SNEAKER, STREETWEAR, GRAFFITI
PRESS KIT INDEX
01 / SHORT BRIEF
02 / CEO‘S
03 / SOCIAL MEDIA REACH OUT
04 / STORE VIEWS
05 / COLLABORATIONS
06 / PRESS RELEASES
07 / CONTACT 01 / SHORT BRIEF
ESTABLISHED 1992 IN BERLIN KREUZBERG AS MAGAZINE AND BRAND
STORE 1 - SNEAKER AND GRAFFITI SINCE 2003
STORE 2 - WOMEN AND KIDS SNEAKER, STREETWEAR SINCE 2016
STORE 3 - UPCOMING FASHION CONCEPT SPACE IN JUNE 2018
50+ EMPLOYEES
SPECIAL BRAND ACCOUNTS 02 / CEO‘S
MARC LEUSCHNER (CEO) THOMAS PEISER (FOUNDER AND CEO) Berlin born and raised Berlin raised passionated sneaker collector adventure travels, music 03 / SOCIAL MEDIA REACH OUT
INSTAGRAM FACEBOOK
@OVERKILLSHOP /OVERKILLSHOP 274K FOLLOWER 85K FOLLOWER 14.600 POSTS 15.100 POSTS TWITTER
@OVERKILLWOMEN @OVERKILLSHOP 21,5K FOLLOWER 21K FOLLOWER 5.000 POSTS BLOG 4.100 TWEETS
OVERKILLBLOG.COM
80K KLICKS (HIGHEST REACH OUT) 208 LATEST POSTS 04 / STORE VIEWS OVERKILL
250 SQM | TWO FLOORS | 10 RETAIL TEAM MEMBERS | MORE THAN 1000 SNEAKER STYLES | URBAN FASHION | ACCESSOIRES | EXCLUSIVE RELEASES 04 / STORE VIEWS OVERKILL WOMEN
90 SQM | 4 RETAIL TEAM MEMBERS | MORE THAN 500 SNEAKER STYLES | STREETWEAR FASHION | EXCLUSIVE RELEASES AND EVENTS KANGAROOS X OVERKILL „Abyss“ ALPHA INDUSTRIES X OVERKILL „Vagabond“
05 / COLLABORATIONS
ASICS X OVERKILL „Deser t Rose“ ADIDAS X OVERKILL „Taxi“ HUMMEL X OVERKILL „Marathona“
ADIDAS X OVERKILL X FRUITION PUMA X OVERKILL „Pfeffiboys“ ADIDAS X OVERKILL „Coat of Arms“ 05 / REFERENCES EVENTS 06 / PRESS RELEASES EXCERPTS exclusive release „adidas x BVG“ television recaps WELT.DE interviewing CEO Marc Leuschner
Puma x Overkill release at rbb television show 07 / CONTACT
OVERKILLSHOP.COM
OVERKILLBLOG.COM
OVERKILL GMBH
KÖPENICKER STRASSE 195 A
10997 BERLIN KREUZBERG, GERMANY
PHONE 0049 30 695 061 26 | [email protected]
PLEASE DOWNLOAD WHOLE PRESSKIT HERE