New Hampshire Racing Reference
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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
Qualifying Results
Time Trial Results Kansas Speedway 18th Annual Kansas Lottery 300 Provided by NASCAR Statistics - Sat, October 20, 2018 @ 12:45 PM Eastern Driver Date Time Speed Track Qualifying Record: Matt Kenseth 10/17/15 29.204 184.906 Pos Car Driver Team Time Speed Lap # # Laps -Fastest -Next Qualifying Round: 3 1 21 Daniel Hemric (P) South Point Hotel & Casino Chevrolet 29.355 183.955 1 1 0.000 0.000 2 20 Christopher Bell # (P) Rheem Toyota 29.543 182.784 1 1 0.188 0.188 3 7 Justin Allgaier (P) BRANDT Professional Agriculture Chevrolet 29.601 182.426 1 1 0.246 0.058 4 22 Austin Cindric # (P) Menards/Richmond Ford 29.629 182.254 1 1 0.274 0.028 5 19 Brandon Jones Game Plan For Life Toyota 29.629 182.254 1 1 0.274 0.000 6 9 Tyler Reddick # (P) BurgerFi Chevrolet 29.666 182.027 1 1 0.311 0.037 7 18 Ryan Preece Craftsman Toyota 29.710 181.757 1 1 0.355 0.044 8 3 Shane Lee Childress Vineyards Chevrolet 29.752 181.500 1 1 0.397 0.042 9 2 Matt Tifft (P) AmericanEthanolE15/Sorghum Chev 29.770 181.391 1 1 0.415 0.018 10 00 Cole Custer (P) Haas Automation Ford 29.840 180.965 2 2 0.485 0.070 11 1 Elliott Sadler (P) Textron Off Road Wildcat XX Chevrolet 29.860 180.844 1 1 0.505 0.020 12 98 Chase Briscoe Nutri Chomps Ford 29.931 180.415 1 1 0.576 0.071 Qualifying Round: 2 1 18 Ryan Preece Craftsman Toyota 29.478 183.187 1 1 0.000 0.000 2 22 Austin Cindric # (P) Menards/Richmond Ford 29.556 182.704 1 1 0.078 0.078 3 19 Brandon Jones Game Plan For Life Toyota 29.563 182.661 1 1 0.085 0.007 4 21 Daniel Hemric (P) South Point Hotel & Casino Chevrolet 29.610 182.371 -
Pts Alias Daytona International Speedway
PTS ALIAS DAYTONA INTERNATIONAL SPEEDWAY DAYTONA ROAD-COURSE 1 15 GREY GHOST +15 MICHAEL MCDOWELL ALEX BOWMAN 2 14 A LITTLE ON THE HIGH SIDE +14 CHASE ELLIOTT RYAN NEWMAN 14 ALICE'S RESTAURANT +14 CHASE ELLIOTT MARTIN TRUEX JR. 14 BLACK HAWK +14 CHASE ELLIOTT MARTIN TRUEX JR. 14 FALLEN ANGEL +14 CHASE ELLIOTT DENNY HAMLIN 14 IRONMAN 1 +14 CHASE ELLIOTT KURT BUSCH 14 KELLY921 +14 CHASE ELLIOTT KYLE LARSON 14 RON'S VICTORY LAP +14 CHASE ELLIOTT KYLE BUSCH 14 SANFORDSPLACE #1 +14 CHASE ELLIOTT KURT BUSCH 14 TEAM TATETHAN +14 CHASE ELLIOTT KURT BUSCH 11 13 DAKOTA COOPER +13 AUSTIN DILLON ARIC ALMIROLA 13 EARNHARDT LEGACY +13 AUSTIN DILLON RYAN BLANEY 13 G.I. RACING +13 AUSTIN DILLON ARIC ALMIROLA 13 INTIMIDATORS +13 AUSTIN DILLON KURT BUSCH 13 JACKASSERY +13 AUSTIN DILLON RYAN BLANEY 13 KARMA #18 +13 AUSTIN DILLON MARTIN TRUEX JR. 13 PECK'S PICKS +13 AUSTIN DILLON ARIC ALMIROLA 13 ROCKY +13 AUSTIN DILLON KURT BUSCH 13 WEEKLY WOBBLERS +13 AUSTIN DILLON MARTIN TRUEX JR. 20 12 BAILE'S REAL TOUR +12 KEVIN HARVICK BRAD KESELOWSKI 12 BONES +12 KEVIN HARVICK ARIC ALMIROLA 12 EBERTS FLASH +12 KEVIN HARVICK CHASE ELLIOTT 12 J.J. +12 KEVIN HARVICK CHASE ELLIOTT 12 PIT BULL +12 KEVIN HARVICK CHASE ELLIOTT 12 SANFORDSPLACE #3 +12 KEVIN HARVICK MARTIN TRUEX JR. 12 TRANS AM TARZAN +12 KEVIN HARVICK ARIC ALMIROLA 27 11 2 BUCKS X2 +11 DENNY HAMLIN CHASE ELLIOTT 11 ANDI MAE +11 DENNY HAMLIN BRAD KESELOWSKI 11 BATTAGLIA RACING +11 DENNY HAMLIN KYLE BUSCH 11 BLACK JACK II +11 DENNY HAMLIN RICKY STENHOUSE JR 11 BTA +11 DENNY HAMLIN KYLE BUSCH 11 BUPPA RACING +11 DENNY HAMLIN CHASE ELLIOTT 11 DEVILHAWK RACING +11 DENNY HAMLIN MARTIN TRUEX JR. -
