Index

affiliate marketing, 349 A aggregating news, 298 AAC format, 260 allowing comments in Blogger posts, 94 accepting gifts, 353–354 Amazon Associates Program, 349 accessing Blogger settings, 96 Amazon Prime Photo Storage, 244 accounts anonymous blogging creating in Blogger, 82–84 about, 39, 225–226 creating in Squarespace, 139–143 choosing passwords, 229–230 creating in WordPress.com, 110–113 content for, 231 achievement systems, forums and, 282 establishing pseudonyms, 228 actions, generating with business blogs, 363–364 IP addresses, 232 Activity panel (WordPress), 134 level of anonymity, 226–228 ad networks, 345–346, 368 location awareness, 230 Add This, 312 resources for, 234 adding security for, 231–234 authors to blogs in Blogger, 96 setting up email addresses, 228–229 blog content in Squarespace, 144–147 software for, 233 gadgets in Blogger, 104–105 starting, 230 links in Blogger, 88–89 staying up to date, 233–234 members to Blogger blogs, 97 time awareness, 230 podcasts to FeedBurner, 263–264 Anonymous Blogging 101: A Quick and Dirty Primer podcasts to iTunes, 264–265 (website), 234 adjusting Anyone option (Blogger), 97 brightness in photos, 249 Apache, 58 color in photos, 249 Appearance menu (WordPress), 133 contrast in photos, 249 Apple iTunes (website), 256 settings for comments in Blogger blogs, 97 Apple Podcasts, 252 settings in WordPress.com, 114–115 Archive.org (website), 262 Administrator role, 130 archives, 17, 19 Adobe Audition (website), 256 Armstrong, Heather (blogger), 46 Adobe Photoshop, 241 COPYRIGHTEDAsgaros MATERIAL Forum plug-in, 279 Adobe Photoshop Elements, 240 assessing. See also statistics Adobe Photoshop Lightroom, 241 blog presence, 329–338 advertising business models, 345 about, 341–342 tools for podcasts, 255–256 on business blogs, 366–369 your involvement, 34–36 contextual, 344, 367–368 assigning metadata for podcasts, 260 formats for, 343–344 At a Glance panel (WordPress), 134 planning for, 343 @ messages, 322

Index 389

0004450442.INDD 389 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM Attribution license, 257 creating accounts, 82–84 Audacity, 256 customizing blogs, 98–105 audience(s) Dashboard, 86 about, 30–31 editing page elements, 103–105 connecting with your, 301 editing themes, 99 knowing your, 180–186 including images, 90–92 profiling, 184–186 launching posts, 94 prompting participation from, 305 making basic changes, 96–97 social networking and, 300 making comment changes, 97 writing for specific, 186 naming blogs, 84–86 audio podcasts, 201 previewing posts, 92–93 Aunt Peaches (blog), 164 publishing posts, 92–94 Author role, 130 scheduling posts, 93 authority, as a successful blog characteristic, 25 selecting Dashboard settings, 95–98 authors, adding to blogs in Blogger, 96 spellchecking text, 89–90 Automattic Akismet, 219, 221 starting blogs with, 81–86 availability, forums and, 281 using Theme Designer, 100–103 AWStats, 338 viewing posts, 94–95 website, 82, 110 writing posts, 87–92 B Bloggernity (website), 180 Babble (blog), 197 bloggers, 175–177, 360–361. See also specific people backups, 59, 65–66 The Bloggess (blog), 8, 27, 205 bandwidth, 59, 261, 262 blogging, 45–47, 326. See also anonymous blogging; banner ads, 343 specific topics Basic Settings area (Blogger), 96–97 Blogging Fusion (website), 180 bbPress, 280 blogosphere, 87 Be the Match program, 10 blogs A Beautiful Mess (blog), 164 about, 7–9 Best of the Web (website), 180 adding advertising to, 346–347 blacklists, 220–221 anatomy of, 17–21 Blip.fm, 308–309 Aunt Peaches, 164 Blog Catalog (website), 180 Babble, 197 Blog Menu (Squarespace), 149 A Beautiful Mess, 164 blog presence, measuring, 329–338 The Bloggess, 8, 27, 205 Blogads, 368 branding, 292–293 Blogarama (website), 180 Bust a Name, 53–54 Blogger The Castle Run, 10–11 about, 22–23, 69, 81 The Centsible Life, 293 adding links, 88–89 Comet Camper, 170 allowing comments, 94 Common Craft, 296 asking email changes, 98 The Craft Blog by Trimcraft, 15 choosing themes, 99–100 creating successful, 24–28 configuring post settings, 93–94 customizing in WordPress.com, 118–120 cost of, 66 Dooce, 46

