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For more information, contact: DREW HAYNIE DAWN GRIGGS, SIOR One BayPort Way First Vice President First Vice President Suite 100 757 873 9004 757 873 1210 Newport News, VA 23606 [email protected] [email protected] www.thalhimer.com RETAIL FOR LEASE Colonial Williamsburg’s Merchants Square

THE REVOLUTIONARY RETAIL CITY:

MERCHANTS SQUARE INFORMATION LOCATION In the heart of Downtown Williamsburg

MARKET The top rated tourist destination in Virginia. Located one hour from Richmond and Virginia Beach. DESCRIPTION Inspired by the rich architectural heritage of the 18th century and an expansive and growing trade area, Merchants Square blends the atmosphere found in the adjacent Historic Area of Colonial Williamsburg with 21st-century shopping and dining SELECT TENANTS Mellow Mushroom, Chico’s, FatFace, Lululemon, Precarious Beer Project, Talbots, Carousel Children's, Lilly Pulitzer, Fat Canary, The Cheese Shop, Brick & Vine, J. McLaughlin, Saladworks, William & Harry, Penny and a Sixpence, Culture Fix, Secret Garden, La Piazza, J. Fenton, Cowan & Gates, Shaheen, Ruth, Martin & Fonville, CowanGates, R Bryant, Ltd. ZONING Mixed use

TOTAL RETAIL SF 225,000 SF

TOTAL OFFICE SF 30,000 SF

SITE SIZE Over 25 acres

PARKING Multiple surface lots, structured parking and on street parking

JOIN NEARBY RETAILERS & RESTAURANTS RETAIL FOR LEASE Colonial Williamsburg’s Merchants Square

= Future Development / Proposed Merchants Square South P = Public Parking P = Paid Parking RETAIL FOR LEASE Colonial Williamsburg’s Merchants Square

# Address Available Space 1 110 S. Henry St. 700 – 3,691 SF 3 440 W. DoG St. 874 SF 5 402 W. DoG St. LOI 2,489 – 5,770 SF 8 345 W. DoG St. 2,500 – 10,000 SF 12 12 439 W. DoG St. LOI 2,750 SF 3 23 17 202 N. Henry St. LOI 2,561 SF 20 410 W. Francis St. 1,500 SF 23 For Sale 20

P = Paid Parking (First 2 hours free) 1 5 17 P = Time Restricted – Short Term Parking

8 RETAIL FOR LEASE Colonial Williamsburg’s Merchants Square RETAIL FOR LEASE Colonial Williamsburg’s Merchants Square

DRIVE TIMES 12 Minute 15 Minute 20 Minute 60,041 2020 Estimated Population 60,041 79,591 124,528 12-MINUTE POPULATION 2025 Projected Population 63,403 84,027 131,007 15-Minute Population: 124,528 2020 Households 22,870 30,390 46,492 2025 Projected Households 24,239 32,187 49,062 79,591 20-Minute Population: 2020 Average Household Income $111,029 $112,110 $104,060

Daytime Employees 47,455 52,203 63,027

Daytime Businesses 2,612 2,913 3,732

131,007 Radius 1 Mile 5 Mile 10Mile 20- MINUTE PROJECTED POPULATION 2020 Estimated Population 8,043 68,129 111,975

2025 Projected Population 8,250 72,113 118,662

2020 Households 1,797 26,364 42,543

2025 Projected Households 1,884 27,978 45,205 5M 2020 Average Household Income $99,339 $113,318 $109,448 AVERAGE NUMBER OF VISITORS Daytime Employees 10,686 48,534 61,358 Daytime Businesses 331 2,680 3,562

CONSUMER EXPENDITURE 1 Mile 5 Mile 10 Mile $1.29 B 2020 Retail Expenditure $424 M $840 M $1.29 B 10-MILE 2020 RETAIL EXPENDITURE RETAIL FOR LEASE Colonial Williamsburg’s Merchants Square

AREA ATTRACTIONS RETAIL FOR LEASE Colonial Williamsburg’s Merchants Square

The Merchants Square brand is unique and Merchants Square is known globally as a “special place”

DESIGNED TO DELIGHT SHOPPERS Merchants Square was painstakingly and expertly designed from a physical perspective to integrate seamlessly with the Colonial Williamsburg historic renovations and exhibits. Through this careful crafting and attention to detail, Colonial Williamsburg is singularly unique in the visitor experience that it offers. Similarly, the Merchants Square “experience” leaves each and every visiting guest with a “one-of-a-kind” impression that will come from a carefully curated collection of merchants, restaurants, and retail offerings that are vetted and assembled with a firm understanding of the Merchants Square brand and it’s prestigious affiliation with Colonial Williamsburg.

