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2019–2021 RCTP PLANS RCTP

Photo Via: Susan Dimock TABLE OF

AWARENESS & IMPROVEMENT CONTENTS Mission 03 RCTP Goals 03

PEOPLE Organization 04

MEASUREMENT Overall Success Measures 05 REGIONAL COOPERATIVE TOURISM PROGRAM STATE OF TOURISM (RCTP) Regional Tourism 06 Stakeholder Feedback 07 RDMO:

BUDGET Overall Budget 11

TACTICS Overall Plan 12 Research & writing: Global Marketing 14 Visitors Association Destination Development 18 Global Sales 24 Organized by: Global Strategic Partnerships 27 Travel Oregon Staffing & Administration 30 Bibliography 31 For more regional information visit: visittheoregoncoast.com

RDMO Contacts: Arica Sears [email protected]

Marcus Hinz [email protected]

RCTP BIENNIUM PLANS 19–21 – OREGON COAST MISSION

Our OCVA : “Inspire travel visitor experiences, providing a and strengthen collaboration to unified voice and a consistent brand create and steward a sustainable persona. Specific enhancements will coastal economy.” We will accomplish include providing comprehensive trip this by activating coastal stakeholder planning tools, strategic promotions networks and investing in creative to increase visitor spending during solutions which address the unique shoulder and off-season months, challenges of regional communities. and educating the public on coastal Our efforts will raise the bar for resource protection and safety.

RCTP GOALS

1. Increase the number and diversity of sales and market- ing efforts supporting shoulder season visitation.

2. Educate policymakers and key coastal leadership on the value of tourism.

3. Raise stature, visibility, and functionality of the Oregon Coast as a regional coherent trail system for both residents and visitors.

4. Engage stakeholder networks to align investments in public art, agritourism, recreation, and cultural heritage.

5. Provide a unified voice for industry and a consistent brand persona for visitors.

6. Solidify investments in the development and delivery of workforce training and curriculum.

RCTP BIENNIUM PLANS 19–21 – OREGON COAST AWARENESS & IMPROVEMENT 03 ORGANIZATION

The Oregon Coast Visitors Association (OCVA) is a OCVA’s five full-time staff members are intention- 501(c)(6) formed in 1987 by coastal cities, counties, ally spread out along Oregon’s coast to maximize destination management organizations (DMOs), network opportunities and investment in stake- and other stakeholders organized to promote va- holder relationships. The geographic positioning cation travel, recreation, attractions and overnight of staff and the board of directors allows OCVA to stays from Astoria to Brookings. access agency/business capacities contributing such resources as staff time, technical resources, OCVA is governed by a nine-member board of event/meeting space, marketing content and directors [three at-large, two , two further access to their local stakeholder networks. Central Coast and two South Coast]. We maintain a healthy board composition which represents a mix Our Marketing Partner program is a fee-for-service of private, non-profit, government stakeholders, revenue source from over 100 tourism organiza- and DMOs. The board of directors meets quarterly, tions and private businesses, which is maintained rotating between each sub-region, and is open to separately from RCTP funded activities. public attendance. In addition to the board and SAG meetings noted Our bylaws mandate a Strategic Advisory Group above, our association conducts a minimum of (SAG) of state and federal resource management two “listening sessions” per year and over a dozen agencies which provide guidance on matters of presentations to business associations, public public safety and resource safety. SAG town hall groups and stakeholder groups. meetings happen at least twice a year, and they rotate between the three coastal sub regions.

Photo Via: Justin Myers

RCTP BIENNIUM PLANS 19–21 – OREGON COAST PEOPLE 04 OVERALL SUCCESS MEASURES

Economic development measurements and Additionally, we place a very high value on the indicators will always be top priorities. To this end feedback of our stakeholders. Material progress on we closely monitor the results of Dean Runyan the areas of highest coast-wide and sub-regional estimates related to visitation volumes, destination priorities will be measured project by project. spending, earnings, and employment. Underlying Improving and infrastructure, protecting influences of economic growth are informed by community livability, reducing visitation impacts, additional metrics and longitudinal data provided increasing shoulder season visitation, etc. by Longwoods International Visitor Search, and specialized research such as the Oregon North Ultimately, OCVA’s success will be measured Coast Visitor Insights, October 2018. by the Custom Regional Questions focusing on stakeholder engagement and satisfaction. Of note, Continued growth in the coastal visitor economy the aggregate number of stakeholder respondents moving forward will rely on matching existing increased more than three-fold between 2017 capacities (lodging, transportation, etc.) with and 2018. Results of the 2018 Oregon Tourism the timing and placement of RCTP investments Engagement Survey indicate both metrics in marketing, destination development and had measurable improvements with RDMO strategic partnerships. An example could be engagement increasing 16% (45% in 2017 to 61% in increasing lodging earnings in the shoulder season 2018) and satisfaction increasing 12% (41% in 2017 (availability), developing new transportation to 54% in 2018; with 40% neutral). We intend to options, and enhancing food services or arts, continue to have measurable improvements in this entertainment, and recreation. Existing current regard. data supports this approach.

RCTP BIENNIUM PLANS 19–21 – OREGON COAST STATE OF TOURISM 05 REGIONAL TOURISM

VISITATION MOTIVATORS To understand tourism on the Oregon Coast, it must be viewed through the nuanced lens of The primary drivers for coastal travel are sub-regionalism. While the coast does identify marketable attractions and visiting friends or as a singular tourism industry, it also identifies family. The marketable attractions visitors are sub-regionally. The tourism economy is distinctly seeking include touring (27%), outdoors (25%), different due to geography, demographics, resorts (22%), and special events (15%). Once economic portfolios, visitor lifecycle stages, and the arrived, the visitor experience is centered on presence and/or lack of infrastructure. beach/waterfront activities (59%), and the retail environment (40%). VISITOR PROFILE AND GEOGRAPHIC DISBURSEMENT DESTINATION SPENDING

Washington (21%), (21%) and The Oregon Coast tourism economy is the second (3%), respectively, represent the out of state origins largest in Oregon, second only to the of visitation to the Oregon Coast. While region. In 2018 the Coast captured 17% ($2.053 and summer represent 57% of the total visitation billion) of $12.3 billion total statewide spending, for the year, this visitation is disproportionately and an estimated 59% (17 million) of Oregon’s distributed to the North Coast, then the total 29.1 million overnight visitors. According to Central Coast and the South Coast respectively. the 2018 Oregon Tourism Engagement Report, [Longwoods, Oregon 2015, Regional Visitor Report, visitor dollars are being spent primarily on coastal The Coast Region] dining, lodging, art, entertainment, and recreation. [Oregon Travel Impacts Statewide Estimates 39 - 41p]. However, spending, earnings, and visitation estimates from 2018 disproportionately benefit coastal sub-regions (p.17).