390 Blogging For Dummies

0004450442.INDD 390 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM The Frugal Girl, 169 Teachmama, 48–49 Girl Gone Travel, 50 TechCrunch, 11, 121 Gizmodo, 121 Truthdig, 166, 204 Go Grow Go, 163 tying into Twitter, 324–325 guest, 376 Wine Carolinas, 52 From Hip to Housewife, 185, 293 Blood, Rebecca (writer), 46 history of, 17 Bluehost (website), 61, 122 Home-Ec 101, 188, 198, 244 bonus content, 88 hosted, 62 brand(ing) Jacks & Kate, 164 blogs, 292–293 Little Tech Girl, 165 consistency in, 302–304 lurking on other, 173–174 creating your, 48–50 Mama’s Geeky, 172 rebooting your, 49–50 The Mama Maven, 17–21 branding/logo header, 1, 18 The Moz Blog, 292 brightness, adjusting in photos, 249 My Work From Home Money, 228 budgeting, for software, 63 Neil Patel, 292 bulletin boards, 27 Nesting Place, 169 business blogs No Time For Flashcards, 170 about, 355–356 non-hosted, 62 advertising on, 366–369 NYCity Mama, 50 advertising via ad networks, 368 A Parenting Production, 189 benefits of, 356–357 participating on with comments, 174–175 choosing bloggers for, 360–361 Pepper, Jeremy, 375 contextual advertising, 367–368 personal vs. professional, 35–36 creating RSS/web feeds, 365 Pinterest, 168–169, 245 enabling comments, 364–365 Pistol Packin’ Dad, 210 examples of, 357 Postpartum Progress, 13, 14 generating sales/actions, 363–364 privacy of, 33–34 joining social networks, 366 reasons for using, 9–15 leveraging LinkedIn, 370 recognizing, 16–17 planning, 359–364 Resourceful Mommy, 52, 217–218, 313, 330, 382 podcasting, 365 Savings Lifestyle, 168 reasons for, 358–359 Savor the Thyme, 9–10 setting goals, 359–360 Scary Mommy, 204 sponsoring, 368–369 Search Engine Journal, 292 starting wikis, 365–366 selecting topics for, 23–24 technology and, 364–366 Selfish Mom, 41–42, 210 topic decisions, 361–363 SEO Roundtable, 292 business models, assessing, 345 Shop Gussy, 363 Bust a Name (blog), 53–54 The Sisters’ Hood, 303–304 button ads, 343 Southwest Airlines, 12–13 Buzz Marketing with Blogs For Dummies (Gardner), 355 Southwest Community, 204 Buzzsprout (website), 262 starting, 21–23 BuzzSumo (website), 291

Index 391

0004450442.INDD 391 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM Comet Camper (blog), 170 C comment form, 217–219 Cain, Carol (blogger), 50 comment signatures, forums and, 282 calendars, 26–27, 191–194 Commentluv plug-in, 208 camps, 137 comments CAPTCHAs, 66, 217–219 about, 16 Carr, Kelby (author) adjusting settings for in Blogger blogs, 97 Pinterest For Dummies, 310 allowing in Blogger posts, 94 Pinterest Marketing For Dummies, 310 building community with, 27–28, 203–223 Carter, Felicia (blogger), 163 deleting, 211–212 The Castle Run (blog), 10–11 editing, 211 Castos (website), 262 enabling, 207–208, 364–365 categories, 17, 64 fighting spam with software, 217–222 categorized archives, 19, 20 handling coverage on other blogs, 222–223 Ccleaner (website), 233 managing, 208–213 The Centsible Life (blog), 293 moderating, 212–213 certified domain seal, 57 participating on blogs with, 174–175 Cheat Sheet (website), 3 as a software feature, 64 Check Spelling icon (Blogger), 89 spam, 213–217 choosing spammers and, 28, 213–217 bloggers for business blogs, 360–361 starting interaction with, 204–208 Dashboard settings in Blogger, 95–98 as a successful blog characteristic, 25 digital cameras, 238–240 Comments menu (WordPress), 133 domain names, 52–54 commercial forum software, 280 equipment for vlogging, 271 Commercial Use license, 257 formats for podcasts, 260 commitment level, 35 hosted blog software, 69–72 Common Craft (blog), 296 hosted statistics software, 337 communicating installable statistics software, 337–338 updating, 298 non-hosted blog software, 74–76 via email/newsletters, 376–377 passwords, 229–230 who you are, 48–49 photo-editing software, 240–241 community photo-sharing tools, 242–244 blogs for creating a, 14–15 site names in Squarespace, 142–143 building with comments, 27–28, 203–223 social networks, 301–302 establishing guidelines for, 208–210 software, 61–66 growing, 373–380 templates in Squarespace, 140–142 leveraging with forums, 275–286 themes in Blogger, 99–100 social networking and, 300 themes in WordPress.com, 118–120 standards for, 285–286 visuals for blogs, 244–246 visiting and participating with, 374–375 web hosting, 121–122 WordPress, 137 ChronoForums plug-in, 280 competitors, finding, 180–181 ClickZ, 368 conferences, attending, 176 CNET (website), 239 configuring post settings in Blogger, 93–94 color, adjusting in photos, 249

392 Blogging For Dummies

0004450442.INDD 392 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM connecting control panel, as a software feature, 64 in Squarespace, 147–149 conversation, creating opportunities for, 304–305 through LinkedIn, 325 copyright, 187 with your audience, 301 cost per action, 345 connecting offline, 379 cost per click, 345 consistency, in branding, 302–304 cost per impression, 345 Constant Contact (website), 377 costs contact forms, 66 Adobe Photoshop, 241 content Adobe Photoshop Elements, 240 about, 179 Adobe Photoshop Lightroom, 241 adding to blogs in Squarespace, 144–147 ExpressionEngine, 76 for anonymous blogs, 231 Flickr, 242 being yourself, 187–189 for software, 63 calendar for, 191–194 Squarespace, 71, 140 copyright, 187 TypePad, 71 discovering secrets of success, 181–184 coupon codes, 55 drawing in readers, 195–198 coupons, as a blog niche, 162, 168 editing, 190–191 cPanel, 122, 127 finding competitors, 180–181 CPU resources, requirements for, 59 following trends, 196 The Craft Blog by Trimcraft (blog), 15 food, 198 creating frequency of writing, 186–194 accounts in Blogger, 82–84 headline hook, 195 accounts in WordPress.com, 110–113 importing to Squarespace from other platforms, Facebook pages, 316–317 146–147 LinkedIn accounts, 326 including related, 190 posts in WordPress, 134–135 joining crowds, 196–197 RSS/web feeds, 365 knowing your audience, 180–186 sales/actions with business blogs, 363–364 links, 199–200 SEO-friendly blogs, 290–291 listicles, 197 Squarespace accounts, 139–143 overcoming writer’s block, 200–201 vlogging spaces, 271–272 photos, 195 web feeds for blogs, 296–297 profiling audiences, 184–186 web traffic, 296 proofreading, 190–191 your brand, 48–50 quality of writing, 186–194 Creative Commons, 246, 257–258 serving readers, 198–200 creativity, blogs for, 13–14 syndicating, 297 cropping photos, 248 videos, 195 customizing writing for specific audiences, 186 blogs in Blogger, 98–105 content types, 30 designs in WordPress, 136 Contentful (website), 156 forums and, 282 contextual advertising, 344, 367–368 in Squarespace, 147–149 contrast, adjusting in photos, 249 WordPress.com blogs, 118–120 Contributor role, 131 Cyberduck (website), 124

