SNEAKER, STREETWEAR, GRAFFITI

PRESS KIT INDEX

01 / SHORT BRIEF

02 / CEO‘S

03 / SOCIAL MEDIA REACH OUT

04 / STORE VIEWS

05 / COLLABORATIONS

06 / PRESS RELEASES

07 / CONTACT 01 / SHORT BRIEF

ESTABLISHED 1992 IN BERLIN KREUZBERG AS MAGAZINE AND BRAND

STORE 1 - SNEAKER AND GRAFFITI SINCE 2003

STORE 2 - WOMEN AND KIDS SNEAKER, STREETWEAR SINCE 2016

STORE 3 - UPCOMING FASHION CONCEPT SPACE IN JUNE 2018

50+ EMPLOYEES

SPECIAL BRAND ACCOUNTS 02 / CEO‘S

MARC LEUSCHNER (CEO) THOMAS PEISER (FOUNDER AND CEO) Berlin born and raised Berlin raised passionated sneaker collector adventure travels, music 03 / SOCIAL MEDIA REACH OUT

INSTAGRAM FACEBOOK

@OVERKILLSHOP /OVERKILLSHOP 274K FOLLOWER 85K FOLLOWER 14.600 POSTS 15.100 POSTS TWITTER

@OVERKILLWOMEN @OVERKILLSHOP 21,5K FOLLOWER 21K FOLLOWER 5.000 POSTS BLOG 4.100 TWEETS

OVERKILLBLOG.COM

80K KLICKS (HIGHEST REACH OUT) 208 LATEST POSTS 04 / STORE VIEWS OVERKILL

250 SQM | TWO FLOORS | 10 RETAIL TEAM MEMBERS | MORE THAN 1000 SNEAKER STYLES | URBAN FASHION | ACCESSOIRES | EXCLUSIVE RELEASES 04 / STORE VIEWS OVERKILL WOMEN

90 SQM | 4 RETAIL TEAM MEMBERS | MORE THAN 500 SNEAKER STYLES | STREETWEAR FASHION | EXCLUSIVE RELEASES AND EVENTS KANGAROOS X OVERKILL „Abyss“ ALPHA INDUSTRIES X OVERKILL „Vagabond“

05 / COLLABORATIONS

ASICS X OVERKILL „Deser t Rose“ X OVERKILL „Taxi“ HUMMEL X OVERKILL „Marathona“

ADIDAS X OVERKILL X FRUITION X OVERKILL „Pfeffiboys“ ADIDAS X OVERKILL „Coat of Arms“ 05 / REFERENCES EVENTS 06 / PRESS RELEASES EXCERPTS exclusive release „adidas x BVG“ television recaps WELT.DE interviewing CEO Marc Leuschner

Puma x Overkill release at rbb television show 07 / CONTACT

OVERKILLSHOP.COM

OVERKILLBLOG.COM

OVERKILL GMBH

KÖPENICKER STRASSE 195 A

10997 BERLIN KREUZBERG, GERMANY

PHONE 0049 30 695 061 26 | [email protected]

PLEASE DOWNLOAD WHOLE PRESSKIT HERE