Epd Activity Report
EVANSVILLE POLICE DEPARTMENT BULLETIN FROM 05/30/2015 03:00:00 TO 05/31/2015 03:00:00 Case Types: (LW) Incident, (AR) Arrest, (TC) Citation/Summons, (OR) Ordinance, (TA) Accident Printed: 03:00, May 31, 2015, Sunday Page #: 1 Case # Description (A)ttempted, (C)ompleted, (F)elony, (M)isdemeanor Officer LW 1511465 Greenlee, Aimee Lynn (W F, 38) VICTIM of Battery-simple Assault Other [am] (C), KARGES, M. T. Battery-simple at 1514 E Illinois St, Evansville, IN, on 05/30/2015, 03:44. Reported: 05/30/2015. Assault Other [am] On 5/30/2015 at approximately 0344 hours, Aimee Greenlee called 911 to report her neighbor had assaulted her. On scene, Greenlee stated she had been over at 1513 E Illinois St this evening talking to neighbors. She advised they have been drinking and at one point, Bogenschutz started speaking negative towards her about past issues. The two were not getting along and Greenlee left to go home across the street. Greenlee stated she could hear Bogenschutz and others still talking about her from inside. She stated she went outside and started talking to them from across the street since they woke her family up by being loud. At some point, another neighbor (suspect) walked over by the sidewalk in front of 1514 E Illinois St (where Greenlee was at) and started arguing with Greenlee. Greenlee added that she pushed the suspect back away from her during the argument and the suspect then started hitting her with her hands. Another neighbor, Bengert, intervened and pulled the two a part. -
Em Parlay Card Nascar Pick
NASCAR PICK 'EM NASCAR PICK 'EM PARLAY CARD PARLAY CARD Daytona 500 Daytona 500 Tuesday, December 31, 2013 Tuesday, December 31, 2013 DRIVER 1 DRIVER 2 DRIVER 1 DRIVER 2 1 Jimmie Johnson vs Matt Kenseth 2 1 Jimmie Johnson vs Matt Kenseth 2 3 Kevin Harvick vs Kyle Busch 4 3 Kevin Harvick vs Kyle Busch 4 5 Dale Earnhardt Jr vs Jeff Gordon 6 5 Dale Earnhardt Jr vs Jeff Gordon 6 7 Clint Bowyer vs Joey Logano 8 7 Clint Bowyer vs Joey Logano 8 9 Greg Biffle vs Kurt Busch 10 9 Greg Biffle vs Kurt Busch 10 11 Ryan Newman vs Kasey Kahne 12 11 Ryan Newman vs Kasey Kahne 12 13 Carl Edwards vs Brad Keselowski 14 13 Carl Edwards vs Brad Keselowski 14 15 Jamie McMurray vs Martin Truex Jr 16 15 Jamie McMurray vs Martin Truex Jr 16 17 Paul Menard vs Aric Almirola 18 17 Paul Menard vs Aric Almirola 18 19 Ricky Stenhouse Jr vs Jeff Burton 20 19 Ricky Stenhouse Jr vs Jeff Burton 20 21 Juan Pablo Montoya vs Marcos Ambrose 22 21 Juan Pablo Montoya vs Marcos Ambrose 22 23 Denny Hamlin vs Casey Mears 24 23 Denny Hamlin vs Casey Mears 24 25 Mark Martin vs David Gilliland 26 25 Mark Martin vs David Gilliland 26 27 Danica Patrick vs David Ragan 28 27 Danica Patrick vs David Ragan 28 29 Tony Stewart vs Dave Blaney 30 29 Tony Stewart vs Dave Blaney 30 31 Travis Kvapil vs J.J. Yeley 32 31 Travis Kvapil vs J.J. -
