Downtown Savannah Outreach Market Study Gray’S Reef National Marine Sanctuary
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Downtown Savannah Outreach Market Study Gray’s Reef National Marine Sanctuary NOAA’s Office of National Marine Sanctuaries Facility Programming and Consulting Final - April 2010 Foreword Introduction OAA’s Office of National Marine Sanctuaries (ONMS) has N engaged Facility Programming and Consulting to prepare a Market Research Study for the Savannah Outreach Project. This Market Study is intended to become a supporting document for a future Facility Strategy for the Savannah Outreach Project. Facility Programming and Consulting Savannah Outreach Market Study Final – April 2010 NOAA’s Office of National Marine Sanctuary Page i Foreword The contents of this document are not for regulatory approval, permitting, or construction. Final published April 2010 Savannah Outreach Market Study Facility Programming and Consulting NOAA’s Office of National Marine Sanctuaries Final – April 2010 Page ii Table of Contents Executive Summary.....................................................................1 Resident Market Data.................................................................2 Tourist Market Data....................................................................3 Forward Strategy........................................................................4 Appendix ...................................................................................5 Facility Programming and Consulting Savannah Outreach Market Study Final – April 2010 NOAA’s Office of National Marine Sanctuary Page iii Acknowledgements Acknowledgments A significant commitment was made by many individuals to create this document. Their participation is greatly appreciated. Cort Atkinson Community Advocate Carol Bell City of Savannah and Board of Directors, Leadership Savannah Bret Bell Savannah Mayor’s Office Grant Brynn Executive Director, The Creative Coast Alliance Bob Coffey Savannah International Trade and Convention Center Sheila Elliot District Director, Congressman Jack Kingston Kristen Fulford Constituent Outreach Director, Congressman John Barrow Kenny Hill Executive Director of the Savannah Waterfront Association Stephen Hooten Second Vice President, Morgan Stanley Smith Barney Michael Jordan Coastal Heritage Society Jill Lepo-Wieniewitz Thunderbolt Marine Science Elementary School Horace Magwood III Director of Science Instruction, Savannah-Chatham Public Schools; interim Director of Oatland Island Wildlife Center of Savannah Joe Marinelli Savannah Visitors and Convention Bureau Bill Merriman Sapelo Visitor Center Manager Howard Morrison Former Chair of the Skidaway Board Amy Ochoa Savannah Wildlife Refuge Maria Procopio Director, Tybee Island Marine Science Center Margaret Mary Russell Office Manager, Savannah Chamber of Commerce; contact for Leadership Savannah Scott Smith Coastal Heritage Society Bob Williams UGA Marine Education Center and Aquarium ONMS Matt Stout Chief of Communications Cheryl Oliver NOAA Preserve America Initiative; Exhibit Team Lead Rosemarie McKeeby Exhibit Team Lead (West Coast) GRNMS Gail Kruger Outreach Coordinator Cathy J. Sakas Education Coordinator George Sedberry Superintendent Savannah Outreach Market Study Facility Programming and Consulting NOAA’s Office of National Marine Sanctuaries Final – April 2010 Page iv Executive Summary 1 Executive Summary Introduction ray’s Reef National Marine Sanctuary (GRNMS) is G conducting a market study to analyze the feasibility and community interest in establishing an outreach presence in downtown Savannah, GA, to supplement the current administrative location on Skidaway Island. Background Gray's Reef National Marine Sanctuary is one of 14 marine protected areas that make up the National Marine Sanctuary System that encompasses more than 150,000 square miles of marine and Great Lakes waters from Washington State to the Florida Keys, and from Lake Huron to American Samoa. Gray’s Reef is one of three national marine sanctuaries that make up the Southeast Region. It is governed by the National Marine Sanctuaries Act and managed by the National Oceanic and Atmospheric Administration (NOAA). The National Marine Sanctuaries Act mandates the Office of National Marine Sanctuaries (ONMS) “to identify and designate as national marine sanctuaries areas of the marine environment which are of special national significance and to manage these areas as the National Marine Sanctuary System…” The mission of NOAA's National Marine Sanctuaries is to serve as the trustee for the nation's system of marine protected areas, to conserve, protect, and enhance their biodiversity, ecological North East Region integrity and cultural legacy. West Coast Region Each sanctuary is a special place with its own habitats, living