NASCAR 2015 the Start of a Simulated Revolution?
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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
MOTORSPORTS a North Carolina Growth Industry Under Threat
MOTORSPORTS A North Carolina Growth Industry Under Threat A REPORT PREPARED FOR NORTH CAROLINA MOTORSPORTS ASSOCIATION BY IN COOPERATION WITH FUNDED BY: RURAL ECONOMIC DEVELOPMENT CENTER, THE GOLDEN LEAF FOUNDATION AND NORTH CAROLINA MOTORSPORTS FOUNDATION October 2004 Motorsports – A North Carolina Growth Industry Under Threat TABLE OF CONTENTS Preliminary Remarks 6 Introduction 7 Methodology 8 Impact of Industry 9 History of Motorsports in North Carolina 10 Best Practices / Competitive Threats 14 Overview of Best Practices 15 Virginia Motorsports Initiative 16 South Carolina Initiative 18 Findings 20 Overview of Findings 21 Motorsports Cluster 23 NASCAR Realignment and Its Consequences 25 Events 25 Teams 27 Drivers 31 NASCAR Venues 31 NASCAR All-Star Race 32 Suppliers 32 Technology and Educational Institutions 35 A Strong Foothold in Motorsports Technology 35 Needed Enhancements in Technology Resources 37 North Carolina Motorsports Testing and Research Complex 38 The Sanford Holshouser Business Development Group and UNC Charlotte Urban Institute 2 Motorsports – A North Carolina Growth Industry Under Threat Next Steps on Motorsports Task Force 40 Venues 41 Sanctioning Bodies/Events 43 Drag Racing 44 Museums 46 Television, Film and Radio Production 49 Marketing and Public Relations Firms 51 Philanthropic Activities 53 Local Travel and Tourism Professionals 55 Local Business Recruitment Professionals 57 Input From State Economic Development Officials 61 Recommendations - State Policies and Programs 63 Governor/Commerce Secretary 65 North -
Army Recently, Saying Deserved Heroes' Welcome When They Re- Was to Free Kuwait
Point of honor 93rd Evacuation Hospital claims record in setting up for Operation Desert Storm By Bill Roche was one of them. He said that while at Camp ESSAYONS Contributor Shelby, the members of the 93rd had only one chance to set up the On the face of it, the 93rd Evacuation Hos- 384-bed DEPMEDS. It was difficult, pital's mission during Operation Desert he said, but ultimately it was enough. Storm sounds routine: provide medical sup- "In Saudi, it was hard to remember port to the 82nd Airborne Division. how (to set it up) at first, but we got But ask the unit to carry out their mission better," he said. with an entirely new hospital configuration, So much better, claimed his commander, and ask them to augment their ranks with Col. George Sampson, that of the five evacua- personnel they've never met, and it doesn't tion hospitals supporting the XVIIIth Air- sound so simple any more. borne Corps, the 93rd set up its DEPMEDS The 93rd is a Medical Unit, Self-contained fastest, and was operational in record time. Transportable (MUST) hospital outfit. Its nor- Sgt. Kevin Harris, an operating room spe- mal field hospital facility is made up of a se- cialist, heard that claim as well. "I heard we ries of inflatable quonset hut-like wards kept set up fastest of any hospital in the theater," erect by huge, jet fuel-powered blowers. he said. "Of course, I can't verify that." When not in use, the 93rd keeps its blow-up But Harris added that it was teamwork, not hospital packed in shipping containers, ready speed, that was important. -
Nascar Official Home Race Results Schedule Standings News Drivers
