September 14, 2012 The European Trade Magazine

TOPPING THE TECHNOLOGY LEADERBOARD

www.miasportstechnology.com

SHOWCASE: THE LATEST DRIVERS • EXCLUSIVE INTERVIEWS WITH & POWAKADDY

GOLF(SGB)sept.indd 1 13/09/2012 09:55 PING IFC:Layout 1 13/08/2012 11:58 Page 1 NIPPON ad:Layout 1 28/02/2011 10:29 Page 1

The Hottest Issue No. 112 the cover: MIA Sports Technology, leading distributor of technology products, has New grown rapidly since being founded in 2007, and the company now arguably tops the leaderboard in terms of the brands in its portfolio and the innovation it applies in bring- ing these to the market as integrated solutions. Sales growth has been matched by the expansion of a global customer base, spanning Europe, the Middle East and Australasia.

Steel Shaft Contents on TOUR FIRST WORDS REGULARS

2012 has produced a summer of British 4 News PGA TOUR players sport that will never be matched. ball upgrades – new understand the forgings from Mizuno – GoKart Winning the football World Cup would premier quality and not come close. rolls into the trade unrivaled A British winner in the Tour de France 6 Front of shop performance for the  rst time in Bradley Wiggins, the glory and Ian James illustrates the gold rush and national pride of the Olympics and e ectiveness of relative pricing in of Nippon Shaft. Paralympics, and now even a British of the pro shop a Grand Slam in Andy Murray – our  rst for 76 years. 8 View from the industry. . . Using the company’s from SDI’s Ian Wright steel shafts, our It’s been epic, to the extent that Rory McIlroy’s supreme performance in the 2012 PGA 12 Custom- t players hit more Championship at Kiawah Island raised just the ’s Neil Cooke looks greens in regulation occasional eyebrow outside gol ng circles. This past the marketing hype when and earned more summer has been fantastic for British sport as a custom- tting drivers whole, but not for in particular. Summer bicycle money on TOUR this FEATURES and goggle sales soared, and now autumn season versus years tennis racquet sales will follow. 16 Showcase: without Nippon Shaft. But fear not, for the Ryder Cup awaits. Jose’s Hombres Drivers against the Love Machine. World number one Rory A snapshot against world number two Tiger. Woods versus of the Mickelson (always a good side show). In the last club’s Based on prototypes weekend of September in the UK, the Ryder Cup will driving developed with input only have to compete against a bit of Premier League the autumn football and the odd rugby  xture. It is the perfect golf trade from the world’s top opportunity for golf to get back onto the front pages, 22 Field report p.16 players, the N.S. Pro and to draw people back in to the pro shops, and just Duncan Lennard MODUS3 Tour 120 when folks begin scrawling those letters for Father speaks to Ping’s John is designed to provide Christmas too. Clark today’s golfer with: 24 to head …with new PowaKaddy co-owner ROBIN BARWICK, EDITOR John de Gra -Johnson s!CCURATE$ISTANCE s$ESIRED4RAJECTORY SGBGOLF is published by Datateam Business Media Ltd. s4IGHT$ISPERSION Datateam Business Media, London Road, The views expressed within this magazine Maidstone, Kent ME16 8LY T: 01622 757 646 do not necessarily represent those of the Editor: Robin Barwick | [email protected] editor or publisher, and while every care Publisher: Paul Ryder | [email protected] has been taken in producing this issue, no T: 01622 699 105 responsibility is accepted for such views or For further information Advertising: Matt Davis | [email protected] for any inaccuracies contained herein. please contact Nippon Shaft: T: 07788 812 444 Datateam Business Media Ltd 2012. All rights reserved. No part of this publication Contributors: Adam Hathaway, Duncan Lennard, Paul Trow [email protected] may be reproduced, stored in a retrieval www.nipponeurope.com Design: Darren Kirk | www.scratchdesignphoto.co.uk system, or transmitted by any means, Production: Design & Media Solutions electronic, mechanical, photocopying, fax, Circulation: Capsule Publishing Services email, recording or otherwise, without prior [email protected] permission of Datateam Business Media Ltd.

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03.indd 1 13/09/2012 09:54 Manbats March:Layout 1 02/03/2010 09:14 Page 1 news

Srixon upgrades two-piece trio rixon claims it has improved three of its advances as the So Feel. While the So Stwo-piece golf balls for Autumn 2012. Feel is available in Pure White and High The So Feel, So Feel Lady and Distance Visibility Yellow, the Lady ball comes win balls have all received makeovers, while Pure White and Passion Pink, and both have the brand’s market-leading AD333 remains an RRP of £26.99 per dozen. unchanged. The Distance ball features the hardest The low-compression So Feel ball is compression of this Srixon trio, and it is designed speci cally for golfers with swing designed to provide maximum distance for speeds below 70mph, golfers with swing speeds over The low- and Srixon says it has compression 80mph, particularly golfers with improved its Energetic Soft Feel ball higher handicaps. The Distance Growth core, combined is designed has a new Energetic Growth Core, with an advanced specifically for which should improve trajectory, aerodynamic 324-dimple golfers with a durable ionomer cover, and swing speeds pattern, promising below 70mph a new 432-dimple pattern is optimum trajectory with designed to boost control. low spin, which should result in longer, The Srixon Distance balls come with straighter and more consistent shots. an RRP of £17.99 per dozen, and all three The So Feel Lady features the lowest improved models are set for retailing this compression in the Srixon range, and is month. bene tting from the same technological www.srixon.co.uk GolfBuddy for TGI

olfBuddy has been “GolfBuddy is the world’s Gappointed a partner largest golf GPS brand, with supplier to the TGI Golf operations in over 37 countries Partnership, which counts 400 worldwide. Giving TGI partners partner retailers. access to our award-winning “We are delighted to be range of products will benefi t working with the TGI Golf their businesses and, of course, Partnership,” says John Ennis, enable us to increase our UK GolfBuddy Europe general sales base which has already ever talking GPS, the GolfBuddy manager. “It is an extremely reported phenomenal growth Voice (pictured), which was professional group with a this year.” launched earlier this year and is network of proactive and Complementing GolfBuddy’s small enough to clip to the peak experienced golf professional handheld Platinum GPS of a cap. partners. rangefi nder is the world’s fi rst www.gpsgolû uddy.eu

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04-sgb-golf.indd 1 12/09/2012 10:12 OUT OF THE ORDINARY

Introducing the brand new Motocaddy S3 PRO. The world’s most feature-packed trolley just got better – Different is good. www.motocaddy.com SMS ad:Layout 1 20/02/2012 14:20 Page 1

