Customer Showcase : Adobe Success Story : Universal Mind

Adobe Success Story (http://www.adobe.com/cfusion/showcase /index.cfm?event=casestudyprint&casestudyid=1169959&loc=en_us)

Universal Mind: BlackBerry PlayBook Fantasy Football App (http://www.universalmind.com/work/fantasy-football-mobile)

DEVELOPED BY

Universal Mind

PRODUCTS USED

AIR (http://www.macromedia.com/products/air/) , Creative Suite (http://www.macromedia.com/products /creativesuite/) , Fireworks (http://www.macromedia.com/products/fireworks/) , Flash Builder (formerly Flex Builder) (http://www.macromedia.com/products/flashbuilder/) , Flash Professional (http://www.macromedia.com/products/flash/) , Photoshop (http://www.macromedia.com/products /photoshop/photoshopextended/)

Universal Mind created a Fantasy Football demonstration app for the RIM BlackBerry PlayBook using the Adobe Flash Platform and Adobe Creative Suite 5 applications

For the debut of its PlayBook tablet at Adobe MAX and CES 2011, Research in Motion (RIM) approached Universal Mind to build a demo app that was visually stunning and more consumer-oriented than RIM’s collection of BlackBerry apps, which were traditionally more business-oriented. Using Adobe Flash Builder 4.2 and the BlackBerry SDK, Universal Mind created an app that shows off the visually engaging features of the PlayBook, as well as its ability to tap into data storage and incorporate live data feeds.

Designers created wireframes in Adobe Fireworks CS5 in the concepting stage and then handed them off to the user experience designer, who applied visual designs inside Adobe Photoshop CS5 Extended. The team then transferred visual designs from Photoshop to Flash Builder 4.2. All data and imagery was created in house and integrated seamlessly, giving the appearance of a full-functioning application.

The BlackBerry SDK contains pre-built controls, such as scrolling lists and gestures that the team skinned and incorporated as visual elements from screen to screen. Integration among the Adobe Flash family of products enabled image skins created with Adobe Flash Professional CS5 to transfer easily into Flash Builder where the skinned scrolling elements were applied as pixel perfect renders.

The BlackBerry SDK is integrated into Flash Builder and utilizes Adobe AIR, enabling the Universal Mind team to use its existing knowledge base to create applications for a new market without learning new development languages. Overall, developing the Fantasy Football demonstration app showed Universal Mind how easy it is to create engaging applications and seamlessly deploy them onto a BlackBerry PlayBook with minimal code changes, opening up new development opportunities for the digital solutions agency.

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