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Abbott, Susan, “Customer Crossroads,” 107 Action Metrics, 307 Adams, Roger, 42 Adbusters Media Foundation, 19 Adgabber
Index Note to the reader: Throughout this index boldfaced page numbers indicate primary discussions of a topic. Italicized page numbers indicate illustrations. A Anderson, Chris, 250 Andreesen, Marc, 61–62 Abbott, Susan, “Customer Angry Customers Tell 3000 Crossroads,” 107 (Blackshaw), 106 action metrics, 307 animation, 63 Adams, Roger, 42 anonymous ratings, disallowing, 247 Adbusters Media Foundation, 19 anonymous survey, 138 AdGabber, 74, 75, 190 AOL (America Online), 4, 19, 73 395 Advergaming, 21 application developers, in Facebook, 75 ■ INDEX advertising. See also word-of-mouth Atom, 70 American attitudes on, 17 audience backlash against, 26 connections, 304–305 direct mail, 8 defining, 291–292, 321 effectiveness assessed, 298 participation in social media creation, 34 online, 9 understanding, 310 in podcasts, 229 audio podcasting, 71, 174, 228–233 on social networks, 77 audio testimonials, 222 and Social Web, 210 automobile dealers, 129 spending on, 40 awareness, 94–95, 292 time devoted to, 6 building, 269 traditional, 290 marketers focus on, 43 trustworthiness, 20 source of, 83 Advertising Age, 19, 42, 212 advertising avoidance, 154 viewer response to, 16–19 B advertising campaign, response to, 132 backlash airline marketing, 108–109 against advertising, 26 AJAX, 305 from rebates, 105 alli, 80 bacn, 278 Always Be Testing (Eisenberg), 331 bad reviews, 247, 249 Amazon, 21 ballot stuffing, preventing in reviews and online reviews, 176 ratings, 247 reviews of reviews, 248 Bank of America Small Business America Online (AOL), 4, 19, 73 Community, 203 American Airlines, Travel Bag, 165 banner ads, 90, 165 Americans, attitudes on advertising, 17 “Banner Blindness” study, 10 analog data, vs. -
Tech in Africa
# TIA:EAST Tech In Africa February 2016 Unlocking Business Potential in Frontier Markets From Uber to M-KOPA, Index Ventures to Savannah Fund, what is it about East Africa’s burgeoning tech sector that has companies and investors big and small excited about the region? About this report This report was compiled from speaking to leading sector experts and innovators active on the ground in East Africa. It is a qualitative analysis designed to highlight their insights and perspectives on the trends and challenges that will drive East Africa’s tech sector over the coming years. Who we spoke to I-DEV’s Africa Team spent time with over 30 of the leading actors and innovators from across East Africa’s tech scene– including VCs, global tech companies, entrepreneurs, angels, strategists, incubators and pundits– to paint a real and raw picture of the rapidly emerging technology space in the region. What we learned What we found was an ecosystem at the tipping point, brimming with activity and opportunity, and giving rise to what could be Africa’s most dynamic innovation hub. While it may be slightly behind Nigeria in maturity, the East African tech scene, led by Kenya, is catching up fast. It is about learning on-the-go, developing locally-driven strategies to address challenges, and rapidly piecing together the core building blocks needed to scale. Special Thanks To: I-DEV’s team interviewed over 30 of the leading thinkers, innovators and investors across East Africa’s tech sector, including: Elizabeth Rossiello Kamau Gachigi Nikhil Patel Mbugua -
Intelligent Tools for Policy Design