Official Race Results
NASCAR NATIONWIDE SERIES OFFICIAL RACE REPORT No. 8 22ND ANNUAL AARON'S 312 TALLADEGA SUPERSPEEDWAY Talladega, AL - May 4, 2013 2.66-Mile Paved Tri-Oval 117 Laps - 311.22 Miles Purse: $1,200,772 TIME OF RACE: 2 hours, 11 minutes, 44 seconds AVERAGE SPEED: 133.269 mph MARGIN OF VICTORY: Under Caution Fin Str Car Bns Driver Lead Pos Pos No Driver Team Laps Pts Pts Rating Winnings Status Tms Laps 1 20 7 Regan Smith TaxSlayer.com Chevrolet 110 47 4 112.6 $53,445 Running 6 7 2 12 22 Joey Logano (i) Discount Tire Ford 110 0 132.9 39,725 Running 9 35 3 11 5 Kasey Kahne (i) Great Clips Chevrolet 110 0 121.9 30,500 Running 9 16 4 9 1 Kurt Busch (i) Phoenix Construction Chevrolet 110 0 103.2 29,275 Running 5 19 5 5 31 Justin Allgaier Brandt Chevrolet 110 40 1 99.5 34,550 Running 2 4 6 18 77 Parker Kligerman Camp Horsin' Around/Bandit Chippers Toyota 110 39 1 94.7 28,100 Running 3 4 7 38 01 Mike Wallace Chevrolet 110 37 70.3 26,500 Running 8 31 24 Jason White JW Demolition Toyota 110 36 61.7 25,850 Running 9 37 51 Jeremy Clements AllSouthElectric.com Chevrolet 110 35 69.0 25,225 Running 10 2 3 Austin Dillon AdvoCare Chevrolet 110 35 1 72.2 26,825 Running 1 5 11 7 11 Elliott Sadler OneMain Financial Toyota 110 34 1 97.5 25,975 Running 3 5 12 29 55 Jamie Dick Viva Auto Group Chevrolet 110 32 59.3 18,850 Running 13 14 99 Alex Bowman # SchoolTipline.com Toyota 110 31 88.1 25,675 Running 14 24 19 Mike Bliss Dixie Chopper Toyota 110 30 73.7 24,500 Running 15 21 20 Brian Vickers Dollar General Toyota 110 30 1 105.5 25,050 Running 1 1 16 27 79 Jeffrey Earnhardt -
Entry List - Numerical Bristol Motor Speedway Sharpie 500 Provided by NASCAR Statistical Services - Fri, Aug 25, 2006 @ 9:10 AM Eastern
Entry List - Numerical Bristol Motor Speedway Sharpie 500 Provided by NASCAR Statistical Services - Fri, Aug 25, 2006 @ 9:10 AM Eastern Car Driver Driver's Hometown Team Name Owner 1 * 00 Hermie Sadler Emporia, VA The Speed Report Chevrolet Michael Anderson 2 01 Joe Nemechek Lakeland, FL U.S. Army Chevrolet Robert Ginn 3 1 Martin Truex Jr. # Mayetta, NJ Bass Pro Shops/Tracker Chevrolet Teresa Earnhardt 4 2 Kurt Busch Las Vegas, NV Miller Lite Dodge Roger Penske 5 * 4 Scott Wimmer Wausau, WI Bully Hill Vineyards/Food City Chevrolet Larry McClure 6 5 Kyle Busch Las Vegas, NV Kellogg's Chevrolet Rick Hendrick 7 6 Mark Martin Batesville, AR AAA Ford Jack Roush 8 07 Clint Bowyer # Emporia, KS Jack Daniel's Chevrolet Richard Childress 9 7 Robby Gordon Orange, CA Jim Beam Chevrolet Robby Gordon 10 8 Dale Earnhardt Jr. Kannapolis, NC Budweiser Chevrolet Teresa Earnhardt 11 9 Kasey Kahne Enumclaw, WA Dodge Dealers/UAW Dodge Ray Evernham 12 * 09 Mike Wallace St. Louis, MO Miccosukee Resort Dodge James Finch 13 10 Scott Riggs Bahama, NC Valvoline/Stanley Tools Dodge James Rocco 14 11 