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Hybridit Toyota 2000GT Lehti Toyota-autoilijalle 2/2014 Merkkipaaluja matkan varrelta Hybridit ihastuttavat Klassikko Toyota 2000GT TOYOTA AVENSIS. Arki ei ole koskaan näyttänyt paremmalta. Alumiininen takapuskurin suojalevy Korinväriset kylkilistat Polkupyöräteline taakse Pysäköintitutka Tavaratilan suojapohja Takaikkunoiden häikäisysuojat Koiraverkko väliseinäkkeellä Avensis tarjoaa luokassaan poikkeuksellisen korkeatasoisen suorituskyvyn ja varustelun Kuvan autossa seuraavat Toyota-lisävarusteet: jo vakiona. Eri varustetasojen lisäksi valittavissasi on laaja Toyota-lisävarusteiden valikoima, • krominen etupuskurin kehys • kromiset kylkilistat • korinväriset puskurin kulmasuojat • antrasiitin väriset 17” Pitlane-kevytmetallivanteet. ajoelektroniikasta aina nahkaverhoiluun, jolla voit milloin tahansa personoida autoasi. Kysy lisää omalta Toyota-automyyjältäsi. www.toyota. 72432_TO_Avensis_varusteet_TPlus_5_13.indd 1 6.5.2013 11.52 TOYOTA AVENSIS. Arki ei ole koskaan näyttänyt paremmalta. Alumiininen takapuskurin suojalevy Korinväriset kylkilistat Polkupyöräteline taakse Pysäköintitutka Tavaratilan suojapohja Takaikkunoiden häikäisysuojat Koiraverkko väliseinäkkeellä Avensis tarjoaa luokassaan poikkeuksellisen korkeatasoisen suorituskyvyn ja varustelun Kuvan autossa seuraavat Toyota-lisävarusteet: jo vakiona. Eri varustetasojen lisäksi valittavissasi on laaja Toyota-lisävarusteiden valikoima, • krominen etupuskurin kehys • kromiset kylkilistat • korinväriset puskurin kulmasuojat • antrasiitin väriset 17” Pitlane-kevytmetallivanteet. ajoelektroniikasta aina nahkaverhoiluun, jolla voit milloin tahansa personoida autoasi. Kysy lisää omalta Toyota-automyyjältäsi. www.toyota. 72432_TO_Avensis_varusteet_TPlus_5_13.indd 1 6.5.2013 11.52 8 1985 Toyotasta tuli Tiedote 26.1.1996 autokantatilaston ykkönen 1984 200 000:s Toyota Toyota Corolla 1,4 Ecotronic on saapui Suomeen Suomen ensimmäinen Ekoauto 18 Suomen ensimmäisessä Ekoauto 1996 1984 Korpivaara Oy myytiin Amer-yhtymälle -vertailussa Toyota Corolla 1,4 Ecot- ronic sijoittui ensimmäiselle sijalle. Vertailu järjestettiin Energiansäästön 121982 Toyota Camry 1986 Toyota MR2 ja urheiluauto palvelukeskus Motivan aloitteesta. tuli markkinoille Toyota Supra tulivat markkinoille Corollan voittoon vaikuttivat eniten alhainen polttoaineenkulutus sekä al- 1986 250 000:s Toyota haiset pakokaasupäästöt. saapui Suomeen Tavanomaisesta autovertailusta 1981 150 000:s Toyota 1991 Marcus Grönholm poiketen kulutus- ja päästöarvot saivat sel- västi suuremman merkityksen. Mukana oli saapui Suomeen 1988 300 000:s Toyota voitti rallin Suomen 1995 Toyota Auto Finland Oy saapui Suomeen perustettiin ja Toyotan maahantuonti 10 eniten rekisteröityä autoa maassamme mestaruuden Toyota vuonna 1995. Celicalla siirtyi Toyotan omistukseen 1979 Maahantuonnin 1988 Korpivaara Oy:n 1996 Toyota Corolla 1992 400 000:s Toyota pääkonttori siirtyi asiakaslehti Automies valittiin ensimmäiseksi saapui Suomeen 2000 Toyota Yaris valittiin Korsoon täytti 60 vuotta vuoden Ekoautoksi Tuulilasin Vuoden Autoksi 2000 2003 600 000:s Toyota 1991 5 000:s Toyota- 1996 Toyotan saapui Suomeen 1977 Ammatti- trukki saapui Suomeen asiakaslehti Automies