ‖ ‖ May-2016 May-2017 May-2018 May-2019 May-2020 May-2016 May-2017 May-2018 May-2019 May-2020 May-2016 May-2017 May-2018 May-2019 May-2020

4imprint Group 120.0 4imprint Group 92.7 RELX 17.3 RELX 29.3 Informa 29.6 4imprint Group 13.8 Bloomsbury Publishing 24.1 RELX 17.3 Bidstack Group 6.5 STV Group 22.1 Media 14.0 ITV 4.3 Pearson 20.1 Pearson 13.6 Media 3.7 Hyve Group -1.0 Bloomsbury Publishing 11.5 WPP 2.5 Bidstack Group -3.2 STV Group 8.6 Bloomsbury Publishing 1.7 WPP -4.0 WPP 8.2 Informa 1.5 Informa -8.1 Reach 4.3 Pearson 1.5 Reach -25.7 Bidstack Group 0.0 Reach 1.2 Media -27.7 Hyve Group 0.0 STV Group 0.0 -40 -20 0 20 40 60 80 100 120 140 0 10 20 30 40 50 60 70 80 90 100 0 2 4 6 8 10 12 14 16 18 20

Price to Cash Flow (PCF) Dividend Yield % Price to Sales (PS)

30-Apr-2021 30-Apr-2021 30-Apr-2021 1 1 15 ‖ ‖ 0.9 0.9 0.8 0.8 0.7 0.7 10 0.6 0.6 0.5 0.5 +1SD 0.4 0.4 5 0.3 0.3 0.2 0.2 Avg 0.1 0.1 0 ‖ ‖ 0 0 May-2016 May-2017 May-2018 May-2019 May-2020 May-2016 May-2017 May-2018 May-2019 May-2020 May-2016 May-2017 May-2018 May-2019 May-2020

4imprint Group 80.0 RELX 2.5 Bidstack Group 12.1 RELX 22.3 WPP 2.5 RELX 5.1 STV Group 17.5 Pearson 2.4 Informa 5.1 Bloomsbury Publishing 15.5 Media 2.2 Hyve Group 3.0 Media 15.4 Reach 1.9 Media 2.5 Pearson 15.4 STV Group 1.7 Pearson 1.8 ITV 9.3 Bloomsbury Publishing 0.4 STV Group 1.6 WPP 5.8 ITV 0.0 Bloomsbury Publishing 1.6 Bidstack Group -3.3 Hyve Group 0.0 4imprint Group 1.5 Informa -63.1 Bidstack Group 0.0 Reach 1.1 Hyve Group -100.0 4imprint Group 0.0 WPP 1.0 -120 -100 -80 -60 -40 -20 0 20 40 60 80 100 0 0.5 1 1.5 2 2.5 3 0 2 4 6 8 10 12 14 Note: bar chart reflects the top and bottom five current values for the valuation ratio in question for FTSE All Shares stocks in the same sector as the stock concerned. All valuation metrics are trailing.

2 of 4 FTSE COMPANY REPORT: Bidstack Group 14 May 2021

Valuation Metrics

Net Debt to Equity Dividend Payout (DP) Return on Equity (RoE)

30-Apr-2021 30-Apr-2021 30-Apr-2021 0.007 1 1 0.9 0.9 0.006 0.8 0.8 0.005 0.7 0.7 0.004 0.6 0.6 0.5 0.5 0.003 0.4 0.4 0.002 0.3 0.3 0.2 0.2 0.001 0.1 0.1 0 ‖ ‖ 0 0 ‖ ‖ May-2016 May-2017 May-2018 May-2019 May-2020 May-2016 May-2017 May-2018 May-2019 May-2020 May-2016 May-2017 May-2018 May-2019 May-2020

RELX 3.4 RELX 71.1 RELX 50.0 WPP 3.2 Pearson 47.4 ITV 28.9 Media 1.5 STV Group 35.5 Pearson 7.3 ITV 1.1 Bloomsbury Publishing 9.1 Bloomsbury Publishing 7.2 Hyve Group 0.9 Reach 0.0 4imprint Group 5.0 Informa 0.4 Hyve Group 0.0 Reach -4.4 Pearson 0.4 Bidstack Group 0.0 Media -12.3 4imprint Group 0.2 4imprint Group 0.0 Informa -18.8 Bloomsbury Publishing 0.1 Informa 0.0 WPP -45.9 Reach 0.1 WPP 0.0 Hyve Group -50.0 Bidstack Group 0.0 Media 0.0 Bidstack Group -50.0 0 0.5 1 1.5 2 2.5 3 3.5 4 0 10 20 30 40 50 60 70 80 -60 -40 -20 0 20 40 60

