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Press Kit Index SNEAKER, STREETWEAR, GRAFFITI PRESS KIT INDEX 01 / SHORT BRIEF 02 / CEO‘S 03 / SOCIAL MEDIA REACH OUT 04 / STORE VIEWS 05 / COLLABORATIONS 06 / PRESS RELEASES 07 / CONTACT 01 / SHORT BRIEF ESTABLISHED 1992 IN BERLIN KREUZBERG AS MAGAZINE AND BRAND STORE 1 - SNEAKER AND GRAFFITI SINCE 2003 STORE 2 - WOMEN AND KIDS SNEAKER, STREETWEAR SINCE 2016 STORE 3 - UPCOMING FASHION CONCEPT SPACE IN JUNE 2018 50+ EMPLOYEES SPECIAL BRAND ACCOUNTS 02 / CEO‘S MARC LEUSCHNER (CEO) THOMAS PEISER (FOUNDER AND CEO) Berlin born and raised Berlin raised passionated sneaker collector adventure travels, music 03 / SOCIAL MEDIA REACH OUT INSTAGRAM FACEBOOK @OVERKILLSHOP /OVERKILLSHOP 274K FOLLOWER 85K FOLLOWER 14.600 POSTS 15.100 POSTS TWITTER @OVERKILLWOMEN @OVERKILLSHOP 21,5K FOLLOWER 21K FOLLOWER 5.000 POSTS BLOG 4.100 TWEETS OVERKILLBLOG.COM 80K KLICKS (HIGHEST REACH OUT) 208 LATEST POSTS 04 / STORE VIEWS OVERKILL 250 SQM | TWO FLOORS | 10 RETAIL TEAM MEMBERS | MORE THAN 1000 SNEAKER STYLES | URBAN FASHION | ACCESSOIRES | EXCLUSIVE RELEASES 04 / STORE VIEWS OVERKILL WOMEN 90 SQM | 4 RETAIL TEAM MEMBERS | MORE THAN 500 SNEAKER STYLES | STREETWEAR FASHION | EXCLUSIVE RELEASES AND EVENTS KANGAROOS X OVERKILL „Abyss“ ALPHA INDUSTRIES X OVERKILL „Vagabond“ 05 / COLLABORATIONS ASICS X OVERKILL „Deser t Rose“ ADIDAS X OVERKILL „Taxi“ HUMMEL X OVERKILL „Marathona“ ADIDAS X OVERKILL X FRUITION PUMA X OVERKILL „Pfeffiboys“ ADIDAS X OVERKILL „Coat of Arms“ 05 / REFERENCES EVENTS 06 / PRESS RELEASES EXCERPTS exclusive release „adidas x BVG“ television recaps WELT.DE interviewing CEO Marc Leuschner Puma x Overkill release at rbb television show 07 / CONTACT OVERKILLSHOP.COM OVERKILLBLOG.COM OVERKILL GMBH KÖPENICKER STRASSE 195 A 10997 BERLIN KREUZBERG, GERMANY PHONE 0049 30 695 061 26 | [email protected] PLEASE DOWNLOAD WHOLE PRESSKIT HERE.
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