COMMERCIAL POLICY 2019 Contents

COMMERCIAL POLICY 2019 Contents COMMERCIAL POLICY 2019 Contents 1. Television 5 1.1 Premiums 6 1.1.1 Premium volume 6 1.1.2 Early book premium 7 1.1.3 Q1 premium 7 1.1.4 Welcome premium 7 1.1.5 New premium (NPB) 8 1.1.6 Entertainment premium (SPL/SBI/SGA) 8 1.2 Surcharges 9 1.2.1 Special Ads 9 1.2.2 Brand mention 9 1.2.3 Preferential positions TV 10 1.2.4 Indexes 10 1.3 Contracts 12 1.3.1 Campaign 12 1.3.2 Deadlines and submission conditions 12 1.3.3 Annual contract 13 1.4 Packages 13 2. Radio 14 2.1 Premiums 15 2.1.1 Premium volume 15 2.1.2 Maximix 15 2.1.3 Sector-specific premiums 15 2.1.4 Welcome premium 16 2.1.5 Summer premium 16 2.2 Surcharges 16 2.2.1 Brand mention 16 2.2.2 Indexes 17 2.3 Contract 18 2.3.1 Campaign 18 2.3.2 Deadlines and submission conditions 19 2.3.3 Annual contract 20 2.4 Packages 20 COMMERCIAL POLICY 2019 2 Contents 3. Print 21 3.1 Premiums 22 3.1.1 Welcome premium 22 3.1.2 Premium volume 22 3.1.3 Sector-specific premium 22 3.2 Surcharges 23 3.2.1 Brand mention 23 3.2.2 Preferential positions 23 3.2.3 Technical surcharge 24 3.2.3.1 Technical editing cost newspapers 24 3.2.3.2 Technical editing cost magazines 24 3.3 Partnership 24 3.3.1 Premium products 24 3.3.2 Campaign 25 3.3.3 Deadlines and submission conditions 25 3.3.4 Annual contract 26 3.3.5 Complaints and compensation 26 3.3.5.1 Award of compensation 26 3.3.5.2 Claiming compensation 27 3.3.5.3 Magazine cover policy 27 4. Digital 28 4.1 Network and options 29 4.1.1 Systems and tools 29 4.1.2 Brand safety 29 4.1.3 Viewability 30 4.2 Premiums 29 4.2.1 Welcome premium 29 4.2.2 Sector-specific premiums 29 4.3 Surcharges 30 4.3.1 Brand mention 30 4.3.1.1 Display 30 4.3.1.2 Online video 30 4.3.2 Technical surcharge 30 4.3.2.1 Spot indexes online video (in-stream) 30 4.3.2.2 Special formats – display 31 4.3.2.3 Capping 31 4.3.2.4 Rich Media Costs 31 COMMERCIAL POLICY 2019 3 Contents 4.4 Contract 31 4.4.1 Premium products 31 4.4.2 Campaign 32 4.4.2.1 Display 32 4.4.2.2 Online video 32 4.4.3 Deadlines and submission conditions 33 4.4.3 Tracking 33 4.4.4 Complaints and compensation 34 4.4.4.1 Underdelivery 34 4.4.4.2 Award of compensation 34 4.4.4.3 Claiming compensation 34 4.4.4.4 Invalid Traffic and Ad Fraud 35 4.4.5 Commitments 35 5. Creative 37 5.1 Television and online television 38 5.1.1 Options 38 5.1.1.1 Billboards and trailer tags 39 5.1.1.2 Product placement 39 5.1.1.3 Online 39 5.1.1.4 Jingle sponsoring VTM/Q2/Vitaya/CAZ 39 5.1.1.5 Branded content based on advertorials 39 5.1.1.6 Overlay 40 5.1.2 Packages 40 5.1.3 Premiums 40 5.1.3.1 Creative Sales frequency discount TV & online 40 5.1.4 Surcharges 41 5.1.4.1 Brand mention 41 5.1.4.2 Jingle XL surcharge 41 5.1.5 Contract 41 5.1.5.1 Premium partnership 41 5.1.5.2 Campaign 41 5.1.5.3 Deadlines and submission conditions 42 5.2 Radio 43 5.2.1 Options 43 5.2.1.1 Branded Content Radio 43 5.2.1.2 Cluster Sponsoring 43 5.2.1.3 Online 43 5.2.1.4 Sampling & Activation 44 5.2.2 Packages 44 5.2.3 Surcharges 44 5.2.3.1 Spot indexes 44 5.2.4 Contract 44 5.2.4.1 Campaign 44 5.2.4.2 Legal Restrictions 45 COMMERCIAL POLICY 2019 4 Contents 5.3 Publishing 45 5.3.1 Options 45 5.3.1.1 Branded Content Publishing 45 5.3.1.2 Advertorial 45 5.3.1.3 Native advertising 45 5.3.2 Packages 45 5.3.3 Premiums 46 5.3.4 Contract 46 5.3.4.1 Views 46 5.3.4.2 Traffic plan & tracking 46 5.3.4.3 Labelling 46 6. Research 47 COMMERCIAL POLICY 2019 5 1 Television 1.1 Premiums p.6 1.2 Surcharges p.9 1.3 Contracts p.12 1.4 Packages p.14 1 Television TELEVISION 1.1 Premies 1.1.1 Premium volume 1. Premium Volume of annual contracts at VTM, Q2, CAZ and Vitaya (19JV - 19VP - 19GK) Net budget 2019 in € Premium volume 66.300 - 133.450 2% 133.451 - 257.550 4% 257.551 - 512.550 5% 512.551 - 770.100 6% 770.101 - 1.024.250 7% 1.024.251 - 1.281.800 8% 1.281.801 - 1.537.650 9% 1.537.651 - 1.794.350 10% 1.794.351 - 2.049.350 11% 2.049.351 - 2.315.400 12% 2.315.401 - 2.563.600 13% > 2.563.601 15% — Contract signed before 