What I Learned About Local Newspapers Working for Pete

May 13, 2020 Iowa Newspaper Association

Volume 37 Issue 19 www.INAnews.com What I learned about local newspapers CALENDAR of EVENTS working for Pete Buttigieg in Iowa BEN HALLE meatpacking plants across the state. And earlier this year, FORMER COMMUNICATIONS DIRECTOR FOR PETE BUTTIGIEG Barbara Rodriguez at the Des Moines Register uncovered WEBINARS some horrific experiments taking place at Glenwood Resource Center. Without local journalism, these stories Diving Into The Sales he COVID-19 pandemic has Techniques Behind Selling magnified many problems in our go unnoticed and our communities are weakened. Response country. One of the most glaring On the campaign trail, while too many national Thursday, May 21 Tis the disappearance of local journalism. reporters frantically tried to get Pete’s reaction to whatever Self-Care for Journalists While people are increasingly turning Trump had said that day, local journalists asked the hard- hitting questions. Like how Pete planned to bring jobs back Thursday, June 11 to local journalists for information on to rural Iowa towns that had seen populations decline and how the pandemic is impacting their businesses shutter. Or how to square the consequences of communities, advertisers are cutting corporate agriculture’s monopolies with the fact that they their budgets to account for an economy Ben Halle keep several rural Iowa towns running. Or about how to in rapid decline. This means newspapers provide care to Iowa’s aging population in a way that doesn’t that were struggling to get by now face the prospect of being bankrupt Iowa families. They ask questions that matter to shuttered entirely. their communities, and hold politicians accountable for I spent the last year in Iowa working as Iowa the solutions they’re offering. Communications Director for Pete Buttigieg, a role in which And people still rely on local, print newspapers for I worked closely with local journalists across the state. And I information. While much of our country can easily access can tell you firsthand: the impact of losing local journalism the Internet from our homes, many Americans can’t. In would be devastating for our democracy and civil discourse rural Iowa, access to broadband is still an issue. The local for generations to come. newspaper is often rural Iowans’ only source for local news. The reality is that what’s happening in your community Our campaign spent significant resources buying will impact your daily life more than the president getting newspaper ads to alert the community whenever Pete was impeached. The decision your mayor or county supervisors coming into town. And boy, did it work. make about keeping a restaurant open during the pandemic I will never forget when we bought a newspaper ad ahead will affect your life more than what happens in the halls of a town hall in Webster City. Only 30 people RSVP’d for of Congress. But with the depletion of local journalism, the event online — but when we got into town, more than local power brokers no longer will be held accountable to 250 people had sprawled out into the town square to see the people they serve Pete. I surveyed the crowd to see how they’d learned about Local journalism from Doug Burns and the Carroll the event — about half said they saw it in the newspaper. Times Herald have broken hugely important local stories Pete started out with incredibly low name identification — like investigating a police officer who was having an in Iowa. And sure, buying a lot of television ads helped inappropriate relationship with a teenage girl. You can’t get bolster that. But I strongly believe that making time for that kind of information from cable news. pull-aside interviews with local press at every stop helped get Thorough reporting from Art Cullen and the Storm Pete’s message out in the most accessible and authentic way. Lake Times documented how corporate agriculture interests Without help, local newspapers are going to disappear. essentially dictated Buena Vista County’s actions when it I know it’s a hard time to spare any money. But if you can, came to a pollution case. Art won a Pulitzer Prize for his local journalism should be at the top of your list. Subscribe to work. And yet to keep their paper alive, he and his brother the Carroll Times Herald, The Storm Lake Times, the Iowa have had to spend as much time fundraising as writing. Starting Line, or whatever paper serves your community. Pat Rynard and the Iowa Starting Line team are closely Joshua Benton, the director of the Nieman Journalism documenting how the coronavirus is ripping through PETE - cont. on page 3

