2021 ROYAL SHOW EXHIBITOR PROSPECTUS

23 SEPTEMBER - 3 OCTOBER THE ROYAL MELBOURNE SHOW IS ’S LARGEST & MOST ICONIC COMMUNITY EVENT

Conducted by The Royal Agricultural Society The RASV is committed to developing the Royal of Victoria (RASV) since 1848, the Royal Melbourne Show as a world-class event, maximising Melbourne Show promotes and celebrates its appeal and success by presenting a unique and excellence in Victorian agriculture to more than memorable agricultural event experience that is 450,000 visitors each year. relevant, entertaining and provides a unique platform to inform consumers about quality Victorian produce The 2021 Royal Melbourne Show has been and products. re-imagined to deliver a safe and enjoyable experience for visitors and exhibitors, Presenting an extraordinary and vibrant exhibition providing significant economic and social of and agriculture, award-winning food and benefit to the state of Victoria. beverage experiences, arts and crafts, along with carnival rides, showbags, live entertainment and much more, the Royal Melbourne Show is indeed a unique celebration.

2 2021 Royal Melbourne Show Exhibitor Prospectus THERE’S NOTHING LIKE REACHING 450,000 VISITORS

The Royal Melbourne Show offers exhibitors OF ATTENDEES ARE a unique opportunity to engage Victorians FAMILIES at Victoria’s largest and most iconic annual 66% community event across a uniquely motivated and diverse audience.

of visitors were satisfied with their 88% Show experience

of adult attendees 74% are female

average retail spend per person at the Show VICTORIAN 2019 $152 ATTENDEES West 23% of attendees were visiting 20% the Show for the first time North 11% East 18% average time spent Inner 13% 6hrs at show South 24% of attendees are definitely, Regional 10% or likely to return the 74% following year

Audience:

Families Aged 25 – 44 years with young children aged 13 years and under Adults Aged 45 – 59 years with non-dependant or no children Teenagers Aged 14 – 18

*Source 2019 Royal Melbourne Show attendee survey

3 THERE’S NOTHING LIKE A REWARDING INVOLVEMENT

Make immediate sales “With the Royal Melbourne Show we and generate leads are able to interact with thousands of people on a daily basis. We find that many people down the track, Build brand awareness when they are ready for a new pet, within new markets think greyhounds as they remember meeting them at the Show. We would highly recommend to businesses to Educate consumers about exhibit at the Royal Melbourne Show, your product or service as it is a great place to showcase your brand and product. The demographics are broad and you’re bound to Build a database of communicate with your target market.” prospective customers Greyhound Adoption Program Over 12 years at the Royal Melbourne Show

Interact and engage with a diverse and significant audience

Demonstrate the features and benefits of your product or service

Leverage from the Show’s additional promotional opportunities

Be involved in Victoria’s largest and most iconic “For many years now we have regular community event that customers and exhibitors coming to us generates over $244 for a massage. Book in early so that you million in value to the don’t miss out on a great Show to exhibit your product.” state’s economy. Deep Muscle Chinese Massage 15 years at the Royal Melbourne Show

4 2021 Royal Melbourne Show Exhibitor Prospectus THERE’S NOTHING LIKE CUSTOM DESIGNED EXHIBITOR SPACE

Shell Scheme - Indoor Sites Marquee - Outdoor Sites Shell scheme includes carpeted floor space, white Outdoor sites include marquee, fascia name board octonorm walls, fascia-name board bearing your bearing your company name, light and 10amp power. company name, two spotlights per 9m2 stand, and Minimum site available is 9sqm. 4amp power. The minimum size available is 9sqm.

Space Only Premium Corner Sites Space only consists of bare floor space, which is If allocated a corner site, an additional levy of $825.00 best suited to companies who wish to build their own (incl. GST) will be charged. exhibition stand. Space only exhibits must provide their own flooring, Minimum Standards for Stands walls and lighting. The minimum size space available Your display should include the following elements: is 9sqm. Shell scheme walls from neighbouring exhibits cannot be used for display purposes or rigging. • Be of a professional, high standard • Demonstrate creativity and innovation. RASV recommends the use of professional • Professional signage stand designers and construction specialists. • Engage, educate and entertain RASV preferred suppliers are available to assist. • Usable space is as per licensed area Custom Stands 1. Harry the Hirer Additional space outside your Indoor sites marquee: www.harrythehirer.com.au For clothing racks, tables or signage a square metre 03 9429 8688 rate applies. 2. Excel Events Please note: all additional space is available on request Outdoor sites only and must be reviewed and approved prior to Show. www.excelevents.com.au 03 9394 1013 5 THERE’S NOTHING LIKE WORLD-CLASS EXHIBITOR OPPORTUNITIES