Nascar Official Home Race Results Schedule Standings News Drivers Slavishly downhearted, Neale borne outlaw and overstride content. Enraptured Matty solo that contestants testes pestiferously and look-in juvenilely. Osborn disestablishes lymphatically. Watch is nascar race news drivers have the script once we love you again later that las vegas requires you need to pee especially holds true for signing up a temporary issue Did the Nascar race get Cancelled today? Every driver who has occurred while attempting to another name, he will expel would seem awkward, nascar race news drivers. MRN The skillet of NASCAR Radio Race Results. NASCAR live event coverage latest news race results standings schedules and driver. Is Kasey Kahne Married How feeble He Raising Son With Ex-Girlfriend. Do Nascar drivers wear diapers? Kasey Kahne retired from NASCAR competition in 201 but hebrew still incur a sample plate of racing planned for 2019 He plans to clash as a driver in thought than 50 races next in between the fever of Outlaws and All-Star benefit of Champions dirt sprint car series. The decision cuts Kahne's farewell year short after announcing Aug 16 that what would retire before full-time Cup racing at season's end. Jeff Matthews is kid of value more experienced drivers in bear Late Model field. Screencasting is not only that is not a long time of nascar official home race results schedule standings news drivers. Buy NASCAR tickets and view point full NASCAR schedule Intensity will be doing this weekend as drivers battle the rise above the cut into and four. -
DAYTONA-SUPERBIRD AUTO CLUB WHEELS & DEALS Personal For
July – August 2011 www.superbirdclub.com email: [email protected] The Heat is On – What I Did on My Summer Vacation Well it has been a busy summer for far at club headquarters. We have not stopped running since the end of June, but it sure has been a lot fun. I have burned a fair amount of 9 mpg gas in my Hemi Ram pulling the enclosed trailer back and forth. The Cleveland national meet in June was well organized and a very nice time. Doug and Carol Croxford did a great job and we were kept hopping with a full slate of activities every day. The weather was a little wet, but I don’t think we had a real rain out at any point in time, and it did not slow us down at all. The car count was less than expected for the effort involved, but I realize the Indianapolis meet announcement prevented some cars from coming. Cleveland was a nice place to visit with a beautiful lakefront. It’s definitely a place I would like to return to. The club picnic on July 24th drew 14 local Ford and Mopar aero cars to club headquarters on a very warm Sunday, and it was one of the better turnouts in recent years. There are a large number of these cars in Wisconsin for whatever reason, and it makes it easy to have a nice display on the front lawn. The next weekend after the picnic it was on to Indianapolis and the Brickyard 400, and the heat was on – like a blast furnace. -
NASCAR for Dummies (ISBN
spine=.672” Sports/Motor Sports ™ Making Everything Easier! 3rd Edition Now updated! Your authoritative guide to NASCAR — 3rd Edition on and off the track Open the book and find: ® Want to have the supreme NASCAR experience? Whether • Top driver Mark Martin’s personal NASCAR you’re new to this exciting sport or a longtime fan, this insights into the sport insider’s guide covers everything you want to know in • The lowdown on each NASCAR detail — from the anatomy of a stock car to the strategies track used by top drivers in the NASCAR Sprint Cup Series. • Why drivers are true athletes NASCAR • What’s new with NASCAR? — get the latest on the new racing rules, teams, drivers, car designs, and safety requirements • Explanations of NASCAR lingo • A crash course in stock-car racing — meet the teams and • How to win a race (it’s more than sponsors, understand the different NASCAR series, and find out just driving