Denny Hamlin # Chesterfield, VA FedEx Freight Chevrolet J.D. Gibbs 15 12 Ryan Newman South Bend, IN Alltel Dodge Roger Penske 16 * 14 Sterling Marlin Columbia, TN Ginn Clubs & Resorts Chevrolet Robert Ginn 17 16 Greg Biffle Vancouver, WA National Guard/Charter Ford Geoffrey Smith 18 17 Matt Kenseth Cambridge, WI DeWalt Ford Mark Martin 19 18 J.J. Yeley # Phoenix, AZ Interstate Batteries Chevrolet Joe Gibbs 20 19 Elliott Sadler Emporia, VA Dodge Dealers/UAW Dodge Ray Evernham 21 20 Tony Stewart Rushville, IN The Home Depot Chevrolet Joe Gibbs 22 21 Ken Schrader Fenton, MO U.S. -
Trevor Bayne, 2011 Daytona 500 Winner
Trevor Bayne, 2011 Daytona 500 Winner The youngest driver to win the great American race gave the historic wood brothers team its fifth Daytona 500 victory it is first since 1976 with david pearson and bayne did it in a no 21 ford that was retrofitted to resemble persons famed ride. He still competes as schedule at homestead Miami speedway this weekend in the nationwide and spirit cup series finales. It is a matter of joy that just one day after celebrating his 20th birthday and leaving his teenage yearsTrevor Bayne, 2011 Daytona 500 Winner and behind the aw shucks Tennessean who shaves once a week and considers Rugrats his favorite TV show capture the sport’s biggest race. When he found himself at the front and victory just two laps away he never thought that it would last. Bayne was comments and just to say he had been leading at the start of the green white checkered. It is so amazing matter that after that issue occurred he continues his race. After then he says “I am little bit worried that one of them is going to come after me tonight, he said “I am going to have to sleep with one eye open. That’s why I said I felt a little undeserving. I am leading and I am saying, ‘who can I push??? Bayne thought for sure Tony Stewart or someone else would attempt to pass andNobody did. As the field approached the green flag race leader DavidRegan moved into the bottom lane before crossing the start/finish line and was black flagged. -
Official Race Results
NASCAR NATIONWIDE SERIES OFFICIAL RACE REPORT No. 5 14TH ANNUAL ROYAL PURPLE 300 AUTO CLUB SPEEDWAY Fontana, CA - March 24, 2012 2-Mile Paved Tri-Oval 150 Laps - 300 Miles Purse: $1,253,396 TIME OF RACE: 2 hours, 6 minutes, 28 seconds AVERAGE SPEED: 142.33 mph MARGIN OF VICTORY: 1.066 second(s) Fin Str Car Bns Driver Lead Pos Pos No Driver Team Laps Pts Pts Rating Winnings Status Tms Laps 1 1 18 Joey Logano (i) Translux Toyota 150 0 149.0 $70,770 Running 8 92 2 10 6 Ricky Stenhouse Jr Roush Fenway Racing Ford 150 43 1 116.9 66,593 Running 1 1 3 3 22 Brad Keselowski (i) America's Tire Dodge 150 0 125.3 40,750 Running 2 37 4 7 11 Brian Scott Dollar General Toyota 150 40 108.5 40,233 Running 5 4 3 Austin Dillon # Advocare Chevrolet 150 39 102.4 31,215 Running 6 14 38 Brad Sweet Great Clips Chevrolet 150 38 87.9 28,883 Running 7 6 09 Kenny Wallace RAB Racing with Brack Maggard Toyota 150 37 92.9 26,633 Running 8 15 54 Kyle Busch (i) Monster Energy Toyota 150 0 102.5 18,840 Running 1 13 9 5 2 Elliott Sadler Pierre Drive Thru Chevrolet 150 36 1 108.1 25,268 Running 1 2 10 8 33 Brendan Gaughan (i) South Point Casino Chevrolet 150 0 100.7 25,983 Running 11 16 43 Michael Annett Pilot/Flying J Ford 150 33 85.9 24,408 Running 12 17 30 James Buescher (i) Deft Finishes Chevrolet 150 0 86.8 24,158 Running 13 11 12 Sam Hornish Jr Alliance Truck Parts Dodge 150 31 91.1 24,008 Running 14 9 60 Trevor Bayne Ford EcoBoost Ford 150 31 1 93.2 23,948 Running 1 3 15 13 81 Jason Bowles # American Majority Toyota 150 29 79.7 24,863 Running 16 22 19 Tayler Malsam G-Oil Toyota 150 28 72.5 23,578 Running 17 18 44 Mike Bliss Bandit Chippers Toyota 150 27 76.6 16,900 Running 18 19 01 Mike Wallace Global Barter Corp. -
Inaugural Echopark Automotive Texas Grand Prix - NASCAR Cup Series - Circuit of the Americas - 5/23/21 Last Update: 05/17/2021 2:29 PM
Inaugural EchoPark Automotive Texas Grand Prix - NASCAR Cup Series - Circuit of The Americas - 5/23/21 Last Update: 05/17/2021 2:29 PM Race Eligible Vehicle Entry List Entry Veh # Driver Organization Crew Chief Veh Mfg Sponsor 1 00 Quin Houff StarCom Racing George Church 21 Chevrolet Mane 'n Tail / Spirit Untamed 2 1 Kurt Busch Chip Ganassi Racing Matt Mccall 21 Chevrolet Monster Energy 3 2 Brad Keselowski Team Penske Jeremy Bullins 21 Ford Thomas Built Buses 4 3 Austin Dillon Richard Childress Racing Justin Alexander 21 Chevrolet Workrise 5 4 Kevin Harvick Stewart-Haas Racing Rodney Childers 21 Ford Mobil1Thousand.com 6 5 Kyle Larson Hendrick Motorsports Cliff Daniels 21 Chevrolet HendrickCars.com 7 6 Ryan Newman Roush Fenway Racing Scott Graves 21 Ford Guaranteed Rate 8 7 Corey LaJoie Spire Motorsports Ryan Sparks 21 Chevrolet Schluter Systems 9 8 Tyler Reddick Richard Childress Racing Randall Burnett 21 Chevrolet 10 9 Chase Elliott Hendrick Motorsports Alan Gustafson 21 Chevrolet LLumar 11 10 Aric Almirola Stewart-Haas Racing Mike Bugarewicz 21 Ford Smithfield 12 11 Denny Hamlin Joe Gibbs Racing Chris Gabehart 21 Toyota FedEx Ground 13 12 Ryan Blaney Team Penske Todd Gordon 21 Ford BodyArmor 14 14 Chase Briscoe Stewart-Haas Racing John Klausmeier 21 Ford HighPoint.com 15 15 James Davison Rick Ware Racing Patrick Tryson 20 Chevrolet 16 116 A J Allmendinger (i) Kaulig Racing Matt Swiderski 21 Chevrolet Hyperice 17 17 Chris Buescher Roush Fenway Racing Luke Lambert 21 Ford autoTempest 18 18 Kyle Busch Joe Gibbs Racing Ben Beshore 21 Toyota -
NASCAR for Dummies (ISBN
spine=.672” Sports/Motor Sports ™ Making Everything Easier! 3rd Edition Now updated! Your authoritative guide to NASCAR — 3rd Edition on and off the track Open the book and find: ® Want to have the supreme NASCAR experience? Whether • Top driver Mark Martin’s personal NASCAR you’re new to this exciting sport or a longtime fan, this insights into the sport insider’s guide covers everything you want to know in • The lowdown on each NASCAR detail — from the anatomy of a stock car to the strategies track used by top drivers in