Index 393

0004450442.INDD 393 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM Doteasy (website), 60–61 D Dr Pepper, 39, 40 Dad 2.0 Summit (website), 176 DreamHost (website), 122 Dashboard Blogger, 86 selecting settings for in Blogger, 95–98 E WordPress, 132–133 EasyDiscuss plug-in, 280 WordPress.com, 114 Edited to Add (ETA), 41–42 databases, setting up, 126–128 editing date-based archives, 19 comments, 211 deals, as a blog niche, 162, 168 page elements in Blogger, 103–105 Deckard, Andrea (blogger), 168 photos, 246–250 decor, for vlogging, 272 posts, 37, 190–191 deleting comments, 211–212 themes in Blogger, 99 delivering podcasts, 262–263 vlogs, 272–273 Dell, 357 web addresses for Blogger blogs, 96 Derivatives Allowed license, 257 Editor account, setting up in WordPress, design 130–131 about, 28–29 Editor role, 130 audience, 30–31 educational blogs, 170 content types, 30 EFF (Electronic Frontier Foundation), 48 customizing in WordPress, 136 Elad, Joel (author) themes, 29–30 LinkedIn For Dummies, 3rd Edition, 326 design blogs, 162, 168–169 Electronic Frontier Foundation (EFF), 48 dialogue, handling, 43–44 EllisLab, 76 digital cameras, selecting, 238–240 email digital footprint, 47–48 communicating via, 376–377 Digital Photography Review (website), 239 requirements for managing, 58–59 DiNoto, Lisa (blogger), 10–11 email addresses, setting up for anonymous blogging, 228–229 direct messages (Twitter), 323 email newsletters, 298 directories, podcast, 265 Email settings page (Blogger), 98 discussions, for podcasts, 255 Emma (website), 377 disk space, requirements for, 58 emoticons, forums and, 282 Disney Parks Blog, 357 employers, blogging and, 44–45 DISQUS, 207 enabling comments, 207–208, 364–365 diversification, 380 endorsement relationships, 39 dlvr.it, 324 entries, 16 documenting your life, blogs for, 9–10 equipment Do-It-Yourself blogs, 162, 168–169 choosing for vlogging, 271 domain names for photos, 238–244 about, 51–52 errors, 335 registering, 54–57, 121 establishing selecting, 52–54 community guidelines, 208–210 Domain.com, 56 pseudonyms, 228 Dooce (blog), 46

394 Blogging For Dummies

0004450442.INDD 394 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM ETA (Edited to Add), 41–42 Flickr, 242, 250, 310 ethics food-based content, 198 about, 38 footers, 29 handling dialogue, 43–44 formats making mistakes, 41–43 for advertising, 343–344 telling the truth, 39–41 choosing for podcasts, 260 events, for podcasts, 255 forums evergreen content, 191, 200 about, 27, 275–276 Evernote (website), 192 benefits of, 276–278 ExpressionEngine, 76 commercial software for, 280 community standards for, 285–286 features for, 281–283 F free vs. commercial software for, 279–281 Facebook hosted solutions, 281 about, 177, 306–307 installing software for, 284–285 creating pages in, 316–317 open source software for, 280 joining, 316–318 software options for, 278 using your page, 317–318 Fotor (website), 250 website, 316, 366 Free Music Archive, 259 Facebook Comments plug-in, 208 Freesound, 258 Facebook Video, 270 frequency, of writing, 186–194, 373–374 features, for forums, 281–283 Friedman, Nancy (blogger), 185, 293 Federal Trade Commission (FTC), 39, 40, 347 friend-based social networks, 306–308 Feed43, 297 friendships, social networking and, 300 Feedblitz, 297 From Hip to Housewife (blog), 185, 293 FeedBurner frugal living blogs, 169 adding podcasts to, 263–264 The Frugal Girl (blog), 169 website, 263, 368, 377 FTC (Federal Trade Commission), 39, 40, 347 Feedburner Ad Network (website), 368 FTP (file transfer protocol), 126 FeedForAll, 297 fictional characters, blogging as, 40 file formats, for photos, 240 G file transfer protocol (FTP), 126 gadgets, adding in Blogger, 104–105 FileZilla (website), 124 Gardner, Susannah (author) finding Buzz Marketing with Blogs For Dummies, 355 competitors, 180–181 Gawker (website), 121 web hosting, 57–61 George, Eddie (NFL player), 276 your niche, 161–177 Ghost (website), 156 your tribe, 383–384 gifts, accepting, 353–354 first-person writing, 187 GIMP (website), 250 Fitton, Laura (author) Girl Gone Travel (blog), 50 Twitter For Dummies, 319 Gizmodo (blog), 121 5 Reasons to Blog Anonymously (and 5 Reasons Gmail (website), 229 Not To) (website), 234 Go Grow Go (blog), 163 flaming, 285 goal setting, 25, 359–360, 385