Frontofshop Making sure the price is right Ian James, chief executive of RetailTribe, explains how pro shop sales can soar if the pricing is right

arly this year I wrote about pricing, and how the consumer responds to pricing - or a lack of it - in pro Putting theory Eshops. I recommended very clear price marking on into practice golf balls with full price on sleeves, special dozen’s pricing So that’s the theory. At and even a discounted multi-buy price. Moortown and Isle of Wedmore, consumers Martin Heggie of Moortown and Nick Pope at Isle understood their of Wedmore are two professionals who have implemented this professional’s prices strategy with the assistance of Peter Durham and his team at to be competitive, and Foremost Golf. Despite the awful British summer, with rounds as a result, sales of played well down, they have increased sales and margins in balls per round were the golf ball category. well up. This proves what the major retailers in other sectors already Some golfers took know: consumers are not good at absolute price judgment, advantage of the and respond to ‘relative’ pricing, and that they are particularly dozen and two-dozen infl uenced by price anchors. discounts, which The point-of-sale sign below contains pricing for a sleeve, dozen lowered the average gross sales margin. and two-dozen balls, and clearly highlights the savings on off er. However, more golfers The consumer now perceives the shop as highly competitive in took the sleeves at its pricing. Consider how inexpensive the sleeve price of £11.99 the full price without appears compared to the dozen and two-dozen pricing. trying to negotiate a discount, which more than compensated for the margin loss on the dozens. Stock turn was over doubled, pushing the return on investment through the roof. Strong pro€ t and cash ‚ ow was generated while delivering to consumers a ‘price-competitive’ proposition. As you prepare for 2013 I strongly recommend a similar There is no logic to this feeling, “At Moortown and pricing strategy in as the dozens are discounted golf balls and gloves; Isle of Wedmore, invest in strong, highly whereas the sleeve is not, but the consumers visible price displays consumer’s mind is not working understood their in-store, and then logically in absolute terms. The promote the pricing consumer’s mind is infl uenced by professional’s on professional a process of ‘relative perception’, prices to be signage around the whereby the much larger two- competitive, and club, on the shop dozen price becomes an anchor, as a result, sales window, and in your making the sleeve price of balls per round online marketing. much more acceptable despite were well up” the fact there is no discount on www.retailtribe.com the sleeve.

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06-sgb-golf.indd 1 12/09/2012 10:11 News Mizuno launches quartet of irons izuno has launched four new irons for MAutumn 2012, the MPH4 hybrid long irons (pictured), Diamond Muscle MP64, the JPX825 and JPX825 Pro. While the MP 64 irons have been designed with Luke Donald’s personal preferences to the fore, the MP H4 arguably represents the biggest departure for Mizuno. While the construction of the clubface, neck and sole remains ‘Grain Flow Forged’ in keeping with Mizuno’s great heritage in forged irons, the hybrid clubheads have a hollow construction, with a view to increasing forgiveness. “The hybrid long has been Mizuno’s most played club on the European Tour,” says Andy Kikidas, European Tour Operations Manager. “It gives the high  ight and forgiveness the players MIZUNO RRPS: need, but still looks right over the ball. When • MPH4: £120 per club (steel sha† ) we introduced the MP H4 at the 2012 Open • MP64: £100 (steel) Championship the players noticed how the Grain • JPX825: £80 (steel); £110 (graphite) Flow Forged face gave a big improvement in ball speeds and landing angle. When we have tour • JPX825 Pro: £90 (steel); £120 (graphite) players using one or two of these hybrids, it’s hard to www.golf.mizunoeurope.com understand anyone else using a standard 2-iron.”

New Lunar Bandon from Nike Designed for golf in the tough elements, Nike’s new Lunar Bandon (pictured) is promised to be fl exible, lightweight and comfortable - keeping feet warm and dry in any conditions. “You have outerwear, all-weather gloves, and covers for your golf bag,” starts Lee Walker, Nike Golf’s footwear product director. “We wanted to complement that with a shoe that works with the rest of your gear to protect while it performs.” A booty tongue construction should catch any water that GETTING IN THE SWING: Ian Poulter in could breach the upper, keeping feet as dry as possible. apparel from IJP Design’s SS13 collection Speed lacing with an easy-use toggle simplifi es the fastening process, while a IJP partners TGI notched-out heal is designed to maxim- From what has been a busy ise comfort on the course. The Lunar Bandon will arrive period establishing retail at retail in October with partnerships for the TGI Golf an RRP of £120. Partnership, the group has www.nikegolf.eu announced that IJP Design has become a supplier partner. Launched by Ryder Cup golfer Ian Poulter in 2007, IJP Nine-gram swing analyser from GSA Design will exhibit its Spring Distributor JS International claims the GSA Pro (pictured) is the Summer 2013 Collection at world’s lightest swing analyser, weighing on the scales at only the Golf Show in Harrogate, nine grams. The GSA unit attaches to the end of the grip and October 9 11. This will be the from there records the motion of the golf swing. It then instantly brand’s 12th collection, and it sends the data – 10,000 data points per swing - to an android phone, tablet, iPad or iPhone will be stocked in 30 countries via Bluetooth. next year. Golfers can then compare swings on screen, and see graphic data on swing path, clubhead www.ijpdesign.com speed, face angle and ‘attainable’ shot distance. Intended for teaching pros and club golfers alike, GSA Pro comes with an RRP of £199. www.jsint.com

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07_news.indd 1 12/09/2012 10:20 news Viewfromtheindustry GoKart Taking a stand Ian Wright, managing director of SDI, a creative point-of- sale and retail display company, considers how smaller ready for golf brands can gain greater presence in the pro shop With a retail landscape varying from small club shops to vast retail outlets, smaller golf manufacturers not only have trade to stand out against a sea of major industry players when considering point-of-sale and retail displays, but they must also create an impact in the limited space available in pro shops.

Time to take a stand! Brands should forget the shelves or wall-mounted racking and get onto the shop floor by investing in attention-grabbing, freestanding display units. Tall, narrow units are sympathetic to the limited floor space common in pro shops, Grabbin g attention: Ian Wright, managing and can help secure space in director of SDI, specialises in helping brands prominent footfall locations. make a big impact in a small space “Brands should forget the shelves or wall-mounted racking and get onto the shop floor by investing in attention- grabbing, freestanding display units”

The stand reflects the brand Tell your story and tell Point-of-sale displays should it well reflect all aspects of the brand, Typically, club shops are often oKart, the electric trolley brand that has sold direct to so it makes sense to present high overcrowded spaces, and as consumers until now, has announced a new trade sales quality on quality, brands only have a moment to G robust and sturdy units. Semi- scheme. catch the eye of the customer, permanent metal freestanding The GoKart brand was launched in 2007, and its move to the it’s vital they set themselves display units not only look better, trade coincides with an upgrade to its GoKart Automatic trolley apart straightaway. The but they are more durable to (pictured), featuring a new dark colour scheme, offset by polished key is to keep it simple and customer wear and tear, ensuring concise. By sticking to a core High White wheels. Custom colour options are also available. products are presented in a message and telling it in the GoKart is promising partnering professionals support in the consistently high quality manner. most compelling way, smaller form of instructional videos, brochures and a range of distinctive Scrimping on this area of brands can contend with a sea POS display options. promotion sends a negative of in-store rivals. “The GoKart has established a great reputation for reliability, message to both customers and Traditionally, retailers give but providing after-sales service is important when selling retailers. Retailers often take a prime space to the bigger electric golf trolleys,” says Chris Catford, GoKart director. “GoKart favourable view towards high brands, which dominate the can deal directly with all customers, taking this potentially time- quality displays, and customers market. However, investing in consuming service away from the shop, leaving the pro free to are more likely to favour well- point-of-sale displays can help concentrate on selling. presented products that are easily smaller brands gain leverage, “We’ve been keen to make this move for some time, but now accessible for them to hold. increase brand awareness that GoKart has grown to its current size, we have the buying and drive sales. This, in turn, power that enables a retail price offering great value, combined SDI creates, constructs and justifies to retailers that with a trade price to make it worthwhile for the shops.” installs point-of-purchase, smaller brands should be The GoKart Automatic retails at £299, and trade prices are point-of-sale and retail displays given a larger space allocation for some of the best known in the future. available on application. retailers in the UK, including www.gokart.co.uk/trade Tesco, M&S and Sainsbury’s. www.sdidisplays.co.uk

