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9781119588054.Index.Pdf Index affiliate marketing, 349 A aggregating news, 298 AAC format, 260 allowing comments in Blogger posts, 94 accepting gifts, 353–354 Amazon Associates Program, 349 accessing Blogger settings, 96 Amazon Prime Photo Storage, 244 accounts anonymous blogging creating in Blogger, 82–84 about, 39, 225–226 creating in Squarespace, 139–143 choosing passwords, 229–230 creating in WordPress.com, 110–113 content for, 231 achievement systems, forums and, 282 establishing pseudonyms, 228 actions, generating with business blogs, 363–364 IP addresses, 232 Activity panel (WordPress), 134 level of anonymity, 226–228 ad networks, 345–346, 368 location awareness, 230 Add This, 312 resources for, 234 adding security for, 231–234 authors to blogs in Blogger, 96 setting up email addresses, 228–229 blog content in Squarespace, 144–147 software for, 233 gadgets in Blogger, 104–105 starting, 230 links in Blogger, 88–89 staying up to date, 233–234 members to Blogger blogs, 97 time awareness, 230 podcasts to FeedBurner, 263–264 Anonymous Blogging 101: A Quick and Dirty Primer podcasts to iTunes, 264–265 (website), 234 adjusting Anyone option (Blogger), 97 brightness in photos, 249 Apache, 58 color in photos, 249 Appearance menu (WordPress), 133 contrast in photos, 249 Apple iTunes (website), 256 settings for comments in Blogger blogs, 97 Apple Podcasts, 252 settings in WordPress.com, 114–115 Archive.org (website), 262 Administrator role, 130 archives, 17, 19 Adobe Audition (website), 256 Armstrong, Heather (blogger), 46 Adobe Photoshop, 241 COPYRIGHTEDAsgaros MATERIAL Forum plug-in, 279 Adobe Photoshop Elements, 240 assessing. See also statistics Adobe Photoshop Lightroom, 241 blog presence, 329–338 advertising business models, 345 about, 341–342 tools for podcasts, 255–256 on business blogs, 366–369 your involvement, 34–36 contextual, 344, 367–368 assigning metadata for podcasts, 260 formats for, 343–344 At a Glance panel (WordPress), 134 planning for, 343 @ messages, 322 Index 389 0004450442.INDD 389 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM Attribution license, 257 creating accounts, 82–84 Audacity, 256 customizing blogs, 98–105 audience(s) Dashboard, 86 about, 30–31 editing page elements, 103–105 connecting with your, 301 editing themes, 99 knowing your, 180–186 including images, 90–92 profiling, 184–186 launching posts, 94 prompting participation from, 305 making basic changes, 96–97 social networking and, 300 making comment changes, 97 writing for specific, 186 naming blogs, 84–86 audio podcasts, 201 previewing posts, 92–93 Aunt Peaches (blog), 164 publishing posts, 92–94 Author role, 130 scheduling posts, 93 authority, as a successful blog characteristic, 25 selecting Dashboard settings, 95–98 authors, adding to blogs in Blogger, 96 spellchecking text, 89–90 Automattic Akismet, 219, 221 starting blogs with, 81–86 availability, forums and, 281 using Theme Designer, 100–103 AWStats, 338 viewing posts, 94–95 website, 82, 110 writing posts, 87–92 B Bloggernity (website), 180 Babble (blog), 197 bloggers, 175–177, 360–361. See also specific people backups, 59, 65–66 The Bloggess (blog), 8, 27, 205 bandwidth, 59, 261, 262 blogging, 45–47, 326. See also anonymous blogging; banner ads, 343 specific topics Basic Settings area (Blogger), 96–97 Blogging Fusion (website), 180 bbPress, 280 blogosphere, 87 Be the Match program, 10 blogs A Beautiful Mess (blog), 164 about, 7–9 Best of the Web (website), 180 adding advertising to, 346–347 blacklists, 220–221 anatomy of, 17–21 Blip.fm, 308–309 Aunt Peaches, 164 Blog Catalog (website), 180 Babble, 197 Blog Menu (Squarespace), 149 A Beautiful Mess, 164 blog presence, measuring, 329–338 The Bloggess, 8, 27, 205 Blogads, 368 branding, 292–293 Blogarama (website), 180 Bust a Name, 53–54 Blogger The Castle Run, 10–11 about, 22–23, 69, 81 The Centsible Life, 293 adding links, 88–89 Comet Camper, 170 allowing comments, 94 Common Craft, 296 asking email changes, 98 The Craft Blog by Trimcraft, 15 choosing themes, 99–100 creating successful, 24–28 configuring post settings, 93–94 customizing in WordPress.com, 118–120 cost of, 66 Dooce, 46 390 Blogging For Dummies 0004450442.INDD 390 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM The Frugal Girl, 169 Teachmama, 48–49 Girl Gone Travel, 50 TechCrunch, 11, 121 Gizmodo, 121 Truthdig, 166, 204 Go Grow Go, 163 tying into Twitter, 324–325 guest, 376 Wine Carolinas, 52 From Hip to Housewife, 185, 293 Blood, Rebecca (writer), 46 history of, 17 Bluehost (website), 61, 122 Home-Ec 101, 188, 198, 244 bonus content, 88 hosted, 62 brand(ing) Jacks & Kate, 164 blogs, 292–293 Little Tech Girl, 165 consistency in, 302–304 lurking on other, 173–174 creating your, 48–50 Mama’s Geeky, 172 rebooting your, 49–50 The Mama Maven, 17–21 branding/logo