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meeting minutes Iowa Newspaper Foundation | Convention Program Committee May 1, 2020 Karen Spurgeon of the Bloomfield Democrat called the meeting to order at 10:00 Phone 515-244-2145 a.m. on Friday, May 1, 2020. Those present were Zack Kucharski, Cedar Rapids Website www.INAnews.com Gazette; Marcie Klomp, Cresco Times Plain Dealer; Emily Barske, Marshalltown Iowa Newspaper Times-Republican and Randy Cauthron, Spencer Daily Reporter. Also present INA/CNA/INF STAFF Foundation were Susan Patterson Plank, INA and Jana Shepherd, INF. DEPARTMENT MANAGERS Items Discussed: Executive Director Convention • The committee discussed the following potential session topics. Susan Patterson Plank Program • Digital/Technology: ext. 125 [email protected] i. Upgrading technology and Creative Cloud alternatives Sales and Marketing Director Committee ii. Learning page composition Samantha Fett Meeting iii. Newsletter best practices ext. 140 [email protected] Minutes • Advertising: Communications Director i. Marketing your newspaper on Facebook Cicely Gordon ii. How to use online ticketing for virtual events ext. 133 [email protected] iii. Sales messaging to close deals Inside Sales Manager • Editorial Jeff Clark i. COVID-19 experience recap. What did we learn? ext. 126 [email protected] ii. Google news and Facebook initiatives Media Director iii. Data tools for reporting state information Autumn Phillips iv. How to self-edit ext. 136 [email protected] v. Round robin 15-minute topic tables to possibly include Program Director 1. HIPAA and FERPA Jana Shepherd 2. Chapter 22 ext. 159 [email protected] 3. Public information access Technology & Digital Development Manager vi. Story ideas and unique partnership opportunities to fill content Susan James vii. 50 ideas when nothing is happening in your community ext. 129 [email protected] viii. Reporter skill building seminar to run alongside convention • Management: BOARD PRESIDENTS i. Managing newspaper employees remotely Iowa Newspaper Association ii. Tools for new editors Karen Spurgeon, Bloomfield Democrat iii. Streamlining digital communication with employees 641-664-2334 iv. Best organizational practices in time of crisis [email protected] v. Mental health assistance for employees and leaders INA Services Company vi. The medias role in disaster plans Becky Maxwell, Centerville Daily Iowegian • The committee discussed the following potential speakers. 641-856-6336 • Ryan Dohrn [email protected] • Rob Sand Iowa Newspaper Foundation • Chris Snyder Mark Spensley, Monticello Express • Dr. Richard Deming 319-465-3555 • Russell Viers [email protected] • Zack Kucharski – 50 Ideas • Additional suggestions: U.S. MAIL i. DNR official or someone similar to talk about state parks in Iowa over Iowa Newspaper Association 319 East 5th St. lunch or something similar. Tourism, Iowa treasures, etc. Des Moines, IA 50309 ii. Take more time to honor award recipients in replacement of lunch speaker INA LEGAL HOTLINE iii. Love Takes Root. Spencer family created an orphanage in Haiti. 515-283-3100 (paid service) Highlight more Iowan’s doing great things. • Additional suggestions following the meeting: i. Michael Morain, Iowa Department of Cultural Affairs ii. Mike Blinder, E&P The meeting was adjourned at 11:15 a.m. Respectfully submitted, Jana Shepherd

2 | IOWA NEWSPAPER ASSOCIATION BULLETIN Q&A from the Iowa Public Information Board Did you know that the Iowa Public Information Board staff is a flash drive, or store it indefinitely in ‘the cloud.’ Because available to assist you with questions or problems involving of this ease of portability and expansion of the work site, open meetings and public records in Iowa? During the the term “public records” no longer refers to a document month of April 2020, 75 contacts were made with the Iowa in a paper file in a drawer in an office. Public Information Board office. And, if the government official or employee is working QUESTION: If an email, a report, or other document is remotely using personal electronic equipment, this may be composed, received, or stored on a personally owned cell the only way to access the public record unless it is shared phone, tablet, laptop, or other electronic device while a and stored at the official government office. government employee is working remotely, is that a public Remember: A public record does not lose its public status record under Chapter 22? by being retained on a privately owned electronic device. ANSWER: Yes. If a government official or employee uses WHO CAN CONTACT THE IPIB AND HOW LONG DOES privately owned electronic devices or services, such as cell IT TAKE? Any person can contact the IPIB for assistance by phones, computers, email accounts, smart phones, or such telephone (515-725-1781), by email, or on the IPIB website. to conduct official government business, then the record In 2020, 300 identifiable people contacted the IPIB. Of generated is a public record. these, 106 were private citizens, 152 were government When the document concerns public business relating to officials or employees, and 42 were members of the media. public duties of an official or employee, it is a public record. In 2020, 73% of the incoming contacts were resolved the Recent years have shown a rapid explosion in electronic first day, 12% were resolved in one to five days, and 15% device ownership, making it easy to start a project at work, were resolved in six or more days. Opinions, rulings, FAQs, fine tune it at home, email drafts to colleagues and others, reports, and training documents are available on the IPIB refine it on the work computer, carry it around the world on website – www.ipib.iowa.gov.

