Four Walls We Are Family

One Wall Two Walls Three Walls Four Walls We are family. are We Amy Louise, Louise, Amy

THE ART AND FRAMING MAGAZINE FOR PROFESSIONALS NO. 32. 2019

Brought to you by WELCOME! Noel Hill from We Frame It in Inverness media activity in particular, as should our shares some great advice on pages 10 and Calendar Dates piece on page 31. Welcome to Issue 32 of 4walls which 11 and celebrates the stunning work of Jay includes a great variety of news, views, Nottingham. Corduroy Ben Addison talks As always, I welcome your comments, advice and features. about his recent discovery of oils on pages suggestions and questions – I hope you enjoy 12 and 13. Jon Price from Handmade Picture the read. Our cover artist is Amy Louise, whose joyful Framing in Cornwall gives a masterclass on animal portraits and caricatures bring us using mountslips on pages 23 to 25. unbridled joy. Thank you, Amy! Pauline We are delighted that more and more people Pauline Hutchinson, Editor The latest product launch is Colosseum are following us on social media and a huge [email protected] – an impactful new range that was thanks to all of you who share your work on designed and made in Italy. Find out our channels. Our Get Framous initiative @4wallsbyLJUK more on the page 4. (featured on page 22) hopefully gives you @4wallsbyLJUK some more ideas for marketing, and social @4wallsbyLJUK WILLOW

3. Willow Foundation FOUNDATION London Football Awards

4. New products Introducing Colosseum and Coastal Woods additions

CONTENTS 6. Amy Louise NO. 32. 2019 This gorgeous artwork will make you smile! As a long-time supporter of Willow Foundation, Larson-Juhl was 8. Niche Frames delighted to be part of the charity’s From babies to Banksy! involvement with the recent London Football Awards. A phenomenal 10. We Frame It and Jay Nottingham The Skye’s the limit £140,000 was raised on the night with £4,000 alone coming from the auctioning of legendary Gordon 17. Sound and Round 12. Ben Addison A man of many talents Banks’s gloves (framed by us!).

18. George The Framer 14. Czech story this! Tottenham Hotspur triumphed on the night Lee Dixon, Perry Groves. Charlton: Mark A profile of this year’s top scholar Kiva Connor visits Lira with player Heung-Min Son and manager Bright. Chelsea: Eddie Newton Crystal Mauricio Pochettino taking home the Palace: Roy Hodgson. QPR: Andy Sinton, 19. Product listings 16. Environmental update top awards. Son beat teammate and last Mark Lazurus. Tottenham: Clive Allen, An explanation of website listings Sustaining our credentials year’s winner, Harry Kane, to be awarded David Pleat, Karen Hills, Keith Burkinshaw, the much coveted 2019 Premier League Martin Chivers, Ossie Ardiles, Pat 20. Framers Equipment Player of the Year award, while Pochettino Jennings, Paul Miller. West Ham: Carlton Meet the Mitreman was awarded Manager of the Year, having Cole, Marlon Harewood, Stuart Pearce and previously won it in 2016. Other winners Tony Cottee. THE ART AND FRAMING MAGAZINE FOR PROFESSIONALS 22. Get Framous to scoop trophies on the night included Showcasing Oddities! West Ham’s Declan Rice, Watford’s Ben Willow Life president Bob Wilson OBE Foster, Arsenal’s Vivianne Miedema and said: Brentford’s Neal Maupay. “The London Football Awards is a This year’s winner of the Outstanding 23. Masterclass fantastic opportunity to celebrate Jon Price on Mountslips Contribution to London Football was former Spurs, Chelsea and England the skills of our nominees, as well 26. Six new How To videos footballer and manager Glenn Hoddle. as the outstanding community work Jon Price shares his inspiration achieved by the clubs and County Nominees and winners who attended the FAs. It’s been a dramatic and exciting 29. Society of Wildlife Artists 2019 ceremony include: Heung-Min Son, season for all the capital’s clubs.” /Roundtable Mauricio Pottechino, Neal Maupay, Declan Next stop Chester Rice, Andros Townsend, Joe Montemurro willowfoundation.org.uk and Rianna Dean. 30. Ask the experts With Mal Reynolds Other current and former players who attended the 2019 London Football 31. Calendar dates Awards include: Arsenal: Alan Smith, Bob And framing ideas Wilson, George Graham, Kelly Smith,

2 3 Larson-Juhl has added two new large profiles to its popular Coastal Woods range. These mouldings feature beautifully stained wood, creating a natural feel and weathered appearance that works with a whole host of interiors. Reminiscent of the seaside, Coastal Woods will give your artwork an underlying feelgood factor, regardless of the weather outside! COAST TO COAST MAXIMUS IMPACT!

Colosseum is a highly impactful new range that was designed and made in Italy. Very classical in terms of look and feel, Colosseum was inspired by the magnificence of Ancient Rome and the stepped design of the world’s most famous amphitheatre.

Bold and brave, this range is available individually. The striking black finish in three profiles ranging from 20mm to of Colosseum, which is created by 50mm in width. Hand-finished in oxide using patina and layered foils, will black with a chamfered gun-metal back complement a vast breadth of interiors. edge, Colosseum will enhance simple monochrome artwork as well as paintings Chevron sets and a chop service apply that feature strong use of colour. to this new collection, like all Larson- With over 100 SKUs in total, Coastal Juhl wooden mouldings. Woods is one of Larson-Juhl’s most These mouldings will sit beautifully popular collections. with silver, cream, grey and black For more information visit mountboards, for example, and will larsonjuhl.co.uk Its points of difference being the visible work stacked together as well as wood grain and the flexibility that comes with so many options and variations. This facilitates the stacking of different elements and colourways to create a frame that’s totally unique to the brief.

The two additions measure 89mm for the 126000 profile and 95mm for the 226000 profile - with both available in black and white.

