West Somerset EXC Somerset 2015 Mendip Sedgemoor South Somerset Taunton Deane North Somerset Somerset Somerset North Soms UK trips 341,000 605,000 279,000 255,000 714,000 488,000 2,682,000 2,195,000 Overseas trips 42,000 41,000 30,000 28,000 26,900 52,000 220,000 169,000 Total trips 383,000 646,000 309,000 283,000 740,900 540,000 2,902,000 2,364,000 Comparison v 14 -1% 5% 5% -2% -2% 1% 1% 1% UK nights 987,000 2,305,000 844,000 741,000 2,719,000 1,459,000 9,054,000 7,595,000 Overseas nights 324,000 318,000 209,000 188,000 176,000 318,000 1,533,000 1,215,000 Total nights 1,311,000 2,623,000 1,053,000 929,000 2,895,000 1,777,000 10,587,000 8,810,000 Comparison v 14 -2% 5% 4% -2% -3% 2% 1% 0% UK spend £60,097,000 £116,185,000 £41,910,000 £45,728,000 £130,535,000 £86,260,000 £480,717,000 £394,458,000 Overseas spend £16,153,000 £14,465,000 £9,094,000 £9,125,000 £9,467,000 £15,915,000 £74,218,000 £58,303,000 Total spend £76,250,000 £130,650,000 £51,004,000 £54,853,000 £140,002,000 £102,175,000 £554,935,000 £452,761,000 Comparison v 14 5% 17% 17% 5% 12% 9% 11% 12% Tourism day visits 3,092,000 3,619,000 2,851,000 2,090,000 2,316,000 7,453,000 21,422,000 13,969,000 Comparison v 14 -6% -4% -4% -6% -6% -1% -4% -5% Tourism day visit spend £111,707,000 £119,779,000 £103,033,000 £75,463,000 £71,672,000 £249,975,000 £731,630,000 £481,656,000 Comparison v 14 2% -5% 3% 1% -10% -4% -3% -2%

Total business turnover £222,538,000 £293,794,000 £186,342,000 £175,934,000 £247,148,000 £405,554,000 £1,531,310,000 £1,125,756,000

GVA £125,259,000 £162,620,000 £105,125,000 £99,085,000 £136,055,000 £224,265,000 £852,409,000 £628,144,000 Total GVA £11,438,000,000 £8,371,000,000 Tourism as % of total 7% 8% Som + N Som Staying tourist supported employment Direct FTE employment 1,097 1,807 769 755 1,878 1,363 7,506 6,066

Indirect & induced FTE employment 308 519 222 380 544 420 4,966 4,030

Actual jobs 1,933 3,214 1,335 1,511 3,368 2,421 16,476 13,354 % of employment 4% 6% 2% 3% 21% 2% 5% 5%

Day visitor supported employment Direct FTE employment 1,279 1,334 1,112 793 803 2,459 7,751 5,135

Indirect & induced FTE employment 297 327 271 355 201 665 4,764 3,143

Actual jobs 2,230 2,343 1,952 1,462 1,413 4,389 16,880 11,169 % of employment 4% 4% 2% 3% 9% 4% 5% 4% Somerset 2014 (New Butlins West Somerset EXC Mendip Sedgemoor South Somerset Taunton Deane North Somerset Somerset figures added in this year) Somerset North Soms UK trips 351,000 583,000 268,000 264,000 731,400 490,000 2,688,000 2,198,000 Overseas trips 37,000 34,000 25,000 26,000 26,400 47,000 195,000 148,000 Total trips 388,000 617,000 293,000 290,000 757,800 537,000 2,883,000 2,346,000 Comparison v 13 -4% -5% -5% -4% -5% UK nights 1,057,000 2,235,000 828,000 774,000 2,804,000 1,462,000 9,160,000 7,698,000 Overseas nights 277,000 272,000 185,000 170,000 166,000 286,000 1,356,000 1,070,000 Total nights 1,334,000 2,507,000 1,013,000 944,000 2,970,000 1,748,000 10,516,000 8,768,000 Comparison v 13 -6% -6% -8% -6% -8% UK spend £58,526,000 £99,647,000 £35,578,000 £43,904,000 £115,958,000 £78,874,000 £432,486,000 £353,613,000 Overseas spend £14,099,000 £12,379,000 £7,889,000 £8,472,000 £9,120,000 £14,598,000 £66,558,000 £51,958,000 Total spend £72,625,000 £112,026,000 £43,467,000 £52,376,000 £125,078,000 £93,472,000 £499,044,000 £405,571,000 Comparison v 13 -4% -7% -2% -2% -2% Tourism day visits 3,275,000 3,751,000 2,977,000 2,231,000 2,474,000 7,551,000 22,260,000 14,709,000 Comparison v 13 -6% -4% -5% -4% -1% Tourism day visit spend £109,910,000 £125,923,000 £100,056,000 £74,644,000 £79,695,000 £261,124,000 £751,350,000 £490,226,000 Comparison v 13 -4% -3% -3% -2% -1%

