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Studijos – Verslas – Visuomenė: Dabartis Ir Ateities Įžvalgos Ii Studies KLAIPĖDOS VALSTYBINĖ KOLEGIJA SOCIALINIŲ MOKSLŲ FAKULTETAS Tarptautinių konferencijų mokslinių straipsnių rinkinys STUDIJOS – VERSLAS – VISUOMENĖ: DABARTIS IR ATEITIES ĮŽVALGOS II STUDIES – BUSINESS – SOCIETY: PRESENT AND FUTURE INSIGHTS II International Conference proceedings KLAIPEDA STATE UNIVERSITY OF APPLIED SCIENCES FACULTY OF SOCIAL SCIENCES 1 Žurnale publikuojami nacionalinės konferencijos „Kultūra ir turizmas: pasiekimas, iššūkiai, galimybės“ (KVK, 2017-06-21) bei tarptautinės konferencijos „Mokslas – Verslas – Visuomebė: dabartis ir ateities įžvalgos III“ (KVK, 2017-09-19) pranešimų pagrindu parengti straipsniai. Leidinio mokslinis komitetas / Scientific committee : Prof. dr. Vilma Žydžiūnaitė (Vytauto Didžiojo Universitetas / Klaipėdos valstybinė kolegija, Lietuva) Doc. dr. Ilvija Pikturnaitė (Klaipėdos valstybinė kolegija, Lietuva) mokslinio komiteto pirmininkė Prof. habil. dr. Ligita Šimanskienė (Klaipėdos Universitetas, Lietuva) Prof. Chris Cooper (Oxford Brookes Universitetas, Jungtinė Karalystė) Dr.Malgorzata Karczewska (Zielona Góra Universitetas, Lenkija) Dr. Binur Illter (Akdeniz Universitetas, Turkija) Dr. Saka F. Ozlem (Akdeniz Universitetas, Turkija) Charles Landreth (Edukacinis centras Character for Kids, JAV) Cathrine Korjuhina (Latvija, ISMA Universitetas) Doc. Dr. Andželika Bylaitė-Žakaitienė (Klaipėdos Valstybinė Kolegija, Lietuva) Dr. Jurga Kučinskienė (KVK Taikomosios mokslinės veiklos centro vadovė) Dr. Eduardas Spiriajevas (Klaipėdos Valstybinė Kolegija, Lietuva) Dr. Laima Kuprienė (Klaipėdos Valstybinė Kolegija, Lietuva) Doc. dr. Giedrė Slušnienė (Klaipėdos valstybinė kolegija, Lietuva) Lekt. Remigijus Kinderis (Klaipėdos valstybinė kolegija, Lietuva) Leidinio internetinis puslapis / home page: http://www.kvk.lt/lt/mokslo-zurnalai/ Straipsniai recenzuoti / All articles are peer reviewed. ISSN 2538-7928 (print) © Klaipėdos valstybinė kolegija, 2017 ISSN 2538-7960 (online) 2 TURINYS 1. Advilonienė Živilė, MOKSLO TAIKOMOSIOS VEIKLOS PATIRTIS IR POREIKIS PIETVAKARIŲ LIETUVOS REGIONE .................................................................................... 4 2. Balkytė Giedrė, Budrienė Liucija, Liniauskaitė Rėda, Meškelienė Audronė, PERSONAL FINANCES MANAGEMENT ASPECTS OF YOUTH FROM SOCIALLY EXCLUDED GROUPS ...................................................................................................................................... 22 3. Budrienė Liucija, Meškelienė Audronė, Juškaitė-Smilgienė Snieguolė, Vaitiekienė Janina, SRAIGIŲ PERDIRBIMO SAVIKAINOS KALKULIAVIMO METODIKOS TOBULINIMAS ...................................................................................................................................................... 30 4. Bukauskienė Rūta, Valaitienė Aurelija, PRIEŠMOKYKLINIO AMŽIAUS VAIKŲ KŪRYBIŠKUMO UGDYMAS MENINE VEIKLA ................................................................... 44 5. Karczewska Małgorzata, GLOBAL ENGLISH TEACHING AT UNIVERSITY: IMPLICATIONS FOR HIGHER EDUCATION ......................................................................... 