USA Volume 9 Rawlings Size
Total Page:16
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attracts Gold Glove–caliber players to its advi- League Baseball announced the sory staff every year, including eight Rawlings relaunch of the defensive excellence Gold Glove Award winners in 2010. This con- trophy for the nine best minor leaguers tinues the annual trend of Rawlings leading all across all divisions. glove brands in Rawlings Gold Glove Award Rawlings introduces a brand-new winners year after year, including Hall of Famers digital experience at Rawlings.com in such as 16-time winner Brooks Robinson, Ozzie 2011. The new website, downloadable Smith (13 wins), Roberto Clemente (12), Keith applications such as the custom glove Hernandez (11), Johnny Bench (10), and Mike builder, and mobile-centric platforms Schmidt (10). enable Rawlings to better connect and Also introduced in 2010, the innovative engage consumers on their terms with REVO SOLID CORE glove series revolution- content they want. izes defensive performance through two inte- grated technologies: OPTI-FITTM with its PROMOTION enhanced grip, maximum command, and opti- Due to its market share and player- mal feel; and the proprietary Custom preferred position in the market- Player TechnologyTM construction, place, Rawlings is “The Mark of a allowing each player to match his Pro®,” and the famous Rawlings or her catching style to one of Red Label Design® and three pocket patterns. Rawlings Script are synony- mous with the best of all lev- authentic and global authority on protecting RECENT DEVELOPMENTS els of baseball. athletes’ bodies from head to toe. While Rawlings’ core Even though it launched on Rawlings’ advisory players — from yes- focus centers on baseball Opening Day 2010 — more than terday’s heroes such as Clemente, Mantle, and equipment for next-level two years after some competitors’ Musial to today’s stars of Jeter, Mauer, and athletes — the 12- to social media efforts — Rawlings’ Pujols — embody these ve core values through 18-year-old future stars Facebook community is the larg- their play and dominance in all aspects of who aspire to reach the est of all baseball-specic brand the game and their character and integrity off the next level of their play- pages today. Within its rst four eld as well. ing careers — Rawlings has months, Rawlings became the expanded into more lifestyle- largest baseball sporting goods Rawlings, Rawlings Red Label Design, Rawlings Gold Glove Award, 5150, Custom Player Technology, Gold Glove, OPTI-FIT, centric categories with its new SRG Fusion brand on Facebook, more than NRG Quantum, pOp, Precision-Optimized Performance, performance apparel series. doubling the rest of the active baseball- Rawlings Replay, REVO SOLID CORE, The Mark of a Pro, In 2011 Rawlings reentered the football pro- specic sporting goods Facebook pages com- The Finest in the Field, Trap-Eze, and all respective logos are TM trademarks or registered trademarks of Rawlings Sporting tective headwear market with its NRG Quantum bined at the time. Goods Company, Inc., a division of Jarden Team Sports. helmet series, employing three proven technolo- As baseball’s social marketing leader, gies that simultaneously transfer force and heat Rawlings continues to engage consumers, retail- All other trademarks are the property of their respective owners. away from the head while actively and passively ers, and strategic partners in innovative ways absorbing impact without structural breakdown through daily engagements, exclusive experi- to the lightweight absorption system. ences, and exemplary customer service. These THINGS YOU DIDN’T KNOW ABOUT With the new Batted Ball Coefficient of digital grassroots initiatives convert passive RAWLINGS Restitution (BBCOR) bat regulation installed observers and “likes” into active community par- prior to the 2010–11 collegiate baseball season, ticipants and brand advocates to help Rawlings coaches across the country had to adjust to the engage and enable consumers directly. H Rawlings started as a sporting goods new standard aimed to make alloy baseball bats Beginning in 2011 Rawlings launched retail store in St. Louis in 1887 before ® perform more like wood bats. Rawlings 5150 an aggressive Hispanic marketing push domes- transitioning to the global manufactur- BBCOR bat and its Precision-Optimized tically and in key Latin American countries, ing brand it is today in 1907. PerformanceTM (pOpTM) Technology isolates the with campaign expansion planned in subse- quent years. H Rawlings developed the first-ever football shoulder pads in 1902, with later models BRAND VALUES designed by J. W. Heisman — yes, the Since the company’s inception in same Heisman celebrated annually as 1887, Rawlings’ mission has the trophy awarded to the best collegiate always centered on enabling football player in the country. participation by developing and H Dr. James Naismith, founding father of producing innovative, high- basketball, designed the first models of performance, and protective Rawlings basketballs in the 1920s. equipment and apparel for the professional player. H Rawlings created one of the first home This commitment to profes- gyms during World War I with the Rawlings sional excellence and athlete protec- Whitely Exerciser, a system of elastic added weight to a smaller region on the barrel, tion serves as the heart of Rawlings’ ve brand cords running over pulleys. translating into a lower swing weight. pillars: Authenticity, Innovation, Performance, H Since the inaugural Rawlings Gold Glove In an effort to expand the Rawlings Gold Protection, and Professional. Award team in 1957, only 293 MLB play- Glove Award platform to a yearlong celebration By continuously developing technologically ers can call themselves Rawlings Gold of defense, Rawlings introduced the Rawlings enhanced products, Rawlings dominates the Glove Award winners. Gold Glove Award Play of the Day fan engage- industry with innovative products, enabling seri- ment initiative on its Facebook page in 2010, ous athletes to reach their full potential and H Colorado shortstop and Rawlings Gold with Rawlings brand advocates voting daily for achieve peak performance. Glove Award winner Troy Tulowitzki the best defensive play made during the previous With revolutionary product innovations such named one of his dogs “Rawlings.” day’s games. In 2011 Rawlings and Minor as the S100 batting helmet line, Rawlings is the 75.