Index 395

0004450442.INDD 395 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM GoDaddy, 55–56, 122 HTML code, 88 Goodreads, 308 HTML tab (Blogger), 89 Google AdSense (website), 12 Hubpages (website), 157 Google AdWords For Dummies (Jacobson), 367 Google Analytics, 337 Google Calendar, 192–194 I I Simply Am (podcast), 252 Google Drive, 383 I Think I’m Gonna Lose It (podcast), 252 Google Feedburner, 297 icons, explained, 3 Google Photos ignore lists, forums and, 282 getting photos into, 248 images. See photos using, 241–242 importing content to Squarespace from other website, 247 platforms, 146–147 Google Play Podcasts (website), 265 income, as a successful blog characteristic, 25 Google Trends (website), 196, 291 information about the author, 19, 21 Google Voice (website), 256 information sharing, blogs for, 11 Google’s Mobile-Friendly Test (website), 380 informational social networks, 311 graphical banner ads, 343 Instagram Gruen, Michael (author) about, 177, 244, 310, 326–327 Twitter For Dummies, 319 creativeness on, 327–328 guest blogs, 200, 376 visual content on, 327 website, 196, 327 H install script, running, 128–129 handle, 47 installable statistics software, selecting, 337–338 headers, 18, 29 installing headline hooks, 195 forum software, 284–285 Help section (Squarespace), 149 non-hosted blog software, 77–78 Hewlett-Packard, 357 WordPress.com, 120–129 hits, 333 IntenseDebate, 208 hobbies, blogs for, 10–11, 162, 164 Interactive Advertising Bureau (website), 344 hobby-based social networks, 308–309 interests, as a blog niche, 162 Home-Ec 101 (blog), 188, 198, 244 International Food Blogger Conference (website), 176 Horn, Nancy (blogger), 17–21 Internet Protocol (IP), 221 hosted blog software involvement, assessing your, 34–36 about, 66–67 IP (Internet Protocol), 221 benefits of, 67 IP addresses, anonymous blogs and, 232 limitations of, 68 IP banning, 221–222 selecting, 69–72 IP.Board, 280 hosted blogs, 62 iTunes, 264–265 hosted forum solutions, 281 hosted statistics software, 337 J HostGator (website), 61, 122 Jacks & Kate (blog), 164 Hover, 56 Jacobson, Howie (author) “How to Blog Safely (About Work or Anything Else),” Google AdWords For Dummies, 367 48, 234

396 Blogging For Dummies

0004450442.INDD 396 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM Jill the Squirrel, 327 LinkPatrol (website), 291 job, blogging while having a, 44–45 links, 88–89, 199–200 Jobs.Progblogger (website), 348 Links menu (WordPress), 132 joining Linux, 58 ad networks, 345–346 Linux/Apache/MySQL/PHP (LAMP) web server, 58 Facebook, 316–318 listening, to readers, 374 social networks, 366 listicles, 197 Joomla, 75, 157 Little Tech Girl (blog), 165 Livefyre, 207 LiveJournal (website), 157 K location-based social networks, 312 Kaufman, Zuade (journalist), 166 logging in, 130 Kent, Peter (author) logo header, 18 Search Engine Optimization For Dummies, logos, 29 5th Edition, 290 lurking, on other blogs, 173–174 keyword filters, 220 Keyword Tool (website), 291 kids, as a blog niche, 162, 163–164 M Kunena plug-in, 279 Maggie Whitley Designs (website), 363 Magnatune, 258, 259 L MailChimp (website), 377 Mama’s Geeky (blog), 172 LAMP (Linux/Apache/MySQL/PHP) web server, 58 The Mama Maven (blog), 17–21 Lane, Erin (blogger), 189 managing comments, 208–213 Last.fm, 308 marketing, 349, 366 launching posts in Blogger, 94 marketing campaigns, participating in, 347–348 Lawson, Jenny (blogger), 8, 27 Mascott, Amy (blogger), 48–49 Leal, Jennifer (blogger), 9–10 Mashable (website), 121 “Legal Guide for Bloggers,” 48 McDonald, Allison (blogger), 170 Lessons learned from two bloggers who chose to blog anonymously (website), 234 McDonald, Kris (blogger), 165 LibraryThing, 308 Media menu (WordPress), 132 life bloggers, 167–168 Media Temple (website), 122 Lifehacker (website), 121 media tools, as a software feature, 64 lifestyle blogs, 162, 168–169 media-sharing social networks, 310–311 lighting, for vlogging, 271 Medium (website), 157 Link icon (Blogger), 88 meeting bloggers, 175–176 LinkedIn Meetup (website), 176 about, 176–177, 309–310, 325 membership tools, forums and, 282–283 blogging on, 326 metadata, assigning for podcasts, 260 connecting through, 325 Metrics section (Squarespace), 149 creating an account in, 326 miniBB, 280 leveraging with business blogs, 370 mistakes, making, 41–43 website, 325, 366, 370 Mix, 311 LinkedIn For Dummies, 3rd Edition (Elad), 326 mobile apps, 380 linking social networks in Squarespace, 148–149 moderating comments, 212–213