15/03/2019 — Premium volume included in proportion to the campaigns — At least 30% of the gross budget during off-peak (before 7pm and after 11pm) — Only applicable on the first contract and not on increased contracts — Investments in sponsoring and airing time at kids’ channels count for the volume of the contract, but the premium volume is only applicable to spot advertising at VTM, Q2, Vitaya and CAZ COMMERCIAL POLICY 2019 7 1 Television 2.Premium volume of annual contracts at MEDIALAAN KIDS (VTM KIDS, VTM KIDS JR., Disney Channel, Disney Junior, Nickelodeon, Nick Jr. Noord) Net budget 2019 in € Premium volume: 20.000 - 30.000 7,5% 30.001 - 50.000 10% 50.001 - 100.000 15% 100.001 - 150.000 20% 150.001 - 300.000 25% 300.001 - 500.000 30% > 500.000 35% — Contract signed before 01/09/2019 — Premium volume included in proportion to the campaigns — Only applicable on the first contract and not on increased contracts — Investments in sponsoring at kids’ channels count for the volume of the contract, but the premium volume is only applicable to spot advertising on kids’ channels 1.1.2 Early book premium 5% extra premium in Q1 2019 when reaching a stable contract with MEDIALAAN KIDS vs. 2018 before 30/6/2019. 1.1.3 Q1 premium 10% extra premium on the Q1 investments with a growth of 10% on the Q1 investments in 2019 vs. 2018 with MEDIALAAN KIDS. (Attention: Q1 premium must be taken during the first quarter of 2019.) 1.1.4 Welcome premium Advertisers or brands that were not active in the past calendar year at brands of MEDIALAAN – de Persgroep Publishing receive a 15% discount on the rate card (not valid for online display and online video). Only valid for the first booking/contract/order and with a minimum investment of € 5,000. Non-cumulative with other discounts. COMMERCIAL POLICY 2019 8 1 Television 1.1.5 Q1 premie Advertisers launching a new brand or new product on television receive extra space. Investment in € % eextra space ≤ 127.500 15% 127.501 – 246.500 16% 246.501 – 491.300 18% > 491.300 20% Maximum premium: € 98,600 Premium in floating time, following the starting campaign. Only upon request, before the start of the campaign. Only to be included for the same product/campaign. Not applicable to line extension, new variants, flavours or packaging of existing brands/products. Not applicable for the following sectors: retail, toys, services, film, video, music, small household appliances, trade fairs, sports and cultural events. Only valid for brands or product categories first appearing on VTM, Q2, Vitaya and CAZ. Non-cumulative with other discounts, premiums and package formulas. Premium calculated on the first 45 consecutive schedule days of the classic spot campaign in airing time. 1.1.6 Entertainment premium (SPL/SBI/SGA) To support the music, film and gaming industry, there is a 15% discount on the campaign budget at VTM, Q2, Vitaya and CAZ. — Campaigns for gaming software (SGA) — Campaigns for music CDs and DVDs(SPL) — Campaigns for cinema films and DVDs (SBI) As an extra effort for the music industry, we allow multi-product spots (max. 1 minute) without an additional cost: — CDs or music DVDs of several artists in 1 spot — CD and music DVD of the same artist in 1 spot Minimal maintenance budget 2018. Non-cumulative with other discounts, premiums and package formulas. Valid at VTM, Q2, Vitaya and CAZ. COMMERCIAL POLICY 2019 9 1 Television 1.2 Surcharges 1.2.1 Special Ads 1. Single spot at VTM (EXCL.) A block of advertisements in a unique place, reserved exclusively for one commercial. 30% surcharge on spot rate — VTM at 7.50pm - just before ‘het Weer’ (the Weather): min. 20 sec. and max. 45 sec. (subject to programme changes) — On request, based on availability 2. Countdown (OCDS) Split-screen implementation with last spot in advertising block before “Het Nieuws” (The News) at 7pm. The spot counts down to the start of ‘Het Nieuws’. 20% surcharge on the spot rate.

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