Find out more at larsonjuhl.co.uk

4 5 ANIMAL MAGIC

Amy paints exotic birds and wildlife finish give them a charm all of their own. Amy studied fashion at university and 4walls is always keen to focus on young but also many family pets. Flamingos, Her artwork is now truly sought after while the focus then was on textiles and talent and so we were delighted to be elephants, penguins through to Labradors! and such is demand that we rarely have design, Amy would draw pictures of the given an insight into the work of Amy Her personal favourite is the peacock anything left in stock. We are delighted for models in their outfits and liked to give pictured on this page. Sizes range vastly her and see a bright future ahead.” Louise. A relative newcomer to the world them personalities to reflect whatever and she has gone up to 107cm x 150cm of professional art, Amy’s paintings - they were wearing. She uses a similar and 71x193cm. These kind of large scale which she summarises as ‘illustrative approach now with her animals to give Going forward pieces are usually either special requests each one a unique character. animal portraiture with character’ – are or showstopper paintings to display at her In May, Amy will be bringing out a new set bold, uplifting, and basically can’t help exhibitions. Amy is not at all intimidated of limited edition prints and throughout but make you smile! by big canvas challenges and would love to 2019 she will be working on some new Amy Louise do more supersize artwork – maybe doing styles of originals where she will be more with wild animals. bringing a little more of her fashion background into her paintings. She It is with this type of art that Amy believes told us that: “I will be adding things like that the right framing really comes into handbags, hats, and all manner of different its own. She told 4walls: “Because of the accessories to make my animal characters extra detail in these pieces I usually try even more character filled and quirky!” to look for a more unique and bespoke frame. For these styles of paintings, I will Whilst Amy was growing up in Skegness, typically be looking at the Florence and Lincolnshire, she helped out in a Imperial profiles of Larson-Juhl mouldings photographic and art shop, assisting with - although, my favourite is the Sevilla white framing and packaging up (which gave her (W80 R13D51 600543). “The framing is a great appreciation of mouldings, we are really the finishing touch and can make or pleased to hear!). The rest, as they say, break a piece of art.” is history, with her now building on her artistic brand and fan base, and with a full calendar of exhibitions ahead of her. Amy is recognised for her quirky animal For more information on availability of portraiture. She uses an illustrative style to Amy’s original paintings and limited edition capture the unique personalities of each of prints, please contact Buckingham Fine Art. the animals she paints. The vibrant colours of the characters immediately catch your eye To keep up with Amy’s latest studio goings against the neutral Farrow & Ball shades. on, find upcoming exhibitions and get We have included some of our favourite a first look at her new paintings follow examples on the opposite page. her on @amylouiseartist on Instagram, Facebook and Twitter or visit her website. Now a full-time artist, Amy has a studio in Bletchley, and already has a strong amylouiseartist.co.uk following of collectors. Her work can be found in galleries across the UK and at bucksfineart.co.uk special events such as Grand Designs Live, Spring Fair and The Affordable Art Fairs. In her first year of painting she had a number of successful exhibitions with galleries such as Westover Gallery, Host Galleries, Wingates Gallery and Chelmer Fine Art - to name a few! According to Ray Loud, chairman of Buckingham Fine Art Publishers: “Amy has rapidly become listed in our top artists’ list every month. Her images are timeless and her use of dribbled pigment and a high gloss resin

6 7 Niche Frames in Bristol is a brilliant example An open window of a modern business that is embracing market forces and investing in digital equipment. Joe is not as active in terms of marketing as he would like to be (because he never has time!) - 4walls recently caught up with director Joe but Niche has some great social media content Brewerton to hear about his success to date and following a visit from a retail analyst, FROM BABIES and his ambitions for the future. took a big step in terms of merchandising. The analyst said consumers want to see activity Niche Frames opened as a picture framing not static objects. As a result, Joe has taken all shop in 1995 and was initially a retirement the products out of his window and installed a plan for Joe’s father Peter, who spent most large screen, which exudes energy and action, TO BANKSY of his career as a highly respected contract so customers and passers-by alike can get the framer for national art publishers and vibe and see the team at work. distributors. In his commitment to great customer service and Niche Frames is a one stop shop – offering also to long-term relationships and reputation, picture framing, photographic printing, fine art giclee prints, canvases and posters, together Joe is not afraid to send customers to other framers. with a large format scanning service. “If a customer needs a specialist service that I am not 100% sure about, I would always prefer to send them While Bristol and the West Country is the elsewhere rather than damage my track record.” main catchment area, Joe also delivers to London once a week due to a high demand. Niche has a very wide and very large offering, The printing side of the business is run by but also has a conscience. For example, they Rupert Morley, with Pete Bilecki in charge of support the Royal West of England Gallery, overall frame production; and in total they sponsoring their annual creative awards. Peter Bilecki employ 14 people. “We hit the sweet spot “Promoting affordable art is really important in terms of scale a while ago,” Joe believes, to me and the team so we really like to do “following on from significant investment in our bit with sponsorship and also by offering digital kit and new services.” discounts to charities.”

The offer is very broad with jobs ranging from Joe is optimistic about the future, despite the £5 to £1,000. Given Joe’s Bristol base, readers short-term challenge of Brexit, and is excited won’t be surprised to hear that he has framed about the breadth of opportunity in the vibrant a few Banksy works in his time. The location city of Bristol which is very much on the up of the shop in the up and coming Stokes Croft culturally, economically and socially – and area also means they are surrounded by hopefully selling lots of Larson-Juhl mouldings Rupert Morley artists’ studios, creatives and collectors. along the way!

nicheframes.co.uk “It is not for us to judge what is important to customers and we sometimes frame memorabilia and photographs for people in a pretty fragile and emotional state. Births. Deaths. Marriages. People want to mark significant life events in

Joseph Brewerton different ways whether that is the arrival of a new born baby or to commemorate a grandparent’s bravery.

“Neither should we judge on what people view as art,” he adds. “It is really important to think and evolve what we offer. Do more. Do better. And understand the process.”

He sees opportunities with the digitally savvy younger generation. ‘’In an age when a lot of media is stored on devices and social media, it seems more popular to print the more special photos from a holiday and get them framed, rather than run a whole album’s worth’’.

8 9 Advice to give: THE SKYE’S Innovate! Invest in new equipment. And your team – train them. Look after them. Delegate THE LIMIT to them. They are your best assets.

premises going to auction. His bid was customers appreciate expertise and a We Frame It is a thriving gallery and successful and Noel is now really building premium offer, and are willing to pay for It is hard for Noel to pick a favourite artwork framing business run by Noel Hill momentum. Both stores are very busy – it. Noel is very excited about the future and of Jay’s other than: “The ones that sell the out of two locations - Inverness and largely through word of mouth. has a strategy! “Only 5% of people have best!” The Talisker Distillery (above) is one Portree in Skye. 4walls spoke to him ever had a piece of bespoke framing. I have that stands out and is loved by art fanatics about his thoughts on success in the Two previous We Frame It outlets in a plan to make this 20% - watch this space!” from both sides of the Atlantic as well as by industry and one of his most highly Orkney and Thurso have been sold to whisky drinkers, of course! acclaimed artists, Jay Nottingham. former employees and continue to flourish. Noel’s top tips

Best investment: A specially commissioned painting of a Noel started We Frame It back in 1989. Noel puts his success down to his passion, lifeboat at Portree (opposite) has just He now has a team of eight that comprises commitment to innovation and integrity. Pricing software been completed by Jay in support of the of three GCF qualified framers, three He says: “I always show it rather than sell it. Best advice received: RNLI – a charity close to Noel’s heart. assemblers and two shop staff. The Customers need to decide for themselves. Don’t ever be ‘cheap’. Limited edition prints are being sold with youngest member is his daughter Helga. It takes time for people to understand the £10 from the sale of each one going to the She joined the business when she was just value of bespoke framing and the same RNLI. This activity is going to be replicated 24 and initially, Noel confessed, he thought goes for conservation mountboard and Most bizarre framing request: specialised glass. But being patient pays off. elsewhere later this year. it was a bit of a risk. Would customers take A rugby seat! Signed by all the players As does always giving best advice, even if it her seriously? As it happens, given the when the stadium was demolished. growth of the digital side of things, Helga means less revenue. I am really proud of my Visit weframeit.co.uk to see more of Jay’s has opened new opportunities with a new reputation as an expert and so it is essential work. Prints can be ordered from Robin What’s not to like about Nottingham? Noel Hill with some of Jay Nottingham’s work generation of art lovers. that I always stick to my principles.” Walker Art on 07885 438652 or We Noel’s best-selling artist is Jay Frame It on 01463 223400. Noel’s specialisms include medals and Noel enjoys a great relationship with Nottingham whose very distinctive and memorabilia. This has grown extensively Larson-Juhl – and he is particularly atmospheric landscapes are loved by through Noel’s work with the Fort George appreciative of the regular stream of new locals and tourists alike. Museum in Inverness and its association products. He loves to try new things! with the British Legion. Jay was born in Bedfordshire in 1972 and Noel’s main prediction for the industry currently lives in Wales where he is a full- The Portree shop was opened following is that it will get much more specialised. time artist. He specialises in oil paintings a holiday there three years ago. Skye is “There is no point fighting on price,” he with which he has mastered his own Scotland’s second busiest tourist destination told 4walls, “I compete on quality”. Going distinguishable style. He combines a palette and so there was clearly lots of potential. forward, Noel believes there will be fewer knife with delicate brushwork to achieve Noel let his interest be known and 12 framers, but there will be much more of a pieces full of texture and vibrant colour. months later he was contacted about the focus on the top end of the market, where

