Cannes Lions 2013
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June 1-15, 2013 Volume 2, Issue 2 `100 18 12 DEFINING MOMENTS Amit Khanna In his latest avatar as an author. 10 NANO-MTV Social Road Trip Digital crowdsourcing takes centrestage. 28 INTERVIEW Anita Nayyar Havas Media Group’s CEO wants digital to be the core. CANNES LIONS 2013 AGNELLO DIAS Global Honour 8 GO DADDY Online in a Jiffy 16 Looking at the world’s most-talked-about festival of creativity HT MEDIA through the eyes of the men and the women judging the awards. Off to Gurgaon 23 JHALAK DIKHLA JAA Very Much in Demand 30 EDITORIAL This fortnight... Volume 2, Issue 2 here is such solemnity about the very word. Jury. At least some of that may be EDITOR T because the first two letters are the same as those in the word ‘judge’. Sreekant Khandekar June 1-15, 2013 Volume 2, Issue 2 `100 PUBLISHER 12 For all the aura of impartiality around them, juries are made up of human beings – Prasanna Singh 18 and human beings are fallible. It is about decision-making in a group of people where SENIOR LAYOUT ARTIST the dynamics between them can make all the difference to the outcome. Vinay Dominic DEFINING MOMENTS Amit Khanna In his latest avatar as an author. PRODUCTION EXECUTIVE 10 To begin with, the chairman of the jury plays a key role in determining the tone of Andrias Kisku the process. An assertive, fair-minded chief can ensure that everybody gets a say, even those who are relatively quiet or shy. A more hands-off approach can see a handful of ADVERTISING ENQUIRIES NANO-MTV Rahul Puri, (0120) 4077833, 4077866 Social Road Trip Digital crowdsourcing takes centrestage. jurors hijack the group. Noida 28 Arunima Bhattacharya, (022) 40429702-5 It is not just a question of aggressiveness. Some people are slow to decide. Since the Mumbai volume of entries is vast, many of this lot tend to go along with the majority because INTERVIEW Anita Nayyar Havas Media Group’s CEO [email protected] wants digital to be the core. they haven’t had the time to make up their minds on the work they would vote for. CANNES LIONS 2013 AGNELLO DIAS Global Honour 8 MARKETING OFFICE GO DADDY Online in a Jiffy 16 Then again, first-time jurors are more apt to be swayed because they don’t quite know Looking at the world’s most-talked-about festival of creativity HT MEDIA B-3, First Floor, Sector-4, Noida-201301. through the eyes of the men and the women judging the awards. Off to Gurgaon 23 JHALAK DIKHLA JAA Very Much in Demand 30 the language of judging. Tel: (0120) 4077800. MUMBAI Or the matter could be as simple as language. In Cannes, with jurors from across 501-502, Makani Center, 5th Floor, the world, English speakers have an advantage. Spanish or French speakers could form Off Linking Road, Bandra (W), a group but weep for the juror who is not fluent in any of the major languages. Mumbai - 400050 Tel: +91-22-40429 709 - 712 Jurors are also torn apart by conflicting emotions. On the one hand they want to do the right thing and BENGALURU be fair; on the other they feel either emotionally obliged when it comes to country or professionally pressured S-1, New Bridge Corporate Centre, 777 D, 100 ft Road, Indira Nagar, to be kind to their own agency network. Bengaluru - 560038, India Last year, the WPP boss, Sir Martin Sorrell, alleged ‘block voting’ by the Omnicom group reps in the SUBSCRIPTION ENQUIRIES Akhilesh Singh, (0120) 4077837 Media Lions. This provoked a top executive in DDB, part of network under attack, to allege that WPP [email protected] jurors had been instructed to be harsh to Omnicom entries. Owned by Banyan Netfaqs Pvt Ltd and The point of all this is to underline that jurors are human and subjective. Where one jury might dismiss Printed and published by Prasanna Singh, a piece of work, another might shower it with the highest reward. at 7-A/13, Ch. Ratan Singh Complex, Jawala Heri Market, Paschim Vihar, So, if you come back empty handed from Cannes, it isn’t a reflection on your work. You just got the New Delhi-110 063. wrong jury. Printed at Cirrus Graphics Private Limited B-61, Sector 67, Noida (U.P.), 201301 Sreekant Khandekar Cover Illustration [email protected] Tiffin Box CONTENTS 24 6 PLUS VIACOM 18 Mobile Mania 8 PORTFOLIO NIGHT Big Day CAMPAIGN TRAIL The air was one New Ads 14 of enthusiasm and nervousness. DENTSU-WEBCHUTNEY Setting a New Course 16 STAR MOVIES ACTION 26 22 Action Replay MSM Star India announces its On the Ball 23 eighth channel in English. EPIC POV 25 Big Canvas 24 Brand IPL INTEL TMI SURVEY Will the spot fixing scandal On-ground Discoveries Samsung Leads YEBHI.COM make the IPL struggle to get in Increasing the relevance of The Galaxy Grand emerges advertisers next time? personal computing devices. tops this time. Coffee Shopping 