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08-9-sgb-golf.indd 1 12/09/2012 10:18 GOLFSMITH ad:Layout 1 19/04/2012 14:29 Page 1 launchpad

Clean-up act LM Golf Australia Pty Ltd has released the Club Whizz, a new cleaning aid for clubs, shoes and trolley wheels

reated in Australia but now available worldwide is the Club Whizz cleaning aid, created so that golfers “no longer Ctake the golf course home”. Club Whizz is a circular nylon brush that attaches to the wheel of a trolley, or simply to a golf bag, with a view to making clubhead, wheel and shoe cleaning quicker, easier and more e ective than with the traditional golf towel. Club Whizz has been invented by Australian duo Phillip Laing and Rob Monzou, and designed in collaboration with industrial design specialists Form Designs. “Golfers have had to accept the hassle of knocking their clubs against their trolley wheels and the soles of their shoes to get rid of dirt,” starts Monzou. “Not to mention that we have to carry around a dirty golf towel. It wouldn’t be so bad if the dirt just fell o the towel, but that never happens and we end up taking half the course home with us! Constantly carting wet dirt around the car and house is as much a chore as cleaning the clubs, and we thought there had to be a better way.” The Club Whizz features 240 bristle heads, and clips to trolley TECH SPEC wheels so that golfers can clean their clubheads while they walk CLUB WHIZZ to their next shot. The brush also • 240 nylon bristle heads with detaches from its base so it can contour memory be used as a hand-held brush to • Flexible nylon adjustable clean the soles of golf shoes and tie straps trolley wheels. • Weight: 300g • Tested on-course for over 2,000 hours • Clips to trolley wheel to be used as golfers walk • Can also be clipped to golf bag towel rings • Mounting hardware compatible with almost all trolleys • Brush detaches from base by simply pressing tabs, as on a camera lens • Drawstring travel bag included

RRP: $36.30 (Australian dollars) www.clubwhizz.com

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08-9-sgb-golf.indd 2 12/09/2012 10:20 news Druh wins Ryder Cup

License IN BLACK AND WHITE: Druh’s Ryder Cup belts will be available from the Ryder Cup website ruh Belts and Buckles has been appointed an O cial Licensee of the 2012 Ryder Cup, Dand the company is producing a range of handmade belts featuring the Ryder Cup logo, which will be available through the Ryder Cup website (www.rydercup.com/shop). Druh, which was founded by former European Tour golfer Simon Hurd, has also come to an agreement to produce belts for the European Tour’s own merchandise range. The Druh range of belts is made in a variety of 10 water snakeskins and 15 leathers, and in an array of colours, and they come with interchangeable buckles. www.druhbeltsandbuckles.com

ball-fitting programme and emulate the success of the programme in the US,” says Steve Kettlewell, managing director of UK. The appointment coincides with the brand introducing two new display trucks to help cope with its increasing number of fitting days at golf clubs in the UK.

www.glenmuir.com ›› Glenmuir has extended its sponsorship of the PGA Professional www.foremostgolf.com Championship through 2014. The ›› Kevin Stables, the head pro at two-agreement extends Glenmuir’s Elgin GC, is joining Foremost as support for the tournament to a total Regional Development Manager of 22 years, and the Lanarkshire- for Scotland, Northern Ireland and based apparel brand will also supply Eire. The former captain of the PGA the 2013 GB&I PGA Cup team when Golf Foundation heads to the London Club: Scottish region will officially join it faces the at Slaley the Foremost team on October 26, Hall in a year’s time. “Glenmuir There are still places available for the Golf at the end of his contract at Elgin, is delighted to continue its long- although Stables will attend the 2012 standing sponsorship of the PGA Foundation’s 26th annual Pro-Am, which is being Golf Show at Harrogate earlier next Professional Championship until played on the famous Heritage Course at the month with Foremost. 2014, making it an unbroken 22 years of support,” says Colin Mee, Glenmuir www.bridgestonegolf.com London Club in Kent on Monday, October 8. managing director. “The tournament ›› Bridgestone Golf has strengthened is regarded as ‘the one to win’ for its dedicated ball-fitting team with The European Tour supports the event, and a hundreds of PGA members.” the appointment of Daniel Osborne, European Tour professional will lead each team of who is now working with Bridgestone technician Joe Di Stafano before www.callawaygolf.com four. The cost to enter a team is £1,200, with proceeds taking responsibility for the South ›› On August 30, Callaway Golf going to the HSBC Golf Roots programme for junior of England and Midlands regions won its bid to legally prohibit from mid-October. Osborne joins Golfclubseurope.com and its family golf development. www.golf-foundation.org Bridgestone from John Letters. “This of websites from parallel importing appointment is another sign of our Callaway products into the UK and intention to continue growing the other EU countries. (Pictured is the third hole on the Heritage course)

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10_news-chippingin.indd 1 12/09/2012 10:22 PUREDRIVE ad:Layout 1 10/09/2012 13:17 Page 1 CUSTOMFIT

DIFFERENT PERSPECTIVES: There are many factors to consider in a comprehensive driver tting. Pictured here is a “Forget the modern trend pair of Mizuno’s sleek new JPX825 drivers for low spin; most club golfers will benefit from higher spin! Think how many golfers complain they hit their three-wood as far as their driver”

