ANNUAL REPORT 2017-2018 REVIVAL OF THE LESSER KNOWN ART FORMS OF KERALA A CSR INITIATIVE OF DORF KETAL MESSAGE FROM THE HEAD-CSR Dorf ketal believes in giving back particu- larly to the communities most significant to the company's success. Our CSR team works with the NGOs of repute to achieve our objectives by implementing a meaning- ful, well-managed corporate social respon- sibility program, Dorf ketal enhances value creation in the societies in which it oper- ates. Dorf ketal not only meets the respon- sible care requirements regarding health, safety, security and environment as set by the International council of chemical asso- ciations, on a global basis but also imple- mented the integrated management system (IMS) for its sustainable growth and high standard management. Folkland is implementing the goal of sus- tainable development through traditional art forms. As a happy family our team con- tinuous its endeavours towards the empow- erment of women and we look forward to transforming lives of performing artists by providing them with sustainable and respectable livelihood. SHRI.SANTOSH JAGDHANE AGM-Corporate Social Responsibility Dorf Ketal Chemicals India Pvt.Ltd. 02 A WORD FROM THE CHAIRMAN We are happy and proud to present the Annual report of 2017-18. Folkland is deeply indebted to Dorf Ketal,for their humble generosity that helped us realize our dream of sustainable development through art implying creation of an organic, growth-oriented process where the art forms and the artistic communities are encouraged to evolve and flow, even while retaining the traditional elements of their art intact.With this gesture,we were able to create difference in the lives of thousands of artists by creating opportunity for sustainable devel- opment through art training programs. Folk- land has grown far and wide in the year 2017-18 with variety of performances in and out of India and activities relating to conser- vation of Intangible Cultural Heritage .Women empowerment programs undertaken through this project is one of our proudest achievements. Through this project we were able to bring positive & sustained changes in the quality of life of women folk who are the marginalized section of the society.Through school programs,we reached out to the young- er generation across Kerala who are the torch bearers of rich heritage. DR.V.JAYARAJAN (CHAIRMAN) 03 CONTENTS 01. About Folkland 05 02. Project Rationale 06 03. Project Strategy , Goals and Objectives 07 04. Scope 08 05. Progress of the project 09-10 06. Where we are now-Theyyam 11-14 07 Kathakali 15-18 08. Mural Painting 19-22 09. Shinkarimelam 23-28 10. Mangalamkali 29-33 11. Koodiyattam 34-36 12. Tholpavakoothu 37-41 13. Kilukkampetty Summer Camp 42-43 14. Heritage Clubs, Poster making and Quiz Competitions 44 15. Kathakali CostumeMaking 45 16. Cultural Exchange Programs 46-50 17. Areas of action 51 18. Financial stability 52 19. Program Output 53-56 20. Graphs 57-60 21. Women empowerment 61 22. Testimonials 62-64 23. Future plans 65 24. Looking ahead-strategies of sustainable development for future 66-67 25. Project Team 68-71 26. Collaborations 72-74 04 ABOUT FOLKLAND Folkland is a non profit, non Governmental Organization devoted for the promo- tion of folklore and culture. Folkland housed in south western province of India and branched several states of India and other countries. Folkland is a regis- tered society under the Indian Societies Act of 1860 and has been in existence since 1989. The objective of the organization is to promote cultural heritage by training younger generation to uphold the cultural tradition. The philosophy guid- ing the institution is to delve deep into Kerala's cultural roots and preserve its varied heritage for posterity. Since its inception, the institution has passed through various stages of growth especially in the field of performance, produc- tion, documentation and research besides the preservation of folk art and cul- ture. We have actively provided access to performing arts, cultural education, knowledge and information through cultural practices. 