Total business turnover £215,892,000 £277,972,000 £173,162,000 £171,397,000 £238,764,000 £404,740,000 £1,482,552,000 £1,077,187,000

GVA £121,371,000 £153,724,000 £97,668,000 £96,426,000 £131,382,000 £223,319,000 £824,250,000 £600,571,000 Total GVA £11,438,000,000 £8,371,000,000 Tourism as % of total 7% 7% Som + N Som Staying tourist supported employment Direct FTE employment 1,097 1,606 667 744 1,066 1,218 6,247 4,904

Indirect & induced FTE employment 295 448 191 365 290 381 4,045 3,185

Actual jobs 1,923 2,842 1,154 1,482 1,885 2,173 13,600 10,701 % of employment 4% 5% 1% 3% 13% 2% 4% 4%

Day visitor supported employment Direct FTE employment 1,383 1,506 1,124 850 1,000 2,624 8,480 5,565

Indirect & induced FTE employment 301 351 267 361 229 701 5,006 3,274

Actual jobs 2,388 2,625 1,967 1,553 1,737 4,677 18,237 11,956 % of employment 5% 5% 2% 3% 12% 5% 5% 5% West Somerset EXC Somerset 2013 Mendip Sedgemoor South Somerset Taunton Deane North Somerset Somerset Somerset North Soms UK trips 364,000 612,000 281,000 274,000 346,000 512,000 2,389,000 1,877,000 Overseas trips 41,000 40,000 27,000 28,000 26,000 51,000 212,000 162,000 Total trips 405,000 652,000 308,000 302,000 372,000 563,000 2,601,000 2,039,000 Comparison v 12 7% 6% 2% 4% 3% 13% 6% 5% UK nights 1,114,000 2,343,000 898,000 820,000 1,317,000 1,580,000 8,072,000 6,492,000 Overseas nights 307,000 311,000 205,000 189,000 175,000 317,000 1,505,000 1,188,000 total nights 1,421,000 2,654,000 1,103,000 1,009,000 1,492,000 1,897,000 9,577,000 7,680,000 Comparison v 12 3% -8% -3% -2% -3% 8% -2% -4% UK spend £59,541,000 £104,954,000 £35,487,000 £43,964,000 £63,134,000 £79,184,000 £386,264,000 £307,080,000 Overseas spend £16,100,000 £14,988,000 £8,879,000 £9,645,000 £9,871,000 £16,562,000 £75,223,000 £59,483,000 Total spend £75,641,000 £119,942,000 £44,366,000 £53,609,000 £73,005,000 £95,746,000 £461,487,000 £366,563,000 Comparison v 12 6% -1% -2% 5% -2% 17% 4% 1% Tourism day visits 3,481,000 3,893,000 3,144,000 2,336,000 2,562,000 7,617,000 23,033,000 15,416,000 Comparison v 12 -2% -1% -2% 0% 3% -4% -2% -1% tourism day visit spend £113,943,000 £129,346,000 £103,141,000 £76,284,000 £81,535,000 £262,673,000 £766,923,000 £504,249,000 Comparison v 12 -10% 5% -10% -9% 6% 10% 0% -4%

Total business turnover £226,968,000 £294,688,000 £180,794,000 £178,260,000 £179,986,000 £414,723,000 £1,475,419,000 £1,060,696,000