Driving in the right direction Neil Cooke, technical director at Golfsmith Europe, addresses the all-important issue of custom- tting drivers

he driver was to shape the ball o the tee may three-wood as far as their driver. a lot of the work in gaining distance. traditionally the hardest have to search around for the This is mainly due to the extra loft, The softer fl ex prevents the golfer Tclub in the bag to hit, increasingly rare drivers with which gives slower swingers a having to swing fl at out all the time being both the longest and least smaller heads. better launch angle, higher spin, to get anything out of the club. lo ed of clubs. However, drivers One of the hardest points to more airtime and so more distance. have probably bene tted most get over to the club golfer is that Backspin doesn’t harm the club 4. Sha Weight from technological advances they should look to increase golfer; it’s the sidespin that does The shaft weight is the biggest over the past 25 years. New their average driving distance, the damage. By increasing loft variable in the total weight of a materials and better R&D not their all time longest drive. and backspin, the result should be driver. Faster swingers looking for have made today’s drivers The other di cult task facing greater accuracy and lower scores. control may benefi t from heavier much more user friendly the club tter is the golfer’s shafts, while the ultra lightweight than the old wooden models. perception of distance. Very 2. Length shafts can help the slower swinging The introduction of titanium few golfers have a realistic idea Practically all manufacturers make golfer gain clubhead speed. has made it possible to move about how far they hit the ball; their standard length drivers at weight around the head to practically every golfer we ask 45”, if not even longer! Again, this These four points, above, should be improve forgiveness and to help believe they drive 250 yards is okay for increasing someone’s a club fi tter’s fi rst considerations, manipulate ball  ight. and hit 8-iron 150! longest drive, but it cuts down on before other specifi cations have By making the clubhead accuracy and control, and ultimately to be taken into account such as lighter, manufacturers have The following pointers should on average driving distance. A 44” torque, kick point, balance point, been able to make heads bigger. go a long way to giving the driver hit in the middle will always face angle and hosel off set. The original ‘metals’ were 190cc customer a longer, more go further than a 46” driver hit out of Lastly, it is sometimes the more in volume, which virtually consistent driver. the heel. obvious things that can make a unimaginable compared to staggering diff erence to ball striking today’s legal limit of 460cc. 1. Lo 3. Sha Flex and distance, so don’t overlook tee Today’s large, high-MOI drivers Forget the modern trend for low As with other clubs, it is generally height and ball position! These two produce straighter and longer spin; most club golfers will benefi t better to fi t on the softer side rather factors often increase distance with a miss hits, but there is a trade o from higher spin! Think how many than the stiff er. This makes it easier to golfer’s old driver! with workability. Players looking golfers complain they hit their ‘load the shaft’ and to let the club do www.golfsmith-europe.co.uk

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12_custom fit.indd 1 12/09/2012 10:25 LOBSTER GOLF ad:Layout 1 24/07/2012 08:57 Page 1

GOLFWEAR

Enquires please contact Tim Greenwood | [email protected] | 07815097928 | 02089938799 MIA dps:Layout 1 14/09/2012 08:22 Page 1 Topping the

MIA Sports Technology, leading distributor of technology products has grown rapidly since being founded in 2007 and now arguably tops the leaderboard in terms of the brands in its portfolio and the innovation it applies in bringing these to the market as integrated solutions.

ales growth has been matched by an expansion of a global The start of the trade show season will also provided further Scustomer base spanning Europe, the Middle East and exposure for MIA, exhibiting at Golf Europe and The Golf Show Australasia. The strong increase in worldwide coverage can largely Harrogate with their leading technologies: be attributed to the dominance of MIA in high profile golf industry events particularly regarding its presence at major tournaments. Portfolio Showcase The popularity and constant demand of the world’s most accurate FlightScope – the next generation 3D club and ball tracking and portable launch monitor, FlightScope, has provided MIA with radar.The X2 offers exceptional versatility with an amazing battery some high profile exposure, dominating the BMW PGA life of 10 hours and full wireless capability allowing direct Championship and the Open Championship 2012. At the PGA connection to a PC, Apple iPad or smart phone. There is an option Championship FlightScope tracked the 1st and 18th holes, where for a built in alignment camera and self levelling feet through the the club and ball data was delivered to the spectators on large X2C. The FlightScope Skills software allows golfers to assess and format video walls throughout the 4 days of tournament. The benchmark their golf games indoors and outdoors using a set of success of MIA at the PGA Championship lead to their invitation to virtual targets to aim at during a practice session. Each shot is The Open Championship, Royal Lythem & St Annes. At the Open given a score based on the ball’s proximity to the target. The MIA and FlightScope dominated the tournament in more ways than FlightScope Skills App is coming soon! For more information visit: ever before. FlightScope tracked the 16th tee where screen shots of www.flightscope.com the measured parameters were broadcast by the BBC straight to the Television footage of the event. The FlightScope X2 also worked in conjunction with HSBC, Official Patron of The Open Championship to enhance an interactive experience, The HSBC Golf Zone, provided to all visitors to the Championship. FlightScope’s support to HSBC was in two key areas. The practice ground is always a favourite destination for visitors and this year saw 4 FlightScope X2 systems located on the range connected by wireless technology to Apple iPads. As players practiced, detailed performance data was delivered directly to the iPad in real time allowing the pro’s to fine tune their games as they prepared for their rounds. The data was also transmitted to the HSBC Golf Zone where it was displayed to members of the public on a 50” screen in the FlightScope section, accompanied by video footage of the range. Those visitors inspired and intrigued by what they saw on the practice range could then try out the technology for themselves in the 4 bay FlightScope Driving Range – 3 adults and 1 junior – located within the Zone installed with the new software, FlightScope Skills.

Science&Motion – producers of SAM PuttLab, the first worldwide system that provides complete putting analysis. It analyses the 28 most important parameters of your putting stroke and displays the results in easy to understand graphic reports. You can improve profit with Putter Selection which enables you to compare putts MIA dps:Layout 1 14/09/2012 08:22 Page 2

with different putters to accurately work out which club works best Guru Training Systems – combines the latest technology, bringing for you or your customer. SAM BalanceLab, one of the most an exciting and innovative approach to golf training and will help to accurate distribution technologies in the world – is also available. improve the quality, diversity and variety of your golf lessons. Designed for use by golfers of all abilities to help identify issues in Swinguru Pro is the world’s first real-time markerless golf training their balance and weight distribution and with 2500 individual and teaching system. It combines full body 3D visualisation with sensors, the BalanceLab is able to give simple intuitive and interactive feedback for golf swing analysis. extremely precise readings and then display Swinguru have released a FREE trial version of their software the results in a user-friendly, comprehensive available at: www.gurutrainingsystems.com report. For more information visit: www.scienceandmotion.com

Performance Studios The service provided by MIA does not stop with the distribution of the technology. Another major service they offer is the design and installation of performance studios that provide a state of the art V1 Pro – the #1 video analysis software in sports. Designed to custom fit/teaching environment. MIA works closely with their allow golf professionals to improve their coaching facilities with clients to ensure that the products and services they supply video analysis technology. You can turn your business into an positively add value to the customer and their commercial success. incredible marketing tool through V1 Branded Academies which A great achievement was the studio installation at the Golf automatically uploads your V1 lessons to Facebook, Twitter and Academy, Muscat Hills in the Sultanate of Oman. MIA supplied the YouTube and directly sends them to your students’ SmartPhones. studio with a 32” touch screen and two 120 frames per second The latest addition to V1 Pro is their new high tech Golf App which cameras to accompany its show case technologies: a FlightScope allows you to record and trim swing videos. Slow motion and step- X2 & V1 Pro with Branded Academy. MIA’s installation of the high by-step playback allows you to fully analyse your swing tech studio led to Muscat Hills becoming one of the top learning accompanied by drag and move video playback which enables facilities on Oman. easy access to your data. The App also enables you to categorize and organise your videos. Visit: www.v1golf.com Where to find us for more information.