55 6. Klizaitė Jūratė, Rupkuvienė Silva, Varneckienė Aniuta, Valaitienė Aurelija, KITAKALBIŲ ŠEIMŲ IKIMOKYKLINIO AMŽIAUS VAIKŲ ADAPTACIJOS PROCESAS IKIMOKYKLINIO UGDYMO ĮSTAIGOJE .............................................................................. 63 7. Mioduchowska-Jaroszewicz Edyta, Szczepkowska Malwina, ANALYSIS OF THE ACTIVITY OF THE INSTITUTIONS OF HIGHER EDUCATION IN THE FIELD OF COOPERATION WITH ENTERPRISES BASED ON WEST POMERANIAN VOIVODESHIP, POLAND ...... 75 8. Nikadimovs Olegs, Zvereva Olga, Ezerina Zane, Korjuhina Jekaterina, KEY COMPETENCIES OF MANAGERIAL LEVEL EMPLOYEES FOR SUSTAINABILITY IN HOSPITALITY BUSINESS: A CONCEPTUAL OVERVIEW ............................................................................ 85 9. Sėlenienė Laura, LIETUVA – JŪRINĖ VALSTYBĖ: JOS ĮVAIZDŽIO KONTŪRAI ŽINIASKLAIDOJE ...................................................................................................................... 99 10. Statkuvienė Daiva, KODĖL GIDAI NEDIRBA GIDAIS? ........................................................ 108 11. Rukuižienė Rasa, LITHUANIAN PUBLIC TOURISM INFRASTRUCTURE: CHALLENGES OF DEVELOPMENT ................................................................................................................ 117 12. Statkuvienė Daiva, KLAIPĖDOS APSKRITIES GIDŲ VEIKLA: NUO TEORIJOS IKI PRAKTIKOS .............................................................................................................................. 125 13. Tamašauskienė Rūta, PENKERIŲ – ŠEŠERIŲ METŲ VAIKŲ EMPATIJOS IR GERUMO UGDYMAS ŠEIMOJE .............................................................................................................. 137 14. Tekutov Jurij, Tamolė Kristina Rasa, Rupšienė Ilona, Kučinskas Gintaras, GROŽIO SALONO VERSLO VALDYMO SISTEMOS PROJEKTAVIMAS ......................................................... 147 15. Žegunienė Vaida, Parišauskienė Dalia, CROSS-CULTURAL COMMUNICATION: PREREQUISITE FOR EFFICIENT PARTICIPATION IN THE CONTEMPORARY SOCIETY .................................................................................................................................................... 164 16. Gawliczek Piotr, REVIEW OF GENERIC REFERENCE CURRICULUM ON CYBERSECURITY. THEORY MEETS PRACTICE AT CUIAVIAN UNIVERSITY IN WLOCLAWEK .......................................................................................................................... 173 17. Šatienė Salomėja, BOOK REVIEW ADULT EDUCATION AND LIFELONG LEARNING IN EUROPE AND BEYOND ......................................................................................................... 179 3 MOKSLO TAIKOMOSIOS VEIKLOS PATIRTIS IR POREIKIS PIETVAKARIŲ LIETUVOS REGIONE Živilė Advilonienė, Marijampolės kolegija Anotacija Straipsnyje pristatomi rezultatai tyrimo, skirto mokslo taikomųjų tyrimų ir eksperimentinės plėtros veiklos patirčiai ir poreikiams Pietvakarių Lietuvos regione nustatyti. Tyrime gilintasi į 129 institucijų patirtį ir poreikius šioje srityje. Tyrimas grįstas tuo, jog mokslo taikomoji veikla šiandien tampa vis aktualesne ir reikšmingesne mokslo, verslo, paslaugų ir kitų veiklos sektorių tarpusavio sąveikos sfera. Straipsnyje remiamasi tyrimo metu išryškėjusia tendencija, kad mokslo taikomosios veiklos dėka galimi kryptingi šiandienos