G H I J K L M N O P Q R S T U V

LANGS RD ENTRY LANGS ROAD 1 GATE 5 1

LEONARD CRES ADVENTURE ADVENTURE CARNIVAL CARNIVAL GATE 7 NO PUBLIC ACCESS 2 2 SPOTLIGHT WOOLWORTHS ACCESSNO PUBLIC BLACK HAWK MAKERS PAVILION

DOGS PAVILION NURSERY PAVILION EPSOM ROAD DOG SPOTLIGHT 3 JUDGING PREMIUM 3 OUTDOOR PAVILION DOG JUDGING EAT STREET

MAIN ARENA 4 ENTERTAINMENT 4 RASV EVENTS SHOWBAG PAVILION GRAND BOULEVARD

RASV

LOUNGE 1

MEMBERS

STOCKMAN’S 5 KIDS EXHIBITOR 5 CARNIVAL GATE ROYAL PAVILION KIDS BLOCK FOYER EPSOM RD ENTRY NEW CARNIVAL WOODCHOP EXHIBITOR ATTRACTION 6 PAVILION 6 PAVILION TO FLEMINGTON RACECOURSE CARPARK GRAND BOULEVARD

7 COCA-COLA 7 THRILLSEEKERS CARNIVAL SHOWGROUNDS VILLAGE SHOPPING CENTRE (NO ENTRY OR 8 RACV SHOW PARKING) 8 PAVILION

The Royal Melbourne Show presents a series of themed pavilion and 9 exhibition spaces affording exhibitors of all sizes the opportunity to 9 present their products and services in a world-class environment. RAILWAY ENTRY GATE 10 Details of exhibition spaces overleaf. 10 57 10 SHOWGROUNDS RAILWAY STATION

G H I J K L M N O P Q Please note:R This map andS informationT are subject toU change V

6 2021 Royal Melbourne Show Exhibitor Prospectus 7 THERE’S NOTHING LIKE GENERATING DIRECT SALES TO YOUR TARGET AUDIENCE

­ RACV Pavilion ­ Around The Grounds In a prime location next to the bustling thrill seekers Showcase your products as part of the outdoor shopping carnival and rail entrance, the RACV Pavilion is the largest haven that only the Royal Melbourne Show can provide. retail Pavilion at the Royal Melbourne Show. The outdoor sites are located in prominent locations Our Local Hero’s, Government and Community throughout the Show with both premium and general partners will be complementing the offering with vibrant options available. emergency displays, family friendly activities and much more to celebrate community spirit. This is the perfect opportunity to display a wide range of products including outdoor furniture, farming produce This is an unrivaled opportunity to test your product in and products, machinery, automotive, recreation, leisure, front of a wide audience, boost brand awareness and fashion, novelties and toys, accessories and much more. make sales within a family friendly space. General Pricing: $680 incl. GST per square metre Pricing: $675 incl. GST per square metre Prime exposure and exceptional positioning along the bustling Grand Boulevard provides incredible sales ­ Woolworths Pavilion potential for commercial exhibitors. The Woolworths Pavilion is located in the heart of the Premium Pricing: $715 incl. GST per square metre Show. Featuring the popular Woolworths showcase with loads of free sampling, this pavilion is the home for food and beverage products. In addition there are a host of things for families to see Early Bird Pricing available and do with loads of learning activities for children and until April 30th adults making it one of the most visited retail pavilions Don’t miss your chance to secure your place now on-site. and receive a complimentary RASV membership There are limited exhibition spaces available in this with a range of benefits! For further details, pavilion to for you to promote and sell your products or please contact [email protected] services. Pricing: $675 incl. GST per square metre

8 2021 Royal Melbourne Show Exhibitor Prospectus THERE’S NOTHING LIKE Offering a unique opportunity to reach and engage with more than GENERATING DIRECT SALES 450,000 people - exhibition space at the 2021 Show will be in high TO YOUR TARGET AUDIENCE demand. Be sure to secure your space now.

