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f you’re looking for a magazine to collection of traditional rods and old reach hardcore traditional hot rod - skool kustoms anywhere. ders, you need look no further. Ol’ We represent a widely diverse audi - ISkool Rodz is the unquestioned ence from around the globe, male and fe - leader in the category. Since its first male, ages 15 to 80. We owe our appeal issue in 2003, Rodz has been the one to a balance of well-written editorial com - that hot rod lovers and builders turn to. mentary, easy to follow technical articles, In every bi-monthly issue, Ol’ Skool and awesome rod features, all presented Rodz brings you the best from the rod with compelling passion by an eclectic and kustom world with the greatest crew of talented and experienced rodders. OL' SKOOL RODZ - READER DEMOGRAPHICS Circulation Number of issues read in Importance of PRICE when Established: 2003 the past year? buying parts. Published: Bi-Monthly 5-6 96.3% Very important 42.8% Total Audience: 568,000 3-4 3.2% Somewhat important 40.0% Paid Circulation: 80,000 1-2 0.5% Not Important 17.3% Newsstand sales: 56,000 Subscribers: 24,000 How many people read Importance of BRAND when Readers per copy: 7.1 each copy? buying parts. Average 7 persons Very important 25.5% Household Income Somewhat important 43.8% Under $25,000 4.37% Amount routine maintenance Not Important 30.7% $25,001 to $40,000 15.4% you do yourself? $40,001 to $75,000 33.2% All 67.7% Importance of MADE IN USA $75,001 to $125,000 17.3% Most 22.0% when buying parts. Over $125,000 16.9% Some 8.2% Very important 52.5% No answer 12.8% None 2.1% Somewhat important 28.2% Not Important 19.2% Age Group Amount major work you Over 50 39.7% do yourself? 36-50 36.2% All 42.6% 21-35 23.1% Most 36.9% 16-20 1.0% Some 16.5% None 3.9% Gender Male 98.1% Where do you buy parts? Female 1.9% Local shop 35.3% Online 37.6% Number of pre-69 cars owned Catalog 8.9% Average 2.7/person Swap meets 18.2% Number of motorcycles owned Average 1.0/person Source: Koolhouse Publishing reader survey EDITORIAL ur staff differs from that of Ol’ Skool Rodz offices are in what’s hot in the rodz kulture. We many of our competitors in one Georgia, Tennessee, Colorado and cover events, road trips, and nostal - special aspect: we actually California. Contributing writers and gia drags. We let you in on the shop Oparticipate in the hot rod and kustom photographers range from all over talk, tech tips and roadside repairs lifestyle. We build the cars, we go to the U.S., plus Canada, Australia, from America’s best traditional rod the shows, and we actually talk to our Japan, and Europe. Editorial features builders and fabricators. readers face-to-face. No one else does and commentary provide a candid Ol’ Skool Rodz is the only jour - that. Our readers see your ad in our look at Rodz-related topics and our nal read by everyone from the tattooed magazine as an endorsement from us. columnists are the best in the indus - psychobilly chop shop artist to gray- It’s an intensely loyal readership, too. try. We have grassroots reporting, in- headed ol’ rodders that started this They will become your loyal customers depth features and coverage of whole movement back in the ‘50s. DISTRIBUTION l’ Skool Rodz is published six Australia, New Zealand, and many best selling hot rod magazines in the times a year and is distributed other countries. Cover price is $6.99. top bookstores in the nation, including coast-to-coast by Curtis Circu - Ol’ Skool Rodz has an impressive Barnes & Noble, Books-A-Million, and lOation Company, from the corner gro - and continually growing subscriber Hastings. Rodz not only outsells other cer to the street rod shop, to book base with one of the best renewal rates hot rod magazines by a huge margin, stores and every newsstand where in the industry. Additionally, Ol’ Skool but also ranks in the top 10% of all quality magazines are sold. It is also Rodz and its sister magazine, Car magazines in those same stores. It distributed in Europe, Japan, the UK, Kul ture DeLuxe , are consistently the per forms the same at Walmart, too. OL’ SKOOL RODZ AD RATES SIZE 1 TIME 3 TIMES 6 TIMES BLACK AND WHITE Full Page $1,920 $1,740 $1,620 2/3 Page 1,440 1,320 1,260 1/2 Page 1020 960 930 1/3 Page 840 810 720 1/4 Page 720 690 660 1/6 Page 600 540 480 1/12 Page 300 280 270 TWO COLOR Full Page $2,340 $2,100 $1,980 2/3 Page 1,800 1,680 1,500 1/2 Page 1,200 1,140 1,080 1/3 Page 1,080 990 930 1/4 Page 870 810 720 1/6 Page 660 630 600 1/12 Page 390 330 300 FOUR COLOR Full Page $2,520 $2,400 $2,280 2/3 Page 1,860 1,800 1,680 1/2 Page 1,590 1,530 1,320 1/3 Page 1,200 1,140 1,080 1/4 Page 990 900 840 1/6 Page 720 690 660 1/12 Page 480 390 330 COVERS (If available) 2 & 3 $3,000 $2,880 $2,640 4 3,720 