What I Learned About Local Newspapers Working for Pete
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May 13, 2020 Iowa Newspaper Association Volume 37 Issue 19 www.INAnews.com What I learned about local newspapers CALENDAR of EVENTS working for Pete Buttigieg in Iowa BEN HALLE meatpacking plants across the state. And earlier this year, FORMER COMMUNICATIONS DIRECTOR FOR PETE BUTTIGIEG Barbara Rodriguez at the Des Moines Register uncovered WEBINARS some horrific experiments taking place at Glenwood Resource Center. Without local journalism, these stories Diving Into The Sales he COVID-19 pandemic has Techniques Behind Selling magnified many problems in our go unnoticed and our communities are weakened. Response country. One of the most glaring On the campaign trail, while too many national Thursday, May 21 Tis the disappearance of local journalism. reporters frantically tried to get Pete’s reaction to whatever Self-Care for Journalists While people are increasingly turning Trump had said that day, local journalists asked the hard- hitting questions. Like how Pete planned to bring jobs back Thursday, June 11 to local journalists for information on to rural Iowa towns that had seen populations decline and how the pandemic is impacting their businesses shutter. Or how to square the consequences of communities, advertisers are cutting corporate agriculture’s monopolies with the fact that they their budgets to account for an economy Ben Halle keep several rural Iowa towns running. Or about how to in rapid decline. This means newspapers provide care to Iowa’s aging population in a way that doesn’t that were struggling to get by now face the prospect of being bankrupt Iowa families. They ask questions that matter to shuttered entirely. their communities, and hold politicians accountable for I spent the last year in Iowa working as Iowa the solutions they’re offering. Communications Director for Pete Buttigieg, a role in which And people still rely on local, print newspapers for I worked closely with local journalists across the state. And I information. While much of our country can easily access can tell you firsthand: the impact of losing local journalism the Internet from our homes, many Americans can’t. In would be devastating for our democracy and civil discourse rural Iowa, access to broadband is still an issue. The local for generations to come. newspaper is often rural Iowans’ only source for local news. The reality is that what’s happening in your community Our campaign spent significant resources buying will impact your daily life more than the president getting newspaper ads to alert the community whenever Pete was impeached. The decision your mayor or county supervisors coming into town. And boy, did it work. make about keeping a restaurant open during the pandemic I will never forget when we bought a newspaper ad ahead will affect your life more than what happens in the halls of a town hall in Webster City. Only 30 people RSVP’d for of Congress. But with the depletion of local journalism, the event online — but when we got into town, more than local power brokers no longer will be held accountable to 250 people had sprawled out into the town square to see the people they serve Pete. I surveyed the crowd to see how they’d learned about Local journalism from Doug Burns and the Carroll the event — about half said they saw it in the newspaper. Times Herald have broken hugely important local stories Pete started out with incredibly low name identification — like investigating a police officer who was having an in Iowa. And sure, buying a lot of television ads helped inappropriate relationship with a teenage girl. You can’t get bolster that. But I strongly believe that making time for that kind of information from cable news. pull-aside interviews with local press at every stop helped get Thorough reporting from Art Cullen and the Storm Pete’s message out in the most accessible and authentic way. Lake Times documented how corporate agriculture interests Without help, local newspapers are going to disappear. essentially dictated Buena Vista County’s actions when it I know it’s a hard time to spare any money. But if you can, came to a pollution case. Art won a Pulitzer Prize for his local journalism should be at the top of your list. Subscribe to work. And yet to keep their paper alive, he and his brother the Carroll Times Herald, The Storm Lake Times, the Iowa have had to spend as much time fundraising as writing. Starting Line, or whatever paper serves your community. Pat Rynard and the Iowa Starting Line team are closely Joshua Benton, the director of the Nieman Journalism documenting how the coronavirus is ripping through PETE - cont. on page 3 The Iowa Newspaper Association’s mission is to advocate the continued importance of thriving newspaper enterprises in Iowa dedicated to the First Amendment and to provide guidance to members and direction to the association’s two related boards. s CONTACT US meeting minutes Iowa Newspaper Foundation | Convention Program