GVA £127,668,000 £163,079,000 £102,059,000 £100,362,000 £99,118,000 £229,161,000 £821,447,000 £592,286,000 Total GVA £11,438,000,000 £8,371,000,000 Tourism as % of total 7% 7% Som + N Som Staying tourist supported employment Direct FTE employment 1,197 1,888 757 832 1,060 1,369 7,155 5,631 Indirect & induced FTE employment 316 493 205 388 293 406 4,362 3,443

Actual jobs 2,081 3,295 1,292 1,628 1,875 2,402 15,210 12,000 % of employment 4% 6% 2% 3% 14% 2% 4% 5%

Day visitor supported employment Direct FTE employment 1,469 1,684 1,256 928 1,006 2,794 9,385 6,212

Indirect & induced FTE employment 313 367 280 376 234 712 5,254 3,464

Actual jobs 2,527 2,903 2,174 1,676 1,749 4,936 19,841 13,118 % of employment 5% 5% 3% 3% 13% 5% 6% 5% West Somerset EXC Somerset 2012 Mendip Sedgemoor South Somerset Taunton Deane North Somerset Somerset Somerset North Soms UK trips 342,000 570,000 274,000 270,000 341,000 462,000 2,260,000 1,798,000 Overseas trips 35,000 45,000 27,000 21,000 21,000 36,000 184,000 149,000 Total trips 377,000 615,000 301,000 291,000 362,000 498,000 2,444,000 1,947,000 Comparison v 11 -4% -6% 1% -2% 1% -4% -3% -3% UK nights 1,107,000 2,584,000 921,000 859,000 1,394,000 1,490,000 8,355,000 6,865,000 Overseas nights 278,000 305,000 215,000 167,000 146,000 271,000 1,381,000 1,111,000 total nights 1,385,000 2,889,000 1,136,000 1,026,000 1,540,000 1,761,000 9,736,000 7,976,000 Comparison v 11 1% 3% 10% 6% 10% 3% 5% 5% UK spend £54,627,000 £102,351,000 £34,656,000 £42,402,000 £65,117,000 £67,782,000 £366,934,000 £299,152,000 Overseas spend £16,568,000 £18,574,000 £10,714,000 £8,521,000 £9,541,000 £13,832,000 £77,266,000 £63,919,000 Total spend £71,195,000 £120,925,000 £45,370,000 £50,923,000 £74,658,000 £81,614,000 £444,200,000 £363,071,000 Comparison v 11 -2% 4% 6% -3% 9% 0% 2% 3% Tourism day visits 3,545,000 3,944,000 3,202,000 2,347,000 2,498,000 7,944,000 23,481,000 15,537,000 Comparison v 11 5% 7% 7% 5% 7% 7% 6% 6% tourism day visit spend £127,188,000 £123,505,000 £114,966,000 £84,218,000 £76,563,000 £238,846,000 £765,286,000 £526,439,000 Comparison v 11 5% 6% 7% 5% 6% 6% 6% 6%

Total business turnover £236,889,000 £289,301,000 £194,103,000 £184,002,000 £176,850,000 £372,288,000 £1,453,433,000 1,081,145,000

GVA £133,439,000 £160,446,000 £109,633,000 £103,688,000 £97,551,000 £206,491,000 £811,248,000 604,757,000 Total GVA £11,438,000,000 8371000000 Tourism as % of total 7% 0.072244296 Som + N Som Staying tourist supported employment Direct FTE employment 1,206 1,838 728 794 1,086 1,174 6,898 5572.942862

Indirect & induced FTE employment 300 492 203 367 299 348 4,182 3394.60519

Actual jobs 2,078 3,223 1,252 1,552 1,920 2,055 14,648 11874.72083 % of employment 4% 7% 2% 3% 15% 2% 4% 0.049416233

Day visitor supported employment Direct FTE employment 1,822 1,618 1,371 1,072 991 2,616 9,766 6749.426868