3,480 3,300 For availability and pricing on decal inserts, postcards, full page/foldout inserts and multi page ads call Koolhouse Publishing Ad Manager, Alan Mayes at 615-305-1028 or email [email protected]. DISPLAY AD SIZES Full page 7” x 10” 2/3 page 4 5/8” x 10” 1/2 page (H) 7” x 4 3/4” 1/2 page (V) 4 5/8” x 7” 1/3 page (V) 2 1/4” x 10” 1/3 page (H) 4 5/8” x 4 5/8” 1/4 page 3 2/5” x 4 1/2” 1/6 page (H) 4 5/8” x 2 1/4” 1/6 page (V) 2 1/4” x 4 5/8” 1/12 page 2 1/4” x 2 1/4” MATERIAL REQUIREMENTS • Ads must meet exact size specifica - • Ol’ Skool Rodz is produced on • One color proof or match print re - tions as stated in Display Ad Sizes. the Macintosh platform using quired. Body & covers printed web • We prefer digital files (JPGs are Quark Express. Please do not offset. To maintain the highest accepted, but TIFF, PDF or EPS use Microsoft Word or a similar print quality, please do not send files are preferred). business oriented program to color laser prints. Proof should be • Files must be at least 300 dpi at produce your ad. If you use made from digital file supplied. final size used in ad. Adobe InDesign, please export • If you are preparing your own ad, the file as a PDF or EPS. please use a professional layout/ Please ensure that you include drawing program such as Quark bleed if applicable and registra - Express, Illustrator, or Photoshop. tion marks. PRINTING INFORMATION • Trim size: 8” x 10.917” • First-time advertisers must pay for • For more info call • Bleed size: 8.125” x 11.25” their first ad insertion in advance. Alan Mayes: 615-305-1028 • Each page is three columns. Each • Subsequent insertions will be Ed Donato: 954-401-1443 column is 2-1/4” wide. Important invoiced. Carmen Price: 714-276-5288 parts of bleed advertisement should • Special positioning available be at least 1/4 inch from edge. upon request. Additional charge Allow 1/4 inch safety margin at gut - may apply. ter of each page. Bleed Charge: • Ad design or production questions? 10%. No charge for gutter bleed. Call Pablo Colomban 720-284-4304. • Discount to recognized agencies: • MasterCard,Visa, and Amex are ac - 15%. Cash discount: 2%. cepted for payment of advertising. SOME NATIONWIDE STORES WHERE OL' SKOOL RODZ IS SOLD 7-Eleven Fas Gas Ltd Petro Canada Associated Food Stores Federated Pharma Plus Avondale Stores Food Lion Pharmx Rexall Ayers Oil Co Food Maxx Piggly Wiggly Balls Food Stores Foodarama PriceSmart Barnes & Noble Inc Foodland Publix Bartell Drug Co Fred Meyer Stores Quality Food Centers Bel Air Markets Frys Food Stores Quick Chek Best Oil Co Giant Eagle Quik Mart Bi Mart Corp Git N Go Conv Stores Rainbow Foods Big Kmart Discount Dept Stores Git N Split Raleys Supermarkets Big M Great A & P Tea Co Ralphs Grocery Co BI-LO Harris Teeter Supermarkets Real Canadian Superstore BOOK WORLD Harvest Foods Ridleys Food Books A Million HASTINGS ENTERTAINMET Safeway Bosselman Homeland Stores Save Mart Boyers Food Market Husky Oil Save-On Foods BP Hy Vee Food Stores Shaws Supermarket Brookshire Grocery IDA Drug Mart Shell Canada Ltd Buchanan Oil Indigo Shell MG Buehler Foods Ingles Markets Shop N Save C & B Warehouse Dist Inserra Supermarkets ShopKo Stores Calgary JOSEPH BETH BOOKSELLER Smiths Food & Drug Canadian Forces Exc. Kinney Drugs Inc Staples Oil Co Cenex Zip Trip Stores Kirby Foods Inc Stater Bros Markets Chevron Kroger Stop & Shop Supermarket Chief Supermarkets Kwik Shop Stop N Go Stores Circle K Kwik-Way Super Kmart Centers CITY NEWS Lewis Drugs SuperAmerica Coborns Loaf N Jug Mini Mart SuperTarget Center Coles Loblaws SuperValu Conoco Lowes Food Stores Sweetbay Supermarkets Cooper's Market Mac's Convenience Stores Target Stores Copps Corp Co Marathon The Grocery People Cosentinos Food Marts Marine Corps Exchanges Thriftway Couche-Tard Mars Super Markets Tom Thumb Food & Pharmacy Country Mart Marsh Supermarkets Tops Markets County Market/SuperValu McKays Markets Inc Town & Country Covington Foods Meijer Inc United Dairy Farmers Cubbys Stores Midwest Valero Daisy Mart Mobil Wal Mart Supercenter Dierbergs Markets Moyle Petroleum Waldbaums Inc Dillon Food Stores Navy NEXCOM Walgreens Co Discount Drug Mart Niemann Foods Warrenton Oil Co Duckwall Alco Stores Pathmark Stores Wegmans Food Markets Inc Esso PDQ Food Stores Weis Markets Inc Extra Foods Pep Boys Winn Dixie ALSO SOLD ON NEWSTANDS IN THESE COUNTRIES USA AUSTRIA SWEDEN BRAZIL BELGIUM UK MEXICO DENMARK AUSTRALIA GUADALAJARA FINLAND INDONESIA DUBAI GERMANY NEW ZEALAND SOUTH AFRICA HOLLAND MILITARY OVERSEAS TURKEY NORWAY AD SIZE DIAGRAM Full page A 2/3 page B 1/2 page (H) C C 1/2 page (V) D 1/3 page (V) E 1/3 page (H) F J 1/4 page G F 1/6 page (H) H 1/6 page (V) I 1/12 page J G I H B E D A Koolhouse Publishing, Inc.
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