Intelligent Tools for Policy Design Deliverable 2.1 – FUPOL Guidelines on Policy for Cities and Municipalities Project Reference No. 287119 Deliverable No. D 2.1 Relevant workpackage: WP 2 Nature: Report Dissemination Level: Public Document version: FINAL Editor(s): Susanne Sonntagbauer Contributors: Susanne Sonntagbauer, Anna Hassapi, Silvana Tomic-Rotim, Haris Neophytou, Miquel Angel Piera Eroles, Miguel Antonio Mujica Mota, Elena Palmisano Document description: The objective of this document is to design the guidelines on policy for cities and municipalities, which includes an overview of all policy domains relevant for cities and municipalities, Interdependencies between policy domains, recommended policy analysis methods by domain (qualitative and quantitative), a first assessment of domains and topics concerning the technical feasibility (agent-based modelling or other simulation techniques) ta king into account existing approaches, data availability, priorities assigned to each domain, identification of a first set of data FUPOL data base, security requirements, legal 1 ethical issue History Version Date Reason Prepared / Revised by 0.1 04-10-2011 Initial version Susanne Sonntagbauer 0.2 08-10-2011 Initial version Susanne Sonntagbauer 0.3 11-10-2011 Policy Domains Susanne Sonntagbauer 0.4 14-10-2011 Policy Domains Susanne Sonntagbauer 0.5 16-10-2011 Amendments/Edition Susanne Sonntagbauer 0.6 18-10-2011 Design of Questionnaire Susanne Sonntagbauer 0.7 21-10-2011 Definition of Dataset (Eurostat) Susanne Sonntagbauer 0.8 23-10-2011 -
Farm Foundation
How VCs discover and fund innovation PRESENTATION | PROPRIETARY AND CONFIDENTIAL Eight Rules of Venture Capital PRESENTATION | PROPRIETARY AND CONFIDENTIAL 2 Ta b l e of Contents Rule #1 }Deal flow is everything.~ Marc Andreessen, Founder of Andreessen Horowitz PRESENTATION | PROPRIETARY AND CONFIDENTIAL 3 Rule #2 success is rare PRESENTATION | PROPRIETARY AND CONFIDENTIAL Rule #2: Success is rare Journey of 1,000 companies Seed Round • Raise $250k - $7m Seed • Sell 15% - 40% of company Assume • 1,000 Companies Funded CB-Insights PRESENTATION | PROPRIETARY AND CONFIDENTIAL Rule #2: Success is rare Journey of 1,000 companies Series A • $2m - $15m Seed • Sell 20% - 40% of Series A startup Success Funnel q 46% Raise Series A q✓14% Exit (1x– 3x) ✗q 40% Fail to raise CB-Insights PRESENTATION | PROPRIETARY AND CONFIDENTIAL Rule #2: Success is rare Journey of 1,000 companies Series B • $5m - $300m Seed • Sell 15% - 30% of Series A startup Series B Success Funnel q 28% Raise Series B q✓7% Exit (1x– 3x) ✗q 11% Fail to raise CB-Insights PRESENTATION | PROPRIETARY AND CONFIDENTIAL Rule #2: Success is rare Journey of 1,000 companies Series C • $10m - $500m Seed • Sell 10% - 25% of Series A startup Series B Series C Success Funnel q 14% Raise Series C q✓5% Exit ✗q 9% Fail to raise CB-Insights PRESENTATION | PROPRIETARY AND CONFIDENTIAL Rule #2: Success is rare Journey of 1,000 companies Series D • $10m - $1 billion+ Seed • Sell 5% - 20% of startup Series A Series B Series C Success Funnel q 6% Raise Series D Series D q✓2% Exit ✗q 7% Fail to raise -
Social Media Compendium Oktober 2009
Social Media Compendium Oktober 2009 COMMUNITY PLATFORMS / SOCIAL NETWORKS NICHED COMMUNITIES BLOG PLATFORMS BLOG COMMUNITIES & TOOLS / FORUM BLOG SEARCH COMMENT / REPUTATION MICROMEDIA / MICROBLOGGING SOCIAL BOOKMARKING CROWDSOURCED CONTENT CUSTOMER SERVICE, REVIEWS TEXT & PRESENTATION PUBLISHING & SHARING IMAGE SHARING & HOSTING IMAGE SEARCH IMAGE EDITING MUSIC SHARING & STREAMING VIDEO PUBLISHING & SHARING INSTRUCTIONAL & EDUCATIONAL VIDEOS VIDEO SEARCH ENGINES VIDEO STREAMING FEEDS / NEWS AGGREGATOR SOCIAL AGGREGATOR / PROFILE MANAGER LOCATION!BASED EVENTS DIRECT COMMUNICATION "IM / SMS / VOICE# WIKIS COLLABORATIVE PLATFORMS PRODUCTIVITY TOOLS INFORMATION DATABASES / MONITORING MEDIA & COMMUNICATION BLOGS SEARCH ENGINES REAL!TIME SEARCH by Matthieu Hartig ■ [email protected] ■ @matthartig COMMUNITY PLATFORMS / SOCIAL NETWORKS facebook.com (2) Facebook is the world’s largest free-access social networking website. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal pro"les to notify friends. hi5.com (43) hi5 is an international social network with a local #avor. It enables members to stay connect- ed, share their lives, and learn what’s happening around them – through customizable pro"le pages, messaging, unlimited photo storage, hundreds of OpenSocial applications and more. friendster.com (117) Founded in 2002, Friendster is one of the web’s older social networking services. Adults, 16 and up can join and connect with friends, family, school, groups, activities and interests. $e site currently has over 50 million users. Over 90% of Friendster’s tra%c comes from Asia. tagged.com (109) Protecting the safety of their users is what makes Tagged di&erent from other social network- ing sites. -