26 afaqs! Reporter, June 1-15, 2013 5 1(:6$'9(57,6,1* PORTFOLIO NIGHT 11 Nervous Enthusiasm The event saw 28 judges evaluating the work of 90 participants, from across the country. By Rashmi Menon he 11th edition of Portfolio Night in Mumbai went with the air smelling of Tenthusiasm and nervousness. Organised by JWT (for the first time), the evening saw the presence of 90 participants from not only the host city, but also from Pune, Bhopal, Bengaluru and Delhi. Incidentally, Delhi simultaneously hosted its first Portfolio Night too, which was put together by Leo Burnett. As for the judges, while the initial tally was 30, Ravi Deshpande, former chairman and creative chief, Contract (who left the agency recently) was absent. However, JWT’s former CCO and managing partner Bobby Pawar showed up at the event as an invitee judge. The judges introduced themselves before the rounds commenced. During the three rounds, 1 2 3 1. Participants gather at the JWT office 2. Prasoon Joshi with a participant 3. Mithun Ranjan with Senthil Kumar 4. Piyush Pandey and Prasoon Joshi NCD, JWT, asked him to get in touch with him and mail his portfolio. “Even Piyush Pandey (executive chairman and creative director, South Asia, Ogilvy & Mather India) gave one honk. It was great! I enjoyed quite a lot. He also said that many of my works seemed to have been made for each comprising 45 minutes, every participant 4 the creative directors than the public,” he added. got 15 minutes with each judge. Prasoon Joshi, Dabral said that the event was a great opportunity executive chairman and CEO, McCann Group to find variety, as people from diverse places, was looking forward to motivating the participants backgrounds and diverse levels of privileges come and learning from them, while Sonal Dabral, with their work. chairman and CCO, DDB Mudra, advised the “It’s really inspiring, especially since I am participants to, “feel free to ask any kind of from Agra and advertising was not a field I knew question. And, think of all the creative directors as anything about. Besides, I always loved teaching fools, as that would give you confidence.” and Portfolio Night gives me a chance to give my For Mukesh Gaikwad, a designer and visualiser words of wisdom for whatever they are worth,” he at a niche Mumbai-based ad agency called The added, smilingly. Core, the evening provided a chance to meet Dabral’s advice to youngsters was “don’t lose the creative stalwarts of the ad industry and get heart, knock on as many doors as possible and technical suggestions from them. Chaitanya Joshi, a MICA keep the passion alive, even when you reach your “In a way, we are all raw, but if we get an target”. opportunity to polish our skills, then we will also alumnus, from Draftfcb BBDO’s chairman and NCD Josy Paul, who shine,” said Gaikwad, who attended the event for Ulka, was declared the ‘All has attended all the four Portfolio Nights in India, the first time. With his friend Avidha Mitra, who observed that there was greater nervousness among is a copywriter at another agency called Thought Star’ winner. participants than in the earlier years. “Perhaps this Trends, he created a customised book of works is because of the hype created around Portfolio titled ‘Mind Art’ to showcase their art/illustration his visiting card. They also told me to work on the Nights,” he said. and copywriting talents. execution and craft,” said a jubilant Patkar, who Recalling a participant who stood out, Paul Meanwhile, Rupesh Patkar, a visualiser with got five horns. Each judge was given a bus horn, said that although the participant’s portfolio was four years’ experience with the ad agency Eggfirst, which they could honk to indicate that they have nothing to speak about, being from a theatre had a ‘mindblowing’ experience. “I am very happy loved a piece of work. background, he stood up and started speaking to have met Paddy (Santosh Padhi). Carlton For Mithun Rajam, a student of Raheja School about the stories he had written. (D’Silva) said that two of my campaigns were of Arts and intern with Lowe Lintas, the evening potential award winning campaigns and gave me turned out to be great. He said Senthil Kumar, FRQWLQXHGRQSDJH>> 6 afaqs! Reporter, June 1-15, 2013 News ¢ǰ oda eadlines ǰ BN NN ŘŚȘŝǰ N EveryoneEveryone listenslistens ǰ imes Now toto thosethose whowho watchwatch DZ ABPABP NewsNews Eng News No wonder ABP News is 5 times bigger than All English News channels put together amongst the aĝuent in ndiaǰ maing it a preerred choice or eer¢ maor brandǯ Be martǰ hoose ABP Newsǯ ourceDZ Aǰ ŗ5Ƹ ABǰ elƸumƸ olǰ ŗȬŗř ȁŗř All a¢s 1(:6$'9(57,6,1* AGNELLO DIAS Global Honour Ranked 59th, Dias is the only Indian named in the US-based magazine’s list 100 Most Creative People in Business for 2013.