FORMAL ADVISORY DECLARATORY INFORMAL INFORMAL MISCELLANEOUS APRIL TOTALS COMPLAINTS OPINIONS ORDERS COMPLAINTS REQUESTS

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PETE - cont. from page 1 Lab, says that “local newspapers are UNI Classes Seeking basically little machines that spit out healthier democracies.” Lord knows we need a healthier democracy right Clients for Student Work now. It’s time to support the local Classes seeking clientsHas your organization needed to shift its papers that make our communities publications or develop new modes of communication? UNI courses — and our country — stronger. focusing on workplace communication are seeking individual and Ben Halle served as Iowa organizational clients who wish to have publications created. Communications Director and Examples include but are not limited to newsletters, brochures, national spokesman for Pete flyers, proposals, report documents, websites and exhibition storyboards. Buttigieg’s presidential campaign. Communication topics can include issues other than COVID-19. He is a communications strategist Please contact Adrienne Lamberti, Ph.D., at [email protected] for originally from Champaign, Illinois. more information. This article was featured by Carroll Times Herald. Visit https://www. carrollspaper.com/opinion/what-i- learned-about-local-newspapers- working-for-pete-buttigieg-in-iowa/ article_3591a932-9095-11ea- 9764-b30893de971d.html to read online.

VOLUME 37 ∙ MAY 13, 2020 ∙ ISSUE NO. 19 | 3 Coronavirus secrecy erodes the public’s confidence EXECUTIVE DIRECTOR RANDY EVANS, This article is free to use and publish in IOWA FREEDOM OF INFORMATION COUNCIL your publication. he relationship between Visit https://inanews.com/coronavirus-secrecy-erodes- government and the governed the-publics-confidence/ to download Tis a delicate arrangement, even in the best of times. at the Tyson plant in that community. Last week, Government wants us to pay our under mounting public pressure, officials relented and taxes. It wants us to obey its laws and announced that 730 employees, 58 percent of the plant’s directives. Citizens, in turn, expect workforce, had tested positive for the disease. certain things from government, There is nothing in Iowa law that stops the Iowa Randy Evans things like good schools, parks, law Department of Public Health from answering these enforcement and protection of the important questions about the Hormel, Tyson or JBS public health and safety. plants or about any other employer or care center. Trust and accountability are key elements in this Public health officials can do that without identifying arrangement between government and the governed. the infected workers. That has never been more obvious that it is now, with The reason these infection numbers are important unemployment pushing toward 20 percent of working to the public is not to satisfy idle curiosity. adults, with nearly 300 Iowans dead from coronavirus in When Gov. Kim Reynolds began lifting her two short months, and with the state’s economy trying executive orders that had kept many businesses closed to inch back to life. as the coronavirus epidemic grew, she made it clear But decisions state and local officials have made that mitigation of the spread of the disease would now in recent weeks have jeopardized the public’s faith and be up to individual business owners and individual confidence in their government and have threatened to consumers. It would be their responsibility to take the upset the delicate arrangement between government steps they felt are necessary to protect themselves from and its citizens. the contagious disease. Some examples illustrate these concerns: We are back to that delicate arrangement between When the Iowa Department of Public Health government and the governed. reported last week that 444 employees at the Tyson Bringing the Iowa economy back to life involves pork processing plant in Waterloo had been infected considerable public confidence --- the confidence of with coronavirus, Iowans had no reason to doubt that business owners and their employees, and the confidence number. However, the agency’s credibility washed away of consumers, that they all can move forward safely. when the Black Hawk County public health department But the governor and the Department of Public said the actual number of cases among