Indirect & induced FTE employment 359 350 310 421 222 647 5,320 3668.611324

Actual jobs 3,103 2,788 2,381 1,927 1,714 4,604 20,496 14154.66503 % of employment 6% 6% 3% 3% 14% 5% 6% 0.058904141 West Somerset EXC Somerset 2011 Mendip Sedgemoor South Somerset Taunton Deane North Somerset Somerset Somerset North Soms UK trips 340,000 606,000 271,000 268,000 334,000 482,000 2,300,000 1,818,000 Overseas trips 51,000 47,000 27,000 28,000 24,000 35,000 214,000 179,000 Total trips 391,000 653,000 298,000 296,000 358,000 517,000 2,514,000 1,997,000 Comparison v 10 9% 7% -4% 6% 9% 5% 6% 6% UK nights 1,080,000 2,514,000 846,000 801,000 1,260,000 1,469,000 7,970,000 6,501,000 Overseas nights 294,000 290,000 188,000 163,000 140,000 242,000 1,316,000 1,074,000 total nights 1,374,000 2,804,000 1,034,000 964,000 1,400,000 1,711,000 9,286,000 7,575,000 Comparison v 10 10% 10% -2% 6% 8% 3% 6% 7% UK spend £56,127,000 £101,971,000 £34,972,000 £43,880,000 £60,430,000 £71,622,000 £369,001,000 £297,379,000 Overseas spend £16,667,000 £14,611,000 £7,941,000 £8,356,000 £7,914,000 £9,954,000 £65,443,000 £55,489,000 Total spend £72,794,000 £116,582,000 £42,913,000 £52,236,000 £68,344,000 £81,576,000 £434,444,000 £352,868,000 Comparison v 10 17% 11% 1% 14% 12% 14% 12% 12% Tourism day visits 3,383,000 3,682,000 2,986,000 2,236,000 2,340,000 7,438,000 22,064,000 14,626,000 Comparison v 10 32% 63% 30% 32% 77% 65% 51% 44% tourism day visit spend £121,664,000 £116,039,000 £107,426,000 £80,348,000 £71,951,000 £225,888,000 £723,316,000 £497,428,000 Comparison v 10 3% 18% 1% 2% 35% 13% 11% 10%

Total business turnover £230,308,000 £274,599,000 £182,567,000 £180,938,000 £163,238,000 £357,518,000 £1,389,168,000 £1,031,650,000

GVA £129,591,000 £152,213,000 £103,060,000 £101,836,000 £89,998,000 £198,379,000 £775,077,000 £576,698,000 Total GVA £11,438,000,000 £8,371,000,000 Tourism as % of total 7% 7% Som + N Som Staying tourist supported employment Direct FTE employment 1,067 1,823 700 822 969 1,174 6,550 5,255

Indirect & induced FTE employment 299 476 194 378 272 348 4,059 3,273

Actual jobs 1,878 3,191 1,202 1,607 1,723 2,059 14,033 11,300 % of employment 4% 6% 2% 3% 12% 2% 4% 5%

Day visitor supported employment Direct FTE employment 1,466 1,536 1,263 1,013 884 2,430 8,794 6,079

Indirect & induced FTE employment 329 330 289 401 206 608 4,941 3,407

Actual jobs 2,543 2,645 2,198 1,820 1,539 4,286 18,630 12,869 % of employment 5% 5% 3% 3% 11% 4% 5% 5% West Somerset EXC Somerset 2010 Mendip Sedgemoor South Somerset Taunton Deane North Somerset Somerset Somerset North Soms UK trips 305,000 573,000 280,000 249,000 304,000 449,000 2,160,000 1,711,000 Overseas trips 53,000 39,000 29,000 31,000 24,000 42,000 219,000 177,000 Total trips 358,000 612,000 309,000 280,000 328,000 491,000 2,379,000 1,888,000 Comparison v 09 -18% -21% -17% -14% -19% -11% -17% UK nights 967,000 2,302,000 873,000 747,000 1,157,000 1,413,000 7,459,000 6,046,000 Overseas nights 285,000 250,000 186,000 161,000 136,000 251,000 1,271,000 1,020,000 total nights 1,252,000 2,552,000 1,059,000 908,000 1,293,000 1,664,000 8,730,000 7,066,000 Comparison v 09 -22% -20% -21% -19% -18% -16% -19% UK spend £46,528,000 £91,854,000 £34,736,000 £37,608,000 £52,934,000 £60,680,000 £324,340,000 £263,660,000 Overseas spend £15,654,000 £13,058,000 £7,757,000 £8,082,000 £7,936,000 £10,805,000 £63,293,000 £52,488,000 Total spend £62,182,000 £104,912,000 £42,493,000 £45,690,000 £60,870,000 £71,485,000 £387,633,000 £316,148,000 Comparison v 09 -26% -25% -27% -18% -26% -18% -24% Tourism day visits 2,561,000 2,252,000 2,299,000 1,700,000 1,323,000 4,510,000 14,645,000 10,135,000 Comparison v 09 -1% -1% 1% 0% 0% 1% 0% tourism day visit spend £118,106,000 £98,108,000 £106,263,000 £78,462,000 £53,278,000 £199,255,000 £653,471,000 £454,216,000 Comparison v 09 -1% -1% 0% 0% 0% 0% 0%