SUB-REGION DIRECT SPENDING EARNINGS OVERNIGHT VISITOR VOLUME

North $820M $285M 6.5 million visitors Central $819M $249M 6.6 million visitors South $413M $139M 4.2 million visitors

RCTP BIENNIUM PLANS 19–21 – OREGON COAST STATE OF TOURISM 06 STAKEHOLDER FEEDBACK

COAST-WIDE FEEDBACK

Coastal stakeholders evaluated their own engage- • 68% Identify and foster partnerships to address ment and satisfaction with their local DMO and the current demand on outdoor/natural resources with the Coast Regional Destination Management and identify plans to mitigate its impact. Organization (RDMO). Reported engagement levels were higher with the local DMOs, but satisfaction PRODUCT DEVELOPMENT: (the percentages indicating “satisfied” and “very • 71% Develop/improve infrastructure for satisfied”) was higher for the Coast RDMO than the visitors to experience outdoor recreation and local DMOs (page 21). nature-based tourism.

Oregon Coast stakeholders indicated that they agree • 66% Develop/expand trail systems important for or strongly agree with the statement, “I am engaged outdoor recreation or multi-modal transport with the Oregon tourism industry.” Coastal stake- holders view the direction of tourism in the state and PUBLIC AFFAIRS & COMMUNICATIONS the region positively. • 66% Increase engagement with local and regional policymakers to ensure the value of tourism is Tactics were implemented across three categories clearly communicated. (outlined below) that stood out with two-thirds of stakeholder respondents. Percentages of respon- dents that felt these tactics were a “high” or “very high” priority are listed below.

DESTINATION DEVELOPMENT

PLANNING AND MANAGEMENT: • 74% Increase visitation to the region during off-peak seasons.

• 72% Manage tourism growth in order to preserve local assets (natural & cultural).

• 69% Create positive interaction between tourists and residents.

RCTP BIENNIUM PLANS 19–21 – OREGON COAST STATE OF TOURISM 07 NORTH COAST EXAMPLES: NORTH CENTRAL SOUTH

While the North Coast is very concerned Manage tourism growth in with investments regarding Infrastruc- order to preserve local assets 81% 65% 67% ture & Transportation, Stakeholder (natural and cultural). Engagement & Collaboration and Work- force & Training, it ranked investments Create positive interaction 75% 66% 62% in Marketing and Promotions notably between tourists and residents. lower than other sub-regions. This can be reasonably be explained by the pressure Identify and foster partnerships exerted from a strong day traveler to address the current demand presence on the North Coast, which the on outdoor/natural resources 77% 57% 67% South Coast lacks. and identify plans to mitigate its impact.

Influence an ethos of con- servation and sustainability 72% 59% 64% in ongoing development and marketing.

Alleviate congestion during peak tourism season in areas of 85% 60% 31% high visitation.

Increase the adoption of sustainable business practices 69% 55% 59% in the tourism businesses.

RCTP BIENNIUM PLANS 19–21 – OREGON COAST STATE OF TOURISM 08 CENTRAL COAST EXAMPLES: NORTH CENTRAL SOUTH

With the exception of Tourism Research Develop skills, knowledge, and and Market Insights which the Central networks to build local capacity 63% 66% 64% Coast expressed strong interest in, it for developing and managing ranked mid-range between the North tourism. and South Coast on every other subject matter. This can be explained by the Effective frontline training to geography of the Central Coast which create visitor-ready businesses 44% 62% 61% at its northern end is affected strongly and brand ambassadors. by the pressures of a growing visitor industry while the southern end of it Increase collaboration between is further away from major population universities and industries centers and receives less pressure from in order to better prepare the 48% 48% 48% day travelers. workforce for industry needs.

RCTP BIENNIUM PLANS 19–21 – OREGON COAST STATE OF TOURISM 09 SOUTH COAST EXAMPLES: NORTH CENTRAL SOUTH

The South Coast expressed strong interest Increase visitation to the region 64% 79% 83% in nearly all categories, but particularly during off peak season. in Marketing & Promotion, Destination Development and Management and a lesser Educate community leaders degree in Workforce and Training. and policymakers (local, county, state) on the value of tourism 56% 62% 79% As in 2017, South Coast respondents and its viability as a long-term expressed more concern about their commu- career. nities not understanding the value of tourism. Additionally, relative to the rest of the coast, Increase local capacity for 37% 51% 67% respondents from the South Coast were more tourism marketing likely to rate individual tactics as a “high” or “very high” priority. This relatively higher Develop/improve infrastruc- prioritization of tactics suggests that there ture for visitors to experience may be less capacity in the South Coast or outdoor recreation and 63% 69% 84% that expectations of the RDMO may be unre- nature-based tourism. alistically high, as an RDMO will certainly be constrained by budget and staffing. Develop/ expand trail systems important for outdoor recre- 57% 57% 75% ation or multi-modal transport.

Improve curb appeal of main 48% 64% 71% streets and city centers.

Develop more itineraries for travel trade (tour operators, re- 28% 43% 63% ceptive operators, online travel agencies, travel agents)

Provide tourism businesses better access to photos and 39% 55% 64% videos to assist in marketing and PR efforts.

Social - Enhancing non-paid so- cial media presence for regional 40% 51% 63% social channels.