Tyson workers Health, and local health departments, too, will not build was 1,031. that confidence if the public thinks government officials Why the discrepancy of more than 550 people? are hiding data about significant disease outbreaks to The state’s figure came only from coronavirus tests protect the reputation of major employers, to save a administered at the Tyson plant. The Black Hawk County community from embarrassment, or to deflect further figure included workers who were tested at area doctors’ probing questions from reporters. offices, hospitals and clinics, plus those tested at the plant. Without accurate information about the magnitude You won’t build trust and credibility with the of these disease outbreaks in our communities, Iowans public by misleading them about the magnitude of the are deprived of the facts they deserve to have as they outbreak among the 2,800 employees at the Waterloo shoulder that personal responsibility the governor talked plant. Unfortunately, state officials learned that important about. It is unfair and unreasonable to expect Iowans lesson too late. to use their good judgment in these challenging times That delicate balance between government and without access to adequate, and accurate, information the governed also is jeopardized when state and local from their government. government officials refuse to tell the public how Information about these coronavirus cases should many coronavirus cases have been confirmed among not be filtered to adjust for any public relations concerns the 2,200 employees at the JBS meatpacking plant in the companies or government officials might face. The Ottumwa. Or among the 900 employees at the Hormel best interests of the people of Iowa need to take priority. Foods plant in Osceola. Or among Woodbury County After all, the name of the state agency leading Iowa’s residents who are part of the 4,300-person workforce coronavirus fight is the Iowa Department of Public at the Tyson beef processing plant across the Missouri Health, and it is time state and local officials put “public” River in Dakota City, Neb. back into the agency’s name. For weeks, state and local public health officials Randy Evans is executive director of the Iowa Freedom would not comment on suspicions of Perry residents of Information Council. He can be reached at that there was a significant outbreak of coronavirus [email protected]. 4 | IOWA NEWSPAPER ASSOCIATION BULLETIN More Iowa newsrooms earn Facebook journalism grants acebook has announced more than 200 news is supporting many publishers who are hardest organizations will receive nearly $16 million in hit by this crisis: nearly 80 percent of recipients Fgrants through the Facebook Journalism Project’s are family- or independently owned and more relief fund for local news. than half are published by or for communities Three Iowa newspapers in Carroll, Cedar Rapids of color. and Des Moines in total received over $200,000 in • $5.4 million being awarded to 59 North grants. Cedar Rapids Gazette and Iowa Starting Line American newsrooms that participated in were announced as recipients during the latest round Facebook Local News Accelerator programs of grants. They join newspapers in Iowa City, Denison focused on subscriptions and memberships. and Spencer, who received funding in earlier rounds of Remaining funds will be used throughout 2020 to the project. support projects focused on longer-term sustainability in The grants stem from $25 million in local news local journalism. This includes $2.5 million for Report for relief funding announced in March as part of Facebook’s America, helping the group place 225 journalists in 160 $100 million global investment in news. It includes: local news organizations for their 2020 reporting corps. • $10.3 million being awarded to 144 US local Visit https://www.facebook.com/journalismproject/ newsrooms as part of the COVID-19 Local programs/grants/coronavirus-local-news-relief-fund- News Relief Fund Grant Program. The fund recipients to see a list of winners. CONGRATULATIONS to The Daily Iowan for being awarded best all-around student newspaper by Society of Professional Journalists! Visit https://www.spj.org/news.asp?utm_ sq=geq904agal&ref=1726&utm_source=twitter&utm_ medium=social&utm_campaign=spj-tweets&utm_ content=pressreleases to view the full list of winners.