05 PROJECT RATIONALE State of Kerala is a historically significant, ecologically rich, socially distinct, culturally diverse and economically poor state with many constraints. Dete- rioration of cultural heritage is a major issue that the state is facing mainly due to the poor patronage comparing to the feudal system. As the present generation is being attracted by the white collar jobs, performing arts has no stakeholders. Insufficient remuneration, limited days of performance and low status are other problems. Gender biased nature among the perf- orming arts especially the ritual arts have contributed to the deterioration to a large extent. To uphold the rich cultural heritage of the country sustainable developm- ent through cultural practices has a vital role. It can create enthusiasm for creating cultural sensitivity at the primary level of the society. The time has come for the cultivation of cultural sensitivity among the society at large. If we generate cultural values in the society, we will be able to make people more responsible towards our cultural heritage. And in order to deal with various culture related threats that the state of Kerala is facing at present and to deal with the issues that may arise in future, there is a need to sensi- tize and create awareness among the performing communities and make them proud of their own heritage. The project team intends to create awareness among the artist community regarding the heritage issues and train them in order to help them sustain themselves with their traditional art forms. Traditional art forms can be the effective communication tool for creating awareness among students. It can also be used for social awareness through performances in and out of the villages. The project aims to create a pool of people who can act as advocates for their rich cultural heritage. 06 PROJECT STRATEGY This project focuses on performing arts to inculcate the necessary skills and knowledge for cultural heritage and sustainable develop ment by various activities and capacity building measures Training through workshops,regular classes,seminars Stage Performances Exhibitions Awareness programs for students including heritage clubs, quiz competitions GOAL & OBJECTIVES To encourage performing artists to take up the challenge of up keeping the art tradition To promote cultural heritage through traditional art forms To help the artists by designing a tangible project for their livelihood To transfer the performing art tradition to the next generation through art workshops and interactions. To elevate the status of performing artistes in the society. To empower women through art training and thus help them earn a living through art. 07 SCOPE The project is being implemented in the state of Kerala . As each of the art forms is different they are more frequently prac- ticed in some districts of the state than the other. The identified forms of folk media are Theyyam, Shinkarimelam, Mural paint- ing, Kathakali,Tholpavakooth,Koodiyattam and Mangalamkali. Prior to implementing this project a baseline study was carried out in order to provide a starting point from which a comparison can be made at the end of the project. The existing status of performing arts and its rejuvenation related issues are identified. 08 PROGRESS OF THE PROJECT With the support of Dorf Ketal, Folkland has organized and conducted vari- ous training programmes, performances and exhibitions of the selected art forms. Workshops are also conducted on art forms such as Kathakali, Man- galamkali, Koodiyattam, Theyyam, and Mural Painting in collaboration with the local art clubs and units. Kathakali, Koodiyattam and Tholpavakooth demonstration classes were organized in 30 schools. Quiz competitions and drawing competitions were organised in 26 schools. Project team took initiative in starting heritage clubs at schools that can provide cultural awareness to the students in future too. Exhibitions of Theyyam, Kathakali and Mural painting were organized with the support of Dorf Ketal . One of the major exhibitions of Kathakali, Theyyam and Mural painting was held at Sargalaya Iringal Crafts Village, Vadakara. The 18 days exhibition had more than 1 lakh visitors who acquired knowledge about the art forms from the respective stalls. Shinkarimelam and Mural painting training have been given to women for the last 10 months through this project. Training has been imparted through 31 centres. Today all the trained groups earn a living through this art form. Kathakali, Koodiyattam, Tholpavakooth, Man- galamkali, Theyyam and Shinkarimelam performances were organised across Kerala and at national and international stages. 09 PROJECT ACTIVITIES The project mainly involves 4 areas: 1. Cultural awareness Programs 2. Training programs and Women empowerment through art training 3. Performances 4. Income Generation activities Cultural awareness program is one among the main areas of our project. These awareness programs are arranged for the general public especially youth and students and they are given classes about cultural heritage of Kerala and the importance of art in one’s life. These programs aim attitudinal change towards cultural heritage. As a part of this program, the project team conducts quiz com- petitions, seminars, workshops, demonstration classes, exhibitions, heritage clubs, stage shows, summer camps for children, poster making competitions, drawing competitions etc. Training