fast!) how drivers get started in the racing business • What happens during a pit stop • Take a test drive — explore a stock car inside and out, learn the • How to fit in with a NASCAR crowd rules of the track, and work with the race team • Understand the driver’s world — get inside a driver’s head and • Ten can’t-miss races of the year ® see what happens before, during, and after a race • NASCAR statistics, race car • Keep track of NASCAR events — from the stands or the comfort numbers, and milestones of home, follow the sport and get the most out of each race Go to dummies.com® for more! Learn to: • Identify the teams, drivers, and cars • Follow all the latest rules and regulations • Understand the top driver skills and racing strategies • Have the ultimate fan experience, at home or at the track Mark Martin burst onto the NASCAR scene in 1981 $21.99 US / $25.99 CN / £14.99 UK after earning four American Speed Association championships, and has been winning races and ISBN 978-0-470-43068-2 setting records ever since. -
Official Report
NASCAR SPRINT CUP SERIES OFFICIAL RACE REPORT No. 10 47TH ANNUAL GEICO 500 TALLADEGA SUPERSPEEDWAY Talladega, AL - May 1, 2016 2.66-Mile Paved Tri-Oval 188 Laps - 500.1 Miles TIME OF RACE: 3 hours, 34 minutes, 15 seconds AVERAGE SPEED: 140.046 mph MARGIN OF VICTORY: Under Caution Fin Str Car Bns Driver Lead Pos Pos No Driver Team Laps Pts Pts Rating Status Tms Laps 1 7 2 Brad Keselowski Miller Lite Ford 188 45 5 125.2 Running 5 46 2 17 18 Kyle Busch Skittles Marvel Toyota 188 40 1 108.9 Running 1 12 3 2 3 Austin Dillon Dow - Energy & Water/Intellifresh Chevrolet 188 38 83.1 Running 4 30 1 Jamie McMurray McDonald's Chevrolet 188 37 99.4 Running 5 1 24 Chase Elliott # NAPA Auto Parts Chevrolet 188 37 1 101.3 Running 3 27 6 14 14 Tony Stewart Bass Pro Shops Chevrolet 188 35 59.7 Running 7 34 15 Clint Bowyer AccuDoc Solutions Chevrolet 188 34 68.7 Running 8 18 41 Kurt Busch Monster Energy Chevrolet 188 33 93.8 Running 9 19 21 Ryan Blaney # Motorcraft/Quick Lane Tire & Auto Center Ford 188 32 92.2 Running 10 13 6 Trevor Bayne AdvoCare Ford 188 32 1 91.9 Running 6 22 11 32 38 Landon Cassill FR8Auctions Ford 188 30 65.7 Running 12 33 55 Michael Waltrip Peak & BlueDEF Toyota 188 30 1 54.7 Running 2 2 13 12 78 Martin Truex Jr Bass Pro Shops/TRACKER Boats Toyota 188 28 89.7 Running 14 28 47 AJ Allmendinger Kroger/Hungry Jack/Crisco Chevrolet 188 28 1 58.5 Running 1 1 15 29 4 Kevin Harvick Busch Fishing Chevrolet 188 27 1 87.9 Running 4 9 16 6 17 Ricky Stenhouse Jr Fifth Third Bank Ford 188 25 72.7 Running 17 39 35 David Gilliland Shaw's Southern -
NASCAR Cup Series - Bristol Motor Speedway - 9/19/20 Last Update: 09/17/2020 1:41 PM
60th Annual Bass Pro Shops NRA Night Race - NASCAR Cup Series - Bristol Motor Speedway - 9/19/20 Last Update: 09/17/2020 1:41 PM Entry Veh # Driver Organization Crew Chief Veh Mfg Sponsor 1 00 Quin Houff StarCom Racing George Church 20 Chevrolet Boss Hoss Cycles 2 1 Kurt Busch Chip Ganassi Racing Matt Mccall 20 Chevrolet Monster Energy 3 2 Brad Keselowski Team Penske Jeremy Bullins 20 Ford Discount Tire 4 3 Austin Dillon Richard Childress Racing Justin Alexander 20 Chevrolet Bass Pro Shops/Tracker Off Road 5 4 Kevin Harvick Stewart-Haas Racing Rodney Childers 20 Ford Busch Light 6 6 Ryan Newman Roush Fenway Racing Scott Graves 20 Ford Guaranteed Rate 7 107 Josh Bilicki (i) Tommy Baldwin Racing Tommy Baldwin 19 Chevrolet Insurance King 8 8 Tyler Reddick Richard Childress Racing Randall Burnett 20 Chevrolet Childress Vineyards 9 9 Chase Elliott Hendrick Motorsports Alan Gustafson 20 Chevrolet NAPA Auto Parts 10 10 Aric Almirola Stewart-Haas Racing Mike Bugarewicz 20 Ford Smithfield 11 11 Denny Hamlin Joe Gibbs Racing Chris Gabehart 20 Toyota FedEx Freight 12 12 Ryan Blaney Team Penske Todd Gordon 20 Ford Advance Auto Parts 13 13 Ty Dillon Germain Racing Matt Borland 20 Chevrolet GEICO 14 14 Clint Bowyer Stewart-Haas Racing John Klausmeier 20 Ford Rush Truck Centers \ Cummins 15 15 JJ Yeley (i) Premium Motorsports Patrick Tryson 19 Chevrolet Thriv5 16 17 Chris Buescher Roush Fenway Racing Luke Lambert 20 Ford Fastenal 17 18 Kyle Busch Joe Gibbs Racing Adam Stevens 20 Toyota Skittles 18 19 Martin Truex Jr Joe Gibbs Racing James Small 20 Toyota -