Autumn trade show offers: • The new iPad FREE with all FlightScope X2/X2C orders placed at the show. • The new iPad FREE with all Swinguru orders placed at the show plus free upgrades and support until 31st December 2012. • 10% off any Science & Motion orders placed at the show. showCase

Ping Drive time Anser Launched in July, the Anser As attention in the pro shop turns to stocking up for is Ping’s first adjustable driver, Spring 2013, new drivers are being released into the featuring an adjustable hosel by which golfers can add or subtract market. Here is a snapshot of some of the latest models 0.5° of loft. A 460cc clubhead is made from a Titanium alloy, and features a dark non-glare finish. RRP: £355 www.ping.com 913

Titleist claims it has improved T aylorMade its SureFit Tour adjustable hosel R11S for its new 913D2 (460cc) and 913D3 (445cc) drivers. Rory Following the startling McIlroy played with a 913 in the success of the original 2012 PGA Championship, and R11 in 2011, TaylorMade they will arrive at retail from says its successor is the November 1. most adjustable driver in RRP: £344 golf. A total of 80 settings www.titleist.co.uk are available thanks to the five-way sole plate, adjustable hosel and Cobra moveable weights. ZL Encore RRP: £349 www.taylormadegolf.eu Cobra’s ZL Encore driver now comes in three colour choices: Black, White or an all new Red option Cleveland (pictured), which is due Classic 270 at retail in mid-October. The multi-material driver The Classic 270 brings features Cobra’s E9 Face Cleveland’s latest lightweight technology with dual roll. technology, yet with a retro RRP: £319 look. A deep face should www.cobragolf.com offer great forgiveness, while weighting should boost a penetrating, low-spin launch. 270g and 290g weights are available. Mizuno RRP: £249 JPX825 www.clevelandgolf.com

Mizuno promises a double layer of forged titanium in the MD Golf clubface of the new JPX825 ST3 is the hottest it has ever The new generation of Superstrong produced. With an ultra-thin drivers from MD Golf is the ST3, crown, maximum weight is which comes with what promises positioned low and deep, to to be improved aerodynamics, encourage high, straight ball for faster swing speed. A tungsten flights. weight screw should also help golfers RRP: £249 find the optimum launch angle. www.golf.mizunoeurope.com RRP: £99.99 www.mdgolf.co.uk

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16-sgb_drivers.indd 1 12/09/2012 10:29 SIGHTRIGHT ad:Layout 1 20/07/2012 14:56 Page 1

Help yyourour cucustomersustomers hole mmoreore puputtsttts

Imagine Putting with pinpoint accuracy, reading greens and breaks with utmost confidence, setting up perfectly on line and holing more putts, lowering your score and really enjoying your game. That’s what SightRight is about. Our eyes are the most powerful of our senses and most Golfers don’t use them properly, unknowingly sighting across a line of aim they thought they were seeing straight, struggling to get a perfectly square putter face to the line and then putting accurately along it. SightRight guarantee’s perfect sighting, a perfectly square putter face and ball position aligned to golfers individual eye-dominance and amazingly accurate putting. Golfers can easily check and make the simple adjustments necessary in minutes. Easy to use... On Greens On the Driving Range Indoors

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DarrenDarren ClClarkearke sasays:ays: 4 easy steps to perfect set up

3. Putter face alignment and 4. Perfect chipping and aiming 1. Perfect sighting and aiming 2. Perfect putting stance ball position on course

By using SightRight methods to line up SightRight’s simple set up drill gets SightRight shows you how to get a SightRight is so good it will help you every shot, you’ll quickly learn how to you into your perfect putting position, perfectly square putter face and the transform your chipping and long read and pick the perfect line in your on line, every time. There is no correct ball position for you. You’ll get game. By using the same simple putting time and time again. guesswork, as SightRight shows you amazing accuracy improvement over all approach, you’ll soon be looking to what’s right for you. distances and hit perfect putts under hole your chips, and set up to the pressure. Say goodbye to those twitchy perfect line to the fairway or green 2 footers. time and time again.

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SightRight Golf C/O , South Road, Bridgend Industrial Estate, Bridgend, CF31 3PT, UK. Tel: +44(0)1656 767042 Fax: +44(0)1656 650468 Email: [email protected] Website: sightrightgolf.com showCase

Yonex Ezone SD

Core Centre of Gravity’, thanks to a carbon graphite crown and Inner Weight System, should be key to an expanded sweetspot on the Ezone SD, for better forgiveness. Distance should also be Callaway boosted by the Muscle Razr-Fit Power Face. Callaway launched the Razr Fit driver at the beginning of 2012, RRP: £199 featuring an OptiFit adjustable system, including a rotating cog www..co.uk on the hosel and moveable sole weights. RRP: £329 www.callawaygolf.com MacGregor M59

The 460cc M59 Titanium has a curved face, which Nike Golf should provide an VR_S expansive sweetspot, while sole contours are The aerodynamics of the VR_S designed to reduce drag. It clubhead are designed for faster comes with a UST graphite swing speeds, while NexCor shaft, right-handed only, technology brings variable and in lofts of 10.5° and 12°, clubface thickness for extra and 14° for women. forgiveness. The STR8-Fit system RRP: £149.99 enables launch angle to be www.macgregor-golf.co.uk adjusted by up to four degrees. £199.95 www.nikegolf.com Dunlop NZ9 Snake Eyes Promising affordable quality, Dunlop’s NZ9 is 695 available to retailers beyond the Sports Direct chain, although the RRP of £79.99 is exclusive to Sports The 695 driver comes in White, Direct. The titanium 460cc NZ9 has a White, anti- and features an adjustable glare finish and a loft of 10°. sole weight so golfers can tune RRP: £79.99 its launch angle. The 695 also www.dunlopsport.com comes with an adjustable hosel so golfers can open or close the clubface to suit their game. BENN ROSS RRP: £189 Quad Speed RIP www.snakeeyescustom.com The Quad Speed RIP veers away from the trend to have CG low and Honma deep. Available with a 10° S-02 loft only, the traditional crown design maintains The S-02 is part of Honma’s S a ‘Mid’ CG, with a view to Series, launched earlier this producing a powerful, year. The club is constructed piercing ball flight. Quad from seven parts and several stability weighting is materials, including strong-yet- designed for a high MOI elastic beta-titanium, with no and stability at impact. expense spared. RRP: £139.99 RRP: N/A www.benrossgolf.com [email protected]

18 SGBgolf

18-sgb_drivers.indd 1 12/09/2012 10:26 CHERVO SPORTS ad:Layout 1 27/06/2012 12:17 Page 1

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Contacts for UK: Mr Tim Greenwood - Mobile: +44 (0)7815 097 928 E-mail: [email protected] Contacts for UK: Mr Tim Thanks to the combination of the micro 15 denier shell fabric, the highly breathable waterproof membrane and the high performance tricot lining which uses invisible glue technology, this new 3-layer fabric needs no lining, keeping the garment ultra light: great to wear, great for traveling. So, have fun even if it’s raining, stormy, windy or chilly: WHEREVER, WHENEVER. feeling-srl.com