10 11 MEET THE MULTI-TALENTED

Ben Addison BEN ADDISON

“Action and beauty. Images that Cars and cinema generate feelings of excitement. The inspiration for Ben’s artwork comes But I’ve only been painting seriously from many areas but his love of cars for a year.” That was the response and films are two key sources. Both of from Ben Addison when asked to which started in childhood. He has fond explain his work in 20 words. memories of rainy days in a Scarborough cinema and while he loves American motor If you are a fan of acid jazz, you will know vehicles, in particular, he confesses to a the name Ben Addison as a drummer, nostalgic admiration of the Ford Anglia! vocalist and one of the twins central to Ben’s interest in cinema is very broad. the band Corduroy. If not, you are likely to “My list keeps getting bigger. I like many soon know him as an artist. 4walls caught genres of music and film, but standouts up with Ben in Germany to find out more would be the original Planet of the Apes, Ben is in the UK and Ireland this about his latest passion. Connery as James Bond, Bladerunner, spring for a 19 date Corduroy tour, Star Wars, Bedazzled (original), Guide for which started in Brighton in March So how did Ben’s interest in art come the Married Man and anything featuring and ends in Dublin on 25th May. about? It was not a traditional route. Ben Walter Matthau, plus an enormous number of 50s and 60s mainstream family movies explains to 4walls: “In 2014, a friend of Follow Ben’s art and music news on and musicals - pure eye candy!” mine gave me a set of oil paints. And that Facebook @BenAddison was it!” The fact that Ben is relatively new to serious painting is pretty amazing Ben likes the small screen too and uses given the number of stunning pieces that photographs of programmes airing on TV he already has in his portfolio. While he in some of his work. prefers oils now he had dabbled with acrylics in the past. He says: “Oil is the As a newcomer to the art world, Ben is not most versatile, although to quickly capture yet into the contemporary art scene but an image I use whatever is to hand!” he admires old illustrators like Rockwell, Coby Whitmore, Bob Peak and Syd Mead. Ben says his dream commission would be something big! “I was nominated to paint part of a chapel near Paris but Ben grew up in a very creative household logic says someone more local got that. so it is no surprise that he has a string of A project that big (15 metres) needed an talents as a musician, actor and artist. While assistant/co-worker which would have writing and performing music is a huge been great as I am a twin and always enjoy part of Ben’s life, along the way, he has collaborations!” also worked as an airline check-in agent, copywriter and voice over artist. Return of the Fabric Four Corduroy has just brought out a new album, their sixth studio LP - Return of the Fabric Four - celebrating their 30th anniversary. Ben also released an album of Beatles’ covers under the name of ‘Ben from Corduroy’ in 2008.

Born and brought up in London, Ben now lives in Dusseldorf. He has two children.

12 13 Could you briefly introduce us to What is special about Lira? your team? Lira is a unique asset for Larson-Juhl, The new product team in the US is where both products and people made up of relatively new employees are concerned. There is a vertically- and also has a different structure than integrated production facility at Lira, it had in the past. The department which I see as a huge advantage. That’s is made up of diverse skill sets such great, but the team members at Lira as product management, product are talented and determined and, in development and pricing. The my view, they are an equally important marketing department also works very asset to our group. The NPD team at closely with us, to ensure we deliver Lira is continually looking to push the GLOBAL DESIGN the best launches and sales tools, and boundaries. Working together, we will support the implementation of new move our thinking forward and create products to our best ability. Product new ways of manufacturing the best development is comprised of our two mouldings in the world. product development managers and TEAM CZECHS myself. The three of us work very How long does it take to develop a closely with the product management new collection and launch it on the team, led by Sonia Stow. global market? In which direction do you want to There isn’t a simple answer to this IN TO LIRA question. There are planned projects take new product development for with standard development times, the European market? as well as projects that develop Larson-Juhl’s global design team, It’s imperative that we work as closely unexpectedly and have to be resolved which is based in Atlanta, regularly as possible with the European team, so immediately. In a standard, ground-up, visits our factory in Lira in the Czech that we can provide the best solutions development scenario, it might take Republic as part of its new product for the European market in terms 8-12 months from start to finish. This development remit. During the most of design and product specification. time span allows us to test and adjust the product’s final form, so that we recent visit, team director Kiva That will obviously require closer contact with the customer, as well can launch it to the market with total Connor was interviewed about the as full cooperation with our Larson- confidence. During this period, we collaboration across the sites. Juhl European market specialists. We carry out a number of important stages Kiva Connor need to validate market needs before such as market research and analysis, What was the reason behind your launching new designs to maximise meetings with customers, embracing latest visit to Lira? efforts and investments. their feedback, and performance testing. Of course, not every product Our product team went to Lira for two is born under ideal conditions, but it is main reasons. The first was to review Would you say that European taste often the case that the most successful progress of a specific new range that is in differs from American taste? products are developed this way. the pipeline. It’s vital that we don’t miss I think that the European style is the chance to adjust the final appearance generally more modern and simpler on the back of feedback from the sales and Could you tell us a little about what you than ours in North America – although marketing team. These products comprise are currently working on? it is difficult to talk in general terms. of hand-finished mouldings, so a big Tastes in North America have followed emphasis is placed on personal inspection At the moment, our team is the trend toward simplicity of late. of the first batch off the manufacturing concentrating on a design which is Larson-Juhl caters to diverse sets of line in order to achieve the optimum result going to sell worldwide. customers in the different countries for all production to follow. we serve. We have a whole range of projects Another reason was to talk about totally which are developed and waiting for new projects. We have design suggestions Generally, I believe the tastes of the right moment to launch. We are for 2019 and 2020 and we wanted to the world are becoming more also creating new product concepts for discuss our ideas and give the team “globalised”, though there will 2020 and beyond. in Lira some insight about new trends always be cultural nuances to larsonjuhl.com which we have gathered from the global address in each market that we marketplace. The team in Lira also comes must take into consideration. up with great ideas, and sharing all this creativity is very important if we want to deliver the very best portfolio.