VOLUME 37 ∙ MAY 13, 2020 ∙ ISSUE NO. 19 | 5 FREE MEMBER EXCHANGE t HELP WANTED memory; Radeon Pro 575X with 4GB of GDDR5 memory, two Thunderbolt 3 ports, Retina 5K 5120-by-2880 P3 COMMUNITY EDITOR. You’re more than an editor. You are display; Lists $1,999; Will Sell for $1600. Call Charlie the Globe Gazette’s “face” in Osage, Iowa. The Globe at 712-830-3646. Gazette seeks an experienced reporter who’s ready to be a community leader. This position will be based out of our Considering a sale of your newspaper but not sure Mason City office and will cover Mitchell County and its where to start? Iowa’s newest media broker, Scenic largest community, Osage – including local government, Trail Media Brokers, LLC, is here to help you. Scenic education, public safety and whatever interesting news Trail Media Brokers will work with you in every step of comes your way. the process to properly market your newspaper to help The successful candidate thrives on independence – they you attract the right buyer for your property. We’ll work just want to be turned loose on the community to meet with you until the final closing to make sure you get new people and find out what’s important to our audience top dollar. Call Ryan Harvey today at 515-689-1151 or there. They’ll be skilled at developing sources, sussing out reach him by email at scenictrailmediabrokers@gmail. the news from government documents and writing amus- com for more information. ing features about people of interest. If you’re a journalist Two weekly newspapers, including one in county seat who needs institutional reporting for find your stories, this community. Progressive communities. City, county, isn’t the job for you. school legals. Located in southwest Iowa. Contact: Big, big plus to the person who has done lots of Facebook Weekly Newspapers, Iowa Newspaper Association, Lives and has shot their own photos on occasion. 319 E. 5th St., Des Moines, Iowa. Send a resume and five of the clips that best represent what you love to write. Profitable group of three small weekly newspapers The North Iowa Media Group is a division of Lee Enterpris- for sale in South Dakota, two in Black Hills. If interested es, a leading provider of high quality, trusted, local news write to: S.D. Newspapers c/o Iowa Newspaper Associa- and information, and a major platform for advertising, tion, 319 E. 5th St., Des Moines, IA 50309. with daily newspapers, rapidly growing digital products IN NEED OF NEW LISTINGS. This could be the right and nearly 300 weekly and specialty publications serving time to sell! *Appraisals-Consultations-Brokerage 49 markets in 20 states. Lee's local media organizations services* Your full service broker, News Brokerage generate more than 70 million monthly web visits and of Iowa, [email protected], have a total circulation of 0.8 million daily and 1.1 million 319-350-2770. Sunday. Lee's markets include St. Louis, MO; Lincoln, NE; Madison, WI; Davenport, IA; Billings, MT; Bloomington, IL; Two Weekly Newspapers: Great opportunity for first-time and Tucson, AZ. Lee Common Stock is traded on the New owner or company seeking to expand to West Central York Stock Exchange under the symbol LEE. For more Iowa. Can be purchased individually or as a pair. Great information about Lee, please visit www.lee.net. community support; city, county, school legals. Contact Drug free and Equal Opportunity Employer WCIA, Iowa Newspaper Association, 319 E. 5th St., Des Moines, Iowa. PART-TIME ADVERTISING SALES REPRESENTATIVE. The Northwood Anchor and Manly Junction Signal, newspa- County seat weeklies with top line revenues at $1.4M. pers in Worth County, are seeking a part time advertising Over $200k in cash flow. This listing won't last long. sales representative, with potential for other opportuni- Please call today--Edward Anderson, Broker--National ties. We offer a job with a flexible schedule, working with Media Associates--417-338-6397 or email: brokered1@ a small team to support several local communities, their gmail.com businesses and their newspapers. Questions or resumes Client looking to purchase a small weekly Iowa may be emailed to [email protected]. newspaper. Sellers contact Dave Tapp of News Bro- SPORTS/NEWS EDITOR. The New Hampton Tribune and kerage of Iowa, dtappnewsbrokerageofiowa@gmail. Nashua Reporter, two weekly papers in Chickasaw County, com, 319-350-2770. are seeking a sports editor/news reporter. If you are considering a purchase, look no further! I The successful candidate will need to be a self-starter, have strong, profitable properties available across the work well without direction and versed in software like in- state just waiting for owner operators or corporations. Design, Adobe Photoshop and other publishing programs. Just listed: Looking to be your own boss? Look no You'll write stories, prepare photos and layout pages. further! This small, profitable southern Iowa weekly is You'll also, with the help of our editor, direct the coverage just waiting for you. Aggressively priced to move. Just of three high schools and write various features. listed: Rare opportunity to buy this profitable eastern We offer a competitive salary and excellent benefits in a Iowa weekly as current long-time owner ready to slow job that will allow you to grow as a journalist. If you think down. Located in a progressive community near larger you would be a good fit send your resume to Bob Fenske communities. Perfect opportunity for an add-on to to [email protected]. 0620 existing business or as a hands-on, stand alone business. Motivated seller: Small but mighty! Perennial t FOR SALE award-winning eastern Iowa community weekly is now available. Aside from newspaper, the business has a NEW LISTING! For sale: BNorthwest Iowa weekly news- strong social media and on-line presence. Book of paper with supplement and printing shop. County legal digital printing business also available for extra cost. plus legal for four towns. Newly remodeled brick/ Perfect opportunity for an add-on to existing business block building, equipment, large inventory included. or as a hands-on, stand alone business. Retirement Selling because of age/health. Phone 712/230/1405 awaits: Profitable northwest Iowa weekly newspaper or e-mail [email protected] available for sale with or without real estate. Weekly For sale: Brand new, never-out-of-the-box iMac, 3.1GHz newspaper group: Owner looking to retire making this 6-Core Processor with Turbo Boost up to 4.3GHz; 1 highly profitable, privately held group of Iowa weekly TD storage, Retina 5K display; 8GB 2666MHz DDR newspapers available for the first time in decades. The