Dane Z Internetu. Rola Rafinacji Informacji Sieciowej W Kampaniach Wyborczych
Wydział Dziennikarstwa i Nauk Politycznych Uniwersytetu Warszawskiego Dane z internetu. Rola rafinacji informacji sieciowej w kampaniach wyborczych mgr Paweł Kuczma Praca doktorska wykonana pod kierunkiem prof. dr. hab. inż. Włodzimierza Gogołka oraz dr. Krzysztofa Kowalika, Instytut Dziennikarstwa, Wydział Dziennikarstwa i Nauk Politycznych Uniwersytetu Warszawskiego Niniejsza praca jest dostępna na międzynarodowej licencji Creative Commons Uznanie Autorstwa 4.0. Treść licencji dostępna jest na stronie http://creativecommons.org/licenses/by/4.0/. Warszawa, luty 2016 Spis treści Wstęp .......................................................................................... 4 Rozdział 1. Ideologia web 2.0 i media społecznościowe ............ 22 1.1. Web 2.0 ................................................................................... 22 1.1.1. Definicja pojęcia web 2.0 .......................................................... 23 1.1.2. Cechy web 2.0 ......................................................................... 23 1.1.3. Krytyka web 2.0 i User Generated Content ................................... 52 1.1.4. Web 3.0 ................................................................................. 58 1.2. Media społecznościowe .............................................................. 66 1.2.1. Definicja mediów społecznościowych ........................................... 67 1.2.2. Historia mediów społecznościowych ............................................ 72 1.2.3. Typy mediów społecznościowych ............................................... -
Social Media Marketing: an Hour a Day, Second Edition
Advance Praise for Social Media Marketing: An Hour a Day, Second Edition “If you’re looking for the definitive guide on social media, look no more. You are holding it in your hands. Whether you’re a social media novice or veteran, this book will be an invaluable resource in your journey to social media enlightenment and success.” —Kip Knight, President, KnightVision Marketing, and former Vice President of Marketing, eBay “Social Media Marketing: An Hour a Day, Second Edition is an important book not just for marketers but for all business leaders. It focuses on how social technologies are changing the very nature of the ecosystem that businesses operate in—from customers to partners to employees to other stakeholders. Dave covers this wonderfully and focuses on how a com- pany has to change its systems and processes internally to adapt to this ever changing reality. It’s a must read for current and future business leaders of all types!” —Gautam Ghosh, Platform Evangelist and India Marketing Head, BraveNewTalent “The thing I appreciate most about Dave’s book is that it is not only prescriptive but it is also built to fit into the busy schedule of any marketer (or executive). A must-read for anyone interested in putting social media marketing into practice.” —Aaron Strout, Head of Location-Based Marketing, WCG “Dave Evans gets social media! Social Media Marketing: An Hour a Day, Second Edition is a practical guidebook that integrates social strategy with the tools and metrics. I have used it with clients and business students with great results. -
Annual Report 2014 Report Annual