RCTP BIENNIUM PLANS 19–21 – OREGON COAST STATE OF TOURISM 10 OVERALL BUDGET

OREGON COAST OVERALL BUDGET

DEPARTMENT / CATEGORY 2019-21 BUDGET % OF BUDGET

Destination Development $ 765,200 24%

Global Marketing $ 687,835 22%

Global Sales $ 312,300 10%

Global Strategic Partnerships $ 185,250 6%

Regional Grants (≥10) $ 316,710 10%

Regional Immediate Opportunity (≥5%) $ 158,355 5%

Other $ 40,000 1%

Staffing $ 701,450 22%

Total $ 3,167,100 100%

RCTP BIENNIUM PLANS 19–21 – OREGON COAST BUDGET 11 OVERALL PLAN

2019 2020 2021

JULY AUGUST SEPTEMBEROCTOBER NOVEMBERDECEMBERJANUARY FEBRUARYMARCH APRIL MAY JUNE JULY AUGUST SEPTEMBEROCTOBER NOVEMBERDECEMBERJANUARY FEBRUARYMARCH APRIL MAY JUNE Global Marketing Fall (Winter) Campaign $30,000 TO Ad Network $20,000 Welcome Ctr Brochure Program $2,160 Natural Disaster Co-op $3,000 RDMO Photo Co-op $6,000 RDMO Partnership $13,500 Website Dev. & Maint. $116,075 Influencer Marketing $22,700 OTIS Mgmt $20,000 Newsletter $56,000 Paid. Adv. $80,000 Media FAMS $19,000 Webstore $20,000 Brand Mgmt. $26,000 Social Media $70,000 Image Library $32,900 Itinerary Dev. $3,000 Fulfillment $96,000 GM Contractor $24,000 Destination Development Trail Restoriation Pkg $215,400 C. Coast Food Trails $22,500 Culinary & Ag Studio $6,900 RARE $68,400 North Coast DMS $15,900 Guest Service Gold $24,400 Water Trails/Paddle Guides $35,000 Fat Biking Collateral $17,500 WRC Food Trail $38,400 Agritourism, Art, Culture Events $84,400 Regional Trails & Infrastructure $38,400 New & Emerging Rec $23,400 Marine Debris Diversion $24,400 Public Art Trail $28,900 Heritage Route $84,400 GORP Wilderness First Aid $5,000 Hospitality Training $31,900

RCTP BIENNIUM PLANS 19–21 – OREGON COAST BUDGET 12 OVERALL PLAN

2019 2020 2021

JULY AUGUST SEPTEMBEROCTOBER NOVEMBERDECEMBERJANUARY FEBRUARYMARCH APRIL MAY JUNE JULY AUGUST SEPTEMBEROCTOBER NOVEMBERDECEMBERJANUARY FEBRUARYMARCH APRIL MAY JUNE Global Sales GS Promo Items $15,000 OCEANIA $9,000 VUSA/BUSA $12,000 Western Canada Roadshow $5,500 Global Sales Trainings $3,000 Go West Summit $10,400 IPW $11,000 Oregon Road Rally $10,000 Travel Trade FAMs & Press Trips $118,000 Brand USA Opportunities $35,800 German Sales Mission $6,500 ITB $7,500 GS Contractor $63,600 Global Strategic Partnerships Brand USA Subsite Renewals $5,000 Strategic Partnerships $4,700 Strategic Investment Fund $316,710 People’s Coast Summit $12,950 Tourism Champions/Ppl’s Coast $31,750 Convening & Collaborating $25,900 Industry $104,950 Staffing Staffing $701,450 Other Other $40,000

RCTP BIENNIUM PLANS 19–21 – OREGON COAST BUDGET 13 GLOBAL 1. Fall (Winter) Campaign 2019 & 2020

MARKETING 2. Travel Oregon Ad Network

3. Travel Oregon Regional Pack (TORP) Program

WELCOME TO THE PEOPLE’S 4. Oregon Welcome Center Brochure Program COAST 2.0. 5. Natural Disaster Co-op This plan will refresh our brand, redesign our website, create a comprehensive marketing plan, 6. RDMO Photography Co-op and modernize assets and delivery channels in order to push the limits on consumer and trade- 7. Google RDMO Partnership facing messaging. This strategy will focus attention on coastal destination development successes such 8. Website Development and Maintenance as the , fat biking, agritourism, and cultural heritage, while simultaneously moving 9. Influencer Marketing the needle on shoulder season visitation. By 2022- 2024 OCVA will be in a position to make further 10. OTIS Management investments in strategic marketing efforts such as co-ops, in-market activations, deskside trips and 11. Newsletter paid advertising. 12. Paid Advertising

13. Media FAMs

14. Webstore

15. Brand Management

16. Social Media Marketing

17. Image Library Management and Procurement

18. Itinerary Development

19. Fulfillment

20. Marketing Support Contractor

RCTP BIENNIUM PLANS 19–21 – OREGON COAST TACTICS 14 GLOBAL MARKETING TACTICS

BUDGET: $30,000 BUDGET: $3,000 FY19-20: $15,000 Fall (Winter) Campaign START: JUL. 2019 1. FY20-21: $15,000 2019 & 2020: 5. END: JUN. 2021 Leverage Travel Oregon’s Campaign media buy, targeting active adventurers in Port- Natural Disaster Co-op: land (OCVA will not use RCTP dollars for Oregon markets, but will opt into the out of To support our local partners during state markets instead) and close-in drive markets. This opportunity will be developed times of need, the Travel Oregon team in more detail as we get closer to the fall (winter) 2019 and 2020 campaigns, but would is offering a natural disaster marketing potentially include: paid media, content development, media retargeting, social media, co-op. The co-op program is in addition click ads driving to regional site, etc. to Travel Oregon marketing programs (including Your Story, Everywhere), is BUDGET: $20,000 limited to marketing opportunities only, FY19-20: $10,000 and includes a budget allocation from 2. FY20-21: $10,000 Travel Oregon Ad Network: the regional partner and a Travel Oregon contribution. This is an opportunity Advertising opportunities across Travel Oregon’s network of consumer channels. to drive additional traffic to locations Consumers acquire information through a multitude of channels these days spanning that have been directly impacted by a print, online, email newsletters, and social media. This opportunity allows RDMOs to natural disaster (anything from capture the attention of these actively engaged prospects at the right time and place to ice storms) and are ready to welcome through a multi-channel approach. visitors.

BUDGET: $27,500 BUDGET: $6,000 FY19-20: $10,000 Travel Oregon Regional Pack FY19-20: $4,000 3. FY20-21: $17,500 (TORP) Program: 6. FY20-21: $2,000 The Travel Oregon Regional Pack (TORP) provides partners with an opportunity to Natural Disaster Co-op: distribute printed visitor guides through Travel Oregon’s distribution channels, max- The RDMO photography co-op is a imizing efficiencies for the state tourism industry. As inquiries related to a specific proposed 50-50 split between the RDMO TORP partner are received, Travel Oregon’s fulfillment house processes the order and and Travel Oregon to contract photog- mails the packet to the consumer. raphers to capture professional digital image assets for their region. RDMO BUDGET: $2,160 would invest up to $2,000 per day (two- START: JUL. 2019 Oregon Welcome Center day maximum) and Travel Oregon will 4. END: JUN. 2021 Brochure Program: match RDMO investment amount. Cost is dependent upon photographer chosen, Printed brochures and visitor guides remain an effective, commonly used in-market location, shot list, etc. The maximum resources for visitor information. In 2017, Oregon’s Welcome Centers assisted over is not to exceed $2,000 RDMO, $2,000 200,000 walk-in visitors and serve as highly influential, effective distribution points Travel Oregon, or $4,000 total per shoot for regional visitor information. We would love to help send more visitors your way by day — equaling a combined max not to having your brochure or visitor guide in one or more of Travel Oregon’s eight staffed exceed of $8,000 total per fiscal year. welcome centers throughout the state. visitors.