­ Spotlight Makers Pavilion ­ Black Hawk Dogs Pavilion The Spotlight Makers Pavilion, home of Art, Craft & The Royal Melbourne Show hosts the All Breeds Cookery, is in a brand new central location. Championship Show, the largest of its kind in the Southern Hemisphere. This pavilion offers an unrivaled opportunity to engage with a motivated audience of art and craft enthusiasts Featuring more than 200 breeds of dog competing in and the general public. esteemed blue ribbon events with judges from all corners of the globe, this truly is a pavilion of international appeal. Disciplines include needle craft, cake decorating, painting, felting, photography, millinery and much more as well as An ideal environment to promote your product to a interactive industry and guild demonstrations. captive, motivated audience of both industry professionals and general public. Exhibitors also have the opportunity to apply for a premium outdoor space in the new commercial precinct Pricing: $400 incl. GST per square metre immediately in front of the Pavilion. Pricing: $550 incl. GST per square metre ­ The Livestock Pavilion (Inside Pavilion) The Livestock Pavilion features the best in Victorian and Pricing: $600 incl. GST per square metre Australian agriculture, with some of the country’s most (Premium Outdoor) awarded farmers and their livestock. It is the ultimate platform for commercial exhibitors to connect with industry professionals and the general public to promote and sell their products and services. Pricing: $500 incl. GST per square metre

­ Two exciting new commercial exhibitor pavilions are currently in planning stages. Working in conjunction with major partners, these spaces will provide new attractions and activities - more information on these to come!

All prices quoted include GST

9 ADDITIONAL OPPORTUNITIES

UPGRADE TO A CORNER STAND $825.00 total incl. GST

SHOWBAG OFFERING $500.00 total incl. GST Includes listing on website and in the official Showguide

VIP PARKING ON SITE FOR 11 DAYS (GATE 7) $490.00 total incl. GST

STORAGE $390.00 total incl. GST 2x3m lockable storage cage for 11 days of Show, plus 1 day pre and post Show

WIFI $350.00 total incl. GST Unlimited data @ 20 mbps for 14 days (11 days of Show + bump in / bump out)

EXPAND YOUR BRAND

ROAMING STAFF TO PROMOTE YOUR BRAND THROUGHOUT THE GROUNDS

TARGETED COLLATERAL PIECE FOR VISITORS ON ENTRY

Please contact Commercial & Exhibitor Sales Manager, Jemma Croft, to discuss these opportunities further.

10 2021 Royal Melbourne Show Exhibitor Prospectus OTHER ADVERTISING OPPORTUNITIES

E-Newsletter

ROYAL MELBOURNE SHOW E-NEWSLETTER With a subscriber base of 220,000 the Royal Melbourne Show e-newsletter provides direct access to a database of loyal and committed show goers. EDM BANNER Exclusive advertising space is available for each 600 X 200 e-newsletter send including launch events and special announcements.

RATES EDM BANNER 600 X 200 STANDARD POA

LAUNCH EVENT EG. SHOWBAGS LAUNCH POA

2 X STANDARD EDM POA

AVERAGE OPEN RATE 34%

Showbag Super Desktop Takeover Screens

The showbags landing page is the most visited single Super screens are positioned in two premium locations page of the website after the home page, generating during the Show to ensure your brand receives maximum almost 2 million* desktop page views in September 2019. exposure to 450,000 people over 11 days. Limited packages are available to reach and engage your 63% females target market at the 2021 Royal Melbourne Show. AUDIENCE Young audiences - primarily teens and 18-34y.o.

DATES AVAILABLE Early September - 3 October 2021 Prices on application

TOTAL PAGE VIEWS 1,900,000

WEEKLY TAKEOVER Advertisers will have exclusivity for seven days with a showbags desktop takeover, providing you high impact through unmissable exposure.

AVE. WEEKLY 422,900 IMPRESSIONS WEEKLY RATE POA

CPM $40

• All prices quoted are excluding GST

11 12 2021 Royal Melbourne Show Exhibitor Prospectus NEXT STEPS TO BECOMING A SHOW EXHIBITOR

APPLY TO HAVE YOU BEEN 1 EXHIBIT 2 SUCCESSFUL? To start the process of reaching around Once RASV has reviewed and 450,000 potential customers, fill approved your application to exhibit out an Expression of Interest form. you will receive a letter of offer and Exhibitor Agreement. This will include key dates for you to note in preparation.

OFFER AND SEPTEMBER - IT’S TIME 3 AGREEMENT 4 TO GET EXCITED Review, sign and return the letter of Get ready to pick up your exhibitor offer and Exhibitor Agreement, along pack! It’s filled with all the necessities with a 30% deposit to secure your site. to bump in and bump out, and enjoy the 2021 Royal Melbourne Show.

13 Once your application is submitted, you will be subscribed to our Show data base to keep you in the loop with important updates!

Contact Jemma Croft, Commercial & Exhibitor Manager 03 9281 7413 or [email protected] www.royalshow.com.au