6 | IOWA NEWSPAPER ASSOCIATION BULLETIN MEMBER EXCHANGE - cont. from page 5 group features a strong staff with a centralized graphics department. Perfect add-on for a current group, or great opportunity for a hands-on owner. All inquiries to any property are strictly confidential. For more information contact: Ryan Harvey, Broker, Scenic Trail Media Brokers, LLC, at 515-689-1151 or by email at [email protected]

View and submit ads on the Internet at www.INAnews.com. Students and professionals may also submit their resumés for online viewing. Iowa Newspaper Association There is no charge for most of these ads. They are a free service to INA active (newspaper) members only. The name of the newspaper in the ad must be the same as published in the current INA Directory. If you are trying to help an employee relocate, please send us the ad information on your letterhead, rather than having the employee write us. We will not run ads for persons living in a member’s town without first Bulletin clearing the ad with the publisher. www.INAnews.com

Please have copy to the INA office no later than noon on Monday. The INA will make the determination s of whether an ad qualifies for free or paid publication. If payment for an ad is not enclosed with the ad, the

INA will require payment in advance before the ad will be published. IN THIS ISSUE... Ads for products or services which could be marketed for a profit may be published for a fee of $10 per insertion, paid in advance, with a 40-word maximum. Recruitment (help wanted) ads for positions in states other than Iowa may be published for a fee of $25 • Diving Into The Sales per insertion, with a 100-word maximum. Techniques Behind Selling For more information, contact Cicely Gordon at [email protected]. Response • Self-Care for Journalists

As a reminder, if you have agreed to upload your print editions to the NewzGroup site, you should be doing so regularly upon publication of each edition you print. Uploading your newspaper allows CNA to secure tearsheets more quickly and, in turn, pay you faster for advertising that runs in your newspaper. In addition, if you are uploading to NewzGroup, you only need to mail CNA two copies of each newspaper you publish, allowing you to save on postage. If you’re interested in getting more information on uploading your paper to NewzGroup, please contact Judy Mowery at [email protected].

Reminder to all newspapers: If you change the number of days per week that you print please let the INA know by notifying [email protected]. Please keep in mind that the Iowa Code section 618.3 provides for very specific guidelines for the definition of a newspaper for the purpose of public notifications. The first of which is that a newspaper of general circulation must have published at least once a week for at least 50 weeks per year within the area. The code does not address how many pages the newspaper must be. It does provide that at least 25% of the newspaper’s total column space in more than one half of its issues during any 12-month period should be news versus advertising.

