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[email protected] (212-614-3818) Sudler London Helps Animals Asia Launch Multichannel Charity Campaign New York, April 17, 2014––Sudler & Hennessey, one of the leading global healthcare communication networks, is pleased to announce that its London office has helped Hong Kong-based Animals Asia in the development of the “Peace by Piece” campaign. The launch of this landmark campaign will help rescue and rehabilitate over 130 moon bears in Nanning, China. Animals Asia promotes compassion and respect for all animals, and works to bring about long-term change. It is devoted to ending the barbaric practice of bear-bile farming and improving the welfare of animals in China and Vietnam. A state-owned company that raises bears to extract bile for use in traditional Chinese medicine says it will hand over 130 bears to an animal rights group, and the farm where they were raised will be turned into a rehabilitation center. This move is a major success in the campaign to end the practice of bear-bile farming, which animal rights campaigners call cruel and abusive. Animals Asia says that as many as 10,000 bears are held in captivity in China and used for bile extraction, often under poor conditions that cause long-term physical and psychological suffering. “This negotiation is a result of years of growing awareness and increased opposition, with the bear farmer showing the moral integrity to do the right thing,” Jill Robinson, the founder and chief executive of Animals Asia, said when announcing the plan in Beijing.