Index 397

0004450442.INDD 397 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM monetizing Nicole, Kaycee (blogger), 39 about, 341, 386 No Derivatives Allowed license, 257 accepting gifts, 353–354 No Time For Flashcards (blog), 170 adding ads to blogs, 346–347 Noncommercial use license, 257 advertising, 341–345 non-hosted blog software affiliate marketing, 349 about, 72 Amazon Associates Program, 349 benefits of, 72–73 assessing business models, 345 installing, 77–78 blogging professionally, 348 limitations of, 73–74 formats, 343–344 selecting, 74–76 joining ad networks, 345–346 non-hosted blogs, 62 participating in marketing campaigns, 347–348 numbers, as a successful blog characteristic, 25 planning for advertising, 343 NYCity Mama (blog), 50 Rakuten Affiliate Network, 349 sponsorships, 350–352 tying in social media presence, 348 O offline connections, 379 viewing blogs as influential platforms, 354 1&1 (website), 122 money, blogs for making, 11–13 one-on-one interviews, for podcasts, 254 Morgan, Nicole (blogger), 303 online influencers, blogs for, 14 Morris, Tee (author) online privacy, protecting, 302 Podcasting For Dummies, 2nd Edition, 251 Only Members of the Blog option (Blogger), 97 Movable Type, 75–76 OOG format, 260 The Moz Blog (blog), 292 open source forum software, 280 MP3 format, 260 open source software, 109 multi-track recording program, 256 OpenSource CMS, 278 muse, 382 Oztan, Amy (blogger), 41–42 music, for podcasts, 257–259 My Work From Home Money (blog), 228 MySQL, 58, 126 P page elements, editing in Blogger, 103–105 N page views, 333–334 Pages menu (WordPress), 132 Namecheap, 56 Paint.NET (website), 250 naming blogs in Blogger, 84–86 Panabee, 57 navigation, 18 panels (WordPress Dashboard), 134 negativity, on other blogs, 221–222 parent blogging, 162, 163–164 negotiating sponsorships, 350–352 A Parenting Production (blog), 189 Neil Patel (blog), 292 participating in marketing campaigns, 347–348 Nesting Place (blog), 169 passions, blogs for, 10–11 Network Solutions, 56 passwords, choosing, 229–230 news, aggregating, 298 pay per click, 345 news reports, as a blog niche, 167 pen names, 39 newsletters, communicating via, 376–377 Pen.io (website), 157 niches, finding, 161–177, 171–172

398 Blogging For Dummies

0004450442.INDD 398 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM Pepper, Jeremy (blogger), 375 Pixlr (website), 250 permalinks, 16, 133, 200 planning permission, for photo use, 246 for advertising, 343 personal diaries, as a blog niche, 162, 167–168 for business blogs, 359–364 personal enjoyment, as a successful blog podcasts, 253–255 characteristic, 25 platforms. See also Blogger; Squarespace; WordPress Pew Research Center, 65, 315, 380 additional, 156–157 photo sharing, 240 vlogging, 269–270 Photobucket, 243 Weebly, 155–156 PhotoCat (website), 250 Wix, 151–154 photo-editing software, selecting, 240–241 Plesk, 127 photo-editing tools, 250 Plugins menu (WordPress), 133 photography focused blogging, 30 pMachine, 76 photos Pocket, 311 about, 237 Podbean (website), 262 adjusting brightness and contrast, 249 Podcasting For Dummies, 2nd Edition (Morris, Tomasi, adjusting color, 249 Terra and Steppe), 251 cropping, 248 podcasts editing, 246–250 about, 30, 201, 251–253 equipment for, 238–244 adding to FeedBurner, 263–264 forums and, 283 adding to iTunes, 264–265 including in Blogger posts, 90–92 assessing tools, 255–256 optimizing for web, 250 assigning metadata, 260 photo-editing tools, 250 business blogs and, 365 in posts, 195 choosing formats, 260 selecting digital cameras, 238–240 Creative Commons search, 257–258 selecting for blogs, 244–246 delivering, 262–263 selecting photo-editing software, 240–241 Free Music Archive, 259 selecting photo-sharing tools, 242–244 Freesound, 258–259 taking, 244–245 I Simply Am, 252 uploading in Squarespace, 145–146 I Think I’m Gonna Lose It, 252 using from other sources, 246 listed in directories, 265 using Google Photos, 241–242, 248 Magnatune, 258 Photoscape (website), 250 music and sound effects, 257–259 photo-sharing tools, selecting, 242–244 planning, 253–255 PHP, 58 promoting, 263–265 PHP & MySQL For Dummies, 4th Edition (Valade), 126 publishing, 259–263 phpBB, 280 storing, 261–262 phpMyAdmin, 127 Podtopia (website), 262 Picmonkey, 247 politics, as a blog niche, 162, 166 Pinterest, 168–169, 245, 310, 328 Pollock, Peter (author) Pinterest For Dummies (Carr), 310 Web Hosting For Dummies, 61 Pinterest Marketing For Dummies (Carr), 310 polls, forums and, 282 Pistol Packin’ Dad (blog), 210 pop-up ads, 344