The Colonial Williamsburg visitor experience is deeply intertwined with the retail, dining and “Downtown Events” offerings of Merchants Square and Prince George Street Merchants. Merchants Square is the epicenter of where locals, students and visitors most often interact with one another — this offers an important touch point for the local visitor and a chance to create a lasting a memorable positive event. Visitors who have positive experiences as they interact with locally-owned and prominent national merchants are encouraged to return on subsequent visits as they make lasting connections. Merchants Square currently offers a diverse canvas of retail centered attractions for all three consumer groups. RETAIL FOR LEASE Colonial Williamsburg’s Merchants Square

CULTURAL ATTRACTIONS & EVENTS Cultural Attractions & Yearly Continuing Events On the cultural front, the square’s Kimball Theatre (now operated by • Award-Winning Farmers Market the College of William & Mary) features arts and educational • Beer & Wine Tastings programs performances by William and Mary’s theatre, dance and film • Jazz Festivals department, character interpreters, musicians, poets and lecturers plus a full schedule of classical concerts by the Williamsburg Symphonia. • Summer Breeze Concert Series Arts lovers enjoy the annual Occasion for the Arts each fall and Art on • Film Festivals at Kimball Theater nd the Square each spring plus 2 Sundays. • Live Music at Kimball Theater The square hosts a variety of other fun community events throughout • The Liberty Ice Pavillion the year. Each summer, Merchants Square offers free weekly • Christmas Market “Summer Breeze” concerts featuring musical performances from oldies • The Occasion for the Arts and rock and roll, to big band, salsa, jazz and R&B. On Saturdays from • Second Sunday’s Art & Music April through October, Merchants Square hosts the enormously popular Williamsburg Farmers Market, with a bountiful supply of fresh • Movies on Prince George Street fruits and vegetables, seafood, herbs, cut flowers, potted plants and • Strolling Santa/Father Christmas much more. Moreover, Grand Illumination and July 4th alone bring • Farm to Table Dinner on Dog St. one million people to the square. • New Years Eve A RESTORATION VISION FULFILLED • Grand Illumination • Colonial Williamsburg Events Merchants Square is recognized as one of the first planned shopping districts in the United States. Built in 1935, Merchants Square was • Hotel & Restaurant special events designed to reflect a synthesis of colonial and early 19th- century • Historic Garden Week architecture – design influences collectively known as Colonial • Mr. Jefferson’s Lawn Party Revival. Architects Perry, Shaw and Hepburn of Boston used this style purposely to avoid diluting the 18th-century authenticity of the nearby Historic Area. In 2005 Merchants Square was added to the National Register of Historic Places along with the Williamsburg Lodge and the Williamsburg Inn to make up the Merchants Square and Resort Historic District. Last fall the American Planning Association named Duke of Gloucester Street in Merchants Square one of America’s Top 10 Great Streets for 2017. The APA recognized Duke of Gloucester Street for its unique ability to evoke the past while also maintaining a lively mix of modern-day uses. RETAIL FOR LEASE Colonial Williamsburg’s Merchants Square

MASTER PLAN DIRECTORY Building # Occupant Name Building # Occupant Name

6 Colonial Williamsburg Tickets & Information 12 Brick & Vine

7 Bruton Parish Book & Gift Shop 12 William & Harry Clothing

8 Available – up to 10,000 SF 11 R. Bryant Ltd.

8 LuluLemon 4Chico’s

4 The Carousel Children’s Boutique 10 The Shoe Attic

1 Electric Circus Tacos 10 Three Cabanas

3 Available – 871 SF 4 Scotland House Ltd.

10 Blink - Gifts 13 Shoesters

15 Campus Shop 12 Talbots

10 The Christmas Shop 10 French Twist 11 Danforth Pewter 1 Precarius Beer Hall 4 Everything Williamsburg 1 Secret Garden - Smoothies 16 Soaps 5 The Cheese Shop 4 R.P. Wallace & Sons General Store 9 DoG Street Pub 15 Sweet Tea 5 Fat Canary Restaurant 3 J. McLaughlin (Fall 2021) 9 Saladworks (Fall 2021) 5 LOI (Former Craft House) 14 The Peanut Shop of Williamsburg 11 The Precious Gem 15 Retro’s Good Eats 15 Aromas Coffee & Café 1 Mellow Mushroom 14 Baskin-Robbins 10 Spice & Tea Exchange 2 Berret’s Restaurant & Taphouse Grill 1 Available – 700 – 3,691 SF 11 Williamsburg Winery Tasting Room 10 La Piazza Restaurant 10 Blackbird Bakery 4 Wythe Candy & Gourmet Shop 14 Blue Talon Bistro 15 Fife & Drum Inn 19 Goodwin Building Offices - CWF 4 Kimball Theater 20 Culture Fix Events 12 Morgan Stanley 4, 5, 9 & 20 Available - Office 18 Sons of the Revolution 12 CowanGates, PC 17 Available corner 12 Shaheen, Ruth, Martin & Fonville Realty 1 Mellow Mushroom 3 FatFace (Fall 2021) 22 Museums of Colonial Williamsburg 3 Penny and a Sixpence (Fall 2021) RETAIL FOR LEASE Colonial Williamsburg’s Merchants Square

Washington, DC 153 miles Richmond 52 miles Baltimore 200 miles Virginia Beach 60 miles Philadelphia 292 miles Charlottesville 122 miles New York City 378 miles Washington, DC 153 miles Palm Beach 923 miles Baltimore 200 miles CLICK TO EDIT MASTER TITLE STYLE

Subtitle Here Colonial Williamsburg’s MERCHANTS SQUARE

ADD DATE HERE

For more information, contact: DREW HAYNIE DAWN GRIGGS, SIOR One BayPort Way First Vice President First Vice President Suite 100 757 873 9004 757 873 1210 Newport News, VA 23606 [email protected] [email protected] www.thalhimer.com