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SDMP News Slides San Diego Media Pros News You Can Use April 28, 2021 POND 5 INTRODUCES Free COLLECTION: Stock Videos, Photos, and Music You now have thousands of complimentary HD & 4K video clips, images, and music tracks at your fingertips. These clips are yours to use for personal or business projects with worldwide distribution, forever. No purchase necessary. Includes more than 3,000 inspiring videos, images, and music tracks Their weekly free clip offers increased exposure (and income!) 10% to featured artists. The Free Collection aims to build on that success, offering participating artists broad exposure to millions of Pond5 customers around the world. Seeing is believing Seeing is believing? product placements could soon be added to classic films Product placement in films is almost as old as the movie industry itself. The first example of the phenomenon is said to be the 1919 Buster Keaton comedy The Garage, which featured the logos of petrol firms and motor oil companies Fast-forward to 2019, and the total global product placement industry, across films, TV shows and music videos, was said to be worth $20.6bn. But while previously the product had to actually, physically be there when the shots were filmed, the advertising industry is now turning to technology that can seamlessly insert computer-generated images. product placements could soon be added to classic films One of the firms that has developed the ability to do this is UK advertising business Mirriad. "The technology can 'read' an image, it understands the depth, the motion, the fabric, anything. So you can introduce new images that basically the human eye does not realize have been done after the fact, after the production." Color finale transcoder now available This new extension from Color Finale lets you edit RAW straight away in Final Cut Pro. Instantly preview and adjust the settings of BRAW, ARRIRAW and CinemaDNG media, a function not previously available to FCP users. You can use controls found in typical RAW conversion software to adjust white balance, ISO, and other camera specific parameters. Premier Pro users welcome you to the future. Theatrical Window "Gone for Good," but Creators Gaining Greater Power Amid Streaming Wars James Murdoch, the former 21st Century Fox CEO, says the complete collapse of the theatrical window is here to stay, something exhibitors fought for decades. Streamers are replacing that void, creating a very competitive situation downstream. According to Murdoch, “if you’re not one of the top three choices, where are you really?” This shifts the value proposition upstream, opening more creative avenues to independents who will look to hold onto their creative rights rather that selling them off forever. Shift happens. Rest in peace Charles geschke Charles “chuck” geschke, co-founder of adobe, has died As co-founders of Adobe, Chuck and John Warnock developed groundbreaking software that revolutionized how people create and communicate. He instilled a relentless drive for innovation in the company, resulting in some of the most transformative software inventions, including the ubiquitous PDF, Acrobat, Illustrator, Premiere Pro and Photoshop. Geschke began working at Xerox Palo Alto Research Center, where he met Warnock. The men left the company in 1982 to found Adobe. In 2009, President Barack Obama awarded Geschke and Warnock the National Medal of Technology. Space…the filming frontier Space 11 looks to produce all content in outer space Veteran film producer Andrea Iervolino is jumping in the galaxy game with the launch of SPACE 11. SPACE 11 aims to produce film, TV and web content, as well as live events like concerts and sports competitions, all filmed in zero gravity. He's partnered on the venture with experts from Elon Musk’s SpaceX as well as GAL Hassin International Center for Astronomical Sciences in Sicily and expects the first project to launch to be a sporting event with prep starting this summer. No word yet if the moon will be considered out of bounds. San Diego Media Pros News You Can Use April 28, 2021.
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