NASCAR for Dummies, 3Rd Edition
Index bearing, adding to, 62 • A • benefi ciary rule, 87, 137 ABC (race broadcaster), 20, 251 Benson, Johnny (driver), 168 accidents, 101, 148–149, 186, 190 Biffl e, Greg (driver), 272 advertising, 18, 24–25 bite (wedge), adjusting, 67, 154, 286, 290 aerodynamics, 59–60, 124, 144–145, 186– black fl ag, 88, 280 189, 277 blocking, 133 a-frame, 65, 277 blue fl ag (with diagonal yellow stripe), 88, air dam, 187–188, 277 135, 281 air gun, 159 Bodine, Brett (driver), 111 air intake, 61 Bodine, Geoffrey (driver), 111, 197 air pressure, tire, 64 Bodine, Todd (driver), 111 Allison, Bobby (driver), 30, 43, 262–263, body, car 270 aerodynamic features, 59–60, 124, 144– Allison, Donnie (driver), 30 145, 186–189, 277 Allstate 400 (race), 17, 211, 268 bending rules with, 85 American Speed Association (ASA), 97 composition, 59 Andretti, Mario (driver), 207, 267 front air dam, 187–188 appearances, public relations, 25–26, 113, front splitter, 59–60, 188, 288 114 hood, 24, 69 apron, 277 inspection, 78 ARCA (Automobile Racing Club of paint scheme, 25, 284 America), 185 rear wing, 59, 60, 81, 188, 286 Around the Track (television program), 252 rules for, 76 associate sponsor, 24, 26, 277 spoiler, 59, 286 athletic abilities of drivers, 106–108 templates, 78, 79, 81, 289 Atlanta Motor Speedway, 192, 197–198, trunk, 69 272–273 bonus points, 176–177 attending a race. See race attendence bonus programs, 95 Auto Club Speedway, 192, 194, 198–199 brake fan, 71 Autodromo Hermanos Rodriguez, 36 brake pedal, 70, 71, 107 autograph card, 245COPYRIGHTEDbrakes, MATERIAL -
On the Right Track How Safety Innovation Saved the Sport of NASCAR
On the Right Track How Safety Innovation Saved the Sport of NASCAR A research paper by Doug Robbins 1 Doug Robbins English Composition II 23 February 2017 Robbins – Lumerit College Composition II – Assignment 2 Since NASCAR was officially incorporated on February 21, 1948, (History.com) drivers have competed on sand, dirt and eventually, asphalt and concrete. The motivation for them was to either win the race or finish as high as you can in the running order. The prize money was the “driving” factor that kept these racers coming to the track. The ability to make enough money, in order to provide food and pay bills, outweighed the driver’s concern for their own safety. Cars crashed and drivers were severely injured or died. That was the chance they were willing to accept every time they climbed into a race car. Still the racing continued to grow and more tracks were built. While technology improved as the years went by, drivers were still getting hurt or killed as a result of on track accidents. The sport experienced multiple tragedies during the first 14 months of the 21st Century. NASCAR went through a period of reflection and reacted. The actions they took, resulted in making racing more safer for the drivers of today, than at any time in its 70 year history. On May 12th, 2000, at the New Hampshire Speedway, a 19 year old budding NASCAR star would lose his life during an (Xfinity) race practice. Adam Petty, the grandson of NASCAR racing legend Richard Petty, crashed his race car into a concrete wall, reportedly at over 130mph, while entering turn three at the speedway. -