resources, and cultural South East Region resources needing special Pacific Islands Region protections. The National Marine Sanctuary System consists of 13 sanctuaries and one marine national monument. The sanctuaries are grouped into four regions, including the North East Region, the South East Region that includes the GRNMS, the West Coast Region, and the Pacific Islands Region. Marine National Monument Figure 1: National Marine Sanctuary System Locations National Marine Sanctuary Facility Programming and Consulting Savannah Outreach Market Study Final– April 2010 NOAA’s Office of National Marine Sanctuary Page 1.1 Executive Summary About GRNMS Savannah Gray's Reef National Marine Sanctuary, designated in January 1981, is one of the largest near shore live-bottom reefs in the southeastern United States. The sanctuary is located 17.5 nautical miles Administrative Headquarters off Sapelo Island, GA. GRNMS is the only natural reef area protected off the Georgia Coast. Current GRNMS facilities are located approximately 20 miles outside the City of Savannah on the north end of Skidaway Island on the campus of Skidaway Institute of Oceanography. Current GRNMS Locations Exhibit partnerships have become an important method for the ONMS to reach people. Partnerships are often a successful and cost-effective method to reach the public, and GRNMS has several partners that sponsor exhibits, signs, or kiosks related to the system, including GRNMS The Georgia Aquarium (Atlanta, GA) Tybee Island Marine Science Center (Tybee Island, near Savannah, GA) The Fernbank Museum of Natural History (Atlanta, GA) Figure 2: GRNMS Locations The University of Georgia's Marine Education Center and Aquarium (Skidaway Island, near Savannah, GA) Georgia Southern University (Statesboro GA) The South Carolina Aquarium (Charleston, SC) Sapelo Island Visitor Center (Sapelo Island, GA) Figure 3: GRNMS Exhibit Locations Savannah Outreach Market Study Facility Programming and Consulting NOAA’s Office of National Marine Sanctuaries Final – April 2010 Page 1.2 Executive Summary Project Summary The Savannah Outreach Project Market Study looks to gather available information about the current sanctuary facilities and the local perception, tourism and resident data related to visitors at GRNMS, and any market information relating to visitors and tourism in Savannah. The market study is meant to be a driver for a possible satellite location, exhibit(s), or multiple locations and/or partnerships in downtown Savannah to reach more tourists and residents with the sanctuary message. The actual sanctuary is only accessible by boat; however, GRNMS administrative offices are on the north end of Skidaway Island near Savannah but approximately 20 miles away. Although the sanctuary has partnerships with many organizations, the site would like to expand education and outreach to the Savannah River Street area - a destination stop in southeast Georgia for many tourists. Through detailed interviews with more than 100 contacts in the Savannah tourism industry it is evident that community support for a GRNMS outreach project is overwhelmingly positive and the community looks to continue to follow the progress made on the project. This Market Study is intended to become a supporting document for a future Facility Strategy for the Savannah Outreach Project. Project Vision, Goals, and Objectives Several items were deemed as important visions for this project and goals for the Savannah Outreach project: The message will continue to be an outlet for the “One NOAA” concept and the overarching conservation message of the National Marine Sanctuary System. Reach two primary markets – both tourists and residents and make the educational experience available to everyone. Examine all options and locations for downtown outreach opportunities. Increase support of Gray’s Reef, NOAA, and ocean stewardship through education, exhibits, and programming. Provide interactive exhibits linking people of all ages to the ocean. “We need more people to become aware of our mission.” Make the National Marine Sanctuary System virtually available to everyone by making it possible for people to see all of the sites. Facility Programming and Consulting Savannah Outreach Market Study Final– April 2010 NOAA’s Office of National Marine Sanctuary Page 1.3 Executive Summary Project Location The proposed location for the Savannah Outreach project is in downtown Savannah, GA. While the original preferred location was in the River Street area, a popular tourist location near the Savannah River, several other areas were identified as possible locations and/or partnerships during the market research phase. The boundaries of Downtown Savannah are identified below. River Street Savannah River Highway 17 Martin Luther King Blvd. Broad Street Forsythe Park Figure 4: Downtown