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Adams Speedline Fast 12

Titleist Adams promises the ‘Airfoil’ design of its 910 Speedline Fast 12 driver reduces drag by While the 910 D2 14%, thereby increasing clubhead speed (pictured) is 460cc by up to 3mph, and that MOI in the 460cc and geared for a high clubhead increases forgiveness by 10%. launch, and the RRP: £249 910 D3 is 445cc and www.adamsgolf.com intended for low spin, both drivers feature patented Sure-Fit Hosel Callaway technology, allowing RAZR X Black loft and lie to be independently adjusted. The Forged Composite in the crown of RRP: £305 the RAZR X Black is lighter yet stronger www.titleist.co.uk than titanium, resulting in a clubhead that is lighter but still promises high MOI, thanks for perimeter weighting. RRP: £229 Tuo r Edge www.callawaygolf.com Exotics XCG6

The Exotics range becomes P ing adjustable for the first time i20 with the new XCG6, which will arrive at Foremost retailers in The i20 comes with an anti-glare Matt November. Loft and face angle Black finish and the 460cc, titanium can be adjusted via the hosel, driver is loaded with tungsten sole while the clubface promises to weights to give the club high MOI be Tour Edge’s fastest. and a low and deep CG, with a view RRP: £299 to enhancing low-spin, penetrating www.touredge.com trajectories. RRP: £299 www.ping.com DXi Superlight TaylorMade The DXi Superlight is the lightest RocketBallz driver Wilson has ever made, at 269g, to enable faster swing Not only are the RocketBallz Speed and speeds. A 48g Matrix Ozik shaft Tour models very light to pick up swing and 28g WinnLite grip save speed, they are also adjustable. Flight weight, while a ‘5-zone Cup Face Control technology enables golfers design’ should give the club an to adjust face angle, loft and lie via a expanded sweetspot. selection of eight settings. RRP: £199.99 RRP: £249 www.wilsonstaff.com www.taylormadegolf.eu

John letters Cobra MM Black AMP

John letters claims the The AMP features Adjustable Flight combination of plasma welding, Technology, so the club can be set for a Beta titanium clubface and a Open, Neutral or Closed positions. E9 ‘Feel Cell sole bar’ enables the face technology with Dual Roll brings an Master Model Black driver to elliptical clubface with a canted bulge, produce explosive distance which should boost distance for off- without compromising feel. centre strikes. RRP: £249 RRP: £259 www.johnletters.com www.cobragolf.com

20 SGBgolf

20-sgb_drivers.indd 1 12/09/2012 10:27 BIG MAX ad:Layout 1 06/01/2012 09:07 Page 1

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ADJUSTING WITH THE TIMES: Ping’s Anser driver, complete with adjustable hosel

“John Solheim was always comfortable with the notion of built-in adjustability, but he was not prepared to do so at the expense of the club’s performance” John Clark, Ping Switch hitter John Clark, managing director of Ping Europe, talks to Duncan Lennard about the company’s eagerly anticipated entry into the market for adjustable drivers

he term Anser  rst appeared almost Back in the Sixties the Anser was synonymous 50 years ago, in 1965, around the time with technical innovation, and it continues to Tthe Beatles were recording Yesterday. be so today.” Today, Yesterday is the most covered song Moody and magni cent in a dark-grey matt, of all time, and Karsten Solheim’s heel-toe and retailing at a meaty £355, the 460cc Ping weighted creation is golf’s most aped putter Anser driver could easily be interpreted as design. a rather grudging nod towards adjustability. Given the heritage in the Anser moniker, it is Ping is the last of golf’s major companies to perhaps a surprise that the brand has chosen bring out an adaptable driver; and when it to use it for its most technologically advanced eventually arrives, it features a bare minimum club range to date. Launched this summer, of adjustability – a hosel sleeve permitting the new Anser family features Ping’s rst plus or minus half-a-degree of lo . This is not, adjustable clubs, in driver and fairway guise; however, how Clark sees it. sophisticated high-launch hybrids; new forged “We’ve been looking at adjustability for irons; and tour wedges, with smart grooves and some time,” he counters. “John Solheim was exacting sole pro les. John Clark, managing director of Ping Europe always comfortable with the notion of built-in “We want to blaze trails but we don’t want adjustability, but he was not prepared to do so to lose touch with the fantastic history and Ping. It’s one John Solheim [Ping chairman, at the expense of the club’s performance. heritage of our brand,” explains John Clark, chief executive and son of company founder “In order to build an adjustability Ping Europe managing director. “Anser is Karsten] is very comfortable with in terms of mechanism, you have to add some mass into a name that has deep-rooted history with using as a family name for our high-end clubs. the hosel area. To stop the club getting heavier, PING’S BRAD SCHWEIGERT

22 SGBGOLF

22-23-sgb-golf.indd 1 12/09/2012 10:35 it usually means removing it from the head. Once you take weight out of the head you affect your ability get the centre of gravity in the right place for optimal performance.” Ping’s solution was to create an aluminium hosel sleeve with a titanium screw. Allied to a sleek design, the club represents the brand’s vision of no-compromise adjustability. Offered with four lofts (8.5°,9.5°,10.5°,12°) and four shaft options with a range of loading profiles, Anser adaptability is an intentional fine-tune. Perhaps influenced by the potential for bewilderment in multi-faceted adjustability – and certainly guided by its own core values of face-to-face custom fitting – Ping has elected to keep it simple. With that in mind, it is perhaps surprising that they did not go for adjustability through weight ports, which would not require a special hosel sleeve. “We know that loft is the primary contributor to fitting and changing launch conditions, and that is why we unlocked the ability to fine-tune loft at plus/minus 0.5°” explains Marty Jertson, Ping senior design engineer. “Players can expect to see changes in launch angle and spin of up to 1° and 400 rpm between the ‘plus’ and ‘minus’ positions, without changing the straight bias characteristic of the driver. The importance of loft means that even this kind of loft fine-tuning Forging ahead: can create significant distance gains.” the new Ping Anser iron, featuring stabilising bars New technology, new retail prices