Index 399

0004450442.INDD 399 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM Postach.io (website), 157 Poston, Leslie (author) Q quality, of writing, 186–194 Twitter For Dummies, 319 Quick Draft panel (WordPress), 134 Postpartum Progress (blog), 13, 14 posts about, 16 R allowing comments in Blogger, 94 Rakuten Affiliate Network, 349 configuring settings for in Blogger, Ravelry, 229, 309 93–94 readers creating in WordPress, 134–135 involving, 378–379 editing, 37 listening and responding to, 374 information about, 18–19 surveying, 383 launching in Blogger, 94 Really Simple Syndication (RSS) most recent, 18 about, 294 previewing in Blogger, 92–93 creating feeds for blogs, 296–297, 365 publishing in Blogger, 92–94 generating web traffic, 296 recycling, 201 optimizing, 297–298 scheduling in Blogger, 93 web feeds, 294–296 updating, 41–42 recycling posts, 201 viewing in Blogger, 94–95 registered trademarks, 52 writing in Blogger, 87–92 registering domain names, 54–57, 121 writing in WordPress.com, 115–118 relationships, 25, 45–47 Posts menu (WordPress), 132 Remember icon, 3 preparing, for growth, 387 removing page elements in Blogger, 105 previewing posts in Blogger, 92–93 repeat visitors, 335 privacy, protecting your, 47–48 reputation, protecting your, 47–48 private domain registration, 57 Reputation.com (website), 48 products, blogging about, 39–40 Resourceful Mommy (blog), 52, 217–218, 313, professional blogs, 348 330, 382 professional social networks, 309–310 responding to readers, 374 profiling audiences, 184–186 results, as a successful blog characteristic, 25 promoting retweets, 323 causes, blogs for, 13, 263–265 reverse chronological order, 16 vlogs, 273–274 rich media, forums and, 283 proofreading, 190–191 RiseUp (website), 229 ProPodder (website), 265 RSS. See Really Simple Syndication (RSS) protecting online privacy, 302 RSS ads, 343 pseudonyms, establishing, 228 RSS feed link, 21 public domain photos, 246 running install script, 128–129 publishing about, 36–37 podcasts, 259–263 S posts in Blogger, 92–94 Sabin-Wilson, Lisa (author) publishing interface, as a software feature, 64 WordPress All-In-One For Dummies, 108, 137

400 Blogging For Dummies

0004450442.INDD 400 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM sales, generating with business blogs, 363–364 Shop Gussy (blog), 363 Savings Lifestyle (blog), 168 Shutterfly, 244 Savor the Thyme (blog), 9–10 sidebar material, 19–21 Scary Mommy (blog), 204 sidebars, 29, 149 scheduling Blogger posts, 93 signing up, for a Twitter account, 321–322 Scheer, Robert (journalist), 166 Simple Machines Forum, 280 screening, for spam, 219–222 Simplecast (website), 262 Search Engine Journal (blog), 292 The Sisters’ Hood (blog), 303–304 Search Engine Optimization (SEO) site names, choosing in Squarespace, 142–143 about, 289–290 Siteground (website), 60, 122 branding blogs, 292–293 Skype (website), 256 changes in, 292 social media buttons, 19, 20 creating SEO-friendly blogs, 290–291 Social Media Marketing World (website), 176 Really Simple Syndication (RSS) feeds, 294–298 social networking as a software feature, 64 about, 176–177, 299–300, 306, 315 tools for, 291 community and, 378 Search Engine Optimization For Dummies, 5th Edition connecting with audiences, 301 (Kent), 290 consistency in branding, 302–304 search feature, 16 conversation in, 304–305 security, for anonymous blogs, 231–234 Facebook, 306–307, 316–318 Selfish Mom (blog), 41–42, 210 friend-based, 306–308 SEO Book (website), 291 hobby-based, 308–309 SEO Roundtable (blog), 292 informational, 311 SEOquake (website), 291 Instagram, 326–328 server logs, 336 joining, 366 services, blogging about, 39–40 LinkedIn, 325–326 serving readers, 198–200 linking in Squarespace, 148–149 settings location-based, 312 Blogger Dashboard, 95–98 media-sharing, 310–311 Blogger posts, 93–94 professional, 309–310 changing in WordPress.com, 114–115 prompting audience action, 305 goals for blogs, 385 protecting online privacy, 302 goals for business blogs, 359–360 selecting networks, 301–302 Twitter, 324 sharing on, 312–313 WordPress, 130–134 strategies for, 300–305 Settings menu (WordPress), 133 Twitter, 307–308, 319–325 Settings section (Squarespace), 149 social sharing icons, 16 setup software databases, 126–128 about, 51 Editor account in WordPress, 130–131 for anonymous blogs, 233 email addresses for anonymous blogging, 228–229 budgeting for, 63 Shareaholic, 312 commercial forum, 280 ShareThis, 312 domain name, 51–57 sharing, on social networks, 312–313 fighting spam with, 217–222