RCTP BIENNIUM PLANS 19–21 – OREGON COAST TACTICS 15 GLOBAL MARKETING TACTICS

BUDGET: $13,500 BUDGET: $20,000 START: JUL. 2019 START: JUL. 2019 7. END: JUN. 2020 10. END: JUN. 2021 Google RDMO Partnership: OTIS Management: Partner with the Travel Oregon market- We will leverage this $10,000 annual ing team and Miles Media in a program investment to raise an additional $5,000 which will give the RDMOs an under- from DMO’s to acquire new content standing of what 12 key cities in their for OTIS and manage existing content look like in Google Travel Guides within OTIS on Oregon’s North and and Top Sights – which are the two most TravelOregon.com Central Coast. This is timely and com- (photographer: Joni Kabana) destination-centric Google products. pliments Tactic 7: Website Creation for which OTIS will be fully integrated. For This program emphasizes in-person BUDGET: $116,075 efficiency and cost effectiveness we will education for RDMOs that will focus FY19-20: $91,500 engage a private contractor that special- on how they can take action to address 8. FY20-21: $25,070 izes in the acquisition and management any opportunities surfaced by the audit, of content. This investment will greatly as well as begin to engage the industry Website Development and benefit the Coast, Travel Oregon and any in becoming more active on Google My Maintenance: other DMO/organization which chooses Business. We’ve also included options Stakeholder feedback is VERY strong to draw content from OTIS. for the RDMOs to expand the number regarding this tactic; therefore, it is of cities audited, as well as an option among the top priorities for the up- BUDGET: $56,000 for content creation – both outside the coming biennium. We hope to recreate START: JUL. 2019 shared cost of the co-op. This audit will OCVA’s regional website utilizing the 11. END: JUN. 2021 provide valuable information for the wisdom, key findings and “takeaways” RDMO to work with partners to improve from Travel Oregon marketing partners Newsletter: Google Travel Guide information and during the process. This tactic will also Monthly newsletters, alternating Top Sights. Through this program each address ongoing maintenance of the between consumer and industry RDMO will have a personalized, in updated site. themes, have been a successful method person training session and become a of communication between OCVA and member of the Google DMO Partnership BUDGET: $22,700 stakeholders, consumers, and even travel Program. The Google Content Co-Op START: JUL. 2019 trade contacts. OCVA plans to continue will whitelist the RDMO for access to 9. END: JUN. 2021 to fortify contact lists, creating engaging a RDMO Knowledge Base developed content and building enthusiasm sur- by Google that provides how-to guides Influencer Marketing: rounding this ongoing project. It’s also a on 13+ Google tools that RDMOs can An additional note to mention is that great platform to share and celebrate the leverage. OCVA’s stakeholders have been rather of partners on the ground. outspoken when it comes to the regional Additional resource was allocated to this website/digital representation of region tactic in for travel costs associated with and we see that as a massive opportunity. participation in the program.

RCTP BIENNIUM PLANS 19–21 – OREGON COAST TACTICS 16 GLOBAL MARKETING TACTICS

BUDGET: $80,000 BUDGET: $26,000 BUDGET: $3,000 START: JUL. 2019 FY19-20: $16,000 FY19-20: $2,000 12. END: JUN. 2021 15. FY20-21: $10,000 18. FY20-21: $1,000

Paid Advertising: Brand Management: Itinerary Development: Marketing partners up and down the Directly following the recent brand-re- Directly following the recent brand-re- coast have a difficult time reaching vitalization we aim to continue to share vitalization we aim to continue to share out of state markets. As the coastal and promote our new brand materials/ and promote our new brand materials/ RDMO, OCVA will organize cooperative visuals, interfacing with industry profes- visuals, interfacing with industry profes- paid-media opportunities (both print sionals, travel trade and consumers. This sionals, travel trade and consumers. This and digital) on behalf of marketing part- tactic includes printing costs for various tactic includes printing costs for various ners and ask them to buy in at whatever office supply related pieces, staff gear, office supply related pieces, staff gear, level they are able to. This entire effort banners, etc. banners, etc. will identify off-peak season paid media opportunities. BUDGET: $70,000 START: JUL. 2019 BUDGET: $19,000 16. END: JUN. 2021 19. BUDGET: $96,000 FY19-21: $14,000 13. FY20-21: $5,000 Social Media Marketing: Fulfillment: Directly following the recent brand-re- Distribute OCVA’s visitor guide to con- Media FAMs: vitalization we aim to continue to share sumers and industry partners through a Utilize FAM opportunities to further and promote our new brand materials/ contract with a fulfillment provider. strengthen/build relationships with the visuals, interfacing with industry profes- media, a crucial factor in garnering the sionals, travel trade and consumers. This BUDGET: $24,000 right coverage in the right publications tactic includes printing costs for various START: JUL. 2019 for the Oregon Coast. office supply related pieces, staff gear, 20. END: JUN. 2021 banners, etc. BUDGET: $20,000 Marketing Support Contractor: FY19-20: $10,000 BUDGET: $32,900 Marketing contractor will provide 14. FY20-21: $10,000 FY19-20: $16,000 continuous support to OCVA by being 17. FY20-21: $16,900 readily available to perform website Webstore: updates, fact-checking, connecting Tactic includes product development/ Image Library Management and partners/stakeholders with media tools, design, distribution of retail orders, Procurement: etc. distribution of wholesale merchandise Directly following the recent brand-re- and maintenance of the online retail vitalization we aim to continue to share presence. Also included will be promo- and promote our new brand materials/ tional posts and product photography. visuals, interfacing with industry profes- sionals, travel trade and consumers. This tactic includes printing costs for various office supply related pieces, staff gear, banners, etc.

