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2021 Royal Melbourne Show Exhibitor Prospectus

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2021 Royal Melbourne Show Exhibitor Prospectus 2021 ROYAL MELBOURNE SHOW EXHIBITOR PROSPECTUS 23 SEPTEMBER - 3 OCTOBER THE ROYAL MELBOURNE SHOW IS VICTORIA’S LARGEST & MOST ICONIC COMMUNITY EVENT Conducted by The Royal Agricultural Society The RASV is committed to developing the Royal of Victoria (RASV) since 1848, the Royal Melbourne Show as a world-class event, maximising Melbourne Show promotes and celebrates its appeal and success by presenting a unique and excellence in Victorian agriculture to more than memorable agricultural event experience that is 450,000 visitors each year. relevant, entertaining and provides a unique platform to inform consumers about quality Victorian produce The 2021 Royal Melbourne Show has been and products. re-imagined to deliver a safe and enjoyable experience for visitors and exhibitors, Presenting an extraordinary and vibrant exhibition providing significant economic and social of animals and agriculture, award-winning food and benefit to the state of Victoria. beverage experiences, arts and crafts, along with carnival rides, showbags, live entertainment and much more, the Royal Melbourne Show is indeed a unique celebration. 2 2021 Royal Melbourne Show Exhibitor Prospectus THERE’S NOTHING LIKE REACHING 450,000 VISITORS The Royal Melbourne Show offers exhibitors OF ATTENDEES ARE a unique opportunity to engage Victorians FAMILIES at Victoria’s largest and most iconic annual 66% community event across a uniquely motivated and diverse audience. of visitors were satisfied with their 88% Show experience of adult attendees 74% are female average retail spend per person at the Show VICTORIAN 2019 $152 ATTENDEES West 23% of attendees were visiting 20% the Show for the first time North 11% East 18% average time spent Inner 13% 6hrs at show South 24% of attendees are definitely, Regional 10% or likely to return the 74% following year Audience: Families Aged 25 – 44 years with young children aged 13 years and under Adults Aged 45 – 59 years with non-dependant or no children Teenagers Aged 14 – 18 *Source 2019 Royal Melbourne Show attendee survey 3 THERE’S NOTHING LIKE A REWARDING INVOLVEMENT Make immediate sales “With the Royal Melbourne Show we and generate leads are able to interact with thousands of people on a daily basis. We find that many people down the track, Build brand awareness when they are ready for a new pet, within new markets think greyhounds as they remember meeting them at the Show. We would highly recommend to businesses to Educate consumers about exhibit at the Royal Melbourne Show, your product or service as it is a great place to showcase your brand and product. The demographics are broad and you’re bound to Build a database of communicate with your target market.” prospective customers Greyhound Adoption Program Over 12 years at the Royal Melbourne Show Interact and engage with a diverse and significant audience Demonstrate the features and benefits of your product or service Leverage from the Show’s additional promotional opportunities Be involved in Victoria’s largest and most iconic “For many years now we have regular community event that customers and exhibitors coming to us generates over $244 for a massage. Book in early so that you million in value to the don’t miss out on a great Show to exhibit your product.” state’s economy. Deep Muscle Chinese Massage 15 years at the Royal Melbourne Show 4 2021 Royal Melbourne Show Exhibitor Prospectus THERE’S NOTHING LIKE CUSTOM DESIGNED EXHIBITOR SPACE Shell Scheme - Indoor Sites Marquee - Outdoor Sites Shell scheme includes carpeted floor space, white Outdoor sites include marquee, fascia name board octonorm walls, fascia-name board bearing your bearing your company name, light and 10amp power. company name, two spotlights per 9m2 stand, and Minimum site available is 9sqm. 4amp power. The minimum size available is 9sqm. Space Only Premium Corner Sites Space only consists of bare floor space, which is If allocated a corner site, an additional levy of $825.00 best suited to companies who wish to build their own (incl. GST) will be charged. exhibition stand. Space only exhibits must provide their own flooring, Minimum Standards for Stands walls and lighting. The minimum size space available Your display should include the following elements: is 9sqm. Shell scheme walls from neighbouring exhibits cannot be used for display purposes or rigging. • Be of a professional, high standard • Demonstrate creativity and innovation. RASV recommends the use of professional • Professional signage stand designers and construction specialists. • Engage, educate and entertain RASV preferred suppliers are available to assist. • Usable space is as per licensed area Custom Stands 1. Harry the Hirer Additional space outside your Indoor sites marquee: www.harrythehirer.com.au For clothing racks, tables or signage a square metre 03 9429 8688 rate applies. 