ith its reduced-spin 460cc head and medium- sole interacts with the ground and turf “That was back in the 80s and 90s, and Wto-high launch weighting, the driver has relative to when the face impacts the I don’t know how relevant it is. My own been designed to appeal to current fans of both the golf ball is the most important factor feeling is that in any sport, some parts are Switch hitter better-player i20 and mass-market G20 ranges. It sits in hitting consistent shots. Getting the traditional, and other parts need to move alongside an adjustable fairway wood (14.5°, 16.5°, right sole width allows us to perfect on. Working out which items should be 18.5°) crafted to add a little extra penetration and this timing for different golfers and kept and which should be allowed to versatility, and a hybrid series progressively weighted turf conditions.” move on? Those are difficult decisions to to optimise flight in each of the four lofts of 17°, 20°, Elsewhere Ping has also announced make, in any sport. 23° and 27°. Hefty RRPs of £220 and £180, around £20 telescopic adjustability in its Nome “But certainly it should be taken into more than the i20 equivalents, will no doubt raise the 500 long putter. account that legislating on what’s right New groove: Ping’s Tour wedges odd eyebrow and lower the odd bank balance. “I think more than in any other area have their Gorge grooves (below) for the pro game will have an impact on “We are not the first to hit these kind of price points,” of the game, putting is where the milled at the company’s Arizona HQ the ordinary golfer. He or she has a vested Clark defends. “We realise it’s moved the clubs into a golfer is hoping to find a new feel, a interest in the decisions made. In looking segment of the market, but it’s a higher-end range with new something,” Clark argues. “Our at the pros, the ruling bodies should not plenty of features our standard product doesn’t have. long putter adjustability gives the lose sight of the average player.” When you look at the features and benefits we believe ability to experiment.” Ping will be showing off these products the range still offers value for people who really want to Clark confirms Ping’s commitment and more through early October at the play their best.” to both this longer putter and the 405 Nordic Golf Sow in Malmo and at the TGI Ping’s first forged iron, the 2010 Anser, has been belly-anchored Nome, despite the Golf/ Foremost Harrogate Show. replaced by an updated version with stabilising bars recent conjecture about the place of “The sell-in for the Anser range has progressively angled to further optimise centre of gravity long putters in the game. gone well, and while it is very early to for feel and launch. Positioned somewhere between the “The comments I hear relate more comment on sell-through we have very i20 and S56 models, these compact-yet-forgiving irons to how the putters are used rather good reason to be positive,” says Clark. feature less offset than the game-improver models and than the putters themselves,” he expands. “The issue “With its shaft options and customising ability this is are in the stronger iron player zone. appears to be with anchoring, and how that is defined. a range that calls upon the expertise of the club pro. Completing the Anser range is the Tour wedge, That’s the hard part of this. In the meantime, we feel our We believe Ping clubs should be sold face-to-face in a complete with Gorge Grooves cut and milled in-house Nome putters present an option for players looking for custom-fitting environment, and we do a lot of business at Ping’s Phoenix HQ to ensure the precision needed to the best solution for them.” through PGA pros who are able to advise in what they nudge the legal limits. While the sole of the Tour wedge In recent times the infamous Ping Eye II lawsuit of believe is right for their customers. is shaped for versatility, Ping has gone a stage further 1990, in which the brand sued the USGA for outlawing “Consumers are increasingly technically minded in offering three different sole widths – Standard, Wide square grooves, has been mentioned with increasing and looking for this kind of advice, so there is a great and Thin. regularity as the reason for perceived leniency in golf opportunity for our authorised Ping accounts to use “You need varying sole widths to fit wedges for turf equipment development over the past two decades. their expertise to guide the customer to the right interaction,” explains Jertson. “The timing of when the “I don’t know if that is actually the case,” Clark muses. product.” www.ping.com

SGBgolf 23

22-23-sgb-golf.indd 2 12/09/2012 10:41 headtohead Back behind the wheels PowaKaddy and Hill Billy have returned to ownership under John de Gra -Johnson and David Catford. We hear about the plan ahead from de Gra -Johnson

hat is the history of your involvement with PowaKaddy and Hill Billy? WI rst became involved in PowaKaddy as managing director in 1991 when the brand was at a crossroads. Over the next 13 years we took the lead in transforming the electric trolley market by changing the perceptions of the golf consumer. We positioned the electric trolley as an essential piece of equipment for a serious golfer, as opposed to something only senior golfers with bad knees would use. With PowaKaddy we fuelled that demand by introducing contemporary designs, backed with robust engineering and eye-catching marketing ROLLING ON: PowaKaddy’s PK Sport has an ergonomic, soft-grip handle with a built-in, ambidextrous speed control roller, combined programmes. with an LCD display screen. It has a three-way folding mechanism and the aluminium frame comes in three colours. RRP FROM £429 Hill Billy joined the PowaKaddy stable in 2000; a great brand with an extremely loyal customer base that appreciated no-frills functionality, durability and What are your plans for future growth of great value for money. By bringing the brands together PowaKaddy and Hill Billy? “THE ELECTRIC we bene ted from cost e ciencies and operational We are extremely excited about the future. TROLLEY MARKET synergies, to maximise the potential of both brands. When you look at the facts we are in an CONTINUES TO We sold the business in 2004 with sales, market extremely strong position. The electric trolley share and brand popularity at an all-time high. Now market continues to grow – in the UK it is the GROW – IN THE UK I am delighted to be back alongside David Catford. most popular form of golf club transportation IT IS THE MOST David, our CEO, has vast experience in the electric amongst regular golfers – more popular POPULAR FORM trolley business both at PowaKaddy and as one of the than pull carts or carrying. According Sports original creators of Hill Billy. We believe we can really Marketing Surveys Inc.’s very latest consumer OF GOLF CLUB make a di erence here again. survey, more than half of regular golfers who TRANSPORTATION own an electric trolley have a PowaKaddy – AMONGST REGULAR Can your foresee any major changes operationally we have an incredibly loyal following built up from your headquarters in Kent? over four decades. Put the legions of Hill Billy GOLFERS – MORE As you would expect we are reviewing every single fans alongside that and we have two of the POPULAR THAN part of the business over the next few months, but one three dominant brands in the marketplace. thing is for sure; we have a great British heritage and Add to the mix the incredible support we get PULL CARTS OR a long history in Kent. We have been building electric from our retail partner base and that is not a CARRYING” trolleys here for nearly 30 years and I have no doubt bad starting point for a new plan. that will continue for many years. What can you tell us about how the PK and HB product How is the chain between PowaKaddy and golf lines will evolve in the near future? retailers set to change? It is very early days and the product development In terms of sales and customer service the message timeline is a relatively long one but we have started the in the short term is simple – business as usual. Our process on formulating a new long-term product plan. sales team has corresponded with every single We had some new iterations of current products in the PowaKaddy account providing details of the new pipeline anyway for 2013 but we are already looking ownership and re-iterating that all warranties are valid beyond that as we look to re-invigorate the brands over from the previous ownership. Of course as part of our the next few years. business review we will look at ways of improving The starting position for all our products will remain our proposition with our retail partners in terms of true to the core values that built the brands in the rst products, programmes and service. We acknowledge place – great quality, outstanding functionality, top class that there have been some challenges over the last few performance and excellent service. years and we aim to make improvements as quickly as possible. www.powakaddy.com

24 SGBGOLF

24-sgb-headtohead.indd 1 12/09/2012 10:37 Golf Directory AUG12.qxd:SGBGolf_NEW_template 03/09/2012 15:00 Page 1