RCTP BIENNIUM PLANS 19–21 – OREGON COAST TACTICS 17 DESTINATION

DEVELOPMENT 1. Trail Restoration Package

2. Central Coast Food Trail

Rolling up our sleeves! 3. Culinary & Agritourism Experience Studio

Over the past two years, abundant stakeholders 4. North and South Coast RARE placements recognized successes have been produced by the destination development department. Many 5. North Coast Destination Management Studio amazing opportunities still lay ahead with coastal communities anxiously awaiting additional efforts. 6. Deliver Guest Service Gold Tourism/Oregon Trainings From workforce training to trails and infrastruc- ture to management and planning, we will keep 7. Water Trails/Paddle Guides pushing, continue to invest in people, places, and capacities inspiring all to do better. We will be there, 8. Fat Biking Material Collateral side by side with key stakeholder agencies and networks straight through 2022-2024. Together we 9. Wild Rivers Coast Food Trail will move mountains. 10. Agritourism, Art, and Cultural Events

11. Regional Trails and Infrastructure

12. New and Emerging Recreation

13. Marine Debris Diversion

14. Public Art Trail

15. Tillamook Bay Heritage Route

16. GORP Wilderness First Aid Training

17. Hospitality Training

RCTP BIENNIUM PLANS 19–21 – OREGON COAST TACTICSAWARENESS & IMPROVEMENT 18 DESTINATION DEVELOPMENT TACTICS

sustainability, promote and protect local food systems, and provide visitors an opportunity to learn about the people, places, and processes that turn raw ingredients into food, drink, fuel, shelter, and clothing.

The Oregon Food Trail program aims to support agritourism businesses Justin Myers Photography in a defined area, typically one that connects well as a visitor destination, BUDGET: $215,400 BUDGET: $22,500 could be a sub-region. The program FY19-20: $134,900 START: JUL. 2020 must be managed by an organization 1. FY20-21: $80,500 2. END: JUN. 2021 that is committed to leading the Food Trail program for at least three years Trail Restoration Package: Oregon Food Trails: in collaboration with a small action This tactic continues the momentum With established and successful Food team to support the program. The lead of work already accomplished with Trails to the North and South, it is time organization and action team would Trailkeepers of Oregon. Their service for the Central Coast to create its very apply to Travel Oregon to participate in was well received by North Coast own. Two initial socials brought together the program; approved applications will communities and their service delivery Central Coast area farmers, fishermen, trigger an agreement between Travel was refined through this process. Now and foragers together with chefs, Oregon and the managing organization. we seek to extend trail keeping services caterers, and producers, and clearly A Food Trail is an ongoing program, but coast wide. showed the community’s enthusiasm the initial work of developing the map to better connect the areas of foodshed takes approximately six months once an We will accomplish this by underwriting and to help promote locally-sourced application is approved. TKO’s presence along the coast while ingredients. With the Central Coast Food seeking funding partners to contribute to Trail complete, in a sense we will have a The initial development period begins this funding model ensuring community coast-wide Food Trail. The investment with a kick-off meeting where a work buy-in and engagement on trail mainte- will be put towards wayfinding, signage plan is developed. The program includes nance programs. While this tactic will and promotional materials. one public workshop to engage the result in trail maintenance, it will also community; the community action team increase the capacity of communities Agritourism is the intersection of tour- collaborates with Travel Oregon to coor- long-term to maintain their own trails ism and agriculture. It provides visitors dinate the workshop and Travel Oregon by “training up and tooling up” volunteer with the opportunity to experience a facilitates the workshop. The action trail keepers. There is a soft ask to working agricultural landscape or pro- team actively builds relationships with contributing communities to have vol- duction facility and aims to offer a direct businesses that would participate on unteers initially focus their trail keeping connection to the producer, as is the case the local Food Trail. Part of the business efforts on the Oregon Coast Trail to get with farmers markets and producer- fo- engagement process is coordinating a this asset up and walking as soon as pos- cused festivals. Agricultural tourism can training for small businesses; the action sible, in response to concerns and lack help diversify the income of producers team will coordinate the workshop and of capacity by agencies such as OPRD, and support economic stability in rural Travel Oregon will serve as the lead USFS, BLM, and local municipalities. areas, contribute to environmental trainers

RCTP BIENNIUM PLANS 19–21 – OREGON COAST TACTICS 19 DESTINATION DEVELOPMENT TACTICS

existing media collateral that needs to be BUDGET: $6,900 promoted and placed on different media START: SEPT. 2019 channels. The RARE will learn and assist END: JUN. 2020 3. in delivering those marketing assets. Culinary & Agritourism Experience The North Coast RARE placement will Studio: provide support to the North Coast An initial convening of producers, sup- Tourism Management Network, increase pliers, restaurateurs and food retailers voluntourism efforts through volunteer packed the house! Interest by Central coordination support to the Trailhead Coast stakeholders in this topic has been and Beach Ambassadors, as well as fur- verified and documented. Now the food ther OCVA’s efforts to develop a public and agriculture communities need guid- art trail. ance and structure to move forward to tion of the passport in conjunction with differentiate the Central Coast products BUDGET: $15,900 the existing brochures to provide a world and experiences thereby drawing in visi- START: JUL. 2019 class experience to our visitors. tors and improve local livability. General 5. END: JUN. 2020 accomplishments will center around defining key strategies to build tourism The water trail efforts will be in support North Coast Destination in a manageable, sustainable way so as to of distribution and promotion of the Management Studio: grow the local economy while at the same South Coast paddle guides, promotion OCVA’s funds will go towards project time protecting and enhancing local and use of the paddle video, organizing implementation as decided by the cultural and environmental resources. community paddles and assisting in pad- NCTMN. Current projects underway dle infrastructure development as well as include Trailhead and Beach Ambas- BUDGET: $68,400 continuing the World Tour Paddle Film sadors, Stewardship Messaging, and FY19-20: $33,900 Festival. communicating visitor transportation 4. FY20-21: $34,500 options. Travel Oregon is investing in The South Coast is developing many network design and implementation as North and South Coast different types of trails. Biking, paddling, a catalyst to address complex issues and RARE placements: hiking, and multi-purpose trails are cur- collaboration in Oregon Tourism Studio The South Coast RARE placement will rently being developed by many different regions. These networks can support work primarily on four projects. Food organizations and there are various active communication between part- Trail Management, South Coast Water facets of support needed to ensure the ners and serve to support progress on Trails, Regional Trails and Infrastruc- highest quality of trail is developed and issues of common concern. Intentional ture Development, and South Coast maintained. Key trail projects include structure and deliberate support are Events and Marketing Support. Whiskey Run, Oregon Coast Trail, the necessary to establish and sustain these next Curry bike trail and water trails. growing network entities that are in the The Coast region has fledgling stages of development. The incredible locally-grown food and we There are a variety of agritourism and challenges facing communities around love to share it with our visitors. This outdoor recreation events along the destination development and manage- year, trail emphasis will be on the utiliza- south coast. There are also a variety of ment are complex, have a variety of root