14 15 SUSTAINING OUR ENVIRONMENTAL CREDENTIALS

Taking a responsible approach to the environment has been a priority for us for many years but we need to do more. To this end, for example, we are working with James Cropper on a range of mountboard made from recycled paper. There are some cases when only virgin paper stock will do, but there are many, many SOUND AND ROUND other cases where recycled paper is fine. Larson-Juhl has supported the charity Soundwaves Art Foundation in the past and is a huge fan of The vast majority of our mountboard the amazing work it does. Soundwaves recently is already FSC accredited and we are partnered with the Roundhouse for its annual gala. introducing more mouldings with this standard too. Our recently launched Geneva was in response to an increase in demand for these products. There were performances from a host of Soundwaves Art Foundation’s mission is to stars included Pet Shop Boys, Beverley find and collaborate with organisations that Croppers in action Free frames Knight, Seal, Ronnie Wood, Laura Mvula make a lasting impact on society’s greatest James Cropper has been at the forefront We love to hear about your initiatives and the Trevor Horn Band. They were challenges. The Foundation and its partners of innovation and has won numerous and we love this really great idea from joined by guests from the world of music bring Tim Wakefield’s truly unique and awards for their work in retrieving the Kingston Gallery in Milton Keynes who and TV including Sanjeev Bhaskar, Meera collectable artwork to music and art lovers paper pulp from coffee cups, in particular. offer old stock to students and artists Syal, Roger Taylor, Adrian Lester, Lolita alike. The work of the Foundation is made rather than sending it to landfill. Chakrabarti and Darcey Bussell. The evening possible by collaborating musicians who The company has set out to help recycle was hosted by comedian Katherine Ryan. give their time to sign artwork to benefit some of the estimated 2.5 billion take- incredible causes. away cups that are currently thrown away Each year the Roundhouse works with in the UK each year, giving them a second over 6,000 young Londoners, giving them soundwavesartfoundation.com life and creating new value from waste. To FSC the chance to develop their skills and date more than 24 million coffee cups have Larson-Juhl recognises the increased Chain of Custody certification is the confidence through creativity. been upcycled through the process and worldwide environmental concerns unbroken path which products take the facility has the capacity to upcycle 500 over wood sources and holds PEFCTM from the forest to the consumer, Celebrities from the worlds of music, million each year. (Programme for the Endorsement of including all stages of manufacturing, fashion and art donated money-can’t-buy Forest Certification schemes) and FSC® transportation and distribution. prizes for the Roundhouse live auction. For example, some of this retrieved pulp (Forest Stewardship Council®) Chain of Prizes included incredible artwork from is turned into notebooks for stationers Custody certifications from BM TRADA This means we can offer you the added Sir Antony Gormley, Marc Quinn and such as Paperchase and the famous British Certification Ltd. reassurance and peace of mind about Soundwaves, the chance to train to be a department store Selfridges has teamed the source of the timber used in our jockey for a year and a trip to Miami with a up with them to turn its used disposable These schemes provide assurance products. once in a lifetime opportunity to sit on the cups into shopping bags. mechanisms to purchasers of wood and lighting desk for a Rolling Stones gig and paper products that they are purchasing Look for FSC® certified products. meet Ronnie Wood. From 2013, they have also been involved wood produced in a sustainable way. ® TM in a scheme that sells energy generated Products carrying the FSC or PEFC Watch this space for more FSC news! Larson-Juhl played its part by framing by solar panels on the factory roof to labels are independently certified to some of the artwork. the benefit of the community and other assure consumers that they come from stakeholders. The scheme reduces CO2 forests that are managed to meet the emissions and generates vital funds to social, economic and ecological needs of support local projects. present and future generations.

16 17 PRODUCT LISTINGS We have received feedback that the offer ‘good, better, best’ and so we way we have listed products on the have laid out our portfolio respectively. new website has been confusing to We have also flagged products’ some customers. Please find below all previous descriptors to help with cross the classifications, with their previous referencing.” and new categorisations hopefully explained as necessary. Larson-Juhl If you have any questions or queries, MEET marketing manager Pauline Hutchinson please do not hesitate to contact the JUSTIN GEORGE commented: “Essentially, we want to customer service team on 01234 852777.

THE FRAMER! Justin George from George the Framer in Brynberian, Pembrokeshire won first place in this year’s Larson-Juhl scholarship. 4walls caught up with Justin recently to find out more about his business and his ambitions for the future.

How did you get What is your favourite thing about into framing in the being a framer? first place? What I love most is being able to take a After many years customer’s piece of artwork and turn it of running my own into something that they are really excited gardening business, to hang on the wall, in the knowledge that I I was looking for a have ensured its longevity. change of direction. One that would offer Which jobs are you most proud of ? me new challenges and provide an It would have to be framing for my wife’s opportunity to learn papercut artwork (shown here). We work a whole new skillset. very closely on the designs and are always When I discovered that our local framer looking at new ways to elevate her pieces. was about to retire, my interest was What are your ambitions for the piqued. My artist wife was very excited Mouldings Mountboard Mountboard by the idea and fully supportive, as you business? would expect! Within a few months, two Larson-Juhl Signature - this is our ‘best’ Larson-Juhl Signature – this is our ‘best’ LJ Essentials – this is our ‘good’ To be an award-winning framer for fine more local framers had retired. So after out of the good, better, best ranges. mountboard range. mountboard range and the description artists, collectors, galleries and museums a bit more market research, I took an prefix has changed from ARQ to LJE. within Wales. The Original Collection – no change CottonCore – this is FATG museum level Introduction to Framing day course with with no change to its description. WhiteCore Plus – FATG standard level Mike Royall in Bristol, by the end of which Larson-Juhl branded – no change I knew I was making the right decision. Find out more about Justin’s business CottonCore Plus Conservation – this is BlackCore - FATG standard level All the above are made in our own by following him on Instagram FATG conservation level with no change to factories. Duplex - FATG standard level What motivated you to apply for the @georgetheframer its description. LJ Collections – this is our ‘better’ range. Economy - FATG standard level. scholarship? Solidcore – the old description of ARQ MB georgetheframer.com The description prefix has changed from Solidcore has been replaced with LJS MB I have always enjoyed learning new skills ARQ to LJC, covering named ranges such Solidcore – again this is FATG conservation and aiming to be the best I can at what as Alora and Andover. I do. Passing the GCF exam will ensure level. Aluminium - no change. that my skills are up to an internationally LJ Collections – this is our ‘better’ recognised standard. Unfortunately, as is LJ Essentials – this is our ‘good’ collection. mountboard offer with the description to be expected with a new business, the The description prefix has changed from prefix having changed from ARQ to LJC. first two years have been up and down ARQ to LJE Moulding. and cashflow is always an issue. The Conservation – FATG conservation level scholarship will allow me to take my exam All other LJ mouldings remain the same. Suedette – FATG conservation level much sooner than would have otherwise Barefaced – no change been possible. Linen – FATG conservation level. Artcore - no change. 18 19 MIGHTY MITREMAN 4walls enjoys covering new entrants to the world of framing but we also love to feature those whose passion for the sector has thrived over many decades and who continue to succeed, embracing change with an energy and commitment that is both impressive and inspirational. One such example is Jan ‘Mitreman’ Stanlick of Framers Equipment.