situacijas, poreikius, realijas atitinkantys sprendimai mokslo, švietimo, kultūros, paslaugų, verslo, gamybos, technologijų ir kitose srityse. Mokslo taikomosios veiklos patirties ir poreikio Pietvakarių Lietuvos regione tyrimas - viena iš galimybių nustatyti, kokiose srityse ir kokio pobūdžio, krypties, masto, tematikos mokslo taikomieji tyrimai aktualūs ir reikalingi šiame regione savo veiklą plėtojančioms įvairias veiklos sferas atstovaujančioms institucijoms, kiek jos suinteresuotos dalyvauti mokslo taikomojoje veikloje ir pasirengę bendradarbiauti su kitomis institucijomis, tame tarpe ir aukštojo mokslo įstaigomis. Reikšminiai žodžiai: mokslo taikomoji veikla, eksperimentinė plėtra. Įvadas Tyrimo aktualumas ir problematika. Šiandienos visuomenėje vis dažniau plėtojama mokslo taikomoji ir eksperimentinė veikla, ieškoma sąsajų tarp mokslo, verslo, paslaugų ir kitų visuomenės gyvenimo ir veiklos sektorių. To siekiama, pvz., rengiant inovacijų strategijas (Lietuvos inovacijų 2010-202 metų strategija, 2010), tiriant aukštųjų mokyklų sąsajas su darbo rinka (Guščinskienė, Čiburienė, 2011) ir kt. Mokslo taikomoji veikla padeda identifikuoti šiandienos visuomenės poreikius, priimti pagrįstus sprendimus, inicijuoti pokyčius. Vienas iš pavyzdžių, kiek svarbūs nuolatiniai, situaciją į priekį numatantys ir galimus optimalius sprendimus siūlantys mokslo taikomosios veiklos tyrimai, yra ES šalyse išgyvenama pabėgėlių krizė. Tokiam reiškinio masiškumui nebuvo iš anksto ruoštasi, nenumatyti galimi jo sprendimo modeliai, neištirta visuomenės ir institucijų, galinčių palengvinti pabėgėlių integraciją į visuomenę pozicija bei galimybės teikti realią pagalbą. Vienas iš sėkmingų taikomojo pobūdžio visuomenės interesus, verslą ir aukštąjį mokslą integruojančių tyrimų pavyzdžių yra Wels’e (Austrija) naujakurių mikrorajone įkurta parapija, kurios bažnyčia statyta vadovaujantis gyventojų apklausos (1996) rezultatais: pastatytas ekologinius standartus atitinkanti bažnyčia, įkurtos erdvės bendruomenės reikmėms pastato viduje ir aplinkoje (Krieger, Sieberer, 2008). Kitas mokslo ir viešojo sektoriaus bendradarbiavimo pavyzdys 2007-2013 m. Marijampolės P.Kriaučiūno ir Černiachovsko (Rusijos Federacija) viešųjų bibliotekų jungtinis projektas, kuriame, remiantis skaitytojų poreikių ir lūkesčių analize, atnaujintas Marijampolės P.Kriaučiūno viešosios bibliotekos filialas, įdiegtos programinės naujovės, suburtos bendruomenės grupės, Černiachovske atnaujintas viešosios bibliotekos interjeras ir eksterjeras (Advilonienė, 2013; Advilonienė, 2014). Dar vienas mokslo ir verslo bendradarbiavimo pavyzdys - edukacinėje atskirtyje esančių asmenų motyvavimo mokytis modelio realizavimo Marijampolės regione tyrimas, leidęs nustatyti šių asmenų poreikius edukacinėms paslaugoms ir sukurti jų motyvavimo dalyvauti edukaciniuose projektuose modelį (Staskevičienė, Jurkuvienė, Advilonienė, 2015). Straipsnyje pristatoma dalis mokslo taikomosios veiklos patirties ir poreikio Pietvakarių Lietuvos regione tyrimo (2015-2016 m.) rezultatų. Tyrimas atliktas kaip viena iš galimybių nustatyti, kokiose srityse ir kokio pobūdžio, masto, tematikos mokslo taikomieji tyrimai aktualūs šiame regione savo veiklą
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