Total business turnover £214,882,000 £242,596,000 £182,276,000 £169,727,000 £134,286,000 £319,545,000 £1,263,312,000

GVA £121,572,000 £135,149,000 £103,354,000 £96,010,000 £74,274,000 £178,528,000 £708,887,000 Total GVA £11,438,000,000 Tourism as % of total 6%

Staying tourist supported employment Direct FTE employment 949 1,710 738 697 880 1,070 6,049

Indirect & induced FTE employment 262 436 199 333 244 317 3,699

Actual jobs 1,660 2,977 1,258 1,369 1,560 1,863 12,865 % of employment 3% 6% 2% 3% 9% 2% 4%

Day visitor supported employment Direct FTE employment 1,445 1,348 1,313 916 664 2,150 8,064

Indirect & induced FTE employment 314 275 283 376 150 528 4,456

Actual jobs 2,498 2,308 2,268 1,649 1,153 3,785 17,018 % of employment 5% 5% 3% 3% 6% 4% 5% West Somerset EXC Somerset 2009 Comparative Data Mendip Sedgemoor South Somerset Taunton Deane North Somerset Somerset Somerset North Soms UK trips 380,000 727,000 340,000 292,000 388,000 503,000 2,629,000 Overseas trips 57,000 43,000 33,000 33,000 18,000 46,000 229,000 Total trips 437,000 770,000 373,000 325,000 406,000 549,000 2,858,000

UK nights 1,237,000 2,901,000 1,097,000 910,000 1,456,000 1,640,000 9,240,000 Overseas nights 366,000 289,000 250,000 206,000 130,000 338,000 1,579,000 total nights 1,603,000 3,190,000 1,347,000 1,116,000 1,586,000 1,978,000 10,819,000

UK spend £60,077,000 £124,148,000 £44,154,000 £43,621,000 £71,242,000 £68,760,000 £412,001,000 Overseas spend £23,759,000 £16,606,000 £14,095,000 £11,936,000 £10,781,000 £17,980,000 £95,157,000 Total spend £83,836,000 £140,754,000 £58,249,000 £55,557,000 £82,023,000 £86,740,000 £507,158,000

Tourism day visits 2,576,000 2,269,000 2,285,000 1,701,000 1,324,000 4,485,000 14,639,759 tourism day visit spend £118,819,000 £98,830,710 £105,935,000 £78,540,000 £53,369,302 £198,353,000 £653,847,000

Total business turnover £242,044,000 £285,485,000 £200,441,000 £183,198,000 £158,704,000 £336,698,000 £1,406,570,000

GVA (2005) £135,356,000 £154,673,000 £112,695,000 £102,941,000 £84,623,000 £179,364,000 £769,652,000 Total GVA (2004) £11,990,000,000 Tourism as % of total 6%

Staying tourist supported employment Direct FTE employment 1,383 2,244 964 841 1,081 1,323 7,853

Indirect & induced FTE employment 349 574 257 399 319 374 2,102

Actual jobs 2,397 3,920 1,657 1,656 1,939 2,301 16,729 % of employment 5% 8% 2% 3% 11% 2% 5%

Day visitor supported employment Direct FTE employment 1,610 1,325 1,309 926 601 2,250 8,132

Indirect & induced FTE employment 323 275 282 378 147 531 1,406

Actual jobs 2,751 2,272 2,258 1,662 1,055 3,932 17,125 % of employment 5% 5% 3% 3% 6% 4% 5%