Jan has been “Advances in equipment mean more Jan became a Guild Commended in the business framers can now print their customers’ Framer in 2008, a Guild Commended for over forty artwork, with quality control over an image Examiner in 2014, transferring to a years. He loves while printing direct onto various different the industry and substrates and creating different mediums Certified Framer (APF) last year with is determined for displaying and selling artwork. Framers Equipment now an Accredited to promote best Consequently, we are selling more Training Centre. practice to as precision trimmers, substrate cutters, Jan Stanlick many people laminators and dry mounting equipment. Courses are available based on the Guild’s as possible. Framers Equipment mantra five levels of standards. Jan explains: is ‘Success through knowledge’, a belief Jan’s younger instilled into him by his father, Tony GCF. brother Peter, “We encourage students to do the Tony worked with Magnolia Mouldings in managing director basic course first, to prove that they a previous incarnation back in the 1970s of Framers and Larson-Juhl from 1992 to retirement, Equipment, runs have the fundamental skills and are and it is from him that a passion for the sales side – committed to quality craftsmanship professionalism and craftsmanship was which includes before progressing. Once the foundations embedded into everything. aftersales, are there, we encourage students Peter Stanlick servicing to develop and to work towards Customer feedback from the textile course Jan has seen many trends come and go, and parts. “We only sell top branded intermediate and advanced stages.” but an appreciation of the need for high professional equipment that we can “I just wanted to say how much I enjoyed yesterday’s standards remains constant. support with aftersales service and course. I got such a lot out of it and I now feel genuine manufacturers’ parts. This inspired to put my new-found knowledge to the test. includes Casesse for underpinners and “While fashion repeats itself,” Jan says, The handouts are brilliant and will be very useful. saws, Hoffman Routers for hardwoods, “there will always be a high demand Danlist Morso guillotines, Smart automatic Thank you very much for sharing your knowledge and for traditional framing. We are seeing and manual wall-mounted mount cutters, experience in this way.” a steady growth in this area and an Fletcher and Keencut mount cutters, increase in interest for conservation trimmers and multi material wall mounted framing, in particular. This goes for both glass cutters – to name a few!” They also conservation products and UV glass. sell conservation materials and framing consumables. Education around this is working with Jan is amazed by the backgrounds of his The rest of the time, Jan is a technician at more framers feeling confident about pupils: “Some want a lifestyle change. I get a Norwich school and also runs his own upselling which brings better protection retirees, ex-Military, partners of artists, framing business which is called Picture enthusiasts, collectors, cabinet makers, Hook. A true ambassador for the industry, for the consumer and increased margins people inheriting a family business, start- and the Guild, Larson-Juhl is delighted to for the framer. ups, the lot!” Apart from core skills in the have worked with Jan for over 18 years. early days, Jan is keen to encourage his In addition to being a customer, he has students to keep up with new standards, run demonstrations for us and we provide innovation and improved ways of working samples for his students. It is a real especially reversible conservation framing partnership. and the use of Hoffman Routers for hardwoods. Follow Jan @Mitreman50 on Twitter and @janstanlick on Facebook and Instagram. “I like to think that the art of framing Email [email protected] is all about making it a pleasurable framersequipment.co.uk experience for the customer and preserving the art for years to come.”

20 21 This has to be a I have to admit I feel very proud of the fraud. There I am showing the UK’s contender for videos I helped to make for Larson-Juhl. framers how a wonderfully simple our Get Framous GET FRAMOUS It gives me a great sense of satisfaction but effective technique such as using competition! every time I see the ‘Jon Price mountslips can enhance their everyday MasterClass Videos’ heading on framing and increase their profits, when Claire Lane from Get Framous is a new marketing Larson-Juhl’s website. However, there’s I know I’m not using the technique I Can Frame in The first activity is called Gallery of also a little part of me that feels like a enough myself. Swindon was busy at work when Nick campaign from Larson-Juhl UK. It Oddities Knowles’s PA walked in with his jungle is intended to help you, the bespoke We’re looking for the most unusual, pants, and asked the team if they could framer, get customers through your bizarre and fun pieces of work that be appropriately mounted! Claire, doors, visiting your websites, engaging have ever been framed. Invite the local replied: “Of course!” The photographs with you on social media, and ultimately community to get involved and display the USING MOUNTSLIPS tell the story but 4walls was delighted placing orders. oddities instore. Show ways to add extra By Jon Price GCF (APF) that this celebrated pair of undies ended value and also new framing techniques for up in Confetti moulding and Clarity glass The Get Framous programme is comprised housing ‘odd’ objects. It’s not that I don’t believe in the message. mountslip’s colour and finish match that (AR70). of 12 promotional initiatives that you I do. I really do. In my opinion, these of three different sizes of square profiled can test, try and expand within your own techniques are simple and effective, and mouldings. My choice was made easy by I Can Frame regularly receives businesses. The very best example will win Be surprised, be inspired! they add value to your framing; helping the provision of great artwork. The purples commissions for sports shirts, but this a cash prize of £1,000 at the end of 2019! you to stand out from your competitors. and blues of the image are obviously the was a first for celebrity underwear! Possible activities: You only have to watch the six videos to most dominant so it didn’t take much Fans of I’m A Celebrity Get Me Out Of ■ Window display of oddities Each month, we will introduce a new see how good the finished pieces look and playing around with the Confetti range Here will know the significance of these marketing idea that will hopefully not ■ Appeal through your social channels how simple each technique is. It’s to see that the purple 140639 moulding ‘budgie smugglers’ which received huge only excite you but work to promote your for oddities in frames/to be framed – just that, when I’m talking to a customer, I and 115639 mountslip matched the image amounts of attention on the programme business locally. might you consider a special ‘oddities’ forget the range of design options that are perfectly and would really enhance the and subsequently on many social media promotional offer? available. Also, I don’t want to overwhelm picture. I did consider the deeper, wider channels. We will suggest a flexible action plan that we my customer with choices 150639000 moulding in the same range believe will maximise the effectiveness of ■ Post images of oddities on your social

#NICKSPANTS! #Nickspants were subsequently any campaign you choose to do. We ask that channels but thought it might be too much and so auctioned in aid of a little boy you share whatever you do on your social erred on the side of caution. ■ Offer a prize for the oddest item in a frame/ One answer is to have lots of examples of different called Luca, from Wiltshire, channels or via your area sales manager. needing framing in the area/town/city framing options on display and see what the customer whose family need to fund Bold, strong, vibrant images like this With your agreement, we will showcase is drawn to. Miniature examples are good if, like an operation in America. The ■ If is really weird, maybe see if the local abstract flower design are always fun to best practice on a regular basis and invite unusual exhibit raised at least paper is interested in your story. me, you don’t have much space. An organised file of frame, especially when you have free rein. all framers to submit the activity of which £1,250. photographs of previously framed pieces is another Strong images mean you can often use they are proudest into our Get Framous Sample social media post: This month, we good idea but these have to be sought through to find strong colours, like those in the Confetti competition. More details will follow but, are celebrating all things odd, if you have I Can Frame has been providing range, without overwhelming the picture. with a potential prize of £1000 at the an unusual item in a frame, or that needs inspiration. I need something right there in front of me expert picture framing and Many talented framers believe that good end of the year, we hope you will find this framing, please let us know! and my customer shouting: “Pick me, choose me, I’d printing services to private framing should complement and enhance to be exciting, fun and beneficial to your work really well with that picture”. customers, photographers, a picture to the extent that the framing business. artists, interior designers, Here is the top 10 of oddities that itself goes unnoticed. Rightly or wrongly, I corporate and government The criteria will involve showing evidence some of you have shared to date: There are a wide range of mountslips disagree. Of course, I want my framing to clients for over 40 years. of as many of the following as possible: available in all different shapes, colours enhance and complement but I also want ■ Puffer fish and sizes. For this particular piece, I chose it to be striking. A picture that’s not easily ■ icanframe.co.uk Creativity – how you have adapted the ■ Rugby player’s (worn) jock strap Larson-Juhl’s Confetti range where the overwhelmed makes that an easier task! idea for your local audience ■ Full Formula One driver’s suit ■ Engagement on social channels ■ Family ashes in with a cross stitch ■ Media coverage needlework

■ Continued overleaf Feedback from customers ■ X-ray and medical debris (following ■ Footfall/website traffic a shattered leg reconstruction).