RCTP BIENNIUM PLANS 19–21 – OREGON COAST TACTICS 20 DESTINATION DEVELOPMENT TACTICS

causes, are constantly evolving, and course. Students that receive 70% or passport prizes, and annual surveys of engage stakeholders who have different higher on the test receive a certificate agritourism businesses on the trail. and sometimes conflicting positions and of completion as an accredited Certified self-interest. Network design becomes Guest Service Professional (CGSP). the solution when the opportunity is large, new ideas are necessary, a clear BUDGET: $35,000 solution isn’t apparent, the current sys- FY19-20: $15,000 tem isn’t addressing the issues, and when 7. FY20-21: $20,000 diverse people of different industries and backgrounds need to be engaged. Water Trails/Paddle Guides: This investment would continue the BUDGET: $24,400 South Coast of implementing FY19-20: $11,900 community paddles throughout the 6. FY20-21: $12,500 region (where we have developed paddle guides), marketing of the new water trail Deliver Guest Service Gold Tourism/ video, and the development of two new Oregon Trainings: paddle guides for the Central Coast. These funds will be used to train Guest BUDGET: $84,400 Service Gold Trainers, pay trainers to BUDGET: $17,500 FY19-20: $41,900 conduct classes when necessary, and FY19-20: $7,500 10. FY20-21: $42,500 to provide up to $1,000 per business to 8. FY20-21: $10,000 certify staff. Travel Oregon has partnered Agritourism, Art, and Cultural with the Oregon Restaurant and Lodging Fat Biking Material Collateral: Events: Association Education Foundation (OR- Continuing the promotion of the fat tire This investment starts with a south coast LAEF) to develop and deliver the Guest biking with yearly updating, printing, pilot event in 2019 and expands into the Service Gold Tourism/Oregon program, and distribution of the existing bro- central coast in 2020. The 2019 event an internationally accredited curriculum chures. will be a 10-day festival with book ended that provides customer service training larger events in the north and the south for Oregon’s tourism industry and results BUDGET: $38,400 of the south coast region showcasing the in a professional certification. The FY19-20: $17,900 existing Wild Rivers Coast Food Trail. training program uses real life service 9. FY20-21: $20,500 The festival will include various food challenges of tourism staff in Oregon and and drink fermentation workshops, art focuses on seven principles important Wild Rivers Coast Food Trail: demonstrations, workshop presenters, to the goal of providing a positive guest This Food Trail investment provides vendors, entertainment, keynote speak- experience. The course is presented via capacity, printing and distribution of ers and more. This tactic incorporates a series of seven videos and exercises brochures, distribution of signage, and the Wild Rivers Coast Food Trail, the that illustrate each principle. Students implementation of the Passport Project OCVA Public Art Trail, The Oregon Coast receive a workbook for use during the associated with the Food Trail. Capacity Trail, and various outdoor recreation course, and for reference to take home. would ensure distribution of signage, initiatives. This will be an off-season A 30-question exam is taken after the brochures, passports, fulfillment of tactic.

RCTP BIENNIUM PLANS 19–21 – OREGON COAST TACTICS 21 DESTINATION DEVELOPMENT TACTICS

BUDGET: $38,400 outdoor recreation initiatives that have FY19-20: $25,900 not received much attention in the past 11. FY20-21: $12,500 like , birding, windsurfing, paddle boarding, or other unforeseen outdoor Regional Trails and Infrastructure: activities that promote visitation. There are one dozen communities inter- ested in trail improvements and develop- BUDGET: $24,400 ment. This investment provides support FY19-20: $11,900 to act on windows of opportunity when 13. FY20-21: $12,500 communities position themselves to co-invest with us. It also allows us to Marine Debris Diversion: make improvements to a diversity of The OCVA, Artula Institute for Arts & existing trail systems. Prioritization goes Environmental Education (aka Washed to trails that connect to the Oregon Coast Ashore), and various coastal communi- Trail. Examples would include but are ties will partner to develop a project to not limited to signage, landings/launch bring public art to the Oregon Coast Trail site for non-motorized watercraft, culi- that educates visitors and locals alike nary/agritourism products, OCT website, about in oceans and water taxis, etc. waterways.

BUDGET: $23,400 The partnership effort between OCVA FY19-20: $10,900 and Washed Ashore will result in the 12. FY20-21: $12,500 eventual creation and placement of up to three outdoor art pieces along the New and Emerging Recreation: Oregon Coast Trail. The art pieces will This tactic is meant to support newer be accompanied by signage that educates recreation initiatives along the entire viewers about plastic pollution and what coast that have not been previously they can do in their own lives to help re- funded. One example is the growing sport duce plastic waste in oceans. This relies of disk golf is a year-round, socially equal on the involvement of trained artists in outdoor activity that is gaining momen- communities along the coast who learn tum at a very fast pace. the Washed Ashore approach to marine debris art to support their own artistic The Coast can position itself as a year- development. round destination for disk golf with infrastructure investments as well as a

Photographer: Jason Fitzgibbon coast-wide disk golf mapping project. The investment is also available for other

RCTP BIENNIUM PLANS 19–21 – OREGON COAST TACTICS 22 DESTINATION DEVELOPMENT TACTICS

BUDGET: $28,900 BUDGET: $5,000 FY19-20: $11,900 FY19-20: $3,000 14. FY20-21: $17,000 16. FY20-21: $2,000 Public Art Trail: GORP Wilderness First Aid Training: This tactic carries forward OCVA’s re- Complementing the GORP training cent success identifying and inventory- program this tactic will support the ing over 200 pieces of existing public art further education of Oregon guides and along the Oregon Coast. We discovered outfitters on the coast. Global standards geographic gaps in existing public art and for guides and outfitters notes the wil- gaps in the variety of public art which derness medicine first aid and CPR being we intend to remedy with this tactic more valuable than traditional courses. by inspiring communities to up their OCVA seeks to augment the costs of this game and participate in developing and fairly expensive medical training that marketing a coast-wide public art trail will leave participants better prepared where visitors can follow a self-guided for emergencies. The investment will tour of public art pieces in every town provide roughly 50% of the costs to bring along the coast. wilderness first aid courses to the coast.