sai oppilaitos aloitti uuden nimen Toyota Plus 2003 Toyota Yaris D-4D toimintansa Korsossa voitti Vuoden 2003 Eko- 1998 Tuulilasi-lehti valitsi auto -tittelin 1976 Avopakettiauto Toyota 1 000 Toyotan Merkkien Merkiksi Pickup ”Timangi” tuli markkinoille 2004 Toyota Priusin mainonta aloitettiin 1976 100 000:s Toyota 1999 500 000:s Toyota Suomessa saapui Suomeen saapui Suomeen 16.11.1999 1973 Toyota Hi-Ace Tiedote 8.1.1999 Tiedote 2005 Toyota Corolla tuli markkinoille voitti Vuoden Ekoauto 1973 Toyotasta Toyota Yaris voitti Vuoden Auto 2005 -vertailun tuli henkilöautojen Puoli miljoonaa Toyotaa Suomessa 2000 -arvonimen markkinajohtaja Ensimmäisenä automerkkinä Suomessa Toyota Vuoden Auto -raatiin kuuluu 56 autotoi- on saavuttanut autojen maahantuonnissa mer- mittajaa 21 Euroopan maasta. Vuoden 1972 50 000:s Toyota kittävän puolen miljoonan virstanpylvään. Toyo- saapui Suomeen Auto -valinnan kriteereinä ovat muotoi- ta numero 500 000 saapui Suomeen tammikuun lu, mukavuus, turvallisuus, taloudellisuus, alussa. Juhla-auto on malliltaan Toyota Corolla 1971 Toyota Carina ja Toyota ajettavuus, suorituskyky, toiminnallisuus, G6R Limited Edition. ympäristöystävällisyys, ajonautinto ja hin- Celica tulivat myyntiin 500 000 auton rajapyykin saavuttamiseen me- ta-laatusuhde. ni aikaa runsaat 34 vuotta. Keskimääräinen tuon- Yaris on ensimmäinen Japanissa myyn- 2006 Toyota AYGO valittiin 1969 Toyota-trukkien timäärä on näin ollut lähes 15 000 autoa vuo- tiin tullut Toyota-malli, joka on suunniteltu Vuoden Ekoautoksi 2006 maahantuonti aloitettiin dessa, mikä on osoituksena merkin suuresta Euroopassa. Se on osoittautunut valtavaksi suosiosta. myyntimenestykseksi myös kotimaassaan. Toyota Prius voitti 1967 Toyota Land Cruiser 2008 tuotiin markkinoille Vuoden Ekoauto 2008 -vertailun 2010 Merkkien Merkki 1966 5 000:s Toyota -tutkimuksessa Toyotalle saapui Suomeen kaksoisvoitto: Lexus 1. sija ja 2008 700 000:s Toyota saapui Suomeen 2011 Täyshybrideille Toyota 2. sija kaksoisvoitto Ekoauto 2011 -vertailussa: Prius 1. sija ja Auris 1964 Toyota Crown Hybrid 2. sija Matkamme esiteltiin Helsingin Kalastajatorpalla on vasta alkanut. Toyotan historiaa 2013 Toyota TOYOTA 50 VUOTTA SUOMESSA. valittiin vuoden vihreimmäksi tuotemerkiksi 2013 Prius PHEV valittiin Suomessa Vuoden Ekoautoksi 12 TOYOTA PLUS TOYOTA 50 VUOTTA SUOMESSA TOYOTA 50 VUOTTA SUOMESSA TOYOTA PLUS 13 14 virstanpylväitä.indd 12-13 3.6.2014 15.28 30 34 22 LEHTI TOYOTA-AUTOILIJALLE • SISÄLLYS 2/2014 Toyota-yhtiöiden asiakaslehti • Päätoimittaja Heikki Freund • Toimitussihteeri Laura Pihkala • Ulkoasu Osmo Leivo • Julkaisija Toyota-yhtiöt, Korpivaaran tie 1, PL 12, 01451 Vantaa, puh. (09) 85 181, Fax (09) 8518 2221, Sähköposti [email protected] • Osoitteellinen jakelu 205 000 kappaletta • Ilmestyy neljä kertaa vuodessa • Lehden osoitteet on han kittu Toyota-yhtiöiden asiakastiedostoista ja Ajoneuvorekisteristä 441 619 Painotuote toukokuussa 2014 • Ajoneuvorekisteri saa osoitepäivitykset Väestörekisterikeskukselta, joten osoitteenmuutoksesta ei ilmoiteta Toyota-yhtiöihin. • Osoitelähde Ajoneuvoliikennerekisteri, Liikenteen turvallisuusvirasto Trafi, PL 320, 00101 Helsinki, puh 020 618 500. Tietojen tekninen toimitus: DMP Diesel Oy, Suora, Kuortaneenkatu 