VOLUME 37 ∙ MAY 13, 2020 ∙ ISSUE NO. 19 | 7 An Iowa Newspaper Foundation webinar...

Iowa New Member Benefit:FREE! Use Discount Code: IAwebinars

DIVING INTO THE SALES TECHNIQUES BEHIND SELLING RESPONSE

Thursday, May 21 • 1-2 p.m. Registration fee: FREE• Deadline: May 18

IN THIS WEBINAR... THE PRESENTER... Last year, Bob McInnis showed you in his webinar, Selling Bob McInnis Response, a new approach to selling advertising that enables your Bob McInnis is a 30-year veteran of the business side staff to sell the only thing your prospective advertisers actually of the newspaper industry. After gr aduating from care about – response. These days, it’s no longer just a nice way Dartmouth College in 1984, he got a job as a newspaper to approach the sale but a matter of survival. ad rep at his hometown’s weekly newspaper group. This year in Diving Into The Sales Techniques Behind Selling He eventually served as ad director there and at a larger Response, he’s back to dive into some real specifics including group of 10 community newspapers before being hired what to say at various stages of the sales call, including by 750,000 - circulation Newsday/New York Newsday as eliminating upfront stalls, selling ad size, frequency, and major accounts supervisor and training manager. impressions, and overcoming objections. In 1993, he launched a consulting practice and has spent the years This 60-minute webinar is equally appropriate for publishers, ad since working with community newspapers and newspaper associations directors and ad reps. throughout the world. While the variety of products have evolved over the years to include digital, the motivations behind why local businesses buy advertising has not, making the integration of paid digital — and even selling against social media — seamless.

Online Media Campus is brought to you by America's Newspapers and Iowa Newspaper Foundation Webinar Registration

YES! Sign me up for the Diving Into The Sales Techniques Behind Selling Response webinar Thursday, May 21.

Registration fee: free to Iowa Newspaper Association members Find out more at www.onlinemediacampus.com or contact Erica Wipperling at 515-422-9052 or [email protected].

Registration deadline: May 18

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SEND YOUR COMPLETED REGISTRATION FORM(S) AND FEE TO: IOWA NEWSPAPER FOUNDATION, 319 E. 5th St., Des Moines, IA 50309 EMAIL to [email protected] or REGISTER ONLINE at ONLINEMEDIACAMPUS.COM

RECEIPT OF REGISTRATION: You will receive log-in instructions 48-hours prior to the webinar you’ve registered for. If you have questions, please contact Erica Wipperling at [email protected] or 515-422-9052. An Iowa Newspaper Foundation webinar...

Iowa New Member Benefit:FREE! Use Discount Code: IAwebinars

SELF-CARE FOR JOURNALISTS

Thursday, June 11 • 1-2 p.m. Registration fee: FREE• Deadline: June 8

IN THIS WEBINAR... THE PRESENTER... Creating balance and maintaining your emotional and Tim Schmitt physical wellness is as important as ever for journalists. Tim Schmitt has spent decades in various We will discuss some ideas on how to create that newsrooms — some print, and some broadcast. balance to best take care of yourself. We’ll also discuss He was a sports reporter, news reporter, and how to create a healthy work environment for then managing editor of his hometown paper, employees. the Tonawanda News in New York, where he led an award-winning editorial page. He has worked as an editor, staffer and longtime contributor with the Arizona Daily Sun, the Mesa Tribune, the Arizona Republic, the Buffalo Current, and the Niagara Falls Gazette, where he was executive sports editor over four dailies.

Online Media Campus OnlineMediaCamp

Online Media Campus is brought to you by America's Newspapers and Iowa Newspaper Foundation Webinar Registration

YES! Sign me up for the Self-Care For Journalists webinar Thursday, June 11

Registration fee: free to Iowa Newspaper Association members Find out more at www.onlinemediacampus.com or contact Erica Wipperling at 515-422-9052 or [email protected].

Registration deadline: June 8

Name ______Newspaper ______

Address ______City ______State _____ Zip ______

Phone ______Fax ______E-mail ______

Name ______Newspaper ______

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