BUDGET: $84,400 BUDGET: $31,900 FY19-20: $31,900 START: JUL. 2019 15. FY20-21: $52,500 17. END: JUN. 2020

Tillamook Bay Heritage Route: Hospitality Training: A yearlong stakeholder engagement pro- The plan is to create a long-term viable cess has discovered alignment between structure that helps recruit hospitality approximately thirty stakeholders across employees by providing skills-based four communities, two port districts, and training. OCVA plans to solidify part- within seven governmental jurisdictions nerships and training programs between in support of the Tillamook Bay Heritage ORLAEF, OSU Extension Service and Route (TBHR). The TBHR overlays both WorkSource Oregon. By clearly identi- the Oregon Coast Trail and the Coastal fying what these different agencies have Segment of the Salmonberry Trail mak- hiking, biking, or paddling Oregon’s to offer and how they can smoothly align, ing investments here a “threefer” and second largest bay. This can be accom- our industry can work together to create very high priorities. The TBHR concept plished with mostly modest investments and support a viable and more efficient blends exploring cultural heritage sites in infrastructure and inspiring local solution to our workforce development with an outdoor recreation experience stakeholders to co-invest in the most challenges. of circumnavigating Tillamook Bay by expensive ones.

RCTP BIENNIUM PLANS 19–21 – OREGON COAST TACTICS 23 GLOBAL SALES

AN INTERNATIONAL INVESTMENT.

In 2019-2021 we will shore up our coastal stake- Photographer: Kenji Sugahara holders’ understanding of the value of international visitation by increasing educational events and introducing the coast to international markets that align with shoulder season visitation needs. In- 1. Western Canada Roadshow ternational visitors spend considerably more than domestic visitors, and in that spirit, we will recruit 2. Vancouver Outdoor Adventure Show additional partners to accommodate international visitation, in order to make major Global Sales 3. Global Sales Educational Trainings investments in 2022-2024. 4. Go West Summit

5. IPW

6. Oregon Road Rally

7. Travel Trade Familiarization Tours (FAMs) and Press Trips

8. Brand USA Opportunities

9. Oceania

10. VUSA/BUSA Roadshow

11. German Sales Mission

12. ITB

13. Global Sales Promotional Items (and Amenities)

14. Global Sales Contractor

RCTP BIENNIUM PLANS 19–21 – OREGON COAST TACTICS 24 GLOBAL SALES TACTICS

BUDGET: $5,500 BUDGET: $10,400 BUDGET: $118,000 FY19-20: $3,000 START: JUL. 2019 START: JUL. 2019 1. FY20-21: $2,500 4. END: JUN. 2021 7. END: JUN. 2021 Western Canada Roadshow: Go West Summit: Travel Trade Familiarization Tours Travel Oregon will lead a B2B roadshow Go West Summit includes one-on-one (FAMs) and Press Trips: including trade and media appointments scheduled appointments with global tour Travel Trade product development trips as well as client events in British Colum- operators and receptive tour operators for international tour operators, product bia, and potentially, Alberta in 2020 and and trade media from key markets. There managers and travel trade sales teams 2021. This intimate roadshow setting is also an industry education day and to experience Oregon product first-hand. will include one-on- one meetings with networking events. Media research trips for international buyers and media from across Western publications, niche media outlets, influ- Canada. Opportunity for RDMOs to BUDGET: $11,000 encers, and travel trade media. network and build relationships in the START: JUL. 2019 Canadian market. 5. END: JUN. 2021 BUDGET: $35,800 START: JUL. 2019 BUDGET: $5,000 IPW: 8. END: JUN. 2021 START: JUL. 2019 IPW is the USA’s largest international 2. END: JUN. 2021 inbound travel trade and media market- Brand USA Opportunities: place. RDMOs will have the opportunity To fulfill marketing objectives in key Vancouver Outdoor Adventure Show: to network, build relationships, product, international markets, Brand USA offers Consumer show focused on outdoor and provide regional information to an array of co-op marketing programs recreation. RDMOs have the opportunity key international markets, media, and to increase awareness, visitation, and to spread the word about your region’s clients. spending. These opportunities allow outdoor recreation options to this partners to participate in promoting international drive market. BUDGET: $10,000 travel experiences to the START: JUL. 2020 and Oregon. All Brand USA opportuni- BUDGET: $3,000 6. END: JUN. 2021 ties support and drive traffic to regional START: JUL. 2019 subsites (microsites). 3. END: JUN. 2021 Oregon Road Rally: A unique opportunity for tour operators Global Sales Educational and media to experience Oregon the way Training:This is a group training their clients do, in a fly-drive itinerary opportunity for your suppliers/DMOs format. Provides RDMOs with an avenue to understand how to work in the Global to get their region in the eyes of key Sales arena. tour operators and media, build product awareness and sales.

RCTP BIENNIUM PLANS 19–21 – OREGON COAST TACTICS 25 GLOBAL SALES TACTICS

BUDGET: $9,000 BUDGET: 7,500 START: JUL. 2019 START: JUL. 2020 9. END: JUN. 2020 12. END: JUN. 2021 Oceania: ITB: Travel Oregon will lead a B2B sales Travel Oregon will lead a B2B sales mission including trade and media mission including trade and media appointments as well as client events in appointments as well as client events in Australia and New Zealand in 2019. This Germany. is an opportunity for RDMOs to build new travel product and increase BUDGET: $15,000 sales of existing products. FY19-20: 10,000 13. FY20-21: $5,000 BUDGET: $12,000 START: JUL. 2019 Global Sales Promotional Items (and 10. END: JUN. 2021 Amenities): Invest in promotional items (many of VUSA/BUSA Roadshow: which are locally made, for example Gold level participation in Visit USA Jacobsen Salt) in order to have a stronger Australia roadshow series, Brand USA presence at Travel Trade related events B2B meetings and the International across the state and nation. Media Marketplace. This opportunity allows for two partners exhibiting per BUDGET: $63,600 table in each city, a shared set of START: JUL. 2019 appointments for the B2B meetings and 14. END: JUN. 2021 the International Media Marketplace. Global Sales Contractor: BUDGET: $6,500 Including a contractor in this capacity START: JUL. 2019 will help increase the Coast’s ability to 11. END: JUN. 2020 be actively engaged year-round in Travel Oregon’s Global Sales strategy. VUSA/BUSA Roadshow: Travel Oregon will lead a B2B sales mission including trade and media appointments as well as client events in Germany.

RCTP BIENNIUM PLANS 19–21 – OREGON COAST TACTICS 26 GLOBAL STRATEGIC PARTNERSHIPS

THE VISITOR INDUSTRY SPEAKS WITH ONE VOICE.

In this plan we will saturate coast-wide news media, key network communication channels and direct messaging to stakeholder groups with a compelling case for supporting the visitor economy. This will be accomplished by developing and engaging non-traditional alliances with future stakeholders. In 2022-2024 we will be working with these new and unique stakeholders to coordinate infrastructure investments enhancing the visitor experience.