ROE vs. PB — sector Du Pont Analysis

20 2 1

18 0.9 REL 0 0.8 16 -2 0.7 14 FOUR 0.6 12 -4

0.5 PB 10 -6 0.4 8 -8 0.3 BIDS 6 0.2 4 ITV -10 Media 0.1 WPP HYVE 2 BMY -12 0 RCHINF PSON ‖ 2017 2018 2019 2020 2021 0 0 10 20 30 40 50 60 Net Margin Asset Turnover Gearing ROE (rhs) ‖ ROE Note: bar chart reflects the top and bottom five current values for the valuation ratio in question for FTSE All Shares stocks in the same sector as the stock concerned. All valuation metrics are trailing.

3 of 4 FTSE COMPANY REPORT: Bidstack Group 14 May 2021

Brief description Brief description

Price to Earnings Price to Earnings (PE) is price over earnings per share. Earnings are based on the latest Gearing Gearing is Total Assets divided by Common Equity. Total Assets and Common Equity are (PE) available fiscal year earnings. each averaged over two years, that is, t and (t-1). Price to Sales (PS) Price to Sales (PS) is price divided by sales per share. It is based on sales from continuing Asset Turnover Asset turnover is Sales divided by Total Assets. Total Assets is averaged over two years, operations for the fiscal year. that is, t and (t-1). Price to Book (PB) Price to Book (PB) is price at the indicated date divided by common equity per share. Dupont Breakdown Return on Equity (RoE) = Net Margin * Gearing * Asset Turnover Common/ordinary equity is generally as reported at the most recent fiscal year-end but is Analysis adjusted to exclude minority interest, preferred stock and selected items as appropriate. RoE vs PB Plot of RoE versus PB at last month end for all FTSE UK All Share stocks in the sector Price to Cash Flow Price to Cash Flow (PCF) is price at the indicated date divided by cash flow per share. relative to the stock in question. Data may be limited to the stock in question if there are (PCF) currently no stocks in the corresponding FTSE UK All Share sector. Net Debt Equity Net Debt Equity is Net Debt as a percentage of common equity. Not calculated if Absolute Absolute graphs reflect performance for the stock in question for up to 366 days adjusted denominator (common equity) is negative for intervening corporate actions. EV to EBITDA EV to EBITDA is Enterprise Value divided by EBITDA (Earnings before Interest and Taxes, Relative Relative charts reflect the performance for the stock in question relative to the depreciation and amortisation). EV is full company Market Capitalisation at the data date corresponding sector of the FTSE All Share Index for up to 366 days, rebased to the start plus last annual net debt and Preferred Stock. Net Debt is total financial debt less cash date. Note that the stock itself may not be a FTSE All share constituent. Relative Chart and short-term investments. EBITDA is operating income plus depreciation and may be null if there are no stocks in the corresponding FTSE UK All Share sector. amortisation. RSI Relative Strength Index. Calculated as 100 minus (100 divided by (1+ratio of positive Dividend Yield % Dividend Yield reflects the dividend declared per share and/or paid for the security in versus negative time weighted returns)). Reflects 14 day average gains/losses question for the most recent fiscal year, divided by the share price. Valuation History Outlier valuation data is not shown to scale as these would distort the chart. Instead, ∥ Return on Equity Return on Equity is net income over average common equity. Not calculated if Charts denotes valuation data which falls outside display truncation limits. (RoE) denominator (average common equity) is negative Top/Bottom Reflect data for up to five top and five bottom performers for the valuation metric in Dividend Payout Total dividends divided by Net Income expressed as a percentage. Valuation Bar question. Note data may be limited to the stock in question if there are currently no Charts stocks in the corresponding FTSE UK All Share sector. Net Margin Net Margin is Net Income divided by sales.

Bidstack Group 14 May 2021 For further information visit www.ftse.com, email [email protected] or call your local FTSE office:

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