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Vegas Airport Media Guide LAS VEGAS, NV AIRPORT MEDIA GUIDE OUR HISTORY ADVERTISING COMPANY AIRPORT ADVERTISING LAS VEGAS AIRPORT PROFILE TRAVELER PROFILE AIRPORT MARKET PROFILE MEDIA GUIDE COMPETITIVE MEDIA ANALYSIS MAPS PRODUCT OFFERINGS | LAS VEGAS | lamar.com | LAS VEGAS OUR HISTORY A simple flip of the coin in Pensacola, Florida, landed Charles W. Lamar Sr. the opportunity of a lifetime. In 1908, when Mr. Lamar and J.M. Coe decided to dissolve their three-year partnership, a coin toss was used to divide their assets: the Pensacola Opera House and the Pensacola Advertising Company, the small poster company created to promote the Opera House. Mr. Lamar lost the toss, and was left with the less-lucrative poster company, which he renamed Lamar Outdoor Advertising Company. Over the course of the next century, Mr. Lamar and his descendants built Lamar Advertising from a small sign company on the Gulf Coast into one of the largest providers of Out-of-Home advertising in the nation. Through generations of commitment, integrity, and innovation, Lamar has changed the nation’s landscape while still maintaining the character of a family business. | LAS VEGAS | lamar.com | LAS VEGAS AIRPORT ADVERTISING Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a “high dwell environment.” Whether you are trying to raise awareness about your brand, product, or service, or you’d like to encourage point-of-sale, airport advertising meets your needs. Airport advertising stands out from other media options because of its high visibility. Advertisers have the opportunity to target an engaged audience as they journey through the airport, from security lines to baggage claim. Airport ads work exceptionally well for branding campaigns. Use airport advertising to paint a vivid, captivating picture of your brand. Achieve high campaign awareness and ad recall by bringing your message to the airport where the engaged audience awaits. Branding campaigns give consumers top of mind awareness of your brand. Invest in airport advertising to spread the word about your product or service. Advertisers say that when they use airport in their media mix, the buy feels much “bigger” than the actual spend. | LAS VEGAS | lamar.com | LAS VEGAS AIRPORT PROFILE McCARRAN INTERNATIONAL AIRPORT The 8th fastest growing airport, McCarran International Airport is also among the top ten largest airports in the U.S. McCarran Int’l handles over 400 flights and more than 117,000 passengers traveling through the terminals each day. That’s more than 42 million passengers every year! McCarran Int’l has two terminals with 65 aircraft gates. 30 airlines fly to more than 100 domestic and 27 international destinations, including every major media market and population base in the U.S., Mexico and Canada. AVERAGE ANNUAL PASSENGERS: 42 MILLION RANKED 9TH IN THE NATION AIRLINES: Aeromexico | Air Canada | Alaska | Allegiant American | British Airways | Condor | Copa | Delta TRAFFIC AND IMPRESSIONS Edelweiss | Frontier | Hawaiian | Interjet JetBlue 42+ million Total Annual Passengers Korean Air | Omni | Southwest | Spirit Airlines (6.8 Million International) Sun Country | Sunwing | Thomas Cook | United 3.5 Million Monthly Passengers US Airways | Virgin America | Virgin Atlantic VivaAerobus | Volaris | WestJet AIRPORT TRAFFIC TERMINAL TRAFFIC KEY DOMESTIC NON-STOPS: Terminal 1: 80% Los Angeles | San Francisco | Denver | Dallas Terminal 3: 20% Seattle | Phoenix | Atlanta | Chicago | TERMINAL TRAFFIC - BAGGAGE CLAIM New York City | Minneapolis | Salt Lake City Terminal 1: 75% Houston | Minneapolis Terminal 3: 25% BAGGAGE CLAIM - PASSENGERS INT’L NON-STOP DESTINATIONS: South Baggage Claim: 42% Paris | Amsterdam | Frankfurt | Manchester North Baggage Claim: 33% Mexico City | Quebec | Vancouver | Montreal Terminal 3 Baggage Claim: 25% Panama City | Seoul | London | LAS VEGAS | lamar.com | LAS VEGAS TRAVELER PROFILE McCARRAN INTERNATIONAL AIRPORT 90 MILLION ADULTS HAVE TAKEN AT LEAST 1 DOMESTIC FLIGHT IN THE PAST YEAR Frequent Fliers 4+ trips per year (6 trips/year avg) Air Travelers Avg 3 trips/yr FREQUENT FLYER FAST FACTS: HHI $100,000+ 75% Frequent Fliers: 126% more likely of frequent flyers Air Travelers: 60% more likely, overall say they both notice College Degree airport advertising Frequent Fliers: 62% more likely and take the time to Air Travelers: 39% more likely, overall read the message. Post Graduate Degree Frequent Fliers: 142% more likely Air Travelers: 68% more likely, overall Frequent flyers are 56% more likely Spend Less Time Watching TV than all Americans to be first to try or Frequent Fliers: 35% less likely to be a heavy TV viewer buy new products or services. Air Travelers: 21% less likely, overall 73% of business frequent flyers spend Spend More Time on the Internet up to 2 hours in connecting airports Frequent Fliers: 54% more likely to be a heavy internet user during layovers. Air Travelers: 23% more likely, overall | LAS VEGAS | lamar.com MARKET PROFILE LAS VEGAS, NV POPULATION: 24% OF RESIDENTS ARE COLLEGE GRADUATES 2,065,600 12% ARE AFRICAN AMERICAN; 30% ARE HISPANIC 50.1% MALE 49.9% FEMALE 30% OF HOUSEHOLDS EARN > $75,000/YEAR 18-24 y/o 9.21% 45-54 y/o 13.4% 25-34 y/o 14.4% 55-64 y/o 11.5% 35-44 y/o 14.1% 65 & older 13.5% 51% OWN THEIR RESIDENCE WHILE 40% RENT AREA EVENTS & ATTRACTIONS: Lake Mead Cruises | Richard Petty Driving Experience | Gold & Silver Pawn Show Wild West Horseback Adventures | American Muscle Car Challenge | San Gennaro Feast Black Canyon River Adventure Tour | Aliante Golf Club | Angel Park Golf Club | Texas Revue Arroyo Golf Club at Red Rock | Badlands Golf Club | Bali Hai Golf Club | World Series of Poker Monster Jam World Finals | Fremont Street Mardi Gras | City of Light Jazz Festival Groovefest American Music Festival | Blue Sky Int’l Film Festival | U.S. Open of Super Cross Las Vegas Odyssey | Las Vegas Marathon HIGHER EDUCATION College of Southern Nevada | University of Nevada School of Medicine | Touro University Las Vegas University of Nevada, Las Vegas | Nevada State College | Desert Research Institute The International Academy of Design & Technology | Le Cordon Bleu College of Culinary Arts CASINOS: Luxor | Monte Carlo Hotel & Casino | Excalibur | MGM Grand | Venetian | Circus Circus Treasure Island | Bellagio | Aria at CityCenter | Mirage | Flamingo | The Cosmopolitan of Las Vegas Mandalay Bay | Planet Hollywood | Bally’s | Paris Las Vegas | New York-New York | South Point Rio | Stratosphere | Golden Nugget | Harrah’s | Palazzo | Wynn Las Vegas COMPETITIVE MEDIA: 53% of area homes subscribe to cable. 49% of these households use a DVR. 41% of residents are heavy radio listeners. 27% use an online music service. 35% of people in the area read a daily newspaper. SOURCES: SCARBOROUGH USA+ 2015 (Release 1), US Census | LAS VEGAS | lamar.com COMPETITIVE MEDIA PRESENCE IN THE LAS VEGAS MARKET AIRPORT ADVERTISING RADIO IS A CONSTANT MEDIA COMPANION. Airport ads deliver consistent 65+ impressions as trends shift in LOCAL RADIO STATIONS ARE AVAILABLE TO other forms of advertising. LAS VEGAS AREA LISTENERS. Airport advertising can 27% of Las Vegas residents use an online music service. compliment, reinforce, and Your target listener must tune in to the exact station your commercial is on and extend the reach of other ad be actively listening at the time your ad plays. Your airport ad is in the sight line of all fliers in yuor area or traveling from out of town. types in your campaign as part of a media mix strategy. NEWSPAPER 71% OF LAS VEGAS AREA RESIDENTS SAY THEY DID NOT READ A NEWSPAPER THIS WEEK. Among area newspaper readers, 32% are retired, 75% did not graduate from college, and 78% do not have children in their home. Newspaper readership is steadily declining in favor of up-to-the-minute news sources. Many papers have reduced publishing to a couple times per week. Airport ads reach your target as long as people are flying. TELEVISION 47% OF LAS VEGAS HOMES DO NOT SUBSCRIBE TO CABLE TELEVISION. Of the remaining 53% of households that do get cable, 49% have a DVR, enabling them to skip commercials. Like radio, your target must be tuned in at the right time, on the right channel, be paying attention, and not choose to fast-forward through your message. Airport ads cannot be turned off. Effective designs are hard to ignore. SOURCE: SCARBOROUGH USA+ 2015 (Release 1) | LAS VEGAS | lamar.com | LAS VEGAS MAP McCARRAN INTERNATIONAL AIRPORT DOMESTIC DESTINATIONS MAP Bellingham Seattle/Tacoma Spokane Kalispell Pasco Great Falls Minot Missoula Portland Grand Forks Eugene Duluth Bismarck Fargo Plattsburgh Billings Bozeman Appleton Medford Boise Idaho Falls Minneapolis/St Paul Boston Rapid City Albany Sioux Falls Flint Buffalo Hartford/Springfield Grand Rapids Providence Casper Milwaukee Detroit Newark Lansing New York Chicago Cleveland Des Moines Cedar Rapids South Bend Reno/Tahoe Salt Lake City Pittsburgh Philadelphia Omaha Moline Pt Colombus Sacramento Grand Is. Peoria Baltimore Stockton Denver Indianapolis Washington D.C. San Francisco Oakland Colorado Springs Kansas City Cincinnati Monterey Grand Jtn. St Louis San Jose Norfolk/Virginia Beach Fresno Wichita Louisville Santa Maria LAS VEGAS Springfield/Branson Raleigh/Durham Burbank Tulsa Charlotte Los Angeles Ontario Bentonville/Fayetteville Nashville Long Beach Palm Springs Albuquerque Amarillo Oklahoma Memphis Orange County Pheonix San Diego Little Rock Atlanta Birmingham Tucson Lubbock El Paso Midland/Odessa Shreveport Dallas/Ft Worth Jacksonville Austin New Orleans Houston Orlando San Antonio Tampa Anchorage Honolulu Laredo Ft Lauderdale Miami McAllen | LAS VEGAS | lamar.com.
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