■ Sales! ■ Barbie doll Take a look at our PR and social ■ Lock and key media toolkits on larsonjuhl.co.uk ■ An ironing board for suggestions and inspiration! ■ Stuffed pets

■ Tabasco bottles.

Get in touch and #GetFramous. Please email [email protected] with questions, suggestions and to show us your very best work!

22 23 Once you’ve decided on the size and Cut four pieces of gummed paper tape mountslip and therefore gives a stronger Cut a piece of under mount (LLL008950) To make a T-hinge cut a 30mm (or longer) Finally, cut a back board (999110000) and proportions of the window mount, cut it (999000026) about 5 centimetres longer fixing. Slice the tape at either end of the to the same external size as the window piece of the gummed paper tape. Dampen glazing. I used Larson-Juhl Clarity AR-99 accordingly. Then mitre the mountslip to than each piece of mountslip (see picture mountslip and stick the loose ends down mount. Place the window mount face the end 5mm (of the gummed side!) (CLF080110) which is both anti-reflective fit the inner edges of the window aperture 4). Wet a piece of the tape, using deionised (see picture 6) before securing the next down with the longest side butted up to using deionised water and a clean brush. and offers 99% UV protection, so it looks (see picture 2). I find the only way to get water, and stick it along the mountslip. section of mountslip. the longest side of the under mount (see Attach the 5mm of dampened tape to the great and offers as much protection from these really accurate is to cut each piece Make sure all the wood of the mountslip picture 9). This should be the top edge underside of the top edge of the artwork a fading as possible. The mount package, slightly too long and then trim them, bit by is covered by the tape - the wood is acidic for landscape mounts or the left for quarter of the way in from one side. Apply glazing and backboard should always be bit, until they are exactly the right length. and the pH neutral tape will help protect portrait mounts. The under mount needs gentle pressure by smoothing it down your a couple of millimetres smaller than the the artwork. Whilst doing this make sure to be raised to sit at the same height as finger. Repeat with a second piece of tape frame to allow for expansion. that you don’t move the mountslip out the window mount whilst the two are on the opposite end of the underside of of position, and that you allow enough hinged together. the artwork. These two pieces of tape are Once you’ve cleaned the glazing and extra tape to generously overlap on to the the uprights of the capital ‘T’ of the two brushed off the mount and backboard, mountboard. To do this place layers of foamboard or T- hinges. place them into the cut and joined frame. mountboard under the under mount until it sits at the same height as the window mount. Cut a piece of gummed tape a few millimetres shorter than the length of the join. Dampen it with deionised water using Picture 7 a brush or sponge and then place the tape over the butted join smoothing from top to bottom and applying a little pressure with your fingers. Some people prefer to Picture 2 hinge mounts with a linen tape but I find it doesn’t adhere as well as white gummed or cotton rage tape. Picture 5 Leave the hinge to dry for a few minutes and then fold the window and under mounts together along the hinge to form a ‘book’. Ensure the window and under mount sit together properly with their edges aligned - I like a well formed mount hinge (who doesn’t?) and like to run my Picture 8 hand along the hinged edge after folding, applying a little pressure. Once the mountslips are secured into position you’ll find they are about 5mm Picture 3 thicker than the window. They therefore create a gap between the window mount and With the window mount face down, place the artwork. This gap needs to be filled in Picture 6 the four cut pieces of mountslip into order to support both the artwork and the Picture 11 position along the sides of the window mount properly. Fill the gap with foamboard aperture. To assist me, I use offcuts of While the tape is still wet, attach it to the or layers of mountboard (see picture 7). The Secure with framers points (999000084) mountboard to create a double step under mountboard. Run your thumb over the tape layers need to stack up to either the same Place the artwork into the hinged window and brown gummed paper tape. the window mount. The highest step, along the outer edge of the mountslip a depth as the gap or slightly thicker and need mount package and carefully adjust it so which doesn’t extend in to the widow few times working downwards with each to be of a material that matches the required it sits in the right position. Place a paper aperture, holds the mount up leaving space stroke (see picture 5). The first stroke level of conservation. 5mm foamboard weight in the centre of the image to hold Now you’ve seen both the finished for the slip to be positioned. The lower creates a crease along the edge of the is a perfect thickness for the Confetti of the artwork in place. Open up the article and the process involved, I hope step, which does extend in to the aperture mountslip. The second stroke smoothly mountslips. You can cut these fillers to the Picture 10 window mount and secure the artwork you’ll agree that as well as looking great, space, supports the slip while I fix it in to folds the tape down so that it attaches to correct width even before securing the by dampening two 75mm long pieces of mountslips are also simple to use. Just the vertical outer edge of the mountslip. gummed paper tape and placing them consider for a minute how much more position. Have a look at picture 3 and this mountslips in place. However, I find it easier The usual way to attach artwork on paper The third stroke, using the tip of the thumb, across the T-hinge uprights that you’ve appealing this picture is than if it were should make sense. to trim the outsides to the same size as the in to a window mount package is with pushes the tape right into the bottom right already attached to the artwork (see framed in exactly the same way minus the window mount after they’ve been glued in T-hinges. For framing at Fine Art Trade angle where slip meets board and the final picture 11). These are the cross pieces mountslips. I find it incredible just how to position (Picture 8). Glue them in to place Guild ‘Commended’ and ‘Conservation’ couple of strokes secure the tape to the of the T’s and there should be a few much difference the mountslips make. Now using an ATG tape gun (tape 999000056) or levels I generally use Larson-Juhl white mountboard. This ‘S’ shape means there is millimetres gap between them and the top I’ve just got to remember to offer them to PVA glue if you prefer. gummed paper tape (999000026), no ‘bridging’ between the mount and edge of the artwork. This gap allows the my customers. however the type of tape used and the artwork to expand and contract. Let this number of hinges depends on the weight dry for a few minutes and then close the of the paper and the conservation level Jon Price is Cornwall’s only Guild Certified mount package. the artwork is being framed to. In this case Framer and a member of the Fine Art two hinges of white gummed paper tape Trade Guild’s Framing Standards and (999000026) were used (see picture 10). Qualifications Committee. His recent exploits include framing 50 artworks for an exhibition of M.F. Husain’s work at Mathaf: Picture 4 Arab Museum of Modern Art in Qatar.

handmadepictureframing.co.uk

Picture 9

24 25 NEW HOW TO VIDEOS Stacking mouldings (Coastal Woods)

