Rudolph Ferrara 22012 Verbena Pkwy, Spicewood, TX 78669 (484) 903-6374 ó [email protected] https://www.linkedin.com/in/rudy-ferrara-1853461

° 11 years of strong data processing experience in designing and implementing data warehouses and Business Intelligence applications ° Developed ETL solutions, data models, and reports. Gathered requirements and lead development teams ° EPM developer (Essbase, Planning, DRM). Oracle Essbase 11 Certified Implementation Specialist ° Data analysis (with MBA) and business domain skills in many business verticals including health care, financials, legal, and government domains.

EDUCATION

Master of Information and Data Science, UC Berkeley, Expected May 2017, Berkeley, CA MBA, Keller Graduate School of Management, Fort Washington, PA M.S. Computer Science, Lehigh University, Bethlehem, PA B.S. Computer Engineering, Lehigh University, Bethlehem, PA

TECHNICAL EXPERTISE

Languages SQL, PL/SQL, Python, , UNIX Shell Scripting, , C++, Java, Batch scripts ORACLE, MS SQL Server, IBM DB2 UDB, MySQL WINDOWS, , Unix-AIX, Solaris Tools/Software Hyperion Essbase, Hyperion Planning, FDM, FDMEE, EPMA, DRM, ODI, Informatica 7.x/8.x, TOAD, SQL Loader, SQL Developer, Borland C++, Visual C++, Eclipse, OBIEE, OBIA, JSP, J2EE, JAVA SCRIPT, VB SCRIPT, Drupal

PROFESSIONAL EXPERIENCE

Sears Holdings Apr 2016 – Present Lead, Business Intelligence - MSO Environment: MS SQL Server, MySQL, Pentaho (Kettle), R, Linux, Tableau • Leading the development of new business intelligence subject areas • Automated the multiple linear regression of sentiment analyses of survey result comments to show customer sentiment’s impact on NPS (Net Promoter Score) score. Created visualizations in Tableau. • Identifying ways that data science technologies such as machine learning, statistical analysis, big data, and data visualization can add value to the environment.

Wilsonart International Nov 2014 – Nov 2015 Business Intelligence and Data Lead Environment: 0racle 10g/11g, PL/SQL, SQL Server 2008 R2, Windows, Hyperion EPM 11.1.2.3 (Essbase, Planning, FDMEE, ODI, and HFM), OBIEE 11G. • Led a team that developed BI/ environments for finance, financial consolidation, sales, operational metrics, and human resources • Designed data extracts for Microsoft Dynamics, SAP, ACCPAC, and Epicor ERP systems • Developed data warehouse table definitions, OBIEE subject areas, and FDMEE loads into Hyperion Planning and Hyperion HFM

Page 1 of 2 First Data Jan 2013 – Nov 2014 ETL Tech Lead (Consultant) Environment: 0racle 10g/11g, PL/SQL, SQL Server 2008 R2, Windows, Linux, Solaris 10, Ab Initio 2.14.56, Informatica Power Center 8.6, Hyperion EPM 11.1.2.2 (Essbase, Planning, DRM, FDM, HFM, and EIS) • Worked with a team to upgrade a complex Hyperion 9.3 (Essbase, Planning, DRM, FDM, HFM, and EIS) environment to version 11.1.2.2 • Developed new Essbase and DRM applications • Modified Ab Initio graphs, programs, DRM exports, imports, queries, validations, blenders, SSIS packages, bash shell scripts, Windows bat scripts, Informatica mappings and workflows, Hyperion FDM VBScript, MS SQL Server stored procedures, Hyperion EIS models, Essbase formulas, and MaxL scripts to work in the new environment

Teva Pharmaceuticals Jan 2007 – Jan 2013 Applications Developer Environment: Informatica Power Center 8.6, 0racle 10g/11g, OBIEE 10g, PL/SQL, Windows, Linux, DAC. • Designed and developed several Hyperion Essbase BSO and ASO cubes • Worked on implementation of financial analytics, procurement, sales, chargebacks, pricing analytics, customer support, and inventory analytics OBIA/OBIEE subject areas • Data warehouse architect – developed architectural strategies, approaches and solutions and reviewed approaches and solutions from developers • Managed contractor developers, assigning and monitoring work • Designed and developed innovative data entry forms overlaid on Oracle OBIEE reports using Mootools, JavaScript and JSPs

Goldman Sachs – New York – NY Sep 2000 – Jan 2007 Software Developer (Consultant) Environnent: Solaris, IBM DB2 UDB, Alphablox, Hyperion Essbase, Perl, Autosys. • Developed several Essbase applications for the Equities, Fixed Income, Treasury, Futures, and Derivatives departments. • Developed Perl scripts, SQL, and Java programs to load and transform (ETL) from various source systems in data in star schemas in a DB2 UDB ; developed web based front-end J2EE applications to the Essbase applications using IBM DB2 Alphablox • Developed a custom OLAP engine written in Java

MIDS PROJECTS

Filmzz: Combined data from IMDB, OMDB, TMDB, and real time sentiment analysis of Twitter data via Apache Storm. Analysis of the data was done in Tableau.

Random Acts of Pizza: "Random Acts of Pizza" exists as a part of a sub-community on a website called "Reddit". People post messages asking for a pizza, explaining why they want or need it. Our team used machine learning to predict who would get a pizza. The machine learning model was an ensemble of Random Forest, Naive Bayes, SVM, and Neural Network methods.

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