For Immediate Release Tuesday, 8 October 2013 the New Nikon D610
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For Immediate Release Tuesday, 8 October 2013 The New Nikon D610 Brings the Full-Frame Experience in the Smallest and Lightest Form Factor The all-new D610 is Nikon’s smallest and lightest full-frame format D-SLR to date 1, with a compact form factor power-packed with intuitive features to meet the top image quality and practical demands of professional photographers and everyday users alike. 1Among Nikon D-SLRs available as of September 24, 2013. SINGAPORE – Nikon Singapore Pte Ltd is pleased to announce the release of the D610, a portable FX- format camera designed to meet the everyday demands of professional photographers and enthusiasts alike. Catered for users who are new to the FX-format, the D610 is equipped with exclusive first-rate Nikon technology, including a 24.3-megapixel FX-format CMOS sensor and the EXPEED 3 image processing engine, along with an ISO range of 100 to 6400 (expandable from 50 to 25,600), to deliver exceptional image quality. Designed for portability and built for superior performance, the compact D610 is easy to use and offers a host of extensive features. “The new Nikon D610 bridges the gap for photographers who are looking to take advantage of the advanced imaging capabilities that only the FX-format can offer, without having to compromise on the form factor,” said Uemura Kimito, General Manager, International Marketing Division, Nikon Singapore Pte Ltd. 1 The D610 features an improved shutter release mode that allows for an uninterrupted stream of images at approximately 6 frames per second 2 and introduces new innovations such as the Quiet Continuous shutter release mode for near-silent shooting. For greater versatility, the D610 is compatible with an expanding line-up of accessories including the Wireless Mobile Adapter WU-1b for wireless connectivity and range of Speedlights. 2Measured in accordance with CIPA guidelines. Full-frame Experience in a Compact Body Smallest and Lightest Full -frame Format DSLR Weighing in at approximately 760 grams, the compact and lightweight D610 is an ideal choice for day- to-day photography. The camera is also extremely durable and is designed for a variety of shooting conditions, with various points of the body sealed for dust prevention and weather-resistant performance. Intuitive features Photographers will appreciate the additional features on the D610, such as the optical viewfinder that provides 100% frame coverage for composing images. The large 3.2-inch 921K-dot LCD screen makes it easy to preview images or videos, as well as featuring an automatic brightness control that adapts seamlessly to changing lighting conditions. Users can sharpen and tweak the brightness and contrast of their images via a dedicated button for one-touch access to the Picture Control function. The Scene Recognition System utilizes a 2,016-pixel RGB sensor and the 24.3-million pixel image sensor to accurately adjust focus, exposure and white balance. Photographers can also take advantage of the D610’s improved Auto White Balance Control System to produce true-to-life colours in photographs. RGB sensor 2 Engineered for Exceptional Imaging Quality 24.3-megapixel FX-format CMOS Sensor Whether the desired result is a dark and moody photograph or an image with a stunning dynamic range, the D610’s FX format will be able to please even the most demanding of users. The 24.3-megapixel CMOS sensor on the D610 provides users with an extensive ISO range of 100 to 6400 (expandable from 50 to 25,600). This enables users to capture photographs in low light with true-to-life colours and minimal noise. The ISO range of 100 to 25,600 is also accessible when capturing HD videos under challenging lighting conditions. EXPEED 3 image-processing engine The D610 boasts high-speed processing power with its EXPEED 3 image-processing engine. On top of providing users with smooth operation and image processing, the camera is also capable of bursts of images of up to 6 frames per second in FX and DX-formats. To further enhance the speed and workflow for photographers, images and videos can be rapidly transferred to the dual SD card slots that are compatible with SDXC, UHS-1 as well as Eye-Fi cards. CMOS sensor Innovative imaging capabilities The D610 offers a power-up time of just 0.13 seconds3 and a release time lag of approximately 0.052 seconds 3. For capturing fast-moving objects, the D610 features an improved shutter release mode capable of continuous shooting at approximately 6 frames per second in both FX and DX-formats. The D610 is also equipped with an innovative Quiet Continuous (QC) shutter-release mode that allows for near-silent shooting at approximately 3 frames per second. When the QC mode is selected, the mirror movement sound is significantly reduced, allowing users to photograph subjects with minimal disruption. 3 This unobtrusive mode is ideal for photographing nature and for use in quiet environments such as theatres. 3Measured in accordance with CIPA guidelines. Power-Packed Performance for the Advanced User 39-point Autofocus System The D610 is equipped with a unique 39-point autofocus (AF) system to cater to a wide variety of shooting conditions. Featuring autofocus modes that are useful in various photography situations, photographers can select single point AF, continuous AF, Dynamic AF or 3D tracking to keep 39-point AF pace with moving subjects throughout the frame. 4 f/8 aperture compatibility with teleconverter The D610’s 39-point AF system is compatible with an aperture value of up to f/8 for capturing impressively sharp images in all situations. When connected with a telephoto lens or a 2x teleconverter, the D610 enables precise focusing even at an effective aperture of f/8, ideal for D610 with AF-S Teleconverter TC 20E & AF-S nature photography and long distance shots. NIKKOR 70 – 200 mm f/4G ED VR HD-SLR video technology for the Full HD experience The advanced video features provide photographers with the ability to record Full-HD videos at 30, 25 or 24p, and 720p videos at 60, 50 and 30p. Budding film-makers can also take full manual control of the exposure. This allows switching between FX and DX-format (1.5X) in Full HD for a telephoto boost or for altering the depth of field. Time-lapse photography enables users to select high-speed playback from 24 times to 36,000 times and combine still photos into a movie. NIKKOR, Speedlight and System Compatibility NIKKOR expandability The D610 is compatible with over 70 premium NIKKOR AF and AF-S compatible lenses. The compact form factor of the D610 is optimised for use with the recently developed line-up of advanced NIKKOR lenses, including the AF-S NIKKOR 18-35mm, 24-85mm, 70-200mm, 28mm, 50mm and 85mm. Nikon Creative Lighting System The D610’s built-in flash works hand-in-hand with Nikon’s renowned Creative Lighting System to bring about endless lighting possibilities. The Advanced Wireless Lighting feature allows photographers to control multiple Speedlights such as the SB-700, SB-910 or Wireless Close Up Speedlight System. Wireless capability When connected with the optional WR-1 Wireless Remote Controller, the WR-10/WR-T10 Wireless Remote Controller and the WU-1b Wireless Mobile Adaptor, users can share images with ease, as well as view and change some of the camera settings wirelessly 4. With the WR-1 users can view and change 5 various camera settings wirelessly 4, while the WU-1b allows effortless transmission of images to a supported smartphone or tablet 5. 4Availability of viewing and changing settings depends on the exposure mode in use. Two or more WR-1s may be required for changing the camera settings wirelessly. 5Smartphones running Android OS version 2.3.x or 4.0, and tablets running Android OS version 3.x or 4.0 are supported. Apple smart devices (iPhone, iPad, iPod touch) running iOS 6.0 or later are supported. For more information on the new Nikon D610 and other Nikon products, please visit www.nikon.com.sg Price and Availability The Nikon D610 will be available in Singapore soon, dates and price details will be announced at a later date. About Nikon Nikon, At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit www.nikon.com.sg . Connect with Nikon and other photographers on Facebook at www.facebook.com/nikonsingapore 6 .