Travel Oregon (photographer: Dylan Van Weelden)

1. Brand USA Subsite Renewal (Microsites)

2. Strategic Partnerships

3. Strategic Investment Fund

4. People’s Coast Summit

5. Tourism Champions + People’s Coast 101

6. Industry Initiatives

7. Tourism Advocacy

RCTP BIENNIUM PLANS 19–21 – OREGON COAST TACTICS 27 GLOBAL STRATEGIC PARTNERSHIPS TACTICS

BUDGET: $5,000 BUDGET: $12,950 START: JUL. 2019 FY19-20: $6,750 1. END: JUN. 2021 4. FY20-21: $6,200 Brand USA Subsite Renewal (Microsites): People’s Coast Summit: Renewal of existing Brand USA subsite (microsite). The People’s Coast Summit is an annual conference meant to bring together stakeholders from the entire coast to participate BUDGET: $4,700 in skill-building workshops, meaningful networking, and FAM START: JUL. 2019 tours of a smaller coastal town. It usually takes place at the 2. END: JUN. 2021 beginning of October when most towns are starting to slow down from the busy summer season. Our keynote speakers provide big Strategic Partnerships: picture thinking while a variety of workshop presenters bring Travel Oregon’s Strategic Partnerships team nuts and bolts information that people can take home and utilize directs corporate and non-traditional partnership right away. developments aimed at maximizing opportunities, delivering value to visitors and raising the visibility BUDGET: $31,750 of the Travel Oregon brand. The team also collab- FY19-20: $14,750 orates with key tourism industry partners such as 5. FY20-21: $17,000 Oregon Restaurant and Lodging Association, Board, Oregon Sports Authority, Oregon Film, Tourism Champions + People’s Coast 101: and Business Oregon to grow the tourism economy Tourism Champions focuses on using Dean Runyan and Long- in Oregon. woods data to prove the economic significance of the tourism industry on the Oregon Coast. OCVA’s role will include a series of Specific partnership for 20-21 = U.S. Amateur Golf “train the trainer” type sessions with local partners who can then Championships at Bandon Dunes in August of 2020. present the data to local policy makers.

BUDGET: $316,710 This program will feature at least three sub-regional videos FY19-20: $163,810 produced to showcase a non-traditional business benefiting from 3. FY20-21: $152,900 tourism (i.e. landscaping, gas station, family owned cheese com- pany, etc.) We will hold numerous trainings along the entire coast Strategic Investment Fund: to train local business owners and leaders the talking points of A Strategic Investment Fund (SIF) has been created why tourism is the most important economy on the Coast. to rapidly and surgically respond to high value destination development and marketing projects in Going hand in hand with the Tourism Champions program, Peo- critical moments of need to sustain their viability ple’s Coast 101 will be 2-3 OCVA staff holding informal meetings and/or momentum. This tactic allows the entire to educate local tourism partners on what exactly OCVA does, region to benefit from solutions sourced from the what Travel Oregon is and how partners on the ground can bottom up, leveraging the creativity, ingenuity, and connect with us. industriousness of coastal communities. Any NGO or private business may apply. To be eligible for the To maximize efficiency, it’s our intention to pair Tourism proposed project has to directly address one or more Champions and People’s Coast 101 sessions with Global Sales goals in the 2019-2021 RCTP Oregon Coast Plan. Educational trainings.

RCTP BIENNIUM PLANS 19–21 – OREGON COAST TACTICS 28 GLOBAL STRATEGIC PARTNERSHIPS TACTICS

BUDGET: $104,950 FY19-20: $42,750 6. FY20-21: $62,200 Industry Initiatives : Provides staff support to accomplish strategic objectives primarily in industry facing priorities such as public relations, educating policy makers, key coastal community leaders. Increase the reach of our industry in order to leverage local monies toward tourism infrastructure projects, etc.

BUDGET: $25,900 FY19-20: $13,700 7. FY20-21: $12,200 Tourism Advocacy: Traveling to stakeholders – as opposed to asking them to come to us – has proven to be an effective tactic in bridging relationship gaps on the Oregon Coast. Even more powerful is when we host and convene dialogues in stakeholder communities in order to collaborate at some point in the future. Increasing stakeholder engagement is a top priority in this RCTP Plan. This tactic is an integral part and allows us to capitalize on windows of opportunity in real time and solidify agreements to be funded in both current and future RCTP Plans.

TravelOregon.com (photographer: Joni Kabana)

RCTP BIENNIUM PLANS 19–21 – OREGON COAST TACTICS 29 STAFFING & ADMINISTRATION

The capacity provided by Travel Oregon’s RCTP plan has been essential to increasing stakeholder engagement and satisfaction. Currently, RCTP dollars fund five full-time staff strategically dispersed along the Oregon Coast. The geographic positioning of staff has maximized access to local partner agency and business capacities contributing to leveraged resources of partner staff time, technical resources, event/meeting space and marketing content.

We are approaching this next biennium conservatively due to uncertainties surrounding the statewide transient lodging tax collection reductions. For this reason, we will maintain our current staffing structure, which has proven to be very effective and invest in private contractor capacities; particularly related to Global Sales programs and deliverables.

STAFFING PLANNED BUDGET: $701,450

OTHER PLANNED BUDGET: $40,000

Miscellaneous programs (Dropbox, Survey Monkey, Doodle, MS Office Subscription, GSuite, ZOOM, Adobe Subscription), bookkeeping, dues and subscriptions (ORLA, ODMO, NTA), ZOHO database subscription & administration.

RCTP BIENNIUM PLANS 19–21 – OREGON COAST TACTICS 30

Photographer: Brook Weeber OREGON COAST BIBLIOGRAPHY

1. OREGON COAST OVERNIGHT TRAVEL STUDY: 2015, LONGWOODS INTERNATIONAL industry.traveloregon.com/resources/research/oregon-coast-overnight-travel-study-2015-longwoods-international

2. 2018 OREGON TOURISM ENGAGEMENT SURVEY: OREGON COAST industry.traveloregon.com/wp-content/uploads/2018/11/Oregon-Coast-2018-RCTP-Engagement-Survey-Report.pdf

3. OREGON TRAVEL IMPACTS STATEWIDE ESTIMATES 1992 - 2018P, DEAN RUNYAN ASSOCIATES deanrunyan.com/doc_library/ORImp.pdf

RCTP BIENNIUM PLANS 19–21 – OREGON COAST BIBLIOGRAPHY 31 Photo Via: Travel Oregon Photo Via: Travel TRAVELOREGON.COM – 319 SW St, Suite 700, Portland OR 97204 industry.traveloregon.com 32