Thanks to Jon Price GCF (APF) of Handmade Picture Framing in Larson-Juhl were keen that we use their Coastal Bude, Larson-Juhl has six new ‘how to’ videos. In this article, Jon Woods range for one of the six new videos. As explains his inspiration and approach. The videos can be viewed I’ve confessed in my recent 4walls article (Issue at larsonjuhl.co.uk/4walls/haven 31), I hadn’t really taken much notice of the Coastal Woods range up until this point. Well ‘my bad’ as the saying goes. The Coastal Woods With all six of the Larson-Juhl videos the number of framing ‘mentors’ who are range turned out to be innovative, clever, very idea was to demonstrate straight forward absolutely at the top of their game and yet design orientated techniques that framers have always made the time to answer my adaptable and most importantly the end result could use on a daily basis, but in many many questions. Much of that support has looked really, really good. cases don’t. I firmly believe that when come through the Fine Art Trade Guild and you do something that’s a bit different has made membership worth every penny. Having denied all previous knowledge of the Coastal dramatic but doesn’t detract from the image. I like the you make your work stand out and, when To progress, to keep things interesting Woods range, I ought at this point to try and save fact that the woody grain of the mouldings works well that’s done well, it creates demand. I also and challenging you need to continually some face by explaining that, although using Coastal with both the trees in the scene and the texture of think framing should be cool, funky, sexy develop your skills. It would make me very Woods wasn’t my choice, I did choose the three frame the canvas. There’s something very satisfying about and stylish, in other words very design happy to think that I’ve helped even just a component colours, profiles and their combination. matching textures as well as colours. The combination orientated. Because the truth is that, no few framers develop theirs. The range has a total of 104 different components to of S-shaped off-set moulding, spacer and standard matter the importance of conservation, In terms of aesthetics, the frame designs choose from, so I did do some design work after all! profile moulding creates a wide, chunky frame with design and looks sell. Think selling anti- masses of dynamics but it doesn’t overwhelm the in the six Larson-Juhl videos speak for The canvas chosen for the ‘stacking mouldings’ video reflective glass verses conservation glass. image. The overall effect is modern and stylish. There’s themselves. The techniques may be simple is a modern winter scene. The predominant colours so much going on with this frame that it should seem I constantly want to improve my framing but the end results look great. being shades of white, grey and black. I choose to complicated and distract from the image, and yet it’s knowledge. I feel very lucky to have a frame with the black profiles because it is more wonderfully simple.

Shadow mounting This is really simple technique. Essentially, it’s just placing a layer Using mountslips of recessed foamboard between two I like to have examples of lots of framing window mounts. It’s very effective ideas on display in my shop; frames with though and when it’s done well it creates stacked mouldings, multiple mounts, a window effect that draws the viewer’s shadow mounts, wash lines, V-grooves and eye to the artwork. so on. I never seem to have the right one to demonstrate the technique I’m trying What pleases me about the mount design in this it might have been too much of a distraction to convince my customer about though. particular video is the placement of the shadow and drawn the eye away from the picture. Both Perhaps that’s why I don’t use mountslips mount. Having the shadow space (I just made colours of the mount, but particularly the brown, as often as I could - if it’s not right there in that term up, by the way) beneath the brown match and emphasise the cottage which is the front of me, I just don’t think about it. second mount makes the shadow effect stronger. central element of the image and the point the The 10mm of off white window mount between viewer’s eye should be drawn to. Add a matching As this video proves, mountslips are both the brown and the image meant I could use a brown frame and I’m a happy man – it doesn’t simple to use and effective; the matching purple stronger brown than I might have otherwise. take much! moulding and mountslip from Larson-Juhl’s Had the brown been right next to the image Confetti range look stunning on this print. Of course, great artwork always helps. You can have a lot of fun with bold images and strong colours and produce some really striking framing.

26 27 Ironically, my mission to educate the Constructing a mount package framing masses was slightly misinterpreted by Larson-Juhl and the filming brief was SOCIETY OF Larson-Juhl is delighted to be I said at the start of this article focused more on sealing together a mount sponsoring a special award that the concept of the six Larson- and glazing package: a conservation to celebrate drawing or dry Juhl videos was to ‘demonstrate technique which helps protect artwork from WILDLIFE media at this year’s Society of straight forward design orientated insect infestation and reduces the effects of Wildlife Artists (SWLA) annual techniques’. Constructing a mount airborne pollutants. Why not I thought and exhibition in October. package is the exception. For me this incorporated both techniques. So, now you ARTISTS video is about demonstrating what should be one of the get two techniques for the price of one! most fundamental framing skills; mounting paper based Although this might be the least glamorous of the six videos, it’s one The SWLA art society was established over artwork. I can’t believe how few framers, artists and of the most important. Anyone mounting artwork on paper should 50 years ago and is part of the Federation of photographers know how to mount artwork on paper know how to T-hinge and construct a mount package. In fact, my British Artists. Guild colleagues and I will be running workshops on this and other properly, so that it is correctly supported and far less The society’s aims are to help emerging and framing and business skills as part of this year’s Fine Art Trade Guild likely to cockle or buckle. young artists to develop their art and to bring Awards Weekend in May. awareness of conservation issues to a wider audience. The focus of the Society’s year is the annual exhibition, The Natural Eye, which showcases over 400 pieces of the very best in fine art inspired by the natural world. It I was once advised to ‘mess around with new is renowned for displaying a wide ranging mouldings to see how they fit and stack together collection of exciting and thought-provoking with other mouldings’. So, when I decided the work including sculpture, printmaking, Framing a canvas L-shape needed something extra, that’s what I did. painting and drawing. The Out of the Frame The canvas I was framing for this video was really room celebrates the tradition of working from When we decided to work together, vibrant and modern. I didn’t want to take away from life and will show a selection of field sketches Larson-Juhl started the ball rolling by it by using a moulding of a matching strong colour. and project work from member artists. The suggesting some ideas for the themes Besides, that option could easily have ended up Larson-Juhl award will reward the best example of our six videos. Framing a canvas looking tacky. of craftsmanship and capturing ideas as an art using an L-shaped moulding was one form with £500 worth of Larson-Juhl materials. The simplicity of the smooth white L-shape of the suggestions but I felt that was a moulding is a flattering contrast to the bright The NaturalThe NaturalEye opens Eye to opens the public to the on public on bit straightforward and run of the mill. and busy canvas image, and its modern look 25th October25th October at the prestigious at the prestigious Mall Mall Don’t get me wrong, on the right piece, reflects the feel of the piece. I tend to think that GalleriesGalleries in London. in London. L-shapes look fantastic. They’re modern a canvas needs a wide moulding or it risks lacking and stylish, simple, but a sophisticated presence. Adding a wider, flatter frame of the The late Greg Poole was a key member of same colour and finish seemed like an obvious step away from traditional canvas the SWLA whose vibrant use of colour and answer and when I tried the two together I knew framing; yet I felt we needed something sense of form captured the essence of his it worked really well. The lovely little detail of the subject. He championed working from life more inspirational. step between the two mouldings was an added and spending time observing wildlife so it is bonus which helps to draw the viewer’s eye into a fitting tribute that the SWLA has a bursary the image. place awarded in his memory on the John Busby Seabird Drawing course on which he tutored on many occasions. Mountboard cover tape Leopard and Carmine Bee-eaters by Greg Poole. swla.co.uk I had only been framing for a few months when I went to the Spring Fair for the first time. I was very aware that being based in rural North Cornwall meant I was practically a framing hermit. A lack of knowledge and skill sharing opportunities is a problem for many rural framers. Especially those that are new to the industry. So, I wanted to go and find out what the world of framing was all about. I came away from the event with a multitude of ideas and contacts, ■ Marketing support – how can and I have to say what a shame it is that the Spring Fair is not what it once was. The agenda will cover: ROUND THREE! Larson-Juhl help the high street ■ Trends and insight framer? Our third industry round table will One simple concept that really cut separately with minute increases take place on Tuesday 21st May, at ■ Inspiration. What and where are the ■ impressed were the deep bevelled in window size for each layer. It took The next generation of framers. How The Pavilion, Chester Racecourse sources for keeping your framing mounts I saw used with artist Stephen me a while to discover that the answer do we ensure the survival of the high to coincide with the Northern Art & range relevant to consumers’ Doig’s Icon images on the Chantry Fine was, of course, mount board cover tape. street framer? Framing Roadshow. interior design style? Art stand. I spent ages trying to work I say ‘of course’ like it’s obvious and it is There is no charge to attend the out how such deep bevels could be obvious, once you know. Obvious or not, Chaired by the Master of the Guild, ■ Making the most of commercial round table but it is operating on achieved. Were they multiple sheets I don’t see mountboard cover tape being this exclusive event will start with opportunities in a digital world a first come first served basis so of mountboard stacked on top of each used that much. Which is a shame when coffee at 11am, running through until if you are interested, please email ■ Best practice on merchandising and other? If so, they couldn’t have been cut it looks so good. 3pm, including a working lunch. [email protected] – the deadline window displays at the same time and would have to be is 26th April.