the NASCAR Sprint Cup Series. • Why drivers are true athletes NASCAR • What’s new with NASCAR? — get the latest on the new racing rules, teams, drivers, car designs, and safety requirements • Explanations of NASCAR lingo • A crash course in stock-car racing — meet the teams and • How to win a race (it’s more than sponsors, understand the different NASCAR series, and find out just driving fast!) how drivers get started in the racing business • What happens during a pit stop • Take a test drive — explore a stock car inside and out, learn the • How to fit in with a NASCAR crowd rules of the track, and work with the race team • Understand the driver’s world — get inside a driver’s head and • Ten can’t-miss races of the year ® see what happens before, during, and after a race • NASCAR statistics, race car • Keep track of NASCAR events — from the stands or the comfort numbers, and milestones of home, follow the sport and get the most out of each race Go to dummies.com® for more! Learn to: • Identify the teams, drivers, and cars • Follow all the latest rules and regulations • Understand the top driver skills and racing strategies • Have the ultimate fan experience, at home or at the track Mark Martin burst onto the NASCAR scene in 1981 $21.99 US / $25.99 CN / £14.99 UK after earning four American Speed Association championships, and has been winning races and ISBN 978-0-470-43068-2 setting records ever since. -
NASCAR Prime Time
casestudy “Avery Dennison products work well and their team is committed to quality,” says Nick Woodward, graphics manager at RCR Graphics Center. NASCAR Prime Time Richard Childress Racing has three NASCAR Nationwide Series cars, three Sprint Cup Series cars, three NASCAR Camping World Truck Series on a full schedule in 2012. With cars and sponsors for nine teams, keeping an outside graphics provider up to date with color schemes and sponsor logos proved difficult. On top of all the teams’ race cars, each has a show car that goes on tour for corporate partners and is on display at conventions, store openings, car shows and more. To meet the team’s growing graphics demands, the leadership decided to bring the printing and installation in-house in 2011 and turned to Avery Dennison for digital media and overlaminates. Graphics Partner Nick Woodward is the graphics manager at the RCR Graphics Center. He and Kenneth Ward, the creative manager, are responsible for keeping all the cars in the right colors and with the right sponsor logos. The duo use a combination of Avery Dennison products and paint to keep the cars decked out. www.averygraphics.com casestudy The team’s products of choice are Avery Dennison MPI 1005 Supercast Easy Apply RS and DOL 1360 gloss overlaminate for the graphics that are used on the cars, car haulers, pit and toolboxes, pitwall banners, helmets, showcars and their trailers, wall murals and graphics and other miscellaneous equipment and jobs. Avery Dennison developed a custom color match for the Menards yellow with the new Supreme Wrapping Film.