Committee May 1, 2020 Karen Spurgeon of the Bloomfield Democrat called the meeting to order at 10:00 Phone 515-244-2145 a.m. on Friday, May 1, 2020. Those present were Zack Kucharski, Cedar Rapids Website www.INAnews.com Gazette; Marcie Klomp, Cresco Times Plain Dealer; Emily Barske, Marshalltown Iowa Newspaper Times-Republican and Randy Cauthron, Spencer Daily Reporter. Also present INA/CNA/INF STAFF Foundation were Susan Patterson Plank, INA and Jana Shepherd, INF. DEPARTMENT MANAGERS Items Discussed: Executive Director Convention • The committee discussed the following potential session topics. Susan Patterson Plank Program • Digital/Technology: ext. 125 [email protected] i. Upgrading technology and Creative Cloud alternatives Sales and Marketing Director Committee ii. Learning page composition Samantha Fett Meeting iii. Newsletter best practices ext. 140 [email protected] Minutes • Advertising: Communications Director i. Marketing your newspaper on Facebook Cicely Gordon ii. How to use online ticketing for virtual events ext. 133 [email protected] iii. Sales messaging to close deals Inside Sales Manager • Editorial Jeff Clark i. COVID-19 experience recap. What did we learn? ext. 126 [email protected] ii. Google news and Facebook initiatives Media Director iii. Data tools for reporting state information Autumn Phillips iv. How to self-edit ext. 136 [email protected] v. Round robin 15-minute topic tables to possibly include Program Director 1. HIPAA and FERPA Jana Shepherd 2. Chapter 22 ext. 159 [email protected] 3. Public information access Technology & Digital Development Manager vi. Story ideas and unique partnership opportunities to fill content Susan James vii. 50 ideas when nothing is happening in your community ext. 129 [email protected] viii. Reporter skill building seminar to run alongside convention • Management: BOARD PRESIDENTS i. Managing newspaper employees remotely Iowa Newspaper Association ii. Tools for new editors Karen Spurgeon, Bloomfield Democrat iii. Streamlining digital communication with employees 641-664-2334 iv. Best organizational practices in time of crisis [email protected] v. Mental health assistance for employees and leaders INA Services Company vi. The medias role in disaster plans Becky Maxwell, Centerville Daily Iowegian • The committee discussed the following potential speakers. 641-856-6336 • Ryan Dohrn [email protected] • Rob Sand Iowa Newspaper Foundation • Chris Snyder Mark Spensley, Monticello Express • Dr. Richard Deming 319-465-3555 • Russell Viers [email protected] • Zack Kucharski – 50 Ideas • Additional suggestions: U.S. MAIL i. DNR official or someone similar to talk about state parks in Iowa over Iowa Newspaper Association 319 East 5th St. lunch or something similar. Tourism, Iowa treasures, etc. Des Moines, IA 50309 ii. Take more time to honor award recipients in replacement of lunch speaker INA LEGAL HOTLINE iii. Love Takes Root. Spencer family created an orphanage in Haiti. 515-283-3100 (paid service) Highlight more Iowan’s doing great things. • Additional suggestions following the meeting: i. Michael Morain, Iowa Department of Cultural Affairs ii. Mike Blinder, E&P The meeting was adjourned at 11:15 a.m. Respectfully submitted, Jana Shepherd 2 | IOWA NEWSPAPER ASSOCIATION BULLETIN Q&A from the Iowa Public Information Board Did you know that the Iowa Public Information Board staff is a flash drive, or store it indefinitely in ‘the cloud.’ Because available to assist you with questions or problems involving of this ease of portability and expansion of the work site, open meetings and public records in Iowa? During the the term “public records” no longer refers to a document month of April 2020, 75 contacts were made with the Iowa in a paper file in a drawer in an office. Public Information Board office. And, if the government official or employee is working QUESTION: If an email, a report, or other document is remotely using personal electronic equipment, this may be composed, received, or stored on a personally owned cell the only way to access the public record unless it is shared phone, tablet, laptop, or other electronic device while a and stored at the official government office. government employee is working remotely, is that a public Remember: A public record does not lose its public status record under Chapter 22? by being retained on a privately owned electronic device. ANSWER: Yes. If a government official or employee uses WHO CAN CONTACT THE IPIB AND HOW LONG DOES privately owned electronic devices or services, such as cell IT TAKE? Any person can contact the IPIB for assistance by phones, computers, email accounts, smart phones, or such telephone (515-725-1781), by email, or on the IPIB website. to conduct official government business, then the record In 2020, 300 identifiable people contacted the IPIB. Of generated is a public record. these, 106 were private citizens, 152 were government When the document concerns public business relating to officials or employees, and 42 were members of the media.