2. Excel Events Please note: all additional space is available on request Outdoor sites only and must be reviewed and approved prior to Show. www.excelevents.com.au 03 9394 1013 5 THERE’S NOTHING LIKE WORLD-CLASS EXHIBITOR OPPORTUNITIES G H I J K L M N O P Q R S T U V LANGS RD ENTRY LANGS ROAD 1 GATE 5 1 LEONARD CRES ADVENTURE ADVENTURE CARNIVAL CARNIVAL GATE 7 NO PUBLIC ACCESS 2 2 SPOTLIGHT WOOLWORTHS PUBLICNO ACCESS BLACK HAWK MAKERS PAVILION DOGS PAVILION ANIMAL NURSERY PAVILION EPSOM ROAD EPSOM DOG SPOTLIGHT 3 JUDGING PREMIUM LIVESTOCK 3 OUTDOOR PAVILION DOG JUDGING EAT STREET MAIN ARENA 4 ENTERTAINMENT 4 RASV EVENTS SHOWBAG PAVILION GRAND BOULEVARD RASV LOUNGE 1 MEMBERS STOCKMAN’S 5 KIDS EXHIBITOR 5 CARNIVAL GATE ROYAL PAVILION KIDS BLOCK FOYER EPSOM RD ENTRY NEW CARNIVAL WOODCHOP EXHIBITOR ATTRACTION 6 PAVILION 6 PAVILION TO FLEMINGTON RACECOURSE CARPARK GRAND BOULEVARD 7 COCA-COLA 7 THRILLSEEKERS CARNIVAL SHOWGROUNDS VILLAGE SHOPPING CENTRE (NO ENTRY OR 8 RACV SHOW PARKING) 8 PAVILION The Royal Melbourne Show presents a series of themed pavilion and 9 exhibition spaces affording exhibitors of all sizes the opportunity to 9 present their products and services in a world-class environment. RAILWAY ENTRY GATE 10 Details of exhibition spaces overleaf. 10 57 10 SHOWGROUNDS RAILWAY STATION G H I J K L M N O P Q Please note:R This map andS informationT are subject toU change V 6 2021 Royal Melbourne Show Exhibitor Prospectus 7 THERE’S NOTHING LIKE GENERATING DIRECT SALES TO YOUR TARGET AUDIENCE RACV Pavilion ­ Around The Grounds In a prime location next to the bustling thrill seekers Showcase your products as part of the outdoor shopping carnival and rail entrance, the RACV Pavilion is the largest haven that only the Royal Melbourne Show can provide. retail Pavilion at the Royal Melbourne Show. The outdoor sites are located in prominent locations Our Local Hero’s, Government and Community throughout the Show with both premium and general partners will be complementing the offering with vibrant options available. emergency displays, family friendly activities and much more to celebrate community spirit. This is the perfect opportunity to display a wide range of products including outdoor furniture, farming produce This is an unrivaled opportunity to test your product in and products, machinery, automotive, recreation, leisure, front of a wide audience, boost brand awareness and fashion, novelties and toys, accessories and much more. make sales within a family friendly space. General Pricing: $680 incl. GST per square metre Pricing: $675 incl. GST per square metre Prime exposure and exceptional positioning along the bustling Grand Boulevard provides incredible sales Woolworths Pavilion potential for commercial exhibitors. The Woolworths Pavilion is located in the heart of the Premium Pricing: $715 incl. GST per square metre Show. Featuring the popular Woolworths showcase with loads of free sampling, this pavilion is the home for food and beverage products. In addition there are a host of things for families to see Early Bird Pricing available and do with loads of learning activities for children and until April 30th adults making it one of the most visited retail pavilions Don’t miss your chance to secure your place now on-site. and receive a complimentary RASV membership There are limited exhibition spaces available in this with a range of benefits! For further details, pavilion to for you to promote and sell your products or please contact [email protected] services. Pricing: $675 incl. GST per square metre 8 2021 Royal Melbourne Show Exhibitor Prospectus THERE’S NOTHING LIKE Offering a unique opportunity to reach and engage with more than GENERATING DIRECT SALES 450,000 people - exhibition space at the 2021 Show will be in high TO YOUR TARGET AUDIENCE demand. Be sure to secure your space now. ­ Spotlight Makers Pavilion ­ Black Hawk Dogs Pavilion The Spotlight Makers Pavilion, home of Art, Craft & The Royal Melbourne Show hosts the All Breeds Cookery, is in a brand new central location. Championship Show, the largest of its kind in the Southern Hemisphere. This pavilion offers an unrivaled opportunity to engage with a motivated audience of art and craft enthusiasts Featuring more than 200 breeds of dog competing in and the general public. esteemed blue ribbon events with judges from all corners of the globe, this truly is a pavilion of international appeal. Disciplines include needle craft, cake decorating, painting, felting, photography, millinery and much more as well as An ideal environment to promote your product to a interactive industry and guild demonstrations. captive, motivated audience of both industry professionals and general public. Exhibitors also have the opportunity to apply for a premium outdoor space in the new commercial precinct Pricing: $400 incl. GST per square metre immediately in front of the Pavilion. Pricing: $550 incl. GST per square metre ­ The Livestock Pavilion (Inside Pavilion) The Livestock Pavilion features the best in Victorian and Pricing: $600 incl. GST per square metre Australian agriculture, with some of the country’s most (Premium Outdoor) awarded farmers and their livestock.
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