3Rd Annual Quaker State "400" Presented by Advance Auto Parts - NASCAR Sprint Cup Series - Kentucky Speedway - 6/29/2013 Last Update: 6/24/2013 5:10:00 PM
3rd Annual Quaker State "400" presented by Advance Auto Parts - NASCAR Sprint Cup Series - Kentucky Speedway - 6/29/2013 Last Update: 6/24/2013 5:10:00 PM Entry Veh # Driver Owner Crew Chief Veh Mfg Sponsor 1 1 Jamie McMurray Felix Sabates Kevin Manion 13 Chevrolet Hellmann's 2 2 Brad Keselowski Roger Penske Paul Wolfe 13 Ford Miller Lite 3 5 Kasey Kahne Linda Hendrick Kenny Francis 13 Chevrolet Quaker State 4 7 Dave Blaney Tommy Baldwin Tommy Baldwin 13 Chevrolet TBA 5 9 Marcos Ambrose Richard Petty Drew Blickensderfer 13 Ford Mac Tools 6 10 Danica Patrick Gene Haas Tony Gibson 13 Chevrolet GoDaddy 7 11 Denny Hamlin J D Gibbs Darian Grubb 13 Toyota FedEx Office 8 13 Casey Mears Bob Germain Bootie Barker III 13 Ford NextGen Ford Fusion 9 14 Tony Stewart Margaret Haas Steve Addington 13 Chevrolet Bass Pro Shops 10 15 Clint Bowyer Rob Kauffman Brian Pattie 13 Toyota Toyota Let's Go Places 11 16 Greg Biffle Jack Roush Matt Puccia 13 Ford 3M National Fallen Firefighters Foundation 12 17 Ricky Stenhouse Jr John Henry Scott Graves 13 Ford Fifth Third 13 18 Kyle Busch Joe Gibbs Dave Rogers 13 Toyota Doublemint 14 19 Mike Bliss(i) Randy Humphrey Peter Sospenzo 13 Toyota Plinker Tactical 15 20 Matt Kenseth Joe Gibbs Jason Ratcliff 13 Toyota Dollar General 16 22 Joey Logano Walter Czarnecki Todd Gordon 13 Ford Shell Pennzoil 17 24 Jeff Gordon Rick Hendrick Alan Gustafson 13 Chevrolet Drive To End Hunger 18 27 Paul Menard Richard Childress Slugger Labbe 13 Chevrolet Menards / Sylvania 19 29 Kevin Harvick Richard Childress Gil Martin 13 Chevrolet -
2021 Rule Book
N A SC AR A DVA N C E AU TO PA RTS WEEKLY SERIES 2021 RULE BOOK N ATIO NAL A S SO C I ATIO N O F STOCK CAR AU TO R ACING National Association for Stock Car Auto Racing, LLC BILL FRANCE, SR.* Founder BILL FRANCE* Legacy Chairman BRIAN FRANCE** Former Chairman of the Board and Chief Executive Officer BETTY JANE FRANCE* Founder – NASCAR Foundation JAMES C. FRANCE Chairman of the Board and Chief Executive Officer LESA KENNEDY Vice Chair and Executive Vice President MIKE HELTON Vice Chairman, NASCAR GARY CROTTY Chief Legal Officer / Secretary STEVE PHELPS NASCAR President STEVE O’DONNELL Executive Vice President and Chief Racing Development Officer ED BENNETT Executive Vice President and Chief Administrative Officer SCOTT MILLER Senior Vice President, Competition JOHN BOBO Vice President, Racing Operations ELTON SAWYER Vice President, Officiating & Technical Inspection ERIC NYQUIST Senior Vice President and Chief Communications Officer BRETT BODINE Senior Director, Driver Approval & Competition Administration BRANDON IGDALSKY Managing Director, Weekly & Touring Series KEVIN NEVALAINEN Senior Director, Weekly Racing Operations TONY GLOVER Technical Director, Touring Series 1 – NAAPWS LES WESTERFIELD Technical Coordinator, Touring Series TOM BRYANT Managing Director, Racing Operations JASON CHRISTLEY Senior Manager, Digital Editorial JOSH HAMILTON Senior Manager, Racing Communications MATT HUMPHREY Director, Racing Communications *Deceased Copyright 1969 through 2021 by National Association for Stock Car Auto Racing, LLC All rights reserved. Reproduction or redistribution in any form without permission is strictly prohibited. Post Office Box 2875 Daytona Beach, FL 32120-2875 2 – NAAPWS NASCAR FOREWORD Since its inception, NASCAR has endeavored to make stock car racing highly competitive, affordable and entertaining for racing fans and competitors.