Directory of Manufacturers, Suppliers and Services A ECCO Shoes UK Limited, I The Granary, Abbey Mill Business Park, M Asbri Golf Ltd, Lower Eashing, Godalming, Surrey IJP DESIGN Worldwide Golf Brands Ltd Unit C, Trecenydd Business Park, GU7 2QW. 77-83 GROVEBURY ROAD. 319 Ordsall Lane, Salford LEIGHTON BUZZARD. Caerphilly, CF38 2RZ. Tel: 01483 411000 Manchester M5 3FT Fax: 01483 410008 BEDFORDSHIRE. LU7 4TE. ENGLAND Tel: +44 (0)2920 852631 www.ijpdesign.com Tel: +44 (0)161 886 4010 Fax: +44 (0)2920 852268 [email protected] Fax: +44 (0)161 886 4001 Email: [email protected] www.ecco.com/uk www.ramgolf.co.uk Web: www.asbrigolf.co.uk J www.stuburt.com www.macgregor-golf.co.uk Jaxx Golf Co Ltd, UK Golf Distribution, G PO Box 1607, Huddersfield HD1 9PZ Groove Equipment Ltd, 2/F Kam Tel: 0845 196 0050 Abacus Sportswear Chung Building, 54 Jaffe Road, Mobile: 07774 789135 Abacus Sportswear AB Wanchai, Hong Kong. www.ukgolfdistribution.co.uk MD Golf, Golf Network MD House, Beragården, Dalbyvägen Tel: +852 2529 1529 Orchard Close, Antrim, 247 94 Dalby, Sweden Fax: +852 2529 1428 Northern Ireland, UK BT41 2RZ Tel +46 46 20 10 28 Tel: ++44-2894-460333 Fax: ++44-2894-460555 Email: [email protected] B John Letters, UK Golf Distribution, www.mdgolf.co.uk PO Box 1607, Huddersfield Benross Golf, HD1 9PZ Unit 5, Waterside Trading Tel: 0845 196 0050 Estate, Ham Moor Lane, GolfTech Golftrading Limited, Mobile: 07774 789135 Weybridge, Surrey KT15 2SN. Union Mill, www.johnletters.com Tel: 01932 821200. Vernon Street, www.benrossgolf.com Bolton BL1 2PT MIA Sports Technology Tel: 0844 209 8886 (UK Only) Unit 13, Linfit Court, Colliers Way, Fax: 0844 209 8887 (UK Only) Clayton West, email: [email protected] Huddersfield. HD9 9WL www.golftech.eu JS International Ltd, Tel: +44 (0)1484 666860 Unit B, 3 Regal Way, Watford WD24 4YJ www.miasportstechnologies.com United Kingdom Tel: 0845 124 2275 C Motocaddy Ltd, Fax: 0845 124 2276 Units 15-18, Stanstead Distribution Champ Golf [email protected] www.jsint.com MacNeill Engineering Company (U.K.) Ltd. Golfsmith Europe Centre, Start Hill, Great Hallingbury, Unit 54 Unit 3 Cardinal Distribution Park Hertfordshire CM22 7DG The Warren Royston Rd Tel: 0845 058 9818 East Goscote Industrial Godmanchester Leicestershire LE7 3XA Huntingdon Email: [email protected] PE29 2XR Web: www.motocaddy.com Tel: 01480423610

Core Golf Ltd, K Unit B5, Station Yard, Thame, H Karakal UK, PO Box 11 Oxfordshire OX9 3UH UK Bristol BS11 0AS. Tel: +44 (0)1844 215150 Tel: 0117 982 9057 Fax: +44 (0)1844 217200 [email protected] www.thegripmaster.eu To insert your company into our L Directory of Manufacturers, Suppliers and Services please call Links Sports Retail Partnerships Ltd Distributor UK, Europe and Matt Davis on 07788812444 or Middle East Stuart Horne email: [email protected] E [email protected] +44 1428 713726 All the information in the Directory section Eaton Ltd, Hotblade Golf, Northfields Industrial Estate, UK Golf Distribution, was correct as supplied at the time of Market Deeping, PO Box 1607, Huddersfield HD1 9PZ going to press. nr. Peterborough PE6 8EQ. Tel: 0845 196 0050 Tel: 01778 341555 Mobile: 07774 789135 SGB Golf cannot be held responsible for www.ukgolfdistribution.co.uk www.faldoprocare.com any changes in address details and/or omissions. www.5hourenergy.co.uk Golf Directory AUG12.qxd:SGBGolf_NEW_template 03/09/2012 15:00 Page 2

Directory of Manufacturers, Suppliers and Services

O Powakaddy International Ltd, Worldwide Golf Brands Ltd Sunice Europe Ltd Sittingbourne, Kent ME10 3JH. 319 Ordsall Lane, Salford 22 Seax Court, Oscar Jacobson Tel: 01795 473555 Manchester M5 3FT Southfields Industrial Estate, United Kingdom Office Tel: +44 (0)161 886 4010 Laindon, Essex SS15 6SL Oscar Jacobson UK Ltd, Fax: +44 (0)161 886 4001 Tel: 01268 400000 27 Lancaster Mews, www.stuburt.com Fax: 01268 400001 GB-London, W2 3QE www.ramgolf.co.uk Tel: +44 207 402 0797 Email: [email protected] Fax: +44 207 402 0918 www.macgregor-golf.co.uk www.sunice.com

Sales Manager UK, Key Accounts Manager, UK Home Counties Agent, Mark Wharton PureDrive Batteries Mob: +44 783 121 7364 PureDrive Batteries Ltd [email protected] Unit 6 Gamma Orchard Trading Estate SUN Mountain, T UK South East, Matthew Allen Toddington Gloucestershire Brand Fusion Int Ltd., Mob: +44 7850 842902 Golfers Club House, Oak Road, [email protected] GL54 5EB True Temper Sports, Tel: 01242 621548 Leatherhead, Surrey KT22 7PG. Walsall Road, www.puredrivebatteries.co.uk UK South West, Jimmy Gough Tel: 01372 373237 Birmingham B42 1BP. Mob: +44 783 143 0454 Fax: 01372 379900 Tel: 0121 331 2276 [email protected] [email protected] Q www.brandfusionltd.co.uk UK North, Simon Clare QOD Golf Mob: +44 796 637 8383 Sales & Marketing Director [email protected] Alan Dixon +44(0)7720 067 672 Scotland, Brian Doole Mob: +44 797 343 0312 www.qodgolf.com [email protected]

Ireland, Donal McEvoy Wildan Sports S Phone: +353 87 2592252 [email protected] Softspikes (Trisport Ltd), 38 Amber Close, Tamworth Business Park, Amington, Tamworth, Staffs B77 4RP Tel: +44 (0)1827 56544 www.softspikeseurope.com www.bwgrips.com

SPORTS MARKETING SURVEYS INC. P The Courtyard, Wisley, Surrey GU23 6QL Contact: RICHARD PAYNE – SPORTS ACCOUNT MANAGER Proquip Ltd, [email protected] Waverley Mills, Langholm +44 (0) 1932 345 539 Dumfriesshire DG13 0EB www.sportsmarketingsurveysinc.com Tel: 01387 382 861 SPORTS MARKETING SURVEYS INC. [email protected] is a specialist research consultancy Web: www.proquipgolf.com working internationally across the golf industry.

Stromberg Menswear Limited, No.3, Stotts Island, Wakefield Road, PING Collection Europe Ltd Brighouse HD6 1PE 2AA Landmark House, Station Rd Tel: 01484 717979 Cheadle, Cheshire SK8 7BS Tel 0161 486 5880 www.stromberggolf.com [email protected] NIPPON SHAFT:Layout 1 07/09/2012 11:45 Page 1

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