28 29 There is a huge number of calendar events and awareness days that offer a great opportunity to get creative, become involved in a campaign and to increase the profile of your business. Here are some of our favourites from April to June, with lots of ideas for promoting picture framing along the way! ASK THE SUMMERTIME EXPERTS SPECIAL DAYS

Q1. From Janine O’Rourke St George’s Day 23rd April Cricket World Cup begins 30th May To Mal Reynolds A time to get patriotic if you’re one of our English customers. You could go full out Huzzah! The first day of the cricket I have been asked to frame an old If the seal hangs below the document then with a St. George inspired window display World cup could be the perfect time parchment document with a heavy wax it may be possible to cut the shape of the (dragons are a must!) or how about a to demonstrate some specialist skills seal that is, of course, crumbling and seal into the mountboard followed by a showcase of some of the most thoroughly when it comes to framing sports attached to the document with a thin second mount with the aperture slightly English pieces of art you have? An in-store memorabilia (like this lovely bit of bit of parchment. What would be the smaller thereby securing the seal. Should giveaway might be a nice treat for your Q2. From Anonymous plinth work) as well as your range of best way of supporting the wax seal so this not be possible then once again use customers – fish and chips anyone? mouldings and boards. the adhesive mentioned above to adhere that it doesn’t tear from the rest of the To Jon Price document? I will use cotton rag tape to the seal/support to the mountboard. Shakespeare’s Birthday 23rd April adhere the document to the background Q: I’ve been asked to frame a wooden You will be aware that parchment is If you’re not quite feeling the St George mountboard. award and certificates. The certificates obtained from the untanned skins of festivities, how about some activity are straight forward but the award is A. First, there are a couple of questions animals and is hydroscopic i.e. it readily around the Bard’s birthday? Have you got proving difficult. Any suggestions please? that perhaps need addressing. Is the absorbs and retains moisture. As such, any Shakespeare inspired art you could document reasonably flat or has it been be careful when applying moisture display? How about framing some of his A. I was lucky enough to attend a three folded, creased with an undulating wavy through the use of tapes and/or adhesives most famous quotes? day workshop run by Mal Reynolds, which surface; also is the attached wax seal within restricting use to the minimal, this is to was organised as part of my Fine Art the document or does it hang below? avoid cockling/buckling. When attaching London Marathon 28th April Trade Guild GCF Scholarship, sponsored the tape, I would leave for some time Running a marathon is an incredible Whatever the answer to the first by Larson-Juhl. One of the many things for the adhesive to dry and then test achievement and as framers, we can help question you will not be able to flatten Mal taught my fellow scholars and I was a that it has taken. Alternatively, I might preserve that special day. We’ve seen the document unless it is sent to a technique called tight fit. The concept is consider using non-adhesive methods framed medals, jerseys, even trainers, so conservator; however, when framing the that a hole is cut into the supporting board of support or a combination of the two. make sure you showcase any relevant work National Best Friends Day Summer Solstice 21st June document it should not touch the glazing. (in this case I’d recommend mountboard That is corner tabs at the top two corners you’ve done before the main event. That This can be achieved by using a number and Plastazote foam) that is such a perfect June 8th It’s the longest day of the year, and a folded tray along the bottom edge. way, those brave runners can get inspired, so why not make the most of it? of mounts incorporating, perhaps, 3.5mm fit that once inserted the object is held Your customers may not be aware Dependent upon the size/weight of the and know where to go after race day! You could do a sun up to sun down mountboard or alternatively spacers of in place by friction, without the need for of this day, so all the more reason document, I would consider using tray event day, launch a summer sale, foamboard between mounts. any other form of support. If you’re not to shout about it! A piece of along the bottom edge as a combination International Day of Families or even give your store a bit of familiar with this technique it sounds bespoke framing makes a fantastic The second question is regarding the with the ’T-Hinges.’ I wrote an article on a summer facelift! Make sure to unbelievable but it works and is perfect 15th May and personal present for that wax seal. If it is within the confines of ‘Support without the use of Adhesives’ showcase your favourite summer your award. The family portrait is a stable of most special friend in your customers the document itself there is little one which was published in 4Walls Issue 17 prints and think about the best can do other than use a conservation https://larsonjuhl.co.uk/content/files/ households, so this could be the perfect lives. Could you offer any discounts It goes without saying that the hole in the products you have to help the adhesive(EvaCon-R) or starch paste to pdf/4walls17.pdf day for a family framing special? Make on framed photographs or mountboard has to be really tidy in order bright colours pop! glue the wax/support to the document, sure you display a range of frames that will inscriptions? Mal Reynolds GCF (APF) Advanced. for it to look good enough to present but only use sufficient to support the seal. help accentuate your customers’ precious World Social Media Day to a customer. I would lay the award on pictures, for example, our Coastal Woods Father’s Day June 16th the mountboard and draw around it very range is the perfect choice for those black Potentially a very fruitful day for 30th June closely with a pencil. Then carefully cut and white shots while our Confetti range the framing community, so why not Social media as a marketing out the hole freehand using a scalpel. I find adds a fun pop of colour. implement a count-down either in channel is now virtually a must for the way to get a tidy cut is to make a series store or via social media to remind businesses of all shapes and sizes, of shallow cuts one on top of the other, buyers that the day will be here and as luck would have it, we’ve gradually working through the layers of sooner than they think! It could got a handy toolkit on our website mountboard. It’s also important to let each also be a good idea to showcase which explains everything you cut flow so it’s one continuous cut from any instances where you’ve framed need to know. Pop this date in your start to finish. It’s better for your tight fit sports or music memorabilia… diary and make a commitment to hole to be too small than too large so cut basically anything that might make becoming socially savvy. inside the pencil mark and enlarge the hole Dad glad. if you have to. After you’ve cut the hole in the mountboard you’ll find the Plastazote a piece of cake.

Jon Price GCF (APF).

30 31 Colosseum: for showcasing the daring, impactful and truly memorable.

Introducing Colosseum. The new Italian-designed Larson-Juhl moulding. Inspired by the magnificence of Ancient Rome and the stepped design of the world’s most famous amphitheatre.

Available in three profiles, hand-finished in oxide black with a chamfered gun-metal back edge. The Colosseum will create instant impact and grandness, just like its historical namesake.

larsonjuhl.co.uk | 01234 852777

Ref 999001050/0419

LJ_Colosseum_Press_Advert.indd 1 06/03/2019 15:07