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Our Impact 2020 Our Impact 2020 "If you don’t have "...you’v e got enough money for y more choice, the one you could say t’s a da more you want to your mum, can “I “I to read. Like it t was absolut I get this one? the best day ofely where we alle encourages you." It’s a pound celebrat off it.” my life. Of m books.” life!” y SPONSORED BY WORLD BOOK DAY 2020 OUR IMPACT SHARE A STORY WORLD AY Celebrate stories. Love reading. World Book Day is a charity funded by publishers and booksellers in the UK & Ireland. BOOK D World Book Day 4 World Book Day 5 Our Impact 2020 Our Impact 2020 World World Book Day offers every child and young person the Contents opportunity to READ and LOVE BOOKS. Book Day’s World Book Day’s mission 05 We INSPIRE families and carers across the UK and Ireland mission to READ FOR PLEASURE with children for 10 MINUTES on WORLD BOOK DAY, and EVERY DAY of the year! Why do we have World Book Day? 06 How we encourage reading to 08 change lives Highlights of 2020 10 The plan for World Book Day 2020 11 AUTHORS: Kirsten Grant, Director, World Book Day (2011-2020) and Cassie Chadderton, Chief Executive, World Book Day. 6 World Book Day World Book Day 7 Our Impact 2020 Our Impact 2020 Why do we have World Book Day? Reading for pleasure is in decline: only 29% of 0-13s read for pleasure daily (down from 30% in 2017). Source: Children’s Reading for Pleasure: Trends and Challenges, Egmont, 2019 Fewer than 19% of 8-10-year-olds are read to daily or nearly every day (down from 25%). Source: Understanding the Children’s Book Consumer Nielsen, 2018 Reading for pleasure is the single- biggest indicator of a child’s future 383,755 children and young people in the UK don’t have a book of their own. success, more than their family Source: National Literacy Trust, Gift of reading: children's book ownership in 2019. circumstances, parents’ educational background or their income. Disadvantaged children are more likely than their peers to not own a book (9.3% vs 6%) Source: National Literacy Trust Annual Literacy Survey, 2019 Source: Organisation for Economic Co-operation & Development World Book Day aims to: In 2020, World Book Day: Children read independently when they • inspire parents and carers to • Gifted 1.03 million £1 books in the are read to by others – the single biggest Share A Story with children of UK & Ireland in only five weeks. impact on a child’s independent reading is all ages for 10 minutes every whether a parent reads to them. day, to establish lasting habits • Encouraged at least 25,000,000 around shared reading. EGMONT minutes of shared reading. • make sure that all children and • Made an impact: 64% of early young people have access to a years settings and 66% primary book of their own through our schools said World Book Day list of bespoke £1 books. changed reading habits. Children may develop the skills of reading, but lack the disposition to use them unless • celebrate the benefits of reading their reading experiences encourage for pleasure for everyone, autonomy, enthusiasm, achievement and a everywhere; promoting the sense of enjoyment. magic of books, the power of imagination and the importance Source: Dombey et al’s 2010:7/UKLA of sharing stories. 8 World Book Day World Book Day 9 Our Impact 2020 Our Impact 2020 How we encourage which book they want to get. This act of In prisons visiting a bookshop is another first for many of our children and one that often 'World Book Day has steadily increased its reading to change lives proves to be the invaluable first step into giving of books to children visiting family the world of reading.’ members in prison. We started with 13 prisons in 2017 and in 2020 we ensured Victoria Linke, Deputy Headteacher, that all 135 UK prisons received books. Chesterton Primary School Those in prison tend to come from poorer communities where access to With children books is harder. These children will often It's a day where we have long journeys, and prison itself is 'After I read the book, I just wanted to keep about waiting, lots of waiting. On the vast all celebrate books. reading it. Like five or six [times].' majority of visits the imprisoned parent - Exploring the Impact of will not be allowed to get up and play World Book Day, Interim Report, April '…if you don’t have enough money for 2020 with their children, so reading together one …you could say to your mum, can is something that can be enjoyed and I get this one? It’s a pound off it.' treasured. There’s no stigma with World Book Day; these are the same books '…you’ve got more choice, the more you children will be reading across the country. want to read. Like it encourages you. ' Families and prison staff say that the In publishers 'Basically, in my opinion, it helps more World Book Day books make family visit people to read because if people find day memorable and happy. It’s a delight 'Proud to support World Book Day 2020. out that there’s discount off books, they to see families start reading together, As well as two £1 books from Hachette might try one. And if they like it they’re and then take those books away to carry Children’s Group authors, Onjali Raúf going to continue buying more.' on reading at home. and Matthew Syed, we helped to Share a Million Stories by promoting WBD’s …it’s better to get a book token so then you don’t Exploring the Impact of World Book Thanks again to World Book Day, message internally with book drops, have to spend as much money or your parents don’t. Day, Interim Report, National Literacy publishers, authors, librarians, and the signage on all floors and in reception, They’d be happy to take you because they don’t have Trust, April 2020 Across the country visits centre staff for getting the books emails and intranet content and with through the walls.’ author events, press coverage, social to spend any money. 'Read Manchester has had the privilege media and website posts. Hachette UK - Exploring the Impact of World Book Day, Interim Report, National Literacy to host two flagship ‘Share a Story Live’ David Kendall, Reading Engagement staff could come in early or leave late on Trust , April 2020 In schools events in the city. These memorable Specialist World Book Day to allow for time to read large-scale events have such an impact with a child. Engagement was excellent, ‘World Book Day … creates a real buzz on children – this year 75% of children with staff joining in on social media and that ignites reading for our children. It said they would read more as a result taking home free books to read to young has allowed us to create a week, every of attending (and a resounding 98% people in their lives.’ year, where our families willingly flow will read more or maintain their reading In bookshops through our doors to engage in events overall). Teachers overwhelmingly said Katy Cattell, Hachette UK such as reading breakfasts, book swaps, that the event had given them ideas to ‘We love seeing so many young people dressing up competitions and the sharing take back to school to develop a reading rush into the shop clutching their vouch- I think it's a good of stories from different cultures in different culture. 2,000 books were gifted to ers. There’s a huge sense of excitement languages – bringing books to life. children on the day – for many children and fun and we definitely see lots of new idea because it may have been their first. One teacher faces. Sometimes the parents seem whenever I get The children look forward to receiving said the best part of the day for his surprised that that their children seem something new I just want to their voucher and for many it is the first children was ‘receiving a book, seeing so keen to choose a book. We make the treasure it because I never time they have ever owned their own and hearing authors, making a dream an experience colourful, easy and fun. We get things that are new. book... When the children across the achievable reality’. want the visit to the bookshop to be an school are given their vouchers, they experience that they want to repeat!’ - Exploring the Impact of World Book Day, Interim Report, National Literacy guard them with their life – infectious Cheryl Pridgeon & Margaret Duff, Read Trust, April 2020 excitement grows as they talk about Manchester, 2019 Gill Edwards, Little Ripon Bookshop 10 World Book Day World Book Day 11 Our Impact 2020 Our Impact 2020 Highlights of 2020 Plan for World Book Day 2020 In 2020, World Book Day aimed to change children’s lives by making story-sharing the habit of a lifetime. 1. WE SHARED 1 2 2.5 MILLION STORIES during World Book Day month, ENGAGEMENT: PARTNERSHIPS: kickstarting new reading 1We aspired to increase and maximise the 3 We worked with high profile family brands and behaviours for parents and number of children and parents engaged in household names to extend the reach of World children. World Book Day. Book Day and engage different sectors and communities, including millions of children and families with the Share a Story message.
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