3, 00520 Helsinki • Ilmoitusmyynti: Toyota, tiedostusosasto, puh. (09) 85 181 • Lehden autokuvissa saattaa esiintyä varusteita yms., jotka eivät kuulu Suomeen tuotaviin malleihin. • Painopaikka PunaMusta, Joensuu 2014 • ISSN 1238-9102 4 TOYOTA PLUS AUTOILIJAN ASIALLA 6 Toyotan kengissä Toyota saavutti merkkipaalun Suomessa Toyotalla automekaanikkona lähes 50 vuotta. – matka on kuitenkin vasta alkanut 8 Persoonallinen uusi AYGO Uusi AYGO ei tyydy seuraamaan trendejä vaan luo niitä. hteinen automerkkimme, Toyota, on ol- myynnissä kuusi erilaista Toyota-täyshybridi- Ylut Suomessa myynnissä nyt 50 vuotta. mallia, ja teillämme liikkuu pian 8 000 hybri- 12 Toyotan historiaa Suomessa Maahantuonti alkoi Toyota Crownilla vuon- di-Toyotaa. Nykyisin Toyota valmistaa maail- Maahantuonti aloitettiin Toyota Crownilla vuonna 1964. na 1964, ja pian sen seuraksi saapuivat Co- manlaajuisesti yli 1,2 miljoonaa hybridiautoa rona ja Corolla. Toyota vakiinnutti nopeas- vuodessa ja vauhti kiihtyy edelleen. 14 Klassikko Toyota 2000GT ti paikkansa myyntitilastojen kärjessä, ja täl- Toyota on yksi maailman suurimmista tut- Toyotan vuonna -66 lanseeraama lä hetkellä Toyota on Suomen autokannan kimus- ja tuotekehitystyöhön investoivista te- 2000GT osoittautui ainutlaatuisen upeaksi sijoitusautoksi. ylivoimaisesti suosituin merkki. Tuotteiden ollisuusyrityksistä. Viime vuonna investoin- edistyksellisyydellä, laadulla ja luotettavuu- nit olivat noin 6,8 miljardia euroa, mikä tar- 16 Sodexo uudisti ajokalustoaan della on varmasti ollut merkittävä roolinsa, koitti yli 10 %:n kasvua. Mikä on seuraava Hinta-laatu-suhde ratkaisi ajokaluston päivittämisen uusiin mutta uskon vahvasti, että Toyota-merkkiin merkittävä kehitysaskel autoalalla? Todennä- Proace-malleihin. keskittyvä ammattitaitoinen palveluverkos- köisesti vielä ainakin seuraavan vuosikym- tomme yhdessä Toyota-asiakkaiden kanssa menen ajan täyshybridi tulee edustamaan au- 18 Rock-unelmasta todellinen vientimenestys on tehnyt Toyotasta Suomen suosituimman toteollisuuden volyymiteknologiaa perinteis- Janakkalalaisen Harri Kosken merkin. Lämmin kiitos tästä kuuluu Teille, ten bensiini- ja dieselmoottoreiden jäädes- yritys valmistaa persoonallisia kaikille Toyota-asiakkaille sekä Toyotan pa- sä taka-alalle. Pitkällä aikavälillä siirryttäessä kitaranvahvistimia. rissa työskenteleville ihmisille. 2030-luvulle vetyautot tulevat todennäköises- 22 Tulevaisuus on hybridien Itselläni on ollut mahdollisuus seurata ja ti olemaan hybridin ja ladattavan hybridin Pitkän Toyota-uran tehnyt Kari tehdä Toyotan tarinaa Suomessa täsmälleen jälkeen seuraava askel volyymiteknologias- Skogster avaa Toyotan tulevaisuuden 25 vuotta; siis puolet tuosta nyt juhlittavasta sa. Toyota aloittaa ensi vuonna ensimmäisen näkymiä. ajanjaksosta. Tämä tuntuu hieman ristiriitai- vetyauton kaupallisen myynnin valikoiduissa 24 Hybridit ihastuttivat selta, koska kun tulin vastavalmistuneena töi- maissa ja rajallisella volyymilla. Selvitimme mihin ominaisuuteen hin, Toyota oli mielestäni ollut Suomessakin Joka tapauksessa olen vakuuttunut ”Always suomalaiset Toyota-hybridien myynnissä ”aina”, ja nyt kun muistelen työ- A Better Way” -hengessä, että
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