Index 401

0004450442.INDD 401 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM software (continued) importing content from other platforms, 146–147 for forums, 278, 279–281 linking social networks, 148–149 hosted, 66–72 selecting templates, 140–142 installed on your server, 72–78 uploading images, 145–146 installing for forums, 284–285 using sidebar, 149 installing WordPress files from WordPress.org, standards, 336 122–124 StatCounter, 337 open source, 109 statistics open source forum, 280 importance of, 330–333 selecting, 61–66 software for tracking, 336–338 for tracking statistics, 336–338 terminology for, 333–335 upgrading, 65–66 traffic, 384–385 web hosting, 57–61 Steppe, Kreg (author) Solos, Heather (blogger), 188 Podcasting For Dummies, 2nd Edition, 251 Sony’s Sound Forge (website), 256 Stone, Katherine (blogger), 13 sound, for vlogging, 272 storing podcasts, 261–262 sound effects, for podcasts, 257–259 Subscriber role, 131 sound-editing software, for podcasts, 256 subscribing to web hosting, 59–61 sound-recording software, for podcasts, 256 success, defining, 386 soundscapes, for podcasts, 254–255 Survey Monkey, 378 Southwest Airlines (blog), 12–13 surveying readers, 383 Southwest Community (blog), 204 Svbtle (website), 157 spam Swarm by Foursquare, 312 fighting with software, 217–222 syndicating content, 297 forums and controls for, 283 screening for, 219–222 spam blacklist, 66 T spam comments, 213–217 tags, as a software feature, 64–65 spam deterrents, as a software feature, 64 Teachmama (blog), 48–49 spammers, comments and, 28 TechCrunch (blog), 11, 121 specialized news, as a blog niche, 162, 167 Technical Stuff icon, 3 spellchecking text in Blogger, 89–90 technology sponsorships as a blog niche, 162, 165 about, 345, 350 for business blogs, 364–366 for business blogs, 368–369 templates, selecting in Squarespace, 140–142 negotiating, 350–352 Terra, Evo (author) setting boundaries for, 352 Podcasting For Dummies, 2nd Edition, 251 Spotify, 252, 265 text, spellchecking in Blogger, 89–90 Squarespace text-based ads, 343 about, 71–72, 139 Theme Designer (Blogger), 100–103 adding blog content, 144–147 themes choosing site names, 142–143 about, 29–30 connecting, 147–149 editing in Blogger, 99 creating accounts in, 139–143 selecting in Blogger, 99–100 customizing, 147–149 selecting in WordPress.com, 118–120

402 Blogging For Dummies

0004450442.INDD 402 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM threading, forums and, 281 user registration, 219 Tip icon, 3 Users menu (WordPress), 133 Tofig, Dana (writer), 252 Users with Google Accounts option (Blogger), 97 Tomasi, Chuck (author) Podcasting For Dummies, 2nd Edition, 251 tools, SEO, 291 V Valade, Janet (author) Tools menu (WordPress), 133 PHP & MySQL For Dummies, 4th Edition, 126 Topica (website), 377 Vanilla Forums, 280 trademarks, registered, 52 vBulletin, 280 traffic, 384–385 video blog (vlog), 201 Transistor (website), 262 video posts, 195 Trello (website), 192 viewing trending content, 196 blog posts in Blogger, 94–95 tribe, finding your, 383–384 blogs as influential platforms, 354 trolls, 285 Vimeo, 270 truth, telling the, 39–41 viral marketing, 366 Truthdig (blog), 166, 204 Visual Networking Index (website), 268 Twingly (website), 180–181 vlog (video blog), 201 Twitter vlogging about, 177, 307–308, 319–321 about, 30, 267–268 getting started with, 321–325 choosing equipment for, 271 settings, 324 creating a space for, 271–272 signing up for, 321–322 editing vlogs, 272–273 tweeting, 322–323 platforms for, 269–270 tying blogs into, 324–325 promoting vlogs, 273–274 website, 196, 319 reasons for, 268 Twitter For Dummies (Fitton, Gruen and Poston), 319 setting up, 270–272 TypePad, 66, 71 voice, discovering your, 381–382 U UBB.Threads, 280 W Warning icon, 3 unconferences, 137 web uniform resource locator (URL), 84 optimizing photos for, 250 unique visitors, 334 Vanilla Forums, 280 updating web addresses, editing for Blogger blogs, 96 blog posts, 41–42 web feeds, 294–296, 365 frequency of, 16 web hosting upgrading software, 65–66 about, 57 uploading finding, 57–61 images in Blogger posts, 90–92 Hostgator, 61 images in Squarespace, 145–146 selecting, 121–122 WordPress files, 124–126 Siteground.com, 60 URL (uniform resource locator), 84 subscribing to, 59–61

Index 403

0004450442.INDD 403 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM Web Hosting For Dummies (Pollock), 61 Cyberduck, 124 web traffic, generating, 296 Dad 2.0 Summit, 176 The Webalizer, 338 Dell, 357 web-hosting software, storing files on, 261–262 Digital Photography Review, 239 websites Disney Parks Blog, 357 Add This, 312 DISQUS, 207 Adobe Audition, 256 dlvr.it, 324 Adobe Photoshop, 241 Domain.com, 56 Adobe Photoshop Elements, 240 Doteasy, 60 Adobe Photoshop Lightroom, 241 DreamHost, 122 Amazon Associates Program, 349 EasyDiscuss plug-in, 280 Amazon Prime Photo Storage, 244 Emma, 377 anonymous blog resources, 234 Evernote, 192 Anonymous Blogging 101: A Quick and Dirty ExpressionEngine, 76 Primer, 234 Facebook, 177, 306, 316, 366 Apple iTunes, 256 Federal Trade Commission (FTC), 347 Apple Podcasts, 252 Feed43, 297 Archive.org, 262 Feedblitz, 297 Asgaros Forum plug-in, 279 FeedBurner, 263, 368, 377 Audacity, 256 Feedburner Ad Network, 368 Automattic Akismet, 219, 221 FeedForAll, 297 AWStats, 338 FileZilla, 124 bbPress, 280 finding IP addresses, 232 Best of the Web, 180 5 Reasons to Blog Anonymously (and 5 Reasons Blip.fm, 308–309 Not To), 234 Blog Catalog, 180 Flickr, 242, 310 Blogads, 368 Fotor, 250 Blogarama, 180 Free Music Archive, 259 Blogger, 22, 69, 110 Freesound, 258 Bloggernity, 180 FTC guidelines, 39, 40 Blogging Fusion, 180 Gawker, 121 Blood, Rebecca (writer), 46 George, Eddie (NFL player), 276 Bluehost, 61, 122 Ghost, 156 bonus content, 88 GIMP, 250 Buzzsprout, 262 Gmail, 229 BuzzSumo, 291 GoDaddy, 55, 122 Castos, 262 Goodreads, 308 Ccleaner, 233 Google AdSense, 12 Cheat Sheet, 3 Google Analytics, 337 ChronoForums plug-in, 280 Google Drive, 383 ClickZ, 368 Google Feedburner, 297 CNET, 239 Google Photos, 241, 247 Constant Contact, 377 Google Play Podcasts, 265 Contentful, 156 Google Trends, 196, 291 Creative Commons, 257 Google Voice, 256

404 Blogging For Dummies

0004450442.INDD 404 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM Google’s Mobile-Friendly Test, 380 Pew Research Center, 65, 315, 380 Hewlett-Packard, 357 Photobucket, 243 HostGator, 122 PhotoCat, 250 Hover, 56 Photoscape, 250 “How to Blog Safely (About Work or Anything Else),” phpBB, 280 48, 234 Picmonkey, 247 Hubpages, 157 Pinterest, 310 Instagram, 177, 196, 244, 310, 327 Pixlr, 250 IntenseDebate, 208 Pocket, 311 Interactive Advertising Bureau, 344 Podbean, 262 International Food Blogger Conference, 176 Podtopia, 262 IP.Board, 280 Postach.io, 157 iTunes, 264 ProPodder, 265 Jill the Squirrel, 327 Rakuten Affiliate Network, 349 Jobs.Progblogger, 348 Ravelry, 229, 309 Joomla, 75, 157 registered trademarks, 52 Keyword Tool, 291 Reputation.com, 48 Kunena plug-in, 279 RiseUp, 229 Last.fm, 308 SEO Book, 291 “Legal Guide for Bloggers,” 48 SEOquake, 291 Lessons learned from two bloggers who chose to Shareaholic, 312 blog anonymously, 234 ShareThis, 312 LibraryThing, 308 Shutterfly, 244 Lifehacker, 121 Simple Machines Forum, 280 LinkedIn, 176, 309, 325, 366, 370 Simplecast, 262 LinkPatrol, 291 SiteGround, 122 Livefyre, 207 Skype, 256 LiveJournal, 157 Social Media Marketing World, 176 Maggie Whitley Designs, 363 Sony’s Sound Forge, 256 Magnatune, 258 Spotify, 252, 265 MailChimp, 377 Squarespace, 71 Mashable, 121 StatCounter, 337 Media Temple, 122 Survey Monkey, 378 Medium, 157 Svbtle, 157 Meetup, 176 Swarm by Foursquare, 312 miniBB, 280 Topica, 377 Mix, 311 Transistor, 262 Movable Type, 75 Trello, 192 Namecheap, 56 Twingly, 180 Network Solutions, 56 Twitter, 177, 196, 307, 319 1&1, 122 TypePad, 71 OpenSource CMS, 278 UBB.Threads, 280 Paint.NET, 250 vBulletin, 280 Panabee, 57 Vimeo, 270 Pen.io, 157

Index 405

0004450442.INDD 405 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM websites (continued) technical requirements for, 122 Visual Networking Index, 268 uploading files, 124–126 The Webalizer, 338 WordPress All-In-One For Dummies (Sabin-Wilson), websites Lipstick Alley, 276 108, 137 Weebly, 155 WordPress Events and News panel (WordPress), 134 Wikipedia, 48, 366 WordPress SEO by Yoast (website), 291 Wix, 151 WordPress.com WordCamp, 137 about, 69–71, 209 WordPress instructions, 121 changing settings in, 114–115 WordPress SEO by Yoast, 291 compared with WordPress.org, 108–109 WordPress technical requirements, 122 creating accounts in, 110–113 Wordpress.com, 10 customizing blogs, 118–120 WordPress.com, 69, 209 Dashboard, 114 WordPress.org, 74, 108 installing, 120–129 Worldometers, 10 selecting themes in, 118–120 WPBeginner, 230 starting blogs in, 110–115 wpForoForum plug-in, 279 website, 10 WriterDuet, 255 writing posts in, 115–118 XenForo, 280 WordPress.org Yola, 157 about, 71, 74–75 YouTube, 269, 311 compared with WordPress.com, 108–109 websites Lipstick Alley (website), 276 installing WordPress files from, 122–124 Weebly, 155–156 website, 108 Whalen, Kelly (blogger), 293 Worldometers (website), 10 what you see is what you get (WYSIWYG), 68, 144 WPBeginner (website), 230 whitelists, 220–221 wpForoForum plug-in, 279 Wikipedia, 48, 366 WriterDuet (website), 255 wikis, starting, 365–366 writer’s block, 200–201 Wine Carolinas (blog), 52 writing wireframe, 103 frequency of, 26–27, 186–194, 373–374 Wix posts in Blogger, 87–92 blogging with, 151–154 posts in WordPress.com, 115–118 website, 151 quality of, 25–26, 186–194 WordCamp, 137 for specific audiences, 186 WordPress WYSIWYG (what you see is what you get), 68, 144 about, 107–108 community, 137 X creating posts in, 134–135 XenForo, 280 customizing designs in, 136 Dashboard, 132–133 open source software, 109 Y running install script, 128–129 Yola (website), 157 settings for, 130–134 YouTube, 269–270, 311

406 Blogging For Dummies

0004450442.INDD 406 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM