Groton Strategic Economic Development Plan
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GROTON STRATEGIC ECONOMIC DEVELOPMENT PLAN Prepared for: THE TOWN OF GROTON Prepared by: Phillips Preiss Shapiro Associates, Inc. FXFowle Architects, PC Mt. Auburn Associates, Inc. July 2006 Acknowledgments This plan was prepared under the oversight of a broad-based Steering Committee, and many of the recommendations are the result of the meetings and brainstorming sessions held with the committee. The members of this committee are as follows: STRATEGIC PLAN STEERING COMMITTEE Heather Sherman Bond Town Council (TC) Genevieve Cerf Groton Open Space Association (GOSA) Susan Dowling Business Representative (former RTM) Peter Fairbank Representative Town Meeting (RTM) Robert Frink Economic Development Commission (EDC) Stephen Hudecek Zoning Commission (ZC) Nancy Mitchell Business Representative (former RTM) Raymond Munn Planning Commission (PC) Peter Pappas Economic Development Commission (EDC) Deborah Peruzzotti Representative Town Meeting (RTM) Bill Rambow Business Representative Tom Skrmetti At-large Member (former Town Councilor) James Streeter At-large member (present Town Councilor) ECONOMIC DEVELOPMENT COMMISSION Peter Pappas Chairman Lian Obrey Secretary Nancy Bloom Al Dion Susan Dowling Robert Frink Peter Rotella PLANNING AND DEVELOPMENT STAFF Michael J. Murphy, AICP Director of Planning and Development * Barbara Goodrich Manager of Planning Services ** Barbara Strother, EDP Economic & Community Development Specialist * Deborah Jones Planner II – Environmental Diane Glemboski, AICP Planner II – Land Use Susan Cullen, AICP Planner I Paul Duarte Planning Technician Robin Moulding Office Assistant III * Sheila Discordia Office Assistant II Debra Stanowicz Office Assistant II Robin M. Silsby Office Assistant II * * Primary Staff on this study. ** Former Staff member. In addition, more than 30 stakeholders—business owners and representatives, property owners, real estate professionals, and Town staff—were interviewed as part of the background of this report. Their insights and information have proved invaluable. Finally, the public should be thanked for their strong turn out to the planning workshops. Their input and ideas have been crucial to the development of the plan, and are reflected in this document. Table of Contents 0 Executive Summary ....................................................................................................................1 0.1 Key Findings...............................................................................................................................2 0.2 Proposed Economic Development Policies ................................................................................3 0.3 Proposed Projects........................................................................................................................5 1 Introduction.................................................................................................................................9 1.1 Purpose and Scope ......................................................................................................................9 1.2 Local and Regional Context......................................................................................................10 1.3 Past Planning Efforts.................................................................................................................17 1.4 Planning Process .......................................................................................................................20 1.5 Economic Development Vision ................................................................................................21 1.6 Structure of the Report..............................................................................................................22 2 Opportunities and Constraints...................................................................................................23 2.1 Labor Force...............................................................................................................................23 2.2 Economic Structure...................................................................................................................28 2.3 Governmental Revenues and Services......................................................................................32 2.4 Cost of Business........................................................................................................................34 2.5 Economic Development Programs............................................................................................36 2.6 Infrastructure and Utilities ........................................................................................................39 2.7 Market Access...........................................................................................................................40 2.8 Tourism.....................................................................................................................................42 2.9 Retail Conditions and Outlook..................................................................................................45 2.10 Development/redevelopment opportunities ..............................................................................47 2.11 Quality of Life...........................................................................................................................49 3 Downtown Groton ....................................................................................................................53 3.1 Downtown Location and Trade Areas ......................................................................................54 3.2 Demand and Supply..................................................................................................................60 3.3 Urban Design Analysis .............................................................................................................64 3.4 Opportunities and Constraints...................................................................................................66 3.5 Downtown Strategy...................................................................................................................67 4 Policies and Strategies ..............................................................................................................83 4.1 Diversify the local economy by attracting new business, retaining and growing existing businesses, and assisting with the startup of new businesses....................................................85 4.2 Take a proactive approach to creating sites for economic development...................................87 4.3 Enhance economic development capacity at the Town level and through regional partnerships ..................................................................................................................................................90 4.4 Zone with economic development in mind...............................................................................93 4.5 Improve the aesthetics and image of Groton’s highway business corridors, including Downtown Groton ....................................................................................................................94 4.6 Improve circulation and access in Downtown Groton and throughout the Town.....................95 4.7 Work with property owners to spur the redevelopment of Downtown Groton.........................98 4.8 Preserve and enhance the Town’s historic, scenic and open space resources to create both local and tourist amenities .................................................................................................................99 4.9 Improve the packaging and marketing of existing tourist attractions .....................................101 4.10 Undertake projects and plans which bolster community pride and image..............................103 5 Project List..............................................................................................................................105 5.1 Downtown Groton—Route 1 Retail Area Pedestrian and Streetscape Improvements ...........106 5.2 Downtown Groton Internal Circulation Study........................................................................107 5.3 Business Park Utilities Infrastructure Improvement Project...................................................107 5.4 Military Highway Linear Park ................................................................................................108 5.5 Thames River Heritage Park...................................................................................................109 5.6 Thames Street Revitalization ..................................................................................................109 5.7 Mystic Education Center.........................................................................................................110 5.8 City & Town Bikeway/Trailway Plan (Thomas Road)...........................................................111 5.9 Center for Excellence in Maritime Security............................................................................111 5.10 Business Incubator ..................................................................................................................112 5.11 Mystic Multimodal Transportation Study...............................................................................113 5.12 Wayfinding Signage................................................................................................................113