header, 1, 18 The Moz Blog, 292 brightness, adjusting in photos, 249 My Work From Home Money, 228 budgeting, for software, 63 Neil Patel, 292 bulletin boards, 27 Nesting Place, 169 business blogs No Time For Flashcards, 170 about, 355–356 non-hosted, 62 advertising on, 366–369 NYCity Mama, 50 advertising via ad networks, 368 A Parenting Production, 189 benefits of, 356–357 participating on with comments, 174–175 choosing bloggers for, 360–361 Pepper, Jeremy, 375 contextual advertising, 367–368 personal vs. professional, 35–36 creating RSS/web feeds, 365 Pinterest, 168–169, 245 enabling comments, 364–365 Pistol Packin’ Dad, 210 examples of, 357 Postpartum Progress, 13, 14 generating sales/actions, 363–364 privacy of, 33–34 joining social networks, 366 reasons for using, 9–15 leveraging LinkedIn, 370 recognizing, 16–17 planning, 359–364 Resourceful Mommy, 52, 217–218, 313, 330, 382 podcasting, 365 Savings Lifestyle, 168 reasons for, 358–359 Savor the Thyme, 9–10 setting goals, 359–360 Scary Mommy, 204 sponsoring, 368–369 Search Engine Journal, 292 starting wikis, 365–366 selecting topics for, 23–24 technology and, 364–366 Selfish Mom, 41–42, 210 topic decisions, 361–363 SEO Roundtable, 292 business models, assessing, 345 Shop Gussy, 363 Bust a Name (blog), 53–54 The Sisters’ Hood, 303–304 button ads, 343 Southwest Airlines, 12–13 Buzz Marketing with Blogs For Dummies (Gardner), 355 Southwest Community, 204 Buzzsprout (website), 262 starting, 21–23 BuzzSumo (website), 291 Index 391 0004450442.INDD 391 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM Comet Camper (blog), 170 C comment form, 217–219 Cain, Carol (blogger), 50 comment signatures, forums and, 282 calendars, 26–27, 191–194 Commentluv plug-in, 208 camps, 137 comments CAPTCHAs, 66, 217–219 about, 16 Carr, Kelby (author) adjusting settings for in Blogger blogs, 97 Pinterest For Dummies, 310 allowing in Blogger posts, 94 Pinterest Marketing For Dummies, 310 building community with, 27–28, 203–223 Carter, Felicia (blogger), 163 deleting, 211–212 The Castle Run (blog), 10–11 editing, 211 Castos (website), 262 enabling, 207–208, 364–365 categories, 17, 64 fighting spam with software, 217–222 categorized archives, 19, 20 handling coverage on other blogs, 222–223 Ccleaner (website), 233 managing, 208–213 The Centsible Life (blog), 293 moderating, 212–213 certified domain seal, 57 participating on blogs with, 174–175 Cheat Sheet (website), 3 as a software feature, 64 Check Spelling icon (Blogger), 89 spam, 213–217 choosing spammers and, 28, 213–217 bloggers for business blogs, 360–361 starting interaction with, 204–208 Dashboard settings in Blogger, 95–98 as a successful blog characteristic, 25 digital cameras, 238–240 Comments menu (WordPress), 133 domain names, 52–54 commercial forum software, 280 equipment for vlogging, 271 Commercial Use license, 257 formats for podcasts, 260 commitment level, 35 hosted blog software, 69–72 Common Craft (blog), 296 hosted statistics software, 337 communicating installable statistics software, 337–338 updating, 298 non-hosted blog software, 74–76 via email/newsletters, 376–377 passwords, 229–230 who you are, 48–49 photo-editing software, 240–241 community photo-sharing tools, 242–244 blogs for creating a, 14–15 site names in Squarespace, 142–143 building with comments, 27–28, 203–223 social networks, 301–302 establishing guidelines for, 208–210 software, 61–66 growing, 373–380 templates in Squarespace, 140–142 leveraging with forums, 275–286 themes in Blogger, 99–100 social networking and, 300 themes in WordPress.com, 118–120 standards for, 285–286 visuals for blogs, 244–246 visiting and participating with, 374–375 web hosting, 121–122 WordPress, 137 ChronoForums plug-in, 280 competitors, finding, 180–181 ClickZ, 368 conferences, attending, 176 CNET (website), 239 configuring post settings in Blogger, 93–94 color, adjusting in photos, 249 392 Blogging For Dummies 0004450442.INDD 392 Trim size: 7.375 in × 9.25 in July 24, 2019 9:06 PM connecting control panel, as a software feature, 64 in Squarespace, 147–149 conversation, creating opportunities for, 304–305 through LinkedIn, 325 copyright, 187 with your audience, 301 cost per action, 345 connecting offline, 379 cost per click, 345 consistency, in branding, 302–304 cost per impression, 345 Constant Contact (website), 377 costs contact forms, 66 Adobe Photoshop, 241 content Adobe Photoshop Elements, 240 about, 179 Adobe Photoshop Lightroom, 241 adding to blogs in Squarespace, 144–147 ExpressionEngine, 76 for anonymous blogs, 231 Flickr, 242 being yourself, 187–189 for software, 63 calendar for, 191–194 Squarespace, 71, 140 copyright, 187 TypePad, 71 discovering secrets of success, 181–184 coupon codes, 55 drawing in readers, 195–198 coupons, as a blog niche, 162, 168 editing, 190–191 cPanel,
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