Annual Report 2014 Report Annual British Sky Broadcasting Group plc ANNUAL REPORT 2014 Annual Report 2014 Making life better by entertaining and connecting people We make life better by entertaining and connecting people. We are part of everyday life for millions of customers and we work hard to meet their needs and earn their trust. We believe in better. That means offering a better choice of high-quality entertainment for the whole family and using technology to put them in control, whenever and wherever they want. Our home communications services make it simple, safe and reliable for customers to connect to each other and to the world. We make our products affordable so millions can join in. We are committed to providing exceptional customer service. And we are always looking for ways to improve in everything that we do. Seeing the bigger picture is fundamental to how we do business. We are committed to behaving responsibly and doing the right thing for the communities where we live and work. Our people are critical to our success. We aim to foster a culture where they can do their best work, fulfil their potential and achieve great things together. We want to build a business that is durable for the long term. Delivering for our customers, our employees and the wider community is how we will create a more valuable business for our shareholders and sustain success into the future. Believe in better. British Sky Broadcasting Group plc Annual Report 2014 Strategic report Contents Strategic report Sky Sports set new audience At a glance 02 records this season. -
Funding Technology – Britain Forty Years
Funding TECHNOLOGY Britain Forty Years On David Gill, Tim Minshall, Craig Pickering and Martin Rigby With a foreword by Sir David Cooksey January 2007 Copyright © David Gill, Tim Minshall, Craig Pickering and Martin Rigby, 2007 The right of David Gill, Tim Minshall, Craig Pickering and Martin Rigby to be identified as the authors of this work has been asserted by them in accordance with the Designs and Patents Act 1988 All rights reserved. This book is distributed subject to the condition that it shall not by way of trade or otherwise, be lent, sold, hired out, or otherwise circulated without the publisher’s prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser. First published in the UK in 2007 by the University of Cambridge Institute for Manufacturing, Mill Lane, Cambridge, CB2 1RX, UK, www.ifm.eng.cam.ac.uk ISBN 1-902546-50-4 Design/layout by Tebbit designers/illustrators, The Old Horse-Yard, Toft, Cambridge, CB3 7RY, UK, www.tebbitdesign.co.uk Images: Stills Photography www.stills-photography.co.uk Contents Contents Abstract 2 Foreword 6 Preface 7 1. Historical and Economic Context 8 2. Venture Capital and Angel Investment 30 3. Banks and Financial Services 39 4. Universities 48 5. Government Support for Innovation 55 6. Advisers, tax and incubation 62 Annex A: Regional Development Agency Map 70 Annex B: Government Spending Plans 2004 – 08 71 Annex C: Brunel / York Scoring Protocol 73 Annex D: UK Governments & Economic Performance 1945 – 2005 75 Appendix 1: Interviewees and Commentators 76 Appendix 2: Report Authors 77 References 78 Funding Technology Abstract Abstract “The Britain that will be forged in the white heat of this [scientific and technological] revolution will have no place for restrictive practices and outdated measures on either side of industry.” Harold Wilson (963) “To let. -
The Movers & Shakers Multi-Channel Top 100 Report
The Movers & Shakers Multi-channel top 100 report Glynn Davis | Retailinsider.com Sponsored by Retailinsider.com | In association with What a year Wow what a year it has been in retail both in the UK and internationally and I am so excited to be a part of the 6th edition of the Movers & Shakers 2015 report. This year we saw so much dynamism in the industry, we had to expand the top 25 to the top 35! It was the only way we could refl ect the incredible individuals who are really making an impact in the world of Multi-channel retail. It is also great to see some familiar faces back in this edition. A massive thank you must again go to Glynn and the Advisory Panel of Experts who during the summer were locked away to debate who would be in the fi nal report. The fi nal thanks must go to all of the named individuals within the report and the businesses they represent, the premise of the report when we started out 6 years ago was to seek out the most infl uential people who were shaping retail as well as highlighting those ‘rising stars’. This year we saw so Again this edition really does demonstrate the diversity of roles within the retail space and the signifi cant contribution that much dynamism in the makes the UK retail sector one of the most dynamic and exciting. industry, we had to I look forward to some debate and discussion about who’s in and who’s out and welcome your feedback. -
The Wfhissue
A JOURNAL OF COMMUNICATIONS AND CORPORATE RELATIONS ISSUE 20 2020 The WFH Issue CHRIS KEMPCZINSKI: Year One as McDonald’s CEO SIR ALAN PARKER Interviews Adam Grant BRUNSWICK REVIEW REVIEW BRUNSWICK ADRIAN GORE Is Optimistic m ISSUE 20 DAMBISA MOYO on the Global Economy FLETCHER PREVIN: m IBM’s Pandemic Response 2020 AUDRA McDONALD on Broadway NEAL WOLIN on 2009 v 2020 SHELLYE ARCHAMBEAU: Unapologetically Ambitious SIR MARK ROWLEY The Unarmed Cop PHARMA v COVID-19 Brunswick is a strategic advisory firm focused on critical issues. Our purpose is to help the great value-creating organizations of the world play a more successful role in society. We advise on critical issues at the center of business, politics and society, and help our clients—the leaders of large, complex organizations—understand and navigate these interconnected worlds. To download and share Brunswick Review stories go to www.brunswickgroup.com/review You can follow us on Twitter @BrunswickGroup Highlights from this and previous issues are also available on LinkedIn editor in chief Kevin Helliker managing editor Carlton Wilkinson creative director Frank Tagariello senior writer, deputy editor Edward Stephens project manager Caitlin Koons editorial advisor Vanessa Quarrie The Brunswick Review is printed on Revive print production MerchantCantos 100% recycled, made using post-consumer printed by CPI Colour waste fibers and manufactured without the cover illustration Noma Bar use of any secondary bleaching. feedback [email protected] Copyright © Brunswick Group LLP 2020 2 2The Age of Acceleration BY SIR ALAN PARKER here are moments in history when 20everything seems to accelerate. Ten years in one. -
The People Who Matter Your Vote on European Private Equity’S Most Influential
olympic opportunitiEs > vEndor financing > partEch’s parting RealDeals 14 august 2008 For Europe’s private equity professional » E u r o p E The people who matter Your vote on European private equity’s most influential www.rEaldEals.Eu.com 20 MOST influential A tumultuous 12 months on from the onset of the credit crunch, we asked 500 of the industry’s biggest hitters to name the most powerful people in European private equity. 1: GUY HANDS (8) Guy Hands, chief executive of Terra Firma, The man who holds the future of embattled is embroiled in the most highly publicised music business EMI in his hands has shot to the private equity deal of recent times. But while top of the 20 most influential list this year as he all about him appear to doubt, he has remained attempts to drag the company’s creative prima committed to bringing uncompromising donnas into economic reality in the full glare of leveraged buyout efficiency to the extravagant the public spotlight. muso world. Despite frequent spats with pop idols – Robbie Williams’ manager accused Hands of running the business like a plantation owner – and a string of celebrity departures, including the Rolling Stones and Radiohead, as well as the painful fall-out of 2,000 job losses and the impact of the credit crunch on the deal itself, this unlikely rock and roll legend has managed to swing a company, hitherto spouting losses, into profit over recent months. There is still a long way to go before Hands can be declared a hit, of course, but what is clear is that the impact of the £3.2bn (¤4bn) deal will spread way beyond EMI’s walls.