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The Camilleri Family Has for Generations Been Associated With www.camillerigroup.com The Camilleri family has for generations been associated with the confectionery trade.With over 165 years of continuous trading activity, the family-owned group of companies has diversified in the past three decades into the outside catering, wearing apparel and home furnishings sectors. Camilleri Group has aggressive expansion plans both in its core business and the new sector, not just in Malta but also abroad. Market The Maltese market has always been price sensitive, yet for the Camilleris, it has been positive, as it has always adopted the policy of 'small profit, quick return', even though its products and brands are all crowd-pullers. C. Camilleri & Sons is the oldest in the Group and dates back to 1843. C. Camilleri & Sons (Catering) is one of the leading caterers on the island. Although the company started its operation in 1983, a purpose-built factory to EU specifications, was opened in 2003. Camilleri Establishments owns the popular BHS, including Tammy and lately Burton's franchise, while Camilleri Trading owns the Mothercare franchise, both of which are well patronised. Even now that the fifth generation has emerged, all brands are highly valued and close to the heart of its owners, and it approaches all that it does with a passion. tights and swimwear. There are plans for two new outlets for this franchise, with the first opening in Achievements late November, 2009. The Camilleri Group has recently acquired the In 2008, the group refurbished its flagship sweet franchise for GoldenPoint. With brands like SiSi, shop spread over 105 m2 in Merchants Street from Philippe Matignon and Omsa, among others, the where it has always operated. Company specialises in lingerie, nightwear, ladies' In April 2009, the Group set up an operation in Libya for BHS with a 3,500 m2 store. Various awards were received throughout the years with the oldest award being given to C. Camilleri & Sons.This was a silver medal for quality of product from America in 1926. Almost every year since 1988 BHS has given awards, varying from Best Promotion Campaign in 1997 and 1998, to Best New Store Opening (Birkirkara) in 2003 and Best Percentage Sales Increase in 2006 and 2007. Camilleri Trading Ltd was also awarded by Mothercare in 2007 for its Outstanding Contribution to the brand on the 10th anniversary of opening in Malta. History Calcedonio Camilleri started this family business as C. Camilleri & Sons in 1843. He established a confectionery shop in Merchants Street, Valletta, which today is still the company's flagship store. The company has been sold to four successive generations of the Camilleri family. Since its inception, C. Camilleri & Sons has always focused on the retail of chocolate, confectionery, biscuits and diabetic products. 030 Montellori (Toscana), Manfredi (Piemonte) and Terre De La Cvstudia (Umbria). Things you didn’t know about The local delicacies, freshly prepared daily, include cakes, cream cakes and other confectionary items, Camilleri Group like home-made ice-cream, pastries, truffles, as well as all traditional sweets such as honey rings, figolli and almond cakes, just to mention a few. The Catering division caters for all types of - The C. Camilleri & Sons outlet in functions, receptions and parties at both the Valletta has been operated by the Camilleri private and corporate level. It operates the family since the business was opened in reception venue, Olive Gardens. 1843 and is the oldest confectionery shop The franchises section represents BHS, with some in Malta. 2,000 m2 of shop area in Valletta, Sliema and Birkirkara; and Mothercare, with over 1,000 m2 of - The company was the pioneer of the shop area in these three commercial centres. Pick 'n' Mix self-service sweet concept in There are also the Pick 'n' Mix and Ice-Cream Malta. Parlours at Bay Street and Malta International Airport. - The Camilleri Group outlets have a total area of 7,000 m2. Recent Developments The fourth generation of the Camilleri family, Two BHS outlets have been opened, one in - The Camilleri Group is one of the namely the brothers Charles, Anthony, Joseph and Birkirkara in 2004 and another in Tripoli, Libya, few companies to be involved in wholesale André, acquired the company in 1980. They with an area of 3,500 m2 in 2008. The third and retail, distribution, manufacture and immediately embarked on an expansion and Mothercare outlet opened in Birkirkara in 2008. service. diversification strategy that included the setting up The company is currently on track to open 10 of a Catering division, the opening of two sweet new sweet shops around Malta and Gozo in the shops at Bay Street, St. Julians, one exclusively next five years and two GoldenPoint outlets. selling Perugina products and the other, Brand values Sweetmate, a Pick 'n' Mix outlet. The Catering Promotion Even before the expiry date was introduced, C. Division acquired the lease of a wedding venue, The Camilleri Group regularly conducts Camilleri & Sons was renowned for its fresh Olive Gardens, in Mdina. advertising campaigns in local newspapers and high product. Most importantly, to the group, it Another six shops were opened to operate the quality glossy magazines. It places some advertising wants to ensure that its clients get value for franchises of BHS and Mothercare. The locations on television but its major promotional efforts are money. Service and quality are of the highest are Valletta, Sliema and Birkirkara - three top currently dedicated to developing its website, with levels and it is constantly striving to maintain a shopping destinations. European Union funding, to enable it to take clear focus on the personal needs of its The Camilleri Group moved to centralised orders and accept sales online. customers and personnel. Ethically, the group premises in Tal-Handaq, Qormi, in 2004 and The group also runs a loyalty scheme for all its has always sought new products to enable it to opened two Pick 'n' Mix and Ice-Cream Parlours at clients.The Royal & Loyal card, given to customers expand and diversify without treading on Malta International Airport. In 2009 the Group on application, allows clients to benefit from points anyone's toes. employed 250 people in various sections. when buying from all its retail outlets. Charity is close to the heart of the Camilleri family. Product Although a closed book, it is the family ethos not Camilleri Group represents a number of top to boast about its charitable giving. 1843 1997 confectionery brands, apart from producing its The environment is also a concern and the C. Camilleri & Sons is Mothercare is intro- own. These brands include Border Biscuits, Camilleri Group is currently seeking to acquire an established by duced to Malta, repre- Bristow's of Devon, Mogens Hyllested, Ritter electric van that will enable it to supply its shops in Calcedonio Camilleri, sented by a new group Sport, Max Kiene, Perugina, Motta, Sila Gum, Valletta without polluting the capital's who opens a confe- subsidiary, Camilleri Sebahat Turkish Delight, and IDU Piselli. environment. ctionery shop in Trading Ltd. Two more It also represents four wineries, Cabert (Friuli), Merchants Street, outlets open in 2003 in Valletta. In 2000 Sliema and in 2008 in Perugina and Birkirkara. Sweetmate open in Bay Street, St Julian's, and in 2004 at Malta International Airport. 1980 2004 The business passes on The Catering division, to the fourth genera- set up in 1983, is tion when the bro- incorporated as C. thers Charles,Anthony, Camilleri & Sons Joseph and André (Catering) Ltd. It acquire the business. acquires the Olive They centralise opera- Gardens reception tions in Tal-Handaq, venue in 2003. Qormi, in 2003. 1988 2009 Camilleri The group opens its Establishments Ltd is first BHS outlet in formed and the first Tripoli,Libya, with a BHS outlet is opened shop area of 3,500 m2. in Merchants Street, Valletta, opposite the confectionery outlet